Change Management Plan: Analyzing Samson Media's Adaptation

This report provides a comprehensive change management plan for Samson Media, addressing the challenges of adapting to a changing media landscape. It outlines objectives, including analyzing the impact of change and implementing effective communication strategies. The report details various communication activities such as face-to-face meetings, weekly staff meetings, and newsletter updates, along with staff survey results indicating employee satisfaction with the changes. Recommendations include implementing fun activities and casual presentations to improve communication. The change management plan encompasses project objectives, stakeholder analysis, assessment of readiness to change, and key change messages. It also identifies change elements like structure and time frames, and provides a communication and education strategy. The plan emphasizes the importance of clear communication, stakeholder involvement, and training to ensure a smooth transition and enhance performance within the organization. The report concludes with an email template for internal communication.

Change management
plan

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................4
Objectives:-.................................................................................................................................4
Activities conducted:- ................................................................................................................4
Staff survey results:-...................................................................................................................5
Recommendations:- ....................................................................................................................6
Change management plan...........................................................................................................7
Change objectives and principles:-.............................................................................................7
Change plan elements:- ..............................................................................................................8
Rationales for the change:-..........................................................................................................8
Key stakeholder analysis:- .........................................................................................................8
Assessment of readiness to change.............................................................................................9
Key change messages:- ..............................................................................................................9
Identify change elements:-..........................................................................................................9
Develop change plan:-...............................................................................................................10
Human resource policies, procedure against strategic objectives:- ..........................................11
External environment analysis..................................................................................................11
Sources of information on change management as well as best practice approaches...............12
Communication and education strategy:- ................................................................................13
Communication and Education Plan .......................................................................................14
Email Template.........................................................................................................................16
REFERENCES..............................................................................................................................17
......................................................................................................................................................18

INTRODUCTION
Change management refers to different methods and ways in which a company
determines as well as implements change within their organisation both in context with internal
as well as external processes. In relation to change management the most important element is

effective communication. Mainly there are three levels of change management which is in
relation with individual change management, organisational change management and enterprise
change management(Chan And et. al., 2017). The main purpose behind change management is to
effectively implement all methods in order to help all employees to accept those changes. The
below report includes change management objectives, certain communication activities, various
recommendations been done in context to improve communication.
MAIN BODY
Objectives:-
 To analyse the impact of change management in the organisation
 To implement effective communication activities
 To identify different risks associated with change management
Activities conducted:-
There are different communication activities been associated with change management
and it is been explained as below:- Face to face communication:- It is an oral form of communication in which both parties
can see each other while been involved in the conversation. It leads to better form of
communication as both parties can access the facial expressions. This type of
communication can happen in context with team meetings or conferences. The companies
can organise team building activities also. Weekly staff meeting:- It is a type of communication in which whole team meet at a
specific date and time as in terms of a get together. It is an important communication
activity because if any risk is associated that may arise in future then all people can
discuss about it. In terms of Samson media also they also implement weekly meetings as
they were in the situation of change management so to deal with those changes they were
use to discuss it together. Newsletter updates:- In case of newsletter it is an electronic report in which all updates
regarding the organisation are been shared through employee emails. As in context with
change management, so if any kind of changes that an organisation is going to implement
then they forward it through newsletter. As in terms of Samson media they also use this

communication activity as many changes were been implemented so all updates
regarding it were given through staff emails.
Staff survey results:-
 From the above information it has been analysed that there are around 3012 respondents
and among them 64.8% of employees are satisfied with their work but in some situations
they are not satisfied with their work. In terms of organisation, as it was been evaluated
that employees are satisfied with the changes been incurred in the organisation. In most
of the organisations when any change gets implemented in the organisation many risks
gets associated with it but in context with Samson media it was determined that in most
of the situations employees were happy with their work(Herbes and et.al., 2017).
 In terms of doing evaluation it was seen that in Samson media employees always remain
happy and company was at a good position. The company initiated many changes in their
organisation as they used different type of communication activities like the usage of
newsletters and weekly staff meetings so if any update in relation to organisation and the
changes associated with it, employees got all information in timely manner. Samson
media has always been in the positive situation and it all happened because employees
were satisfied. In an organisation employee satisfaction is the most necessary thing in

order to achieve success so as in case of organisation also they were leading to growth.
As per the experience of staff of organisation they were looking forward to accept all
changes in an excited way as they felt that they were been motivated by such changes.
Some people experienced a lot of different things while accepting those changes but
almost all of them gave a positive feedback.
Recommendations:-
 It is been recommended that in order to improve communication organisation should
implement certain fun activities so that employees get to communicate with each other
and forget all conflicts behind.
 It is recommended that organisation should use the form of casual presentation so that
employees get comfortable while communicating with each other. Casual presentation
does not mean that been in an unprofessional situation. It basically means that managers
should communicate with each individual in a casual manner so that they feel
comfortable.
 It is also recommended that to improve communication in the organisation face to face
conversation should always be used so that employees get to know each other more and
while doing any meetings or any discussion instead of just giving own opinions they must
listen to others also.
Change management plan refers to all kind of activities as well as roles in order to
manage This kind of plan is required to ensure that all changes that has been applied in the
organisation are defined in the right manner and to deal with that all necessary actions are been
applied in the right manner. In terms of Samsons media, it is important that all plans are been

used in accordance with changes that are in relation with performance as it will help in
enhancing the performance level of all employees.
Change management plan
Samsons media requires change management plan as it is now facing certain threats
magazines of rivals and now almost all consumers are shifting to digital medium.
Project sponsor
Project sponsor is the owner of all certain projects which is on behalf of the client
organisation. The project is in context with all execution of new performance assessment system
been done in efficient manner. In terms of Samsons media they will be able to determine new
methods of assessing the performance level of all employees which will help all managers to do
things in an effective way(Komljenovic, Loiselle and Kumral, 2017).
Project objectives:-
There are different kinds of objectives which are associated with the project and it is
further been explained as below:-
 To determine that employees working in the organisation are accepting and are able to
adjust with all changes as it will create an impact on whole organisation.
 To assure that there are many employees and they all can assure that efficiency and
effective level of organisation is been enhanced.
Change objectives and principles:-
The changes been done in the organisation will achieve that all people working in the
organisation are been valued. It will achieve that after certain changes that are implemented in
the organisation everything is done in an efficient manner. The basic principle to underpin the
change plan is to provide clear instructions about all the changes been done so that everything is
been implemented in an efficient manner. The ethical issues that can happen while implementing
certain changes is social responsibility as the executives should ensure that the changes should be
implemented after taking into account of all possible impact on key stakeholders. So, to address
them in a proper manner Samsons media must treat all stakeholders in aproper manner and large
perspectives should be considered.

Change plan elements:-
 People:- The main focus of people in change plan is that all workers should be
communicated about certain changes happened in the organisation and each employee
should be involved in successful implementation.
 Roles:- The description and roles in relation with all jobs will be revised for each
employee and they will be given training in order to perform all responsibilities in an
efficient manner.
 Organisation chart:- The new roles and responsibilities will be defined through
organisation charts and if new changes are been implemented then for that training will
be given.
 Technology:- Any update or changes been implemented in technology the training will be
provided to all necessary stakeholders in order to assure that everything is been done in a
proper and timely manner.
Rationales for the change:-
In context with Samsons media the rationale was that it is needed to assure that all
employees are been there in correct manner so that they can deal with all changes been done in
the efficient way and implementation is also done in right manner. Through this way the
management of organisation will be able to assure that efficiency level is been enhanced. There
are many risks also associated with it as new content been included may not get liked by loyal
customers and certain competition from all specific brands may not be purchased by buyers due
to which there will be loss in revenue(Shah, Irani and Sharif, 2017).
Key stakeholder analysis:-
There are various stakeholders like employees, owners, government, customers and many
more. In terms of analysis it is further been explained as below:- Employees:- The main concern and fear of employees will be about their jobs, their
career as well as different communication channels. In an organisation when any kind of
change gets implemented they should get support by having all necessary information to
avoid such resistance. The needs of employees in change management is that whole
management should shape a change culture in a better way and initiating different
training programs. The communication style which is needed with employees is to be

sensitive as after certain changes many consequences can get arise. The preferred media
for employees should always their premises only
 Customers:- The fear that customers has in terms of changes in organisation is high
quality content in Samsons media. The customers are also likely to get support from
change through enabling the strategy of effectively managing customers mood. The
language style with customers should always be polite so that they can get familiar with
changes in the brand. They should get communicated with the use of social media.
Assessment of readiness to change
In terms of status of all changes been done in Samsons media it was that stakeholders
were getting information about all changes on continuous basis and they were getting support for
that. As changes got initiated in the organisation the culture in the workplace got developed and
all people were accepting changes. Everyone was getting continuous support from senior
executives as they were been given training to adhere to those changes.
Key change messages:-
As per the stakeholders like customers and employees the key messages been
implemented as per the employees were that they need to be given efficient training in order to
reduce their fear and concern over their career growth. As per all changes been implemented led
to positive results the culture of organisation was getting into the right shape. As per the message
from customers their main concern was with respect to quality so their key message was that
they should get quality things from the company. In terms of all positive results as customers
were getting response in a very friendly manner(Ziersen, Clauson-Kaas and Rasmussen,2017).
Identify change elements:- Structure:- In context with Samsons media there will be a change in terms of structure of
the company as all roles and responsibilities will get revised again to employees and
some of them will also need to change their position which ultimately make changes in
the overall structure of company. Time frames:- To measure effective changes in context with Samsons media KPI has to
be implemented so that all tasks can be defined in a timely manner. The trainers will be
given training so that they can lead other employees. All stakeholders will be responsible
in carrying out certain changes by using different kind of resources.

 Specialist training:- Samsons media will have various digital media experts who will be
needed in providing training. The time frame been established in developing the plan is
shared among all employees.
 Impact on workloads:- The roles and responsibilities which has been described to all
employees will be needed in order to measure overall performance. The workload is
divided on equal basis by determining all competencies of specific employee as per their
role. To manage all impact that happened on work loads the company enables a
development plan which is required to assure effective knowledge is gained through each
employee.
Develop change plan:-
Actions Resource
requirements
Who When Performance
Measures
Communication Use of
advanced
technologies
Superior and
employees
2-3 months The performance of
employees can be
easily measured
that what all is
communicated and
whether they have
understood it or not
Arrangement of
resource
Seniors and
employees
1-2 months Performance can be
measured by
having sufficient
resources when
organisation needs
it.
Training
Financial and
human
resource
Management
and employees
4-5 months Performance can be
managed by growth
of skills in specific

employees
Human resource policies, procedure against strategic objectives:-
In context with Samsons media there are various type of human resource policies which
includes process of recruitment, selection and providing induction to all of them. It also includes
the policy of termination. The managers of organisation do not involve any kind of development
programs for all potential employees in order to offer them top skills and knowledge which will
help the organisation to enhance the level of productivity and self performance also. The main
objective of company is to deliver the product with the help of digital techniques and to do this it
is needed that the organisation includes talented employees. To achieve all kind of objectives the
company had to develop certain human resource policies in order to enhance people skills. It will
lead to increased motivation as well as inspiration of employees so that they can perform better
while dealing with all kind of changes(Rajan, and Ganesan, 2017).
External environment analysis
There are certain external factors been involved in change management and it is done
with the help of pestle analysis. In context with change management it is further been explained
as below:- Political factors:- In context with Samsons media they must be aware and should have
full knowledge of all kind of government tax policies as they started using digital
platforms. There are various rules that need to be initiated and different licenses are
required. It is necessary to know about different categories which are under the policy
that puts up different kind of charges as per the rules and regulations act. Economic factors:- Samson media can directly get affected due to increase in inflation
through which their economy can get affected. If an individual will not have the purchase
power then due to this the demand and supply will automatically get low. In terms of this
the company need to be careful during the stage of their migration also. It is the right time
for company to enter the market which will not affect neither buyer nor seller. Social factors:- As new trends are been established in country the company need to have
full knowledge regarding regarding the time at which they should purchase magazine.

The company has threat that there may be certain negative reviews which will affect
whole company. Technological factors:- In an industry the main role is played by technology. So, in
context with Samson media also they should implement new innovative things in order to
earn more profit by using less resources and human interaction. Legal factors:- In terms of all legal factors there can be both internal as well as external
side. So, Samson media should have full information regarding labour laws and consumer
laws also.
 Environmental factors:- In terms of Samson media company it is necessary to focus on
all kind of environmental factors. Mainly, it is due to culture in which company is doing
its operations and they had to make all changes in accordance with that.
Sources of information on change management as well as best practice approaches
In order to find out different change management strategies which Samson media can use
in order to search for best practice it is been explained as below:-
Change kaleidoscope approach:- It is the strategy which is used at that time period where
company is using advanced technology in order to earn better competitive advantage. To accept
all changes whenever any kind of change gets implemented in context with external environment
it is important for them to adjust with all changes in a successful manner. In context with Samson
media they understood the main reason and what are the changes which are appropriate and not
appropriate. In this approach there are eight elements been involved and it is been explained as
below:- Time:- It is defined as the specific period of time which will be needed in order to
implement all changes. Scope:- It is needed as it will help to show the level of change which Samson media has
and those changes will help them in terms of realignment and transformation. Preservation:- Samson media checks all resources which are needed for change as
companies are going in the form of digital way so that they need different type of
software.
 Diversity:- Changes in the organisation automatically gets affected as there are different
type of people who belong from complete different background.

Communication and education strategy:-
The stakeholders are defined as the owners of company in order to receive all information
in relation to all changes which is been developed by company. There are various kind of
strategies to provide all necessary information to all stakeholders:-
Information should be done in simple way:- In context with all changes Samson media should
provide all information in a very simple way so that all stakeholders should be able to understand
all necessary intentions.
Communicate will all stakeholders so that they can perform best:- with the better
communication practise different people can get the thing in same way. The company use most
suitable communication channel to transfer the information as the company is using
digitalization, so they can make use of email, social media and other digital platform.
Particular Amount
Digital software $3500
Machinery and equipments $2000
Wages, salary, bonus $3000
Stationary $1000
Other expenses $500
Total $10,000
Benefits:-
Particular Amount
Revenue $45000
Other income $5000
Total $50000

Samson media has made the usage of capital to develop its change of digital format and
making aware all stakeholders about those necessary changes. The company is also providing the
necessary amount of its salary to all their employees in order to motivate and produce more. The
company earns revenue by selling all magazines.
Samson Media
Communication and Education Plan
Audience Key message Delivery method Frequency and duration
session (if applicable)
Customers
The key message would be
that all details are clearly
available on the website so
that they don't get
confused.
Website As needed
Stakeholders All strategies related to
changes implemented in
the organization will be
available and updates
about all changes
Through e-mail Daily
Children
The details about their
education will be available
in the form of linkledin
and on their website
Magazines and websites Weekly
Working groups As in context with all Formal presentation As needed

working groups as their
internal staff details
regarding all
communication activities
are given
Employees Employees will be given
all information in context
with the weekly staff
meetings, what changes
organization is
implementing.
Staff meetings and
presentations Weekly

Email Template
From: XVZ@ g mail. com
To: ABC @ g mail. com
Cc:
Date: 06/03/21
Subject: To provide information about change management and communication
activities in organisation
To ABC,
It has been informed to CEO of organisation that Samson media is implementing certain
changes in the organisation. The main objective is to analyse the impact of changes in the
organisation, initiated different communication activities and to identify different risks
associated with all changes. The company used activities for communication by organising
weekly staff meetings, newsletters. In terms of staff survey results it was analysed that around
64% of respondents were happy from the organisation.
Thank you

REFERENCES
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pp.366-378.brief overview. Canadian Society of Forensic Science Journal. pp.1-14.
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implementing the city's Cloudburst Management Plan. Water Practice and
Technology. 12(2). pp.338-343.
Rajan, R. and Ganesan, R., 2017. A critical analysis of John P. Kotter's change management
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pp.181-203.