MGN505: Change Management Plan for UberEats - Semester 1, 2019

This report presents a change management plan for UberEats, focusing on the implementation phase of consulting and change management. It examines the implications of technology on food delivery, assessing technological impacts and proposing crucial interventions aligned with change goals. The report delves into the current situation, including factors influencing organizational change like executive management, organizational structure, and competition. It also considers social, cultural, legal, and technological infrastructure aspects. The change goal centers on leveraging innovation to improve service delivery, with a focus on strategies like 'Pay Now' for implementation. The plan outlines a change implementation strategy, emphasizing the importance of stakeholder involvement, system analysis, and training. Ethical implications of the proposed changes are also discussed, offering a comprehensive analysis of the challenges and opportunities in managing change within the company.

Running head: CHANGE MANGEMENT PLAN 1
Change Management Plan
Name
Institution

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Executive Summary
This report focuses on implementation phase of consulting and change management. As a
result, it describes technology implication on delivery of food. Further, assessment of
technological implication is provided as well as intervention that are critical to the change goal.
In addition, the report discusses ethical implication of the proposed change.

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Table of Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................2
Technology Implication...................................................................................................................2
Current Situation Assessment..........................................................................................................3
Change Goal....................................................................................................................................4
Optional intervention for change.....................................................................................................4
Change Plan.....................................................................................................................................6
Ethical Implication...........................................................................................................................8
Conclusion.......................................................................................................................................9

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Introduction
This report focuses on change implementation plan by considering implication suggested
during consulting and change management report for UberEats. Ethical issues with respect to the
implication chosen are also discussed. The analysis offers the opportunity to identify the change
needed for the implication proposed. Measurable goals and implementation plans are also
considered in evaluating the desired state of the future. The findings of this assignment are going
to be used to manage practical change and contribute in guiding future change management
needs. Furthermore, the assignment discusses intervention and change plan as well as ethical
implication of the change proposed for UberEats
Technology Implication
Technology implication is considered because of the fact that UberEats is associated to
hiring many workers who operate across the globe to deliver food to customers. As a result of
rapid growth and disruption technology, UberEats is required to innovate new ways based on
their capability to increase efficiency and productivity. Today, the world has seen emerging
trends concerning safety and delivery of services. The major implication of technology change
relates to safety of food. As a result, UberEats is expected to implement a reliable technology
that will reduce challenges in food delivery (Bocken & Short, 2016).
However, the technology to be implemented could bring forth new challenges to the
organizations. Although technology has capabilities of bringing new issues, it has made modern
food possible and contributed to the rise of new supply chain process that is characterized by
stability, and multidimensional. Therefore, UberEats needs to adopt and implement new
technology to cope up with changes in the industry. Implementing a robust technology will assist
UberEats to improve its performance and service delivery thus improving their public image and
gain loyal clients (Palacios-Marqués, Soto-Acosta & Merigó, 2015). The new technology will
also be beneficial in terms of giving the UberEats competitive advantage to increase its market
share.
Current Situation Assessment
Technology implementation is a cumbersome task that requires careful consultation,
planning and management for it to be successful. For this reason, UberEats needs to
systematically analyze, coordinate and implement actions plans in order to have a sustainable

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competitive advantage. As a result, there are factors that influence change in organizations and
must be considered before the implementation begins (Kovács & Kot, 2016).
Changes in the executive management of the company should play a vital role in
influencing the technological changes desired. The executive team is important in the
implementation because they make decision after reviewing existing business strategies to
evaluate what the organization needs to grow as a sustainable venture. Besides, UberEats is
required to transform its organizational structure. Among things that necessitate change include
mergers and acquisition, expansion to international markets and strategic realignment. These
circumstances influence the management of the organization, capital and market structure thus
requiring UberEats to adjust its strategies which include technology implementation (Grover,
Chopra & Mosher, 2016).
Moreover, competition from other businesses create the need for UberEats to adjust its
strategy. In this regard, UberEats will depend on a SWOT analysis in order to determine the
weaknesses and threats as well as identifying how the technology implementation will contribute
in addressing these changes. This implies that a company that is proactive in evaluating the
significance of new technology to its performance is likely to implement the technology in order
to give it competitive advantage over other businesses (Rantala et al, 2018).
Social and cultural factors also have an influence on the target market thus contributing to
the need for change in strategic thinking. This suggests that UberEats needs to ensure that its
strategic orientation of the business is realigned to consider changes in social and cultural
perspective.
Laws and regulations may influence technology usage and implementation. Therefore,
UberEats need to adjust its current strategies to incorporate requirements by law for compliance.
Besides, some technology may have negative consequences on the users and these aspects need
to be considered based on the laws and regulations that govern the new technology (Wang &
Zhang, 2016).
UberEats is required to have technological infrastructure that will support the
implementation of the new technology aimed at increasing food safety (Grover et al, 2018). This

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is because resources allocated for the new technology should be cost effective so as not to
overburden limited resources that the company has over other priorities.
In order to achieve successful technology implementation, businesses need to
communicate with relevant stakeholders as early as possible. This is significant in evaluating the
interest of the stakeholders to consider the feasibility for the new technology. The process
involves identifying different stakeholder groups for purposes of targeting them individually
based on their impact. Communications helps the business to relate to the impact of the new
technology on the needs of the stakeholders. In addition, it is crucial for the business to
communicate with stakeholders as it contributes to reducing challenges that face the company.
System analysis is paramount for UberEats to implement the new technology. Therefore,
in order to prevent system integration, the business is required to have sufficient time for
planning the implementations. This requires careful review of all the current systems and
consider the impact of introducing a new system (Chopra & Rajan, 2016). Considering system
analysis will help the business to eliminate redundancies and reduce time required for
implementation.
It is important for UberEats to consider development and training needs as early as
possible. This is because the biggest risk lies in lack of development and training of users who
will handle the technology. The training that should be offered should not be in form of memos
or presentation but aimed at training needs that are aligned to stakeholders needs.
The business is also required to integrate technology deployment with change
management. Technology implementation will only achieve its goals if the users adopt to the
technology. In order to minimize resistance, the implementation team must be linked to the
change management team (Thibaud et al, 2018). Nonetheless, it is equally significant to have
resources available that will facilitate the new technology adoption by UberEats. The
technological team is committed to building the technology, resolving issues surrounding the
technology, designing the architecture and implementation process. Lastly, once the
implementation begins, the stakeholders can monitor progress and review for modification
purposes in order to increase efficiency.

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Change Goal
The objective of this change is to ensure that food delivery companies are able to
maximize on innovation to improve their service delivery. This is as a result of Big data
contributing to assist companies to collect information from their consumer and analyze the
information to make informed choices on which innovation will enhance service delivery in the
industry (Dave et al, 2016).
Optional intervention for change
There are several strategies that are considered by organizations when introducing new
technology. It is important for businesses to carry out a study and determine which approaches
should be considered. There are three strategies that are commonly used in the implementation
process which include:
Push (Make to
Stock)
Pull (Make to Order)
Material From
warehouse to factory
Order from customer to factory
Table 1. Make to stock and make to order
Pull rather than push
This implies that the concept is based on the effect of ‘pull’ which relates to creating a
momentum that supports the conditions necessary for successful implementation. It implies that
businesses should not consider change management initiatives first (Singla, Ahuja & Sethi,
2019). For instance, deciding to change a particular element in the businesses is as a result of
identifying a problem that requires change. Since work and individual identity and closely
linked, the rewards of individual forms the basis for validation and sudden change is likely to
cause resistance to change needed. Pull strategy with respect to implementation is beneficial
because it improves return on investment and speedy approach to technology implementation.
Commitment
In order for the business to successfully implement the new technology, it has to ensure
that the workforce are dedicated to the change proposed. Commitment in organization is not a
factor that can be forced on individuals because it requires natural outcome by being involved in

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the process. On the other hand, compliance cannot reflect natural commitment. Therefore,
commitment should be considered and requires honesty and transparency as opposed to
compliance which tends to force employees to adopt to a new technology. Technological change
can be a challenging process for companies. As a result, it requires leaders to invite other
stakeholders. This means that successful adoption of the technology relies on employee
satisfaction and engagement.
Pay now
Before organizations embark on the implementation process of a new technology,
executive team must dedicate its time to develop new ideas considering the technology and those
who are going to use the new technology. This strategy is considered to be quicker because it
involves few players in the decision making process. However, much of the hurdle in this
approach is understanding the impact of the new technology and the actual changes that it will
make including the people that will be affected.
This strategy is crucial because it is structured to proactively mitigate risk of resistance
from other employees. Another angle of this concept is to bring people from different
background in the development stages of the implementation process (Maskell, Baggaley &
Grasso, 2016). This task is aimed at leveraging on talents of various individuals working for the
organization. In this context, people create an enabling environment and the change itself. Forms
of internal bias suggests that individuals tend to support things that they have participated in
creating. Therefore, this strategy is considered as the most suitable for UberEats to implement its
technology.
Pay Now Strategy Justification
This strategy is the most preferred for the implementation purpose and seeks to access
relevant and detailed information which will facilitate decision making. Implementation
managers just like marketers are required to develop guideline that will be useful in bringing
everyone on board with respect to reasons that necessitate change. The organization needs to be
able to know significant people that can provide the organization with credible information that
will assist the decision making process. This strategy is justified because it allows stakeholders
to monitor the current job operations.

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Operations of the business will give the stakeholders an overview of the company which
is crucial in evaluating which areas will need the technology. Also, this strategy allows the
managers to be keen on departments that are supposed to influence decision making. This
involves considering information that is related to use of resources and whose operations require
automation in order to run faster and efficiently. This strategy also offers a mechanism for
executives to interact with workers with respect to success and failure of the system. In addition,
the strategy will allow managers to compare the processes of the company to others in order to
evaluate which changes are necessary.
Change Plan
Change reorganization in institutions is based on the needs of a company to change its
operations. In this case, change is inevitable as a result of UberEats requiring to implement a
technology that will assist the company in managing its delivery services. Change in this
organization will be effected by considering all the stakeholders that are involved for purposes of
evaluating how they are likely to be influenced by the change process. The primary goal for
change is often associated with increasing efficiency with which routine tasks are operated. In
order to realize a successful change process, various steps should be involved to bring the change
required. These steps are discussed as follows:

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Graphic expressing integrating change management and project management.
Assessment of problem
This is the first step that will be used in the implementation process of the new
technology. This phase requires careful consideration of the needs of the businesses, new
technology and the impact of the new system to existing workforce (Nicholas, 2015). In this
phase, managers are required to evaluate each and every aspect of the business in order to ensure
that procedures are carefully reviewed. The review offers the managers a clear overview of the
operations that will require to be integrated with the new technology to increase efficiency. For
this purpose, the institution will rely on meetings by the executives of discussions involving
decision makers in the organizations. Moreover, the institution can collect feedback from the
staff members though surveys and suggestion box in order to factor their concern when
implementing the new proposed technology.
Framing new change
This is the second phase of change implementation process that requires the executive
team to communicate to the rest of the organization about the proposed changes and the impact
of the technology on their work. Therefore, this stage will require the managers to communicate
to staff in relation to their task and responsibilities. Through evaluating the interest of the
stakeholders in the business, the organization will be better positioned to align new tasks and
responsibilities to be able to realize the objectives of the stakeholder.
Assigning duties and responsibilities will play a crucial role in addressing issues related
to redundancies and prioritize aspects of the business that are important. This phase is associated
to numerous changes as it involves decision making in every position that will be influenced by
the new technology (Hayes, 2018). Therefore, the organization is required to understand the
interest of people who will be affected. Additionally, policies for department within the
organization need to reflect decision rules among other pertinent issues regarding the business. In
so doing, employees concerns will be considered in the new organizational culture.
Developing proposal

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Once issues in the first step and the second step have been addressed, the organization is
required to come up with a proposal to the whole organization. The primary objective of the
proposal is to bring everyone on board and explaining to them why in necessary for the
organization to implement the change (Bartlett, 2017). In the proposal, time plan and activities to
be undertaken need to be made clear and concise as possible. Providing sufficient information
with respect to the new strategy will assist the company to reduce resistance to the new
technology. As well, the proposal ought to have all the details of the people who are going to be
influenced by the new framework as well and management initiatives to reduce the impact on
those affected.
Developing a communication plan
Once all the issues have been addressed in the previous phases, the institution needs to
communicate the plans for implementing the new structure to enhance the desired change. This
means that the organization will have to focus on various groups and structure specific
information targeting particular groups in order to maximize the impact on the implementation
process. More so, the organization is required to evaluate stakeholders and communicate to them
in manner that the new technology will address all the problems (Lynch & Mors, 2019).
Ethical Implication
Ethical implication of the new change plan relates to informed consent, privacy and
confidentiality, boundaries, conflict of interest and practitioner competence among others (Huda,
2019). Informed consent in having authority to use a particular technology. This implies that
there are challenges that are associated with the use of technology. For instance, people that are
not authorized to use the technology are not supposed to use it without authorization. Besides,
information is considered to be private and this technology will collect personal information of
consumers which needs to be protected. Moreover, people should respect boundaries set by the
technology and shun from using it for their personal gains (Huda et al 2017).
Conclusion
Having addressed all the issues that UberEats need to consider before implementing a
new technology, it is evident that successful implementation will require strategic management
skills in order to bring everyone on board. Furthermore, there are various processes and

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strategies that should be used to effect change in the organization. These strategies consider
ethical issues surrounding the adoption of new technology in order to propose appropriate ways
of using the new technology.

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