Analysis of Change Management Strategies: Kodak and FEG Case Studies

This report provides a comprehensive analysis of change management, focusing on the case studies of Kodak and Franchise Entertainment Group (FEG). Task 1 examines the driving forces behind Kodak's transition to digital photography, the major issues faced, change management failures, and potential barriers. Task 2 delves into FEG, identifying the need for change, explaining the likely impact of proposed changes, and specifying change requirements. It includes an analysis of external trends, competitor analysis, cost-benefit analysis, risk analysis with mitigation strategies, and a communication plan. The report also covers perceived barriers, staff training needs, and strategies for implementing change. Task 3 discusses the Prosci change management methodology, the stages of a change curve, and internal and external drivers of change, culminating in a diagram of the change management process. The report concludes by highlighting the importance of organizational change for achieving company goals and objectives effectively.