Air Marketing Group Change Management Presentation

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CONTENTS
• Introduction
• Requirement of changes
• Barriers to change
• Force field analysis
• Approaches of leadership to deal with changes
• The appropriate approach for the effective delivery of
changes
• Framework and models
• Effectiveness of the model to change management and
the leadership approach

INTRODUCTION
• Air marketing group working is one of the leading
organization of the UK in providing telemarketing services
and outsourcing of business development. With the
increased competition in the market and advancement in
technology, it is required for the organization to make the
changes accordingly to the management, operation, and
strategies. But there are many barriers that restrict the
changes or implementing the changes in the organization
so the presentation discussed these barriers and suggests
some approaches for the effective changes within the
organization with the help of models and framework.

REQUIREMENT OF CHANGES
• Understanding the
opportunities for the
organization Air marketing
group the strategic and
operational changes are
required.
• To overcome the financial
crisis the changes in strategy
and the organizational
process is required.
• To meet the organizational
objectives and reduces the
gap in performance

REQUIREMENT OF CHANGES
• With the increasing competition in the market, it
is required to meet the expectation of the market
for survival in the market to provide quality
services to clients is required. So to meet these
requirements it is required to make the changes
within the organization.
• There is always a requirement of some changes
for the growth of the organization and competing
with the leading organization in the market.

BARRIERS FOR CHANGE
• The main reason that restricts the changes is
the fear of unfamiliar and unknown things. This
is personal barriers for all individuals that affect
or restrict the changes.
• The ineffective approach of leadership also
restrict changes or the required changes can’t
be delivered because of not following an
effective approach.
• The communication gap between the
management and employees also affect the
changes process within the organization

BARRIERS FOR CHANGE
• Structure of the organization Air marketing group
is complicated or complex that also restrict the
changes or implementation of the changes
effectively.
• Involvement of employees is required for the
better implementation of changes within the
organization. But without proper communication,
the fear of unknown or unfamiliar affect the
involvement of employees for better
implementation of changes.

FORCE FIELD ANALYSIS
• This shows the barriers
for the changes within
the organization in a
situation and shows the
comparison between
the factors that are
forcing changes and the
factors that are
restricting the changes.

FORCE FIELD ANALYSIS FOR AIR
MARKETING GROUP
Forces for changes
• Advancement in
processes and
strategy
• Financial and other
crisis
• Market competition
• Gap of performances
Forces resisting
changes
• Fear of unfamiliar or
unknown
• Communication gaps
• Employee’s
involvement
• Wrong or faulty
approaches of
implementation

APPROACHES OF LEADERSHIP TO DEAL
WITH CHANGES
• Providing Directions-the main
role of the leadership is
providing direction for
implementing the changes
within the organization.
• Providing support and
coaching- the leadership is
required to provide support,
information and directions to
the employees so they can
deal with the changes and
involvement of employees
will increase.

APPROACHES OF LEADERSHIP TO DEAL
WITH CHANGES
• Delegating- leadership decides the role of
everyone in the process of change and divides
the responsibilities.
• Improving relationship and sharing knowledge-
leadership should create the knowledge about
the changes and should share it with the team.
• Problem solving-The leadership should be
aware about the problems coming in effectively
delivering the changes and should provide the
solution of these problems.

APPROPRIATE APPROACH FOR THE
EFFECTIVE DELIVERY OF CHANGES
The effective
approach to deliver
changes effectively
requires good
directive and
supportive role of
leadership. The
leadership should
guide the changes
and should