Change Management Project Report: Analysis of Samson Media's Plan

This report presents a comprehensive change management project plan for Samson Media, a magazine publishing company. It begins with an introduction to change management principles and then delves into the current scenario, objectives, and strategic changes required for the company to adapt to market competition and digital transformation. The report includes an external environment analysis, sources of information on change management, and strategies for overcoming risks and barriers to change. It outlines major change requirements, prioritizes them, and performs a cost-benefit analysis. The project plan encompasses a change management plan, a communication and education plan, and an email to the CEO. Furthermore, the report includes a discussion on the principles and ethical issues underpinning the change plan, along with detailed communication activities, all geared towards ensuring a successful transition to digital platforms and maintaining market share. The conclusion summarizes the key findings and recommendations of the project.

Change Management
Project

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Research and Analysis Report.........................................................................................................3
Overview of Current Scenario....................................................................................................3
Objective & Strategic Change.....................................................................................................3
External Environment Analysis..................................................................................................4
Sources of Information on Change Management & Its Best Practice Approaches....................5
Risks and barriers to change and strategies to overcome these..................................................6
Major change requirements.........................................................................................................7
Prioritisation of Change Requirements.......................................................................................8
Cost-benefit Analysis..................................................................................................................8
Meet with the CEO..........................................................................................................................9
Change Management Plan...............................................................................................................9
Samson Media..................................................................................................................................9
Principles & ethical issues that underpin the change plan.............................................................10
Communication & Education Plan...........................................................................................13
Email to CEO............................................................................................................................14
Updating in change management plan......................................................................................15
Updating in communication and education plan.......................................................................16
Communication activities.......................................................................................................16
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18

INTRODUCTION
Change management is referred as a method and way in which companies and
implements change in internal and external processes. Change management consist preparing
and supporting employees, establishing important steps for having change and monitoring pre
and post change activities to have successful implementation. It basically comprises processes,
tools and methods that are used to manage individual side of change and achieve planned
business outcomes. Change management basically focus on helping employees to adapt and
utilize changes in their workplace. Change management could be considered both as a process
and a competency. This report is based on change management project plan of Samson media
staff. This report includes change management presentation, email, change management plan,
communication and education plan along with its conclusion.
MAIN BODY
Research and Analysis Report
Overview of Current Scenario
Samson media basically published magazine as per the current trends and fashion of the
market. This organisation joined to other organisations who also providing the latest trendy
fashionable cloths wish to promote their products in this magazine. The main concerned to
promote their products in this magazine is that organisation will reach most of the people like 35
to 55 years’ age group people, mostly women. Organisation is facing loss of potential customers
from two years because of the high competition. Competitors are utilising the modern techniques
for promotion that is the main reason to faced loss of twenty percent and also reduce the market
share of the Samson media. The CEO of the organisation try to improve the situation (Hayes,
2018).
Objective & Strategic Change
Objectives
 To analyse impact of change management in company.
 To determine various methods and techniques of change management used in company.
 To analyse various factors of change management.
Strategic Change

Samson media continuously making some specific efforts to accomplish its objectives to
enhance the profit of the organisation with the help of digital technologies so that organisation
easily reach the massive number of customers. Some strategic changes are required for the
management and technologies so that organisation easily meet the political & cultural aspects.
The main work of organisation is selling magazine from the various resources like stores, shops
and mall but to keep good position in the market, organisation need to do some changes so that
Samson media increase their market share (Cameron and Green, 2019). Change is necessary to
sustain in the market for longer period of time. through digital tools and technologies,
organisation will easily overcome all the losses and implement the strategic changes for the
development of the organisation.
HR Policies & Procedure against the Strategic Objectives -
Samson media have some HR policies and procedures that mainly involved in the
recruitment and selection & termination process. All the employees should aware about the
usage of the latest digital technologies. To meet the requirements of the objectives organisation
should need to develop specific HR policies and procedures that can help in the development of
the employees and also aid in their career development so that all the employees will feel
motivated and give their best contribution in the growth of the organisation (Hayes, 2018).
External Environment Analysis
The explanation about the external environment analysis as per the Samson media is
discussed below-
 Political Factors - This factor consider the government policies, political stabilities,
corruption, foreign trade policies, trade restrictions and tax policies etc. government
continuously made various laws and regulations that directly influence the performance
of the Samson media. Sometimes laws provide the positive impact on organisation
working (Cameron and Green, 2019). Economic Factors – Some elements include in this factors such as income, inflation, tax
rates, saving rates, interest rate. These factors affect the performance of Samson media
because due to inflation, people not even use those products that are expensive so that
organisation stopped the printing & distribution process and start adopt the digital
technologies.

 Social Factors - This factor mainly consider the culture, language, customer preferences,
level of education. Potential customers of the Samson media prefer to buy the products.
As per the digital technologies considerations, organisation can easily influence the
strategic objectives so that organisation looking forward to provide maximum offer to
attract large customers.
 Technologies Factors -Technological application and modification can be including in
this factors. Samson media use modern technologies advanced software so that they can
effectively improve their marketing and gain more profit advantages. In context of past
situation, Samson media not even able to perform well and sustain at the marketplace due
to lack of technologies (Galli, 2018). Legal Factors - In this factor, product transportation, legal consideration, laws, act,
policies and profit margin elements are included. Samson media properly follow all the
rules and regulations so that they can full fill the expectations of the government so that it
will easily for the Samson media to access the smooth legal functioning (Thakur and
Mangla, 2019).
 Environment Factors - In this factor, climate change, green agenda, pollution, recycling
and waste disposals are included. In that culture, Samson media mainly operating their
business that directly influence the marketing of the organisation.
Sources of Information on Change Management & Its Best Practice Approaches
Organisation can consider various change management strategies that mainly used by the
Samson media to identify the best practices.
Change Kaleidoscope Approach
That is contain as the main strategy that is utilised by the organisation to gain the more
competitive advantages. To apply the change successfully, it is essential to apply the change in
both internal and external environments. The main motive of this approach is to aware about the
change. Through this approach, Samson media can easily understand the main reason so that
organisation can use all eight elements of this approach which are given below-
 Time - It can help to identify the specific time duration that is required to finish the
task that is essential for implementation of change.
 Scope - It can aid to demonstrate the degree of change that Samson media use in its
change that can help in realignment & transformation.

 Preservation - Through this organisation can check all those resources that are
required for change because organisation is going to adopt digital considerations so
that Samson media need specific software’s (Vahs and Weiand, 2020).
 Diversity – This function can include various kinds of group of employees who are
mainly affected by the change.
Apart from this, capability, readiness, power & capacity are also required to imitate
change by Samson media. Organisation can utilise this because it approach is the best change
management practise.
Communication & Education Strategy
The stakeholders of the organisation are considered the main owners of organisation so
they required to provide all the relevant information that are related to change that can help to
developed by organisation. There are various strategies to provide information to the
stakeholders.
 All the information should be in easily way – Samson media should share relevant
and essential information to their stakeholders so they can easily understand the
changing scenario.
 Communicate with the stakeholders in best manner - It is essential to communicate
with the stakeholders in an effective way so Samson media need to follow specific
communication channel to share and transfer the valid information through digital
platforms like email, online chat, social media platforms (Schridde, 2019).
Through change, organisation can easily adopt the digital technologies and promote their
magazines to many areas and also use printing the magazines so after the implement the
change then development of products & sale process considers in digital format.
Risks and barriers to change and strategies to overcome these
Risk Strategies for Mitigation
High resistance This type of risk can be mitigated through
avoidance if employees are not show their
interest for change then change will not be
implemented to mitigate with risk. When

change is communicated properly to
employees then organisation will find their
acceptance for implementation of change.
Lack of the stakeholders commitment This type risk can decline by stakeholders
because they do not have enough knowledge
about the change. So it is necessary for the
organisation to provide all information about
the change so that it will make easily to take
decision.
Major change requirements
When organisation is not meet the customers’ expectations then it is essential for the
organisation to think about the requirements of the change. Before deciding the adaptation of
digital technologies, Samson media focused on the printing media and print the contents so that
organisation can attract all the readers. Organisation contain separate department for the printing
and magazines & other department for promotion & distribution of magazines nationally &
internationally. Now Samson media introduce digital media related department that contain
various software to build magazines in effective and creative manner (Chizallet, Barcellini and
Prost, 2018).
Benefits of change
Change management potentially provides various advantages and benefits to companies
as well as individuals. It provides smooth transition from old to new outcomes. There are various
benefits of change management. In terms of Samson media staff benefits of change management
are as follows:
 It provides helps in assessing and understanding needs and requirements with impact of
change in company’s operations and its workplace (Indriastuti and Fachrunnisa, 2019).
 Change management helps in aligning resources with businesses to support change in
company’s operations.
 It helps company in managing diverse cost of change in company’s workplace.

 Change management helps in reducing time and cost required to implement and apply
any in company that will directly leads to building of profits and generating revenues.
 Change management provides benefit of supporting staff and helping them in
understanding change process in Samson media staff (Levy, 2021).
Prioritisation of Change Requirements
To change all operational functioning of Samson media, all the change take place as per its
need. Samson media take appropriate efforts so that organisation can easily adopt the change and
implement the digitalisation successful. Moreover, organisation will need to enhance the
knowledge and skills of the employees so that they can easily adopt and apply the digital
marketing applications and help the organisation to boost the sell. The all resource is collected by
the organisation with the help of strategies because digital selling required various resource from
previous method to generate & sell products.
Cost-benefit Analysis
Cost
Particular Amount
Digital Equipment’s $3500
Machinery & other equipment’s $2000
Salary & bonus $3000
Stationary $1000
Other expenses $500
Total $10,000
Benefit
Particular Amount
Profit $45000
Other income $5000
Total $50000

Samson media used capital in developing the change as per the digital format & making
some awareness to the stakeholders about the implantation of change. Samson media providing
adequate amount of wages and salary to their employee's so that they can easily motivate &
produce more outcomes (Neves, Almeida and Velez, 2018). The profit is earned through selling
the magazines with the help of digital format data so that new customers will easily attract and
buy the magazines & revenue will have increased after two years. Organisation is also earning
from the other income with the help of external stakeholders.
Meet with the CEO
Meeting between CEO & Manager
 Manager - The manager of the Samson media taking the appropriate step to adopt
the change and apply it their operations in a systematic way and consider those ideas
that planned by the CEO of the organisation. Digital media format will apply by the
Samson media and all the latest software will have used so that selling of the
organisation will improve. Manager of the organisation help the employees to accept
the change (Kavanagh and Johnson, 2020).
 CEO - The process mainly developed by the managers of Samson media is approved
& this can be become more effective if managers can take constant feedback from
the employees and leaders. All the software should be evolved on the basis of latest
technology so that large number of customers will attract towards this organisation.
Change Management Plan
Samson Media
Change management plan is Considered the plan that can help to maintain the process of the
change & ensures effective communication, scope and schedule & budgeting of that process.
Change management plan mainly helpful to reduce the effect of change on the stakeholder like
employees, business & customers (Singh, 2018).
Introduction

Samson media organisation is a famous publisher that produce mainly fashion magazine
contents and organisation contain good links with fashion companies and houses whose products
always publishes in their magazine. The more readers of magazine are women's from of 35 to 55
age group.
Their strategies are to enhance their profit on capital in two years with the hike of eight percent.
Samson is concentrating on enacting the transformation change of the organisation through
shifting to digital marketing (Meck, 2020).
Project Sponsor
This project is mainly led by Amir Johnson the new CEO of Samson media. Amir Johnson have
good knowledge about the digital marketing. He was a marketing director in famous digital
media platform that mainly focused on television channels, newspaper & digital and non-digital
magazines.
Project Objectives
The CEO of the Samson media the Amir Johnson concerned about to increasing the
returns on the capital up to eight percent. In the two years. For enhancing the returns Amir
adopted the ruthless approach for obtaining the high efficiency in their work.
Impact of change on operations
Rapid and fast change in businesses forces them to restructure and make changes to retain
and gain competitive advantage (Mwakisaghu , 2019). There are certain impacts of changes that
are faced by businesses and companies. In terms of Samson media staff, impact of change on
company’ s operations are as follows:
 Creating more part time and temporary working: As individuals could be employed on
less and temporary contracts that allows company to adapt rapidly to changing
circumstances. In terms of Samson media staff, company hires employees and workers on
part time and on temporary basis in order to adapt dynamic changes of company
effectively.
 Increase in work from home: This method impacts individuals working from home that
enables company to respond quicker to changing circumstances. Technological
developments are mostly increasing common with individuals that helps in accessing
company resources by their networks. In terms of Samson media staff, company could

focus on increasing number of work from home employees so that they are able to deal
with changes effectively (Carnall, 2018).
Principles & ethical issues that underpin the change plan
 Leading with culture is considered the prime principle that can underpin the change
ideas, plan and provide the good & healthy work culture so that organisation can help the
employee to think positively that can help them to create new & creative ideas. This will
ensure the smooth running of the Samson media.
 Employees of Feedback considered the very crucial of the change management. If
superiors and top management will take feedback from the subordinates, then it will feel
that their value and existence in that organisation (Bird, 2021).
 Discrimination & harassment affect the performance of organisation negatively and it
can also affect the marketing of the organisation.
Rationale and vision for change.
From this report it has stated that there should be a change vision that what companies,
departments, service and products will look after applying and implementing changes. A change
vision is referred as a picture of desired state of change that will bring to companies. As in case
of Samson media staff, company is applying, implementing and communicating changes to their
staff members, operations and activities in order to deal with change management effectively by
accomplishing their planned goals and targets.

Communication & Education Plan
This plan also defined as the effective policy approach that can help in their driven and
also provide the appropriate considerations (Harmon, 2019). This plan can help to provide the
specific data to the stakeholders so that they can easily communicate. This plan basically based
upon the communication and education channels that can help the employees to adopt the change
successfully. The useful consideration of this plan as per the Samson media employees and staff
members are discussed below-
Audience Key message Delivery
method
Frequency and duration of session
(if applicable)
Manager
To manage and
deliver message
to employees
and staff and
ensure that work
is to be done
effectively.
Newsletters In every 2 months.
Executives To design new
and applicable
goals and targets
according to
required change.
Newsletters In every coming week.
Employees To deal and
adapt change
management in
their roles and
duties.
Emails
Every week on Monday
Trainers To provide
training and
development
skills to
employees in
Emails To provide training in two months.