Change Management and Organisation Development Report - BUS 101

This report provides an overview of change management, defining the concept and its importance in organizational development. It delves into two prominent models: Kotter's Change Management Model and McKinsey 7's Model, explaining their frameworks and applications. The report then ...Read More

Change Management and
Organisation Development

Table of content
 Introduction
 Theories and models
 Practical application of models
 Recommendations
 Conclusion

Introduction
 Change management is described as the way a corporation defines and applies changes both internally and
externally. This involves the preparation and support of workers, the implementation of the measures needed
for change and the monitoring of the pre- and post-change activities. Changes frequently fail on human
grounds: the supporters of change did not deal with regular people's healthy, actual and predictable reactions
to their everyday disruption.

Kotter’s model of change
 Kotter's Change management model is one of the best recognised and widely-accepted theories of
Kotter's Change Management Theory. The Strategy has a total of eight phases focused on changing
personnel.
 Increasing pressure: creating a sense of urgency is one of the finest way to motivate and engage people.
 Group creation: Determine the correct collection of organisational change team competencies and people.
 Make the proper point: take into account not only the plan but also the ingenuity, sentiments and objectives
of workers.

McKinsey 7’S Model
 McKenzie 7 S' covers global politics, organisations, programmes, staff, styles and capabilities. Thus,
Holiday Inn introduced McKenzie's 7 S to improve its market share and profits accordingly:
 Shared value: the company's common interest sets the company's goals and confidence. Holiday
Inn expects established retail companies to increase their imaginative marketing strategies and to move
towards the north.
 Strategy: the organization's techniques to attain its objectives. Company common strategy was to use a
balanced scorecard to integrate specific ways (BSC). The Strategy refers to a well-cured business strategy
that helps the firm to develop an action plan that enhances its purpose and values to attain a sustained
competitive advantage.

Practise in action to models and
theories highlighted
 Managers at Holiday Inn are greatly benefited by use of Kotter’s and McKinsey 7’s model for
change management. By use of Kotter’s mode of change management management department of chosen
firm is greatly benefited with effective use of resources while implementing changes in the working
structure. On the other hand by application of McKinsey 7’s model provides its important contribution
towards maintain effective relations between employees and employers of the firm. This enable firm to work
on its objectives smoothly without any confects or disputes.

Recommendations
 Customer relationships: This involves enhancing Holiday Inn's relationship with its consumers to spend
more time on Holiday Inn shops and hence spend more money on Holiday Inn products. As has already been
mentioned, Holiday Inn can do this through the redevelopment of its loyalty scheme. Holiday Inn may also
increase its client base and acquire information on client expenditure patterns in addition to the loyalty
scheme which allows clients to claim discounted prices and superior deals.
 Product penetration: Since the company is classified under MNC, company managers with a growth
possibility can implement a product penetration strategy in which the products and services are given at
reduced rates in the new market. This enabling the corporation, even on big consumer marketplaces, to
extend its client sectors and offer quality services.

Conclusion
 The outcomes of this analysis show that the recommended strategies now apply to their
competitive position in the food business. These tactics allow organisations, like Chosen Company to gain a
strategic advantage. The strategy of Chosen company food retail operation is greatly influenced by its
outcomes and methods. The investigation includes details about corporate targets, plans and objectives and
variables in the preparation of the transformation plan. Both internal and external environmental assessments
have been performed in order to identify the essential features and areas of change applicable to policy
growth.

References
 Cox, M., 2020. The Business Case for Love: How Companies Get Bragged About Today. Springer Nature.
 Ghouri, A.M., Mani, V., Jiao, Z., Venkatesh, V.G., Shi, Y. and Kamble, S.S., 2021. An empirical study of
real-time information-receiving using industry 4.0 technologies in downstream operations. Technological
Forecasting and Social Change, 165, p.120551.
 Gosling, J.M., 2021. The Acquisition of Skills and Expertise: Work-Based Learning. In Applications of Work
Integrated Learning Among Gen Z and Y Students (pp. 64-92). IGI Global.
 Hunter, P., 2020. Corporate Strategy (Remastered) I: High Performance Strategy and Leadership in a
Volatile, Disrupted World. Routledge.
 Kordon, A.K., 2020. Business Problems Dependent on Data. In Applying Data Science (pp. 39-67). Springer,
Cham.

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