University Assignment: Change Management in Netflix Case Study

This case study analyzes change management strategies employed by Netflix, a leader in innovation and disruption within the entertainment industry. The assignment begins with an overview of Netflix's core values and the key stakeholders, including broadcast networks, cable channels, and viewers, and examines their impact on the company's success. It explores the core values of Netflix that encourage change such as innovation, inclusion, courage, passion, communication and selflessness. The study then identifies market changes that negatively affect Netflix, such as the advent of streaming operators, and proposes solutions to these challenges, including user profile customization. The analysis also references several academic sources to support its claims and provide context to the strategies and changes adopted by Netflix over the years. The document highlights the importance of understanding customer needs and adapting to market dynamics for sustained success.

Change
Management in
Netflix
NAME OF THE STUDENT
NAME OF THE UNIVERSITY
AUTHOR NOTE

Key Stakeholders of
Netflix
 Broadcast Networks
 Cable Channels
 The viewers

Impact of Stakeholders in
success of Netflix
 Cable companies can spread
their influence in market with
the help of Netflix
 The partnership with the
business networks can help
the company in making the
profits

Core values of Netflix that
can encourage change
 Innovation
 Inclusion
 Courage

 Passion
 Communication
 Selflessness

Change in marketplace
that can negatively
affect Netflix
 The advent of the
streaming operators can
cause the company to
face the challenges in
the future

 The viewers can be
provided with more
amount of flexibility
 Netflix can make the
profile for the users that
can be advantageous for
the company
Solution to Problem

References
Böttger, T., Cuadrado, F., Tyson, G., Castro, I., & Uhlig, S. (2018). Open
connect everywhere: A glimpse at the internet ecosystem through
the lens of the netflix cdn. ACM SIGCOMM Computer
Communication Review, 48(1), 28-34.
Cameron, E., & Green, M. (2015). Making sense of change
management: A complete guide to the models, tools and
techniques of organizational change. Kogan Page Publishers.
Desjardins-Proulx, P., Laigle, I., Poisot, T., & Gravel, D. (2017). Ecological
interactions and the Netflix problem. PeerJ, 5, e3644.
Gomez-Uribe, C. A., & Hunt, N. (2016). The netflix recommender system:
Algorithms, business value, and innovation. ACM Transactions
on Management Information Systems (TMIS), 6(4), 13.

Hallinan, B., & Striphas, T. (2016). Recommended for you: The
Netflix Prize and the production of algorithmic culture. New media &
society, 18(1), 117-137.
Jenner, M. (2016). Is this TVIV? On Netflix, TVIII and binge-
watching. New media & society, 18(2), 257-273.
Jenner, M. (2018). Introduction: Binge-Watching Netflix. In Netflix
and the Re-invention of Television (pp. 109-118). Palgrave
Macmillan, Cham.
Reed, A., & Kranch, M. (2017, March). Identifying https-protected
netflix videos in real-time. In Proceedings of the Seventh ACM on
Conference on Data and Application Security and
Privacy (pp. 361-368). ACM.

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