Effective Change Management Strategies at Jaguar Cars

This report examines change management strategies implemented by Jaguar Cars. It begins by defining the nature of the change process, emphasizing its flexibility and the importance of adapting to environmental issues such as the introduction of green technologies. The report then explores various tools used to manage change within the workplace, including stakeholder involvement and addressing resistance to change. A critical analysis of Jaguar's change process is presented, outlining the stages of current state, transition state, and future state, and how the company implemented Kotter's 8-Step Change Model. The report highlights the importance of communication, training, and strategic leadership in managing change effectively, particularly during the transition phase. The analysis underscores how Jaguar successfully integrated people, processes, and plant aspects to develop technologically advanced products and gain a competitive edge in the market.

MANAGING
CHANGE

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Nature of change process............................................................................................................3
Tools to manage change within workplace.................................................................................3
Critical awareness of the process of change in Jaguar................................................................5
linking knowledge management, Knowledge tracking and knowledge migration with change
management................................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Managing change within organization plays most crucial role as different type of change
takes place within the workplace and they are associated with success and growth of enterprise in
the market (Anderson and Anderson, 2010). Further, it can be in the form of strategic, tactical or
operational one. For conducting the present study organization chosen is Jaguar cars which is a
British multinational car manufacturer headquartered in England. Company has employed
10,000 staff members and is indulged into practices of delivering luxury vehicles to the target
market. The present research focuses on technological change which took place in company with
the motive to enhance operational system of the company.
Nature of change process
Change is regarded as the introduction of new systems within the workplace so as to
obtain favorable outcomes. Further, the change process is flexible in nature and by following the
same it becomes easy for business to focus on its desired aims and objectives. As per view of
Cicmil, Thomas and Hodgson, (2006) change always takes place for the betterment of
organization and through these overall operations can be easily carried out smoothly. Further,
nature of change process is that, it is flexible where business can easily alter the stages in
effective manner. It is well known fact that Jaguar cars carries out all the operations on wider
basis due to which adoption of advanced tools is necessary for company and through this
differentiated product can be offered to customers in terms of quality, price etc. Change is an
integral part of the business unit. Increasing environmental issues in the economy developed
significant change in the products offerings within the company. Jaguar introduced green
technologies in the products which has helped in reducing carbon emission and has increased
fuel efficiency for the product range. This aspect of business operation demanded the company
to introduce well defined measures of change in the business operations.
Introduction of new tools can easily enhance productivity of the enterprise where
accomplishment of desired goals became easy (Winter, Smith and Morris, 2006). Moreover
overall operational aspects regarding supply chain management of the company was enhanced to
attain quality products and services which are environmentally efficient in the economy. Riding
and Rayner, (2013) argued that implementation of change requires follow up of various stages
and it needs to be followed in proper manner. The entire process of change relies on evaluating
the situation where it is identified what is the reason behind introducing change within the

workplace. Next stage is implementing the change which is followed by assessing the results.
These stages are most crucial through which business enterprise can easily improve its overall
operations and this leads to favorable results for the company in every possible manner. The
study develops a well defined analysis of change process adopted by the Jaguar to attain well
defined results for growth in the economy.
Tools to manage change within workplace
Different effective ways are being present with the help of which it is possible for
company to manage change within workplace. Further, it directly brings favorable results and in
turn accomplishment of desired goals becomes easy. According to Fullan (2007) involving
stakeholder in the change process is considered to be most appropriate where change
implementation can take place easily. Apart from this, stakeholders involve different type of
individuals who are influenced due to change taking place within the workplace. Further, it is
necessary for business to prepare proper plan with the help of which change can be implemented
successfully. It is possible that stakeholders may provide large number of ideas to the business
regarding change implementation and it can take place successfully. As per view of Gioia and
Chittipeddi, (2006) managing resistance to change is also considered to be important where with
the help of motivational tools individuals can be motivated easily who resists to change and in
turn it can surely bring favorable results for the organization.
Jaguar adopted effective tools and techniques to implement change in the company and
attain well defined results for the business. At the time of implementing change every
stakeholders were significantly affected such as employees, management, investors, suppliers
etc. Therefore, business employed motivational tools to deal with the staff members and this has
assisted in managing change (Glasby and Dickinson, 2009). The company adopted measures
such as policy development, restructuring processes and product development measures to offer
advanced and innovative range of products and services to the consumers.
Apart from this, the overall efficiency of tools to manage change differs from each other
and due to this reason it is necessary for business to decide which tool to adopt which can surely
provide long term benefit. Moreover, the change management process goes on continuous basis
and it has to be implemented in proper manner so as to obtain favorable outcomes (Robinson,
2010). Jaquar cars has implemented the new change successfully however understanding
technology was one of the most difficult task for business. Company faced wide challenges in

analyzing new technological need and developing innovative product range according to the
same. In order to meet the mentioned objective Jaguar developed its supply chain where quality
ascertained and environmental frindly raw material was attained to develop fuel efficient cars
for consumers. Employees of the company worked hard to meet with the requirement of new
technology. Further, business conducted training sessions for its workforce so that they could
easily work with modern technology and no employee may resist to change (Welch and
Fernandes, 2010). This directly represents the efficiency of company to work with modern tools
and has assisted in gaining competitive advantage.
In the process of change diagnosing is one of the most crucial stage where it is identified
what is the reason behind introducing change within the workplace. This stage is most important
without which other stages cannot be implemented. In case of Jaguar the main reason due to
which company adopted technological change was to develop innovative range of products
through producing environmental efficient products as competition level is rising at faster pace
in the market. Apart from this, through technological tools business easily enhanced its
productivity in the market and strengthened internal strength of the company which developed
profitable results (Blake and Bush, 200). Moreover, after the stage of identification planning
takes place where business plans how to deal with the new change so that market performance
can be enhanced easily. Planning is also considered to be significant stage where proper plans
prepared leads to successful implementation and vice versa. Jaguar obtained large number of
benefits through proper planning and all the stages being present in the plan are followed by
organization in proper sequence (Cameron and Green, 2009). It helped the business in
developing and reconstructing its business operations to attain competitive results in the market.
Company had to make modifications in the existing plan as sometime implementation consumes
large amount of time and this influences overall performance.
Critical awareness of the process of change in Jaguar
Change is a significant aspect of working in the economy. Venkatraman and Huettel,
(2012) analyzed change as an integral part of the business operations. It helps the business unit in
creating a well defined impact on employee growth and organizational development. The studies
have evaluated that resistance to change has a high impact on employee acceptance in the
economy which creates an effective growth impact on the company. For example the strategic
alliance of a business unit will highly oppose by the employees because it creates a

psychological barrier in their minds regarding acceptance of new management policies and peers
in the company. Also, it affects their performance and motivational aspect in the business.
Young, (2006) analyzed that upcoming changes results in high attrition rate in the business unit
because acceptance of change is a significant business challenge for the employees.
Jaguar adopted effective measures to deal with organizational changes and implement
significant techniques to minimize resistance of change in the company. It created a wide impact
on business development measures. The company developed well defined means of analyzing
the process of change for the employees and implementing the same in an effective and gradual
manner to enhance acceptability of the same by stakeholders involved in the market. Droege and
Marvel, (2009) analyzed that change triggers high insecurity and dissatisfaction within
employees however effective management help companies a win-win situation for business and
employees. Jaguar developed strong communication process in the company which helped the
business in minimizing chaos and developing employee contribution for change implementation.
Robinson, (2010) stated that process of change demands an integrated measure which link
different business activities and operations with one another. Jaguar developed green
technologies integrating the people, process and plant aspects with company goals to develop
technologically advanced products which developed a competitive edge in the market.
The process of change implemented by jaguar can be analyzed as a three stage process. It
created a significant and well defined impact on the stability of the business unit. Jaguar
analyzed change in the following stage:
 Current state: This was a significant and well defined stage of change where Jaguar
focused on analyzing the current state of business operations in the economy and the
impact of the same on employee behavior and acceptance in the market (Finkelstein,
Hambrick and Cannella, 2009). It helped the business unit in developing high growth

measures for the business unit. Jaguar critically evaluated organizational structure,
culture, roles and responsibilities etc. to ascertain the current working aspects of the
business to analyze the acceptability and comfort zone for the business unit. It affected
organizational growth and development widely. This was one of the most crucial stage
of change and demanded high amount of time and cost to ensure success of the business. Transition state: This was the challenging and most unpredictable stage of the process
which develops a significant impact on business development and operational aspects in
the market. While implementing the concept of green technology in the business,
challenges such as decline in employee productivity, high level of dissatisfaction, high
rate of employee turnover, communication barriers and high chaos and confusion was
observed. It affected the profitability and performance of the business. Jaguar thus
implemented well defined strategies and measures to deal with the stated issues of the
business. This was the highest time consuming stage. Company however developed
strategic leadership measures to overcome the stated aspect. Technical training and
development programs enhanced employees efficiency. Moreover effective
communication aspects were managed at internal and external level to manage
organizational competency.
 Future state: This stage of change for Jaguar focused on attaining wide acceptance of
change within the market. The organization effectively undertook long term planning to
attaining well defined success in the economy. Both short term and long term plans were
developed by the company to enhance the future development aspects for the business
unit. The Future State is supposed to be better than the Current State in terms of
performance. The company expects to attain favorable and well defined results in this
stage however the gap in actual and expected results develops a worrisome position for
the business unit.
Hence, the overall evolution of the business unit help the company in creating an effective and
developed growth impact on the employee performance and development as well. In order to
enhance the change management within the company, Jaguar implement the below stated
process. Kotter's 8-Step Change Model helps the company in enhancing consistency in business
performance. The process includes the following steps:

The stated model of change management for the business unit starts with analyzing the
need of change in the business unit. Jaguar is a renowned car manufacturing unit of UK.
Managing change is the key focus of the business unit. The application of the following model
develops a clear picture of change implementation process for Jaguar. The first aspect of change
in the business is to enhance change in the business by developing urgency for the company.
This aspect of the business focuses on developing hype in the business (Managing strategic
change, 2015). Jaguar created urgency by analyzing the upcoming demand for fuel efficient cars
in the market to develop an edge in the economy. Build a team: According to this step Jaguar
cars worked on building a professional team which made it possible for the company to get quick
solutions of the problems of the customers. This strategy helped in minimizing planning gap for
the company. Through this company was able to give satisfactory services to their customers. It
also helped the company to build good relations with the people. Apart from this, at this stage
Illustration 1: Kotter's 8-Step Change Model
Source: (Kotter's 8-Step Change Model. 2016)

Jaguar focused on organizing effective leadership measures to analyze employee needs and
minimize resistance to change in the business.
Create a Vision: Jaguar then focused on creating a vision through which it was possible
to make strategies accordingly. It helped to find mission, vision and values of the company
(Cameron and Green, 2009). It helped employees in developing significant aspect for change
implementation in the business. Communication of Vision: It is also must to communicate the
vision with the other members of the company so that they should work accordingly. Jaguar was
facilitated with innovative ideas from employees by adopting the same. It will also help Jaguar to
find the new ideas from the employees on how to get the visions easily. Removing Obstacles:
Every change has some obstacles which have to be cleared by the management of the company
so that they can achieve their goals more easily. Jaguar involved its staff member about the
problem they are facing and work on improving it.
Go for Quick Wins: Through quick win team of Jaguar will be able to get more
satisfaction of the work and also the company will be able to get the positive results. Through
producing the quick win Jaguar also will be able to win for different stakeholders who are
affecting from the change. Let the Change Mature: It is much important of Jaguar to apply 100%
change in the company so that they will be able to know about the effect of that change on
business. Integrate the Change: In the last step they need to make integration of change in the
daily life style of people. They should continues monitor the impact of change. It will help them
to know about the success of change.
linking knowledge management, Knowledge tracking and knowledge migration with change
management
Knowledge management aspect plays a significant role in enhancing the business
efficiency and growth within the economy. It helps the company in creating a significant and
well defined impact on business growth and development. The knowledge mitigation program is
directly linked with the change management issues within the business unit as it has a well
defined impact on employee performance and growth within the market (Finkelstein, Hambrick
and Cannella, 2009). Jaguar analyzed that employees are the assets of the business unit as they
help the company with innovative ideas and creative thinking process. The process and
knowledge management demanded effective change management impact on the daily basis.

This helps the business unit in enhancing effective operational growth and development
in the company. Knowledge management as per the author refers to managing the intellectual
facts and figures and managing data for the same in an effective manner. It is an intellectual
property for the business unit. Knowledge tracking on the other hand is a dependent part of the
KM process which focuses on attaining effective and valuable knowledge for the business to
create a competitive edge within the market. Implementation of green technology demanded
effective knowledge management aspect for the business. Technical aspects and tools are
implemented in the business for effectively tracking and attaining knowledge for the business
unit. It helps the company in creating an updated information of recent trends in the market.
Jaguar adopted it to attain significant impact of the same. The company used the process of
knowledge tracking to attain needs and demands of the consumers and developing products and
processes to attain the same. Knowledge migration is another significant aspect of the process
which focused on transferring the knowledge in a simplified and understandable manner to
different employees or people responsible to carry out the business operations. Developing
significant training and development programs in Jaguar assisted the stated measure for the
business unit.
The above mentioned process enhances the business operations and functionality in the
market. However, the effective implementation of the process demands adopting change in an
effective and well defined manner on a regular basis. This helps the business unit in developing a
significant growth impact on the business (Welch and Fernandes, 2010). Jaguar has influenced
employees of the business to adopt change as an integral part of business operations. The
company has implemented effective measures to enhance change in the organization and
minimize the resistance to change for the same. Effective training and development programs of
the employees are implemented by the business unit which helps the company in developing
significant change impact for the organizational operations.
CONCLUSION
Managing change is a challenging task for the business organization as it creates a
significant impact on employee acceptance and development in the economy. Moreover, it is
well known fact that market where company operates is full of challenges due to which it is
necessary to undergo process of change implementation. Apart from this, implementation stage

associated with change is also regarded to be crucial and in turn it is necessary to follow series of
steps while implementing any new change within the workplace. The study reflects Jaguar has a
significant impact of the same. The company uses the process of knowledge tracking to attain
needs and demands of the consumers and developing products and processes to attain the same.

REFERENCES
Books and journals
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researching the actuality of projects. International Journal of Project Management. 24(8).
pp. 675-686.
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research on executives, top management teams, and boards. Oxford University Press,
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Fullan M., 2007. Leading in a Culture of Change. Jossey-Bass.
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Gioia, D. and Chittipeddi, K., 2006. Sensmaking and sensegiving in strategic change initiation.
Strategic Management Journal. 12(6).pp. 433-448.
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Riding, R. and Rayner, S., 2013. Cognitive styles and learning strategies: Understanding style
differences in learning and behavior. Routledge.
Robinson, J., 2010. New Connections Between Public Health and Social Services. Journal of
Integrated Care. 8(2).pp. 15-22
Venkatraman, V. and Huettel, S.A., 2012. Strategic control in decision‐making under
uncertainty. European Journal of Neuroscience. 35(7). pp.1075-1082.
Welch, N. and Fernandes, A., 2010. Mental health and housing: developing a care and support
pathway, Housing, Care and Support. 13(4). pp.16 – 22.
Winter, M., Smith, C., Morris, P. and Cicmil, S., 2006. Directions for future research in project
management: The main findings of a UK government-funded research network.
International journal of project management. 24(8). pp. 638-649.
Young, C. A., 2006. Soul Power: Culture, Radicalism, and the Making of a U.S. Third World
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Online

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<http://www.businessballs.com/changemanagement.htm> [Accessed 6th July 2016].
Managing strategic change. 2015 [Online]. Available through:
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Appendix
Use of motivational tools is also considered to be most effective where business
enterprise can motivate every individual in the workplace. This can enhance business
productivity and in turn advantage of new change can be easily taken.