Thesis Proposal: Vital Factors for Effective Change Management Process
VerifiedAdded on 2020/10/05
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AI Summary
This document presents a Master's thesis proposal focusing on the critical aspects of change management within organizations, particularly in the hospitality industry. The proposal outlines the research question: "What are the factors that are vital for effective change management process in organization?" It highlights the significance of change management, referencing key theories such as Lewin’s and Kotter’s models. The study aims to identify internal and external factors influencing change management, employing a qualitative research strategy involving interviews with hotel managers. The methodology includes thematic analysis of primary data collected from 25 managers, aiming to suggest effective change management strategies for the hospitality sector. The proposal includes a description of the initial situation, aims, methodology, and references, providing a comprehensive framework for the research project.
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