Management of Change: Lakeland Wonders Case Study Analysis

This report analyzes the change management strategies implemented by the CEO of Lakeland Wonders, Cheryl Hailstrom, as presented in the case study. It examines the CEO's approach to introducing changes, including international expansion and manufacturing plant relocation, and the resulting employee resistance. The report identifies gaps in the CEO's approach, such as the hiring of experienced outsiders and the communication of her vision. It also addresses the challenge of aligning the workforce with the CEO's vision. The report concludes with recommendations for improving the company's competitive advantage by focusing on compassionate leadership, employee motivation, and clear communication of the benefits of change. The report emphasizes the importance of addressing employee concerns and ensuring their acceptance of the proposed changes.

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EXECUTIVE SUMMARY
The change management considers the factors that assist in the enabling of the improvement in
the overall performance of the company by incorporating certain changes within the given
organization. The following report attempted a discussion on the change management
approaches undertaken by the CEO of Lakeland Wonders, Cheryl Hailstrom. The report
attempted an addressal of the issues that have been highlighted in the case study based on
Lakeland Wonders. The report further proceeded to identify the highlighted gaps. The report
finally concluded with the suggestions that might help the concerned organization to overcome
the issues that Lakeland Wonders has been facing.

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Table of Contents
1. Introduction................................................................................................................3
2. Change approaches....................................................................................................3
2.1 Change management approaches...........................................................................3
2.2 Gaps observed........................................................................................................4
3. Recommendation.......................................................................................................5
4. Conclusion.................................................................................................................6
5. References..................................................................................................................7

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1. Introduction
The term change management collectively refers to the approaches that are implemented
to assist to the concerned individuals in order to deal with as well as support the changes that are
made within the organization (Carnall, 2018). The change management within the organization
further takes under consideration the factors that enable the improvement in the overall
performance of the company by incorporating certain changes within the given organization
(Hayes, 2018). The following report aims to discuss the various change management approaches
that have been undertaken by the concerned CEO of Lakeland Wonders, Cheryl Hailstrom. The
report addresses the issues that have been highlighted in the case study in discussion based on
Lakeland Wonders. The report further proceeds to identify the gaps that have been highlighted in
the given case study. The report finally approaches a conclusion with the various suggestions
that might help the concerned organization to overcome the issues that Lakeland Wonders has
been facing.
2. Change approaches
2.1 Change management approaches
The major issues that have been highlighted within the given case study is the fact that
the concerned CEO of Lakeland Wonders, Cheryl Hailstrom has been viewing a number of
changes in the company within a very short period of time. This might lead to the discrepancies
among the staff of the company (McNulty, 2002). The existing employees of the organization are
observed to have not been accepting the changes in a positive manner. The CEO of the company
is observed to be implementing the various changes in the employment as well as the
involvement of the company in the sales of the various products of the company at various global
locations. This might help the company to grow at an international level. The other changes that
the CEO plans to introduce to the company is the setting up of a manufacturing plant at a foreign
location. This move on the part of the company might help in the expansion of the company on
the international levels. The CEO opines that the proposed changes are required in order to deal
with the overall growth of the company.
The CEO opines that in order to gain a better competitive advantage in a global prospect,
the given company needs to adapt to the changes as proposed by Cheryl Hailstrom. These are

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related to the changes in the location of the concerned manufacturing unit of the concern. The
offshore production units of the concerned company need to be secured in a better manner. This
might help in the development of the concerned organization by implementing a development in
the marketing messages that are to be conveyed to the staff of the organization as well as the
potential clientele (Van der Voet, 2014). The management at the Lakeland Wonders is further
observed to deal with the implementation of the changes within the hierarchy of the organization
as well.
2.2 Gaps observed
The major gaps that are observed within the given case study relates to the hiring of the
experienced outsiders. The CEO has been planning to get onboard the experienced people who
have been working with the other major companies that have been featuring within the given
market. The concerned organization might face huge issues in this matter due to the fact that the
employed workforce of the concern would not be accepting the changes proposed by the CEO
(Lozano, Ceulemans & Seatter, 2015). The organizational workforce has already been observed
to be apprehensive of the conditions that might arise out of the employment of the experienced
talents within the company. The concerned organization might also face certain issues in the
conveyance of the vision of the CEO of the company, Lakeland Wonders, Cheryl Hailstrom. The
non-conveyance of the vision in a proper manner might lead to the conditions wherein the
concerned company might be facing several conflicts on the internal affairs (Kuipers et al.,
2014). The other gap that needs to be addressed within the organizational management is the
acceptance of the vision that is set by the CEO of the organization. The CEO of the organization
is known to have been attempting to lead the organizational workforce by putting forth
examples. This might lead to the conditions within the organization that are related to the
disruption in the workforce of the organization. The members of the workforce of the
organization are observed to have been moving around within the familiar grounds. The CEO of
the organization has been observed to have been challenging the issues that pertain to the activity
of the workforce members within the familiar grounds (Cameron & Green, 2015). The gap that
needs to be addressed in this matter relates to the affirmation of the concerned capabilities of the
workforce as well as helping them in the incorporation of the various values that have been
imposed by the present CEO (Doppelt, 2017). The employees of the organization should depict
faith in the plan that is proposed by the CEO of Lakeland Wonders, Cheryl Hailstrom. This

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would help the company in working towards the gain in the competitive advantage within the
given market.
3. Recommendation
The company in discussion, Lakeland Wonders, might face an improvement in the
competitive advantage by incorporating the changes that are proposed by the present CEO,
Cheryl Hailstrom. The CEO might be advised to deal with the employees in a compassionate
manner. The CEO might hold general meetings and in order to motivate the staff of the
organization. The CEO might be advised to explain her vision to the staff and the benefits of the
expansion that she has been proposing. The staff should be reassured of the fact that the
manufacturing department of the company would not face a complete transfer.
4. Conclusion
In lieu of the above discussion it might be pointed out that the several measures of change
that are undertaken by the CEO of the company in discussion, Lakeland Wonders, Cheryl
Hailstrom, are beneficial for the company. The real challenge that is faced by the company is the
matter that relates to the convincing of the members of the workforce of the company for
adapting to the changes that have been proposed by the concerned CEO of the organization. The
organization might face a steady improvement in the competitive advantage by implementing the
measures that have been recommended for the same.

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5. References
Cameron, E., & Green, M. (2015). Making sense of change management: A complete guide to
the models, tools and techniques of organizational change. Kogan Page Publishers.
Carnall, C. (2018). Managing change. Routledge.
Doppelt, B. (2017). Leading change toward sustainability: A change-management guide for
business, government and civil society. Routledge.
Hayes, J. (2018). The theory and practice of change management.
Kuipers, B. S., Higgs, M., Kickert, W., Tummers, L., Grandia, J., & Van der Voet, J. (2014). The
management of change in public organizations: A literature review. Public
administration, 92(1), 1-20.
Lozano, R., Ceulemans, K., & Seatter, C. S. (2015). Teaching organisational change
management for sustainability: designing and delivering a course at the University of
Leeds to better prepare future sustainability change agents. Journal of Cleaner
Production, 106, 205-215.
McNulty, E. (2002). Welcome aboard (but don't change a thing). Harvard business
review, 80(10), 32-5.
Van der Voet, J. (2014). The effectiveness and specificity of change management in a public
organization: Transformational leadership and a bureaucratic organizational
structure. European Management Journal, 32(3), 373-382.