Change Management Plan Project Report for Samson Media, LLC

This report presents a comprehensive change management plan for Samson Media, a fashion magazine publisher aiming to transition to a digital format to address declining profits and market share. The report begins with an introduction outlining the company's current situation, objectives, and the need for strategic change. It then includes a detailed research and analysis report, covering the overview of the current situation, strategic objectives, an analysis of human resource policies, and a PESTLE analysis of the external environment. The report identifies sources of information on change management and best practices, analyzes risks and barriers to change, and proposes strategies to overcome these challenges. It outlines major change requirements, prioritizes them, and conducts a cost-benefit analysis of the proposed changes. Furthermore, the report details a change management plan, including principles and ethical considerations, a communication and education plan, and updates based on feedback. The report provides an email to the CEO, and concludes with a summary of the key findings and recommendations, emphasizing the importance of digital transformation for Samson Media's long-term success.

CHANGE MANAGEMENT
PLAN PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................3
Research and Analysis Report.........................................................................................................3
Overview of current situation......................................................................................................3
Objective and strategic change....................................................................................................3
External environment analysis.....................................................................................................4
Sources of information on change management and best practice approaches...........................5
Risks and barriers to change and strategies to overcome these...................................................6
Major change requirements..........................................................................................................7
Prioritisation of change requirements..........................................................................................7
Cost-benefit analysis....................................................................................................................8
Meet with the CEO..........................................................................................................................9
Change management plan ...............................................................................................................9
Principles and ethical issues that underpin the change plan .........................................................11
Communication and education plan...........................................................................................18
Email to CEO.............................................................................................................................19
Updation in change management plan.......................................................................................20
Updation in communication and education plan.......................................................................20
CONCLUSION..............................................................................................................................22
REFERENCES................................................................................................................................1

INTRODUCTION
Change management plan refers to organizing those activities which are being used for
managing and controlling while executing any kind of project. This plan ensures the control in
budget, scope, communication and the resources to adopt the change (Rajan and Ganesan, 2017).
With the help of this plan the impact of change can be minimized on the business as well as other
important stakeholders. Samson Media, LLC is a publisher of magazines related to trendy
fashion and linked with different brand who use magazines to promote their product. The
company has planned to make transformation change through making use of digital format to sell
its magazines to its customers. This report will evaluate the overview of current situation and
objectives of the Samson media. The human resource policies and the procedures that are used in
company against strategic objectives. Further the external environment analysis is done to
analysis the trends and the impacts. The change management plan will be developed with
communication and education plan.
Research and Analysis Report
Overview of current situation
Samson media is an organization used to publish its magazines including the latest trends
of fashion in the market (Cooper and Sommer, 2018). The company is doing joined to different
companies who are providing fashionable clothes and want to promote by use of magazines.
There most of the reader are in the age group of 35 to 55 year of women's. The company is
facing issue of loss of its potential customers from last two years as the competition has been
increased in the market. The competitors are using modern techniques to promote their products.
So the profit is also reduced by 20 percentage and by this also lead to decrease in market share.
The company has appointed new CEO to improve the situation as Amir is well-known for its
business in digital media.
Objective and strategic change
Samson media is making efforts for achievement of its objective to increase the
organizational profit and revenue by making use of digital technology to reach the customers
(Ziersen, Clauson-Kaas and Rasmussen, 2017). The strategic change require the aligment of the

management the technology, political and culture aspects are been updated in this. The company
is selling its magazines by stores but to sustain in the market the company is making change that
will support Samson to grab maximum number of customers and to increase its market share.
The transformational change will change the way to sell and product by digital technology. This
change is necessary to sustain in the market for long-term because people are more preferring
digital tool to purchase the product. The digital format is now trendy and to overcome from the
loss in past years Samson have to implement the strategic change.
Human resources policies, procedure against strategic objectives The Samson is having its
human resource policies that involve recruitment process of employees, selection and giving
needed induction to them, termination process is also included in this (Schallock and et. al.,
2018). The HR managers not frame any kind of development programmes for the potential
employees to provide them the latest skill and knowledge that will help company to improve
productivity and enhance individual performance. The objectives of company are to sell the
product with the help of digital techniques and for that they must need talented and skilled
employees. Workers should also have the knowledge to operate with the digital format that
company is going to implement in the future. To meet its need of the respective objectives the
company have to develop its HR policies that assist to develop and enhance the skill of its
employees. This will lead to improve the motivation and inspiration of employees to perform
better with the change.
External environment analysis
With the help of this tool Samson Media can know about the external factors that have
influenced the company from outside the business (Tranchida, Pelizza and Elíades, 2020). The
Pestle stands for political, economical, social, technological, legal and environment factors
impact on the strategic objectives.
Political factors: The industry in which Samson media is operating is influenced by the political
factor as the government has made different laws that has to be followed by the company so that
it will help company to sustain in the market. The Samson media is developing its strategies in a
way that it can change its process when any external change arise in the market.

Economic factors: As the economy also impact the process and function of Samson media
because in the time of inflation the people not able to prefer those products which are expensive
in nature. So the company have stopped the process of printing and distributing process and
trying to start the digital technology format with the help of this company can sell its product to
wider area people at lower cost.
Social factors: the people who are in the surrounding and the potential customers preference also
influence the strategic objective as people are now prefer digital technology rather on using the
printed magazines so the company has make its plan keeping in mind the need and want of
customer to offer maximum value to its customers.
Technologies factor: as the media industry is also changed with the modern technology and
advancement in the electronic equipments so the Samson media also have to adapt the latest and
trendy technologies to attract the customers (de Andres and et. al., 2017). The company also
have to change its operation activities to meet the need of its buyer if the Samson not able to
meet the needs then company will face loss and not able to sustain in the market for long
termination.
Legal factors: the company is making effort to follow the rules and regulation that are framed by
the government. If the company not follow the legal laws than the business will not able to retain
in the market for long period.
Environment factor: the environment is playing a vital role in influencing the company for the
externally. The culture, the environment in which Samson is operating influenced and company
have to change accordingly.
Sources of information on change management and best practice approaches
The company can use different change management strategies that can be used by
Samson to find the best practise (Shalhoub, Marshall and Ippolito, 2017).
Change kaleidoscope approach : This is a strategy which is used while company is advancing
its technologies to gain competitive advantage. To take the change as per the change take place
in external environment is important so this model assist to apply the change successfully. The
change is being aware by using this approach and it also encourages the aspect of the change.
With the help of this Samson media can understand the reason and the chosen appropriate and
inappropriate to particular context. In this model there are eight elements.

Time identifies the duration that is needed to accomplish the task that is needed to implement the
change.
Scope help to show the degree of change that Samson has in its change of which help to
realignment and transformation.
Preservation In this the company check the resources that are needed for the change as company
is going digital, so they need different type of software.
Diversity In this function the different type of group of employees and division which are
effected of change.
The capability, capacity, readiness and power are also needed to initate the change by
Samson media. The company can use this because this is the best change management practise
for the Samson.
Communication and education strategy
the stakeholders are basically owners of the company, so they need to be provided all the
information related to the change that has developed by the company. There are different
strategies to provide information to the stakeholders (Hust And et. al., 2017).
Information should be in simple way the Samson should provide the information in simple and
sorted manner so the stakeholders will able to understand and understand the intention. The role
is also described to the stakeholders and their particular impact.
Communicate with stakeholders in a way that they can perform best with the better
communication practise different people can get the thing in same way. The company use most
suitable communication channel to transfer the information as the company is using
digitalization, so they can make use of email, social media and other digital platform.
With the help of this change the company can promote its magazines to wider area as
earlier they are using printing the magazines so after changing the product development and sale
process in digital format.
Risks and barriers to change and strategies to overcome these
Risk Strategies for mitigation
High levels of resistance This risk can be mitigated by avoidance if
these employees are not agreed with the

change then change should not be implemented
to mitigate with the risk. When the change is
properly communicated to the employees, and
they are satisfied with the change than it should
be implemented.
Lack of stakeholders commitment This risk can be reduced by selection of
stakeholders in proper way and take there
advise while taking any kind of decision. If the
stakeholders is not agreed with the change then
the change is not implemented so this risk can
be minimized.
Lack awareness or stakeholders desire
towards the change
This risk can avoid by communication the
information to stakeholders, so they will aware
about the changes that company is making in
near future. The different people of company
have different desire to the change that should
be achieved.
Major change requirements
The operation change is a process in which work of employee assist to change the system
as well as process. The company earlier focusing on printing their content on a proper paper so it
can be attractive and presentable to the customers, and they are focusing on distribution channels
which are being used by the company (Komljenovic, Loiselle and Kumral, 2017). As the
company have separate department for printing the magazines and another department is to
distribute the magazines internationally. The company have to introduce a digital media
department that has different software to create the magazines in creative manner.
Prioritisation of change requirements
To change the operational functions Samson media change its functions as per the needs.
Company will make it efforts to assist its function more flexible so that they can implement the

digitalization more effective. Further they will find the need of employees skill and knowledge to
perform the job. As the company is stopping in printing and distribution process and introducing
digital marketing and selling of its products through digital technologies. The resource are being
collected to work with the strategies as the digital selling needs different resource from the
previous method to produce and sell the goods.
Cost-benefit analysis
Cost
Particular Amount
Digital software $3500
Machinery and equipments $2000
Wages, salary, bonus $3000
Stationary $1000
Other expenses $500
Total $10,000
Benefit
Particular Amount
Revenue $45000
Other income $5000
Total $50000
Samson media has used its capital in developing its change of digital format and making
aware the stakeholders about the change. The company also providing the adequate amount of
salary to its employee's so that they can motivate and produce more. The revenue is earned by
selling the magazines through digital format data. The new customers are also attracted to buy
the magazines and the profit is also increased after two years. Company is also earning other
income through external stakeholders.

Meet with the CEO
Meeting between the CEO and manager
Manager: The Samson media is taking a step to change its operation system so that different
activities are evaluated to reach to the change that has been planned by CEO of the company.
The software is being recruited to manage the activities of the digital marketing and selling of
magazines in a digital format (Jia and Zhang, 2020). The resources are been organized which
will assist to perform the activities the change. The managers are also providing training and
development programs to train the employees so that they can performance more effective with
the updated software and procedure.
CEO: The process that has been developed by managers has been approved and this can more
efficient if managers will take regular feedback from the employees as well as leaders. The
software should be developed as per the latest technology so the more customers are attracted
towards the brand.
Change management plan

Samson Media
Change Management Plan
Note: delete the prompts under each heading before submitting your plan
Change management plan is the plan which helps to manage the process of change and
which later ensures better communication, schedule, scope and the budgeting of the that
process. This change management plan helps to minimise the impact of that change on
stakeholder such as employees, business and the customers.
Introduction
Samson media is a publisher which produce fashion magazine. They are having good links with
the high fashion houses whose product always publishes in the magazine. The main readers of
this magazine are women's up to age of 35 to 55.
Their main strategies is to increase their return on their capital in 2 years with the hike of 8%.
Samson is also focusing on enacting a transformation change of the company by shifting to
digital marketing. The CEO of Samson the Amir Johnson believed and feel the importance and
need of digital marketing, because digital marketing is gives serve with wide scope and from
digital marketing they can reach out to people globally. The CEO of Samson media the Amir
Johnson also focused on the need of achieving the efficiency of cost by moving into smaller
office than head office.
Project Sponsor
The project is lead by the Amir Johnson the new CEO of the Samson media. Amir Johnson
is having good knowledge in digital marketing. He was also a marketing director in a well-
known digital media platform which focused on national newspaper, television channels
and digital and non digital magazines (Shah, Irani and Sharif, 2017). Amir Johnson focuses
on performing ruthless approach for achieving high level of efficiencies in the work.
Project Objectives
The new CEO of Samson media the amir Johnson focuses on increasing returns on their
capital upto 8% In the two years. For increasing their returns amir adopted the ruthless
approach for archiving the high level of efficiency in their work. Amir also focuses on
enacting the technology change like shifting towards digital marketing in the company
which ensures reaching people globally.
Change Objectives and Principles

The new CEO of Samson media is amir Johnson who was a good digital market in a
well-known firm. Amir Johnson feel that it is very important to enable the change of
techniques and technology in the firm rather following traditional business. Amir enacted
the digital marketing in the Samson media which helped them to reach out the people
across the world. From this decision of amir Samson media can easily target their main
audience with very low cost and Cost efficiencies is the main factor for them to lead in
maximising the profits. They also focused on increasing the return on their capital up-to
8% in two years. This digital transformation helps them to reduce the cost of meeting their
target audience.
Principles and ethical issues that underpin the change plan
Leading with culture is the main principle that underpin the change plan, the good and
healthy culture of organisation help employee to think positive and which help them to
generate new and innovative ideas. This ensures smooth running of the organisation. If
there is toxic work culture in firm, employees in that organisation will always feel
uncomfortable, and they will always feel pressure on them. Employees can't think good,
and they cannot generate new and innovative ideas in toxic work place culture.
According to survey almost 84% of people think that culture is the crucial part for
success of change management.
Employees of Feedback also comes very crucial in change in the change management. If
superiors will take feedback from the subordinates, they will feel their existence in that
organisation. If they were set free to express their feelings and if they were free to give
the feedback then employees will feel their existence in the company.
Discrimination and harassment A company can't get success if they favour someone, or
they do some unethical practises such as discrimination or harassment. Discrimination among
men and women is the main unethical practises companies do. However, in today's world
many organisations or people don't support this because today women's are more activities than
men. There are many companies which are run and operate by women.
Organisation like Samson media is leading because they are following these basic principles and
avoid doing all these unethical practises.
Change Plan Elements

1 culture : 'culture is everything' if the culture of office will be healthy and positive
employees their will get free space to think good innovative ideas which overall help the
organisation to grow.
2 technology : company uses best and advance technology with better techniques which
ensure way to success. Samson media is now shifted to the digital marketing technology
which helps them to reach out to their target audience.
3 Roles : The main role of change plan is to identify the goals and objectives and business
need, by finding them and then working on them ensures to set a successful business.
4 skills :
 communicating is the most important factor for any organisation. Communicating with
not only colleagues but with superiors too.
 active listing : listing actively while our superiors is allotting work help in doing efficient
work.
 research and leadership are also the main skills change plans have.
Rationale for the Change
List the drivers and constraints for change.
What are the risks for the change process?
The main risk for the change process is that when new systems or procedures launch and if
they don't work In right way as it was mean to and leaves the company, organisation comes
in more the worst condition than before. There are many risks in the change process but
mainly there is disruption, forcing change and resistance and lack of commitment from the
stakeholder because if stakeholders such as employees don't work together In one common
organisational goal then the rate of success of any organisation comes very less.
Key Stakeholder Analysis
Identify the key stakeholders and:
The main key stakeholder are employees, suppliers, customers and investors
Analyse their response to the change [e.g. what will be their main concerns/fear, where is
there likely to be support for the change]