Evaluating Change Management Strategies in Medium-Sized Organisations

Desklib provides past papers and solved assignments. This report analyses change management in two organisations.

Understanding and Leading Change
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Table of Contents
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................4
P1: Compare different organisational examples where there has been an impact of change on
an organisation’s strategy and operations....................................................................................5
P2: Evaluate how internal and external drivers of change affect leadership, team and
individual behaviours within an organisation..............................................................................6
P3: Evaluate measures that can be taken to minimise adverse impacts of change on
organisational behaviour..............................................................................................................7
M1: Assess the different drivers for change in each of the given examples and the types of
organisational change they have affected....................................................................................9
M2: Apply appropriate theories and models to evaluate organisational response to change
critically.......................................................................................................................................9
Task 2: Leadership Decision Making............................................................................................12
P4: Explain different barriers to change and determine how they influence leadership decision-
making in a given organisational context..................................................................................12
M3: Use force field analysis to analyse the driving and resisting forces and show how they
influence decision-making.........................................................................................................14
Conclusion.....................................................................................................................................16
References List..............................................................................................................................17
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Introduction
The report covers the role of the leaders within organisations in bringing about various changes
and transformations within the organisations by the multiple drivers of evolution, which helps in
guiding the organisations to respond to the different features of the changes within and outside
the organisations. Leaders are the individuals who contribute in bringing about the changes
within the business operations and the various activities within the organisation. In the following
report, the medium sized organisation, which is chosen, is the “Sykes Holiday Cottages” and it
has been compared with another medium sized organisation named “Crawford Healthcare”. In
the report, different methods will be written about which will elaborate and specify upon the
different categories of changes which affects the difference in the behaviour of the management
executing the operations of the organisation. The different steps and measures will be taken to
minimise the ill effects of the transformations taking plce within the organisation. The study
intends to aid in knowing about the various barriers and obstacles to the multiple variations
within the organisation.
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Task 1
Introduction
Leadership skills are required to decide upon the different changes and transformations within
the organisations. Management of the businesses will help in executing the various business
operations within the organisation. In this study, the two medium sized organisations, which are
found, are the “Sykes Holiday Cottages” and “Crawford Healthcare”. The study will include
the comparison of the two organisations, and it will help in finding out how the different
business strategies affect the business performance of the organisations. The report also covers
all the aspects of the different impacts of change upon all the strategies and actions of the
organisation. The different ways by which the drivers of change affect the behaviour and brings
about changes in the behaviour of the team and leadership strategies are also discussed.
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Part A
P1: Compare different organisational examples where there has been an impact of change
on an organisation’s strategy and operations.
There are various essential and beneficial drivers of change, which helps the organisations to
execute its business performance and different operations (Bryson, 2018). There are many
drivers of change brought about due to the advent of advanced and modern technology, and other
structural frameworks, which helps in developing different features within the organisation.
Sykes Holiday Cottages- Sykes Holiday Cottages is a medium sized company, which functions
on the rent and provides cottages for the tourists who love to go on trips for vacations (Frash et
al., 2018). It has more than 10,000 properties all over the regions of UK and Ireland. It provides
excellent and quality services to a large percentage of people. Clive Sykes is the founder of the
“Sykes Holiday Cottages”. The company will attract more tourists by following by making use
of the different unique innovation strategies and methods, which will allow the company to
provide more concrete and beneficial services to their customers. The company offers their
customers with more than 10,000 cottages all over UK and Ireland. The company provides well-
designed holiday homes to its customers (Jervis, 2018).
The holiday homes have perfect decor and have all the services, which can be provided to the
customers. The company has made use of advanced technology and communication services,
which has helped it to enhance their brand. With the help of modern and advanced technology,
the company develops and establishes current systems, which allows the company to provide
high quality online services to their customers. The adoption of these technologies based systems
supports the company to enhance their enhanced growth and raise its returns for their owners
who own their cottages. The company has brought about revolutionary changes and
transformations in the tourism industry. The company discusses the various changes in their
strategies they are going to implement with their employees. The company has experienced cash
inflows.
Crawford Healthcare- Crawford Healthcare is the medium sized enterprise, which looks after
providing the medical and healthcare services to the ordinary people (McColl-Kennedy et al.,
2017). Richard Anderson founded the company. The company started with only three employees
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and now has grown into a company having more than 200 employees. The company had
recorded more than 30 million GBP of sale profits in the year 2017, which has helped the
company to grow to one of the leading businesses throughout the world. The company wants to
make profits of more than 100 million GBP throughout the world in the countries of the UK,
USA and Germany (Epstein, 2018). The company sells products of dermatology and the modern
wound care facilities, which help their customers to receive proper and smooth services. The
company wants to implement different strategies, which are innovative and are designed
according to the technological inputs within the organisation. The policies of the company have
also helped its workforce to lend helpful service to its customers thereby ensuring customer
satisfaction (Deming, 2018). The online services offered by the company also are beneficial to
provide assistance and maintain goodwill among its customers.
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P2: Evaluate how internal and external drivers of change affect leadership, team and
individual behaviours within an organisation.
Change affects almost every organisation. It sometimes leaves a negative impact on the
organisations. The drivers of change affects the framing of decisions of the organisation. The
ways in which the different categories of change affect the capabilities of leading the team and
affect the behaviour of the team or group within the organisation are as follows:
External drivers of change:
The external forces of change include social changes, economical changes, political changes,
technological changes, legal changes and environmental changes. The external forces and its
impact on the leadership and the individual behaviours are as follows:
Political factor: After Brexit, the political scenario United Kingdom has changed. The legal
structure of the businesses has also changed. Sykes has also implemented the changes in its legal
structure. The leaders and managers of the organisation had provided proper knowledge to the
employees about the changes. However, the employees were not comfortable with the change at
the initial stage, but later on when the leaders motivated the employees ensured the security of
their career the employees became stress free.
Economic factor: Due to Brexit, the leadership has to think about implementing new strategies
with respect to the market conditions in UK. The economic factors helps the leaders and the
management to manage the expenses behind executing different business operations and
enhancing the business performance.
Social factor: The management and the leadership has to supervise the different behaviour
pattern of the customers or the stakeholders associated with their organisation. The social factor
helps the leaders to mould their decisions and take the best possible decision in implementing the
strategies.
Technological factor: Due to change in technology the organisation had implemented new
technical equipment. The employees of Sykes had faced trouble in handling the equipment at the
beginning but later on they managed because the leaders motivated them to learn. Gradually the
employees became familiar with the new technical equipment (Simpkin et al., 2015).
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Legal factors: The leadership with the help of the management executes the different business
operations by adhering to the various laws and legislations of the company. This helps them to
run their business in a smooth manner.
Environmental factors: The different environmental standards have to be maintained by the
leadership to enhance their brand image and attract more customers to their organisation.
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Internal drivers of change:
The different categories of changes occurring within the organisation helps in execution of the
different strategies within the organisation. The internal drivers of change include organisation’s
cultural change. During the cultural change the rules of the organisation had become stricter. The
employees could not adapt with the changes. However, after few months with the help of the
efficient leaders the employees could adapt the changes easily. The leaders implemented
effective leadership skills for motivating the employees during the changes (Bright, 2017). The
internal features of the organisation will be made clear by applying the SWOT Analysis on
“Sykes Holiday Cottages”.
Strengths Weaknesses
1. Provides well designed cottages with
modern facilities to the tourists.
1. It is a medium sized organisation.
Opportunities Threats
1. Possesses great opportunities to
expand their market into foreign
countries.
1. Existence of tough market
competitors.
Table 1: SWOT Analysis of Sykes Holiday Cottages
Source: (Created by learner)
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P3: Evaluate measures that can be taken to minimise adverse impacts of change on
organisational behaviour.
Organisational changes might create a negative impact on the organisational behaviour;
therefore, for reducing those negativity following measures should be followed:
1. Developing effective communication strategy:
The mangers must maintain proper communication with the employees and provide them
appropriate knowledge about the changes. The leaders and managers must communicate with the
employees and inspire them to take part in the change process (Osiyevskyy and Dewald, 2015).
2. Provide effective training:
It is important that the employees are provided with proper training to adapt and learn the change
easily. The training can be provided through online module or face-to-face training sessions.
3. Measuring the change process:
The change process must be evaluated at first to avoid the unnecessary issues later on. This
means that it is necessary to analyse what kind of negative and positive influence the
organisation can experience during the change process.
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M1: Assess the different drivers for change in each of the given examples and the types of
organisational change they have affected.
According to Laudon and Laudon (2016), the different drivers of change have helped in
supporting the organisation to execute the various business operations and aided them to provide
substantial customer services to its customers.
Technological capacity
The technological capacity has helped “Sykes Holiday Cottages” to implement and improve the
online services, which has been made high quality. It helps in catering to the different demands
and requirements of the numerous customers in the market. The customers who are interested in
book cottages for a holiday trip will book the cabins online. Booking through online services will
help the customers to avail the services smoothly without wasting any time. The “Crawford
Healthcare” also involves the use of technologies to bring improvements in bringing about
improvements within the healthcare services and development of products. The company
associated with the production of products of dermatology and the different wound care facilities
makes use of advanced technology and determines its growth by assessing the market demand
for its products.
Innovation
The company will also be able to enhance its brand image and record growth within the travel
and tourism sector. The two aspects, which determine and assess the different drivers of change,
are the demands and capabilities related to the companies.
. The company carries out market research, which helps the company to reach greater heights
and maximise their profits. The company thus observes the strategies of its market competitors,
which allows them to frame their policies and implement their services following them. The
capacity of the company is an important aspect which helps the leaders to achieve the changes
within the organisations.
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M2: Apply appropriate theories and models to evaluate organisational response to change
critically.
Kurt Lewin’s Model:
The Kurt Lewin change model involves three steps for understanding the change process. The
three steps include:
Unfreezing:
This step describes that before the change takes place people must be aware of it. The change
must go through an initial stage of unfreezing before it can be implemented. The main target of
this stage is to create awareness on how the change process will create acceptability and hinder
the organisation in some way. The idea is that the more people are aware of the change the more
they will feel vital and motivated to accept the change.
Changing
After the unfreezing stage comes the changing stage. The changing step is referred to as the
transition or moving. In this stage the people learn new behaviours and new ways of thinking. If
they are prepared for this step then they can complete the change process easily. Therefore,
change is a process that should be planned and executed properly. For this reason there is a need
of effective communication process. In this whole process the employees are reminded the
reason for change and the way it can benefit them and the organisation.
Refreezing:
Lewin named the last phase of his change model freezing, but many people call it refreezing to
mean that the process is constituted the different stages which help in reflecting the recent
condition after the change. The changes done to directorial processes, targets, constitutions,
contributions or people are acknowledged and they are again frozen back to their previous state
or status quo. Lewin discovered the refreezing step to be principally significant to guarantee that
people do not go back or return to their old ways of planning or accomplishing former ways of
the carrying out of the change. Pains should be taken and labours have to be made to warranty
the change is not vanished; rather, it needs to be fixed into the organization’s method of leading
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