Managing Change: Dell Case Study Report - Business Strategy

This report provides a comprehensive analysis of organizational change management, focusing on a case study of Dell's efforts to improve its supply chain and address electronic waste. The report begins by defining organizational change and identifying the need for change within Dell, particularly in its supply chain due to issues with e-waste. It then evaluates various change models, including Lewin's change model and the ADKAR model, and discusses their application within the context of Dell's situation. The report also justifies the approaches to be used for the change process and the development of a strategic plan, emphasizing the importance of a strategic plan for successful change implementation. It outlines steps for strategic plan development, including setting targets, aligning stakeholders, assessing the environment, mapping goals, executing the plan, and monitoring progress. Finally, the report examines the implementation of the change process, its benefits, and strategies for making the change sustainable within the organization. The report highlights the importance of communication, stakeholder involvement, and continuous monitoring to ensure the success and longevity of the change initiatives, emphasizing the adoption of closed-loop recycling and other sustainable practices.

Managing change

Table of Contents
INTRODUCTION...........................................................................................................................3
CASE STUDY ................................................................................................................................3
MAIN BODY ..................................................................................................................................3
Analyse a situation where organizational change is necessary and what has to be change........3
Evaluate different models, theories and concepts of how the process of change should be led
to gain the support of those who will be involved or affected by change...................................4
Justify the approaches to be used for change process and development of strategic plan for its
.....................................................................................................................................................6
Implement a change process and analyse the benefits including how the change will become
sustainable...................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Change is define as a procedure which is adopted by a company in order to improve,
transform or restructure the major portion of their operations disrupting or break down related to
manpower, system and procedure (Ahmetaj and et.al., 2017). There are various benefits gain by
a company through adopting change such as growth, be flexible, increase life value, strength
process and so on. Organization taken for this project is Dell which is a subsidiary company
operating in computer hardware and software industry. It is founded by Michael Dell in 1984 and
they are offering their products at worldwide level. Topics which are included in report are
situation which lead to change at respective workplace and theories which they can be implement
for adopting change. Along with this, it will also include approach for change process and
strategic plan for implementing it. This will include information related to benefit of change
process for sustaining while implementing change.
CASE STUDY
This report is based on the case study of Dell and their change process which they are
planning to adopting in order to improve their supply chain. The respective company is operating
in repairing, selling, developing and supporting programmes related to computer hardware and
software. Dell is offering their products and services related to company at worldwide level as
well as it is consider as world's largest manufacturing company of computer related hardware
and software. Now they are planning to adopt change in their supply chain process because they
are facing main issue due to inappropriate disposal of electronic waste. For this they are planning
to adopt their concept i.e. “take, make and dispose”. According to which they will develop
innovative aspect such as Take back option, Close loop economy and so on. In this they will
generally reuse plastic in developing or manufacturing new product (Ansari, 2019). So by this
report they able to identify different models for adopting change as well as it will also help them
in developing strategic plan for implementing respective change at workplace.
MAIN BODY
Analyse a situation where organizational change is necessary and what has to be change
Dell is one of world's largest computer manufacturing company which is launched in year
1984. Its headquarter is located at Texas, United State and they offer variety of technology based
products such as server, personal computers, smartphones, televisions and many others. In this

manufacturing process respective firm produce huge plastic, fossil fuel, pollution which impact
on the surrounding so they are planning to adopt change in their supply chain in order to reduce
wastage. For which they are planning to use recycled plastics or material which leads to reduce
waste (Beech and MacIntosh, 2017). Along with this, respective company is adopting circular
supply chain as well as take back program aid in minimising waste as well as it will also lead to
increase in profitability ratio and goodwill. Dell is also need to adopt change in various factors or
procedure, from which some major are mentioned below:-
 Dell management must adopt change in their logistics because they are operating at
worldwide level so if they collect e- waste and plastics from their users then it will be
expensive for them due to economic as well as environmental cost.
 Respective firm has introduce concept of Closed loop recycling process but while
implementing this they are facing issues related to how they can convert plastic waste
into new product (Boutros and Purdie, 2014). So company need to develop strategies in
order to improve and conduct this process in effective manner.
These are the major situation which Dell need to consider for adopting change at their
workplace. This is so because it will help them in minimising loopholes, improve process and
quality and minimise wastage.
Evaluate different models, theories and concepts of how the process of change should be led to
gain the support of those who will be involved or affected by change
There are different theories, model and concept which Dell can adopt in order to
implement change at their workplace, from which major theories are mentioned below:-
Lewin's change model
I
llustration 1: Lewin's change model
(Source:4 change management models for your small business. 2019 )

The Kurt Lewin's change model will include three phase i.e. unfreezing, changing and
refreezing. It is one of the simple and mostly use change model because it help in adopting
change according to requirement. In respect of Dell at first stage, their manager will conduct
meeting and convince employees about the change so that they get ready to come out from
comfort zone (Clardy, 2013). In they management will tell about benefits of using reusable
products or material. Then next stage will be change in this Dell staff acclimate to the change
and try to fix all the problems related to pollution and usage of plastic in new and innovative
way. Then last stage will be freeze in this employees of respective company mould themselves
according the new process which they adopt for minimising wastage.
ADKAR Model
ADKAR Model is a bottom up model which help Dell in focusing on an individual
behind the change. This model is developed by Jeffery Hiatt who is a founder of Prosci. Here A
is Awareness at which management of respective company will aware their staff about the
change i.e. related to adopting new process in supply chain which help in minimising wastage.
Then D define as Desire that define as participate as well as support for adopting or
implementing change. In this respective company manager will discuss with staffs in order to
know their viewpoint. After that A that mean Ability and according to this Dell management will
identify skill and ability which they required for implementing respective change in effective
Illustration 2: ADKAR Model
(Source: 4 change management models for your small business. 2019)

manner (Dawson and Andriopoulos, 2014). Along with this they train their staffs according to
that change adaptation will done properly. The last phase is R which mean Reinforcement that
mean to sustain the change and for this respective company management conduct proper
evaluation on time to time basis which help them in ensuring effectiveness of change at
workplace by decreasing wastage.
By adopting both model of change Dell able to adopt change related to minimising e
waste in effective manner as well as through it they able to enhance their work quality, goodwill
and profitability ratio.
Justify the approaches to be used for change process and development of strategic plan for its
Strategic plan refer to a process which will help organisation to effectively conduct
business activities as well as achieve organisation goals. It is important for Dell company to
develop effective strategic plan in order to manage change within organisation. This company is
changing its life cycle process so it is essential that all activities are conducting in correct manner
so that set aim and targets could be achieved company. Strategic plan consist of different steps as
well as sequences that is necessary to establishing successful changes within organisation.
Change is very crucial part of organisation for its success and conducting business activities in
more effective and efficient manner. Change process can be refer to as sequence of steps as well
as activities that are necessary for conducting change within organisation. It is essential for Dell
company to change its business operations as well as its activities in order to enhance
productivity as well as profitability (Eayrs, Cadrin and Glass,2014). Dell company is taking
multi capital approach in order to quantify its natural capital benefits of the closed looped model.
It is also exploring the possibility of measuring all the social impacts that is associated with this
approach of change. Dell company has taken whole eco system in its product life cycle as well
as transforming the way it producing its products and services.
Closed loop system is uses feedback in which selected portion of outputs is analysed in
order to reduce the error as well as improve stability. This model is used to measure the quality
of work as well as conducting business activities in effective and efficient manner. Close looped
system is also known as feedback control system. This type of model is using feedbacks signals
to control as well as measure all activities in effective and efficient manner. This is a controlling
tool which monitors as well as analyse the activities done by respective company. It includes
different elements to analyse and control the final output as well as feedback is provided to input

process. So that required changes could be implemented and desired objective could be achieved.
This model is very helpful in reducing the errors as it automatically adjust the input system.
Closed looped control method will lead to improve the stability of respective organisation as well
as reduces the system sensitivity.
In order to change business process of Dell company they needs to develop a successful
strategic plan. This plan will helps in conducting business activities in more effective and
efficient manner as well as achievement of desired goals and objectives. Strategic planing is very
crucial for the success of Dell organisation and its provide guidelines to accomplish set targets of
the company. Process of development of strategic plan is mention below Target: This is a first stage in which tagetes and objective of company will be set. It
consist of mission, vision as well as aims of business which needs to be accomplished in
effective way. Align: This includes the alignment of strategic plan as well as engaging employees with
in the change process of respective company. Assess: In this step company will assess all the information that is needed to conduct
business activities in more effective way (Lorenzi and Riley, 2013). Respective company
will asses internal and external environment in order to develop a strong strategic plan. Map: In this smart goals will be develop as well as path will be mapped. This will help in
providing complete information regarding the strategic plan developed by company. Execute: This consist of actual execution of strategic plan and all activities that is
planned should be executed in effective and efficient manner.
 Monitor: This is the last stage of strategic plan and in this company needs to monitor as
well as analyse whether activities of plan is executing in correct manner or not.
Implement a change process and analyse the benefits including how the change will become
sustainable.
Changes is a important process of company and this process consist of various steps that
helps in conducting business activities in effective and efficient manner. In order to effectively
manage the changes in organisation company needs to implement a changes process and it is
mention below in detail.
Defining change: In this Dell company needs to analyse as well as define the changes
clearly. It is essential to align required changes with the business goals.

Determining impacts: In this step impact of changes on business activities as well as
function needs to be analysed clearly (Morgan, 2013). This will helps in minimizing issues and
problems and achieving desired change in organisation.
Communicate strategy: Strategies that needs be communicated to each and every
individual who is part of organisational changes. This will helps in correct implementation of
change process as achieving set targets.
Measure changes: This is the last stage in which company needs to measure whether
desired changes has been implemented or not.
There are many benefits for Dell company by implantation changes in organisation for a
sustainable business. There will be various advantages for respective company by adopting
changes in business process (Olins, 2017). Changes will help in growth and development of
business as well as gaining competitive advantages over other rival company. It will help in
gaining more opportunities of market area.
CONCLUSION
From the above report it could be concluded that change is a crucial as well as critical
part of organisation. It is very important that company change its business process as well as
operational methods in order to enhance performance and productivity of organisation. There are
various models which will help company to effective change as well as manage change process
so that they can achieve desired goals. Company needs to develop strategic plan in order to
accomplish effective management and monitor business activities.

REFERENCES
Books and journels:
Ahmetaj, S. and et.al ., 2017. Managing change in graph-structured data using description
logics.ACM Transactions on Computational Logic (TOCL).18(4). p.27.
Ansari, A.M., 2019.Iran, Islam and democracy: The politics of managing change. Gingko
Library.
Beech, N. and MacIntosh, R., 2017.Managing change: Enquiry and action. Cambridge
University Press.
Boutros, T. and Purdie, T., 2014.The process improvement handbook: A blueprint for managing
change and increasing organizational performance. McGraw-Hill Education.
Clardy, A., 2013. Improve the process for managing change.Performance Improvement. 52(9).
pp.33-44.
Dawson, P. and Andriopoulos, C., 2014.Managing change, creativity and innovation. Sage.
Eayrs, S., Cadrin, S.X. and Glass, C.W., 2014. Managing change in fisheries: a missing key to
fishery-dependent data collection?.ICES Journal of Marine Science. 72(4), pp.1152-
1158.
Lorenzi, N.M. and Riley, R.T., 2013.Organizational aspects of health informatics: managing
technological change. Springer Science & Business Media.
Morgan, G., 2013.Riding the waves of change. Imaginization Inc.
Olins, W., 2017.The new guide to identity: How to create and sustain change through managing
identity. Routledge.
Palthe, J., 2014. Regulative, normative, and cognitive elements of organizations: Implications for
managing change.Management and organizational studies. 1(2). pp.59-66.
Pocklington, K. and Wallace, M., 2014.Managing complex educational change: Large scale
reorganisation of schools. Routledge.
Stein, B.A., Staudt, A., Cross, M.S., Dubois, N.S., Enquist, C., Griffis, R., Hansen, L.J.,
Hellmann, J.J., Lawler, J.J., Nelson, E.J. and Pairis, A., 2013. Preparing for and
managing change: climate adaptation for biodiversity and ecosystems.Frontiers in
Ecology and the Environment. 11(9). pp.502-510.
Taylor III, D.L., 2014. Perioperative leadership: managing change with insights, priorities, and
tools.AORN journal. 100(1). pp.8-29.
Tidd, J. and Bessant, J.R., 2018.Managing innovation: integrating technological, market and
organizational change. John Wiley & Sons.
Online
4 change management models for your small business. 2019. [Online]. Available
through:<https://www.cwbnationalleasing.com/en/blog/entry/4-change-management-
models-for-your-small-business>.