BSBMGT608 - QLD Leisure Goods: Managing Change Analysis Report

This report provides a comprehensive analysis of change management strategies for Queensland Leisure Goods (QLG), a family-owned business manufacturing leisure goods for 75 years. The report begins with an introduction to QLG's business model, highlighting its patriarchal leadership style and commitment to quality. It then delves into a detailed SWOT analysis, identifying strengths such as a good reputation and unique products, and weaknesses like a slow response to consumer trends. Opportunities for change, including adopting "outdoor rooms" and outsourcing new technology, are explored, along with potential threats from increasing competition. The report examines how managers can utilize these opportunities, emphasizing the importance of business process management and marketing strategies. It also covers testing new ideas, risk assessment, stakeholder consultation, and the development of a change management project plan using the Arcus Change Methodology (ACM). The report discusses communication strategies to engage stakeholders, addresses potential resistance to change, and concludes with a reflection on motivation theories and the change management process.

CHANGE ANALYSIS

CHANGE ANALYSIS: 1
Contents
Introduction.................................................................................................................................................2
Part 1-..........................................................................................................................................................2
Answer 1.....................................................................................................................................................2
Answer 1(a)-............................................................................................................................................2
Answer 1(b)-...........................................................................................................................................3
Answer 1(c)-............................................................................................................................................3
Answer 2.....................................................................................................................................................3
Answer 3-....................................................................................................................................................4
Answer 4-....................................................................................................................................................4
Answer 4(a)-............................................................................................................................................4
Answer 4(b)-...........................................................................................................................................5
Answer 5-....................................................................................................................................................5
Answer 5(a)-............................................................................................................................................5
Answer 5(b)-...........................................................................................................................................5
Answer 6-....................................................................................................................................................6
Answer 7.....................................................................................................................................................7
Answer 7(a)-............................................................................................................................................7
Answer 7(b)-...........................................................................................................................................7
Answer 7(c)-............................................................................................................................................7
Answer 8.....................................................................................................................................................7
Answer 8(a)-............................................................................................................................................7
Answer 8(b)-...........................................................................................................................................7
Answer 9.....................................................................................................................................................8
Answer 9(a)-............................................................................................................................................8
Answer 9(b)-...........................................................................................................................................8
Part-2...........................................................................................................................................................9
Answer 1-....................................................................................................................................................9
Answer 2-....................................................................................................................................................9
Answer 3-....................................................................................................................................................9
Answer 3(a)-............................................................................................................................................9
Answer 3. (b) -.......................................................................................................................................10

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Answer 3. (c)-........................................................................................................................................10
Answer 3. (d)-........................................................................................................................................11
Answer 3. (e)-........................................................................................................................................11
Answer 4-..................................................................................................................................................12
Answer 4(a)-..........................................................................................................................................12
Answer 4. (b).........................................................................................................................................12
Answer 4. (c).........................................................................................................................................12
Answer 5-..................................................................................................................................................13
Answer 6-..................................................................................................................................................13
Conclusion.................................................................................................................................................14
References.................................................................................................................................................15

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Introduction
Queensland leisure goods is a family and home-made company business. It has been continuing
since last 75 years to manufacture leisure goods. Queensland has proved to provide full time
employment to people and also commits to provide good quality products. The company follows
a good business model. The company follows patriarchal leadership style. QLG ensues that
quality business model is the main reason of success. All the decisions related to buying,
production and design decisions are announced centrally. The focus of QLG is to shift the
consumer tastes. In the below report, the opportunities related to change and making
improvements are identified. The discussion continues how managers take various steps to
utilize the opportunities.
Part 1-
Answer 1.
Answer 1(a)-
SWOT analysis of Queensland leisure goods-
Strength
 QLG has good reputation due to commitment of quality products.
 QLG produces unique and hand-made apparels.
 The centralized decision making and patriarchal leadership style contributes to quality
business model of the company.
Weakness

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 QLG has not considered the rapid shift of consumers because the rivalries have started
outsourcing new technologies.
 QLG`s shelves were not sold yet and was full. QLG had to sell the whole stock at very
low prices to clear off the stock and retrieve the fresh arrivals. QLG has to impose heavy
discount that costs to company heavily.
Opportunities
 With the changing trends, “outdoor rooms” has become highly popular for operating
business activities. The company has the opportunity to consider an outdoor room as a
renovation plan.
 The company has the opportunity to outsource new technology, which will help the
company to reduce the overall production cost.
Threat-
 With the increasing rivalry and cut-throat competition, company might face reduction in
its overall market share and profitability at large.
 the chronic delays is not able to overcome faults in product`s designs. According to
fashion, no company can release outdated materials. But due to untimely supply, QLG
has to re-release the previous season`s stock.
Answer 1(b)-
Opportunity for change
1. Population growth is stuck for QLG`s footprint at 1%. The company should offer more
variety to increase the footfall of customers.

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2. The company should contact with appropriate suppliers, because it has suffered from
supply of faulty and damaged goods.
Answer 1(c)-
Opportunity for improvement
1. QLG should focus recruiting fresh blood. It should help to restructure the management
workforce.
2. The company can try to become competitive in comparison to its existence because there
are less number of ventures in this sector.
Answer 2.
Efforts to prioritize the opportunities for changes and improvement with input from
managers-
Managers have to make new business strategies to accomplish the changes to improvement.
Managers define practical BPM (business process management) strategies to identify how these
changing and improving processes will continue. Selecting process should be guided by basic
principles. Reportedly, only 20% organizations have the potential to bring unique competitive
advantages. Identify the corporate strategies to develop change management models. Manager
should strive to make roadmaps for improvements. To increase the footfall in the stores, the
manager should make marketing plans. As far as the technological development is concerned,
directors should adopt new machinery and implement them so that they can expand their target
market.
Answer 3-
The testing and trialing of your new ideas will be supported-

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Management would approve the new product after testing and trailing. The top manager would
ask the production managers to make appropriate prototype, model, and sample of a product.
Sales manager would make marketing strategies such as advertising campaigns to distribute
these products to customers. When the customer start preferring the new product. The testing of
new hand-made goods will be proved when the quality testing is successful. These prototypes are
tested through various processes such as demo of a washing powder and how it assists in
cleaning the cloth so smoothly, without spoiling the quality of the cloth (Hadzhikoleva, &
Hadzhikolev, 2016).
Answer 4-
Simple risk assessment and a cost-benefit analysis
Answer 4(a)-
Opportunity for change- The CEO wants to reform culture and change organization`s
existing business model. The organization needs to restructure organization structure by
recruiting new people for emerging new business roles.
Answer 4(b)-
Opportunity for improvement- Technology is an efficient way to reduce the overall cost
of production. To achieve cost effectiveness in a production, once the sample of hand-made good
is ready, the copy of hand-made good can be produced fast through machines (Bromiley,
McShane, Nair, & Rustambekov, 2015).
According to the case study, the organization should change maximize stock of footwear
to increase the footfall of the customers. The risk associated with the increasing the footfall of
customers, the customers who seek for various apparels will find it difficult. In order to reduce

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the cost, company will increase the production of hand-made apparels, which may not match
fashion trend (Yang, Huang, Hsieh, Yu, & Lai, 2016).
Answer 5-
Stakeholders that will consult to identify requirements and opportunities for changes that
support organizational objectives-
Answer 5(a)-
The CEO of the company managed to think of large-scale changes such as restructuring
the organizational structure, changing hierarchy control to make organization adapting and
flexible, which will help the company to restore market share and achieve organizational
objectives. Employees and shareholders who supported the changes as this organization creates
value for stakeholders by achieving growth above the industry average and resulting in increased
rate of GDP by working in a home (Kusrini, Harjanto, & Yuwono, 2015).
Answer 5(b)-
Two experts that would be suitable to seek further advice from-
Consultant advisor- The Consultant advisor advised not only the need to changes in business
model but also the need to improve technology. Technical support in new and low ventured has
become necessary. To develop the skills related to improve and innovate the technology.
Expertise provides training to the employees (Stickle, 2016).
CEO- As per the stated case study, the company need to make culture changes. To achieve a
standing commitment and built confidence among the customers, CEO has been looking forward
to introduce a new business model. The CEO said that the company require fresh blood to bring

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new ideas. The CEO communicated changes to the organization and its stakeholders. CEO could
manage to get a positive response on the part of employees.
Answer 6-
Proposed changes or improvements that are given priority and develop a change management
project plan. As a change management model, the most preferred would be ACM (Arcus Change
Methodology).
Proposed change or
improvement :
Development of technology is the proposed strategy that
needs to be developed.
Objective The objective of developing technology will assist in
constructing appropriate business model. The company
wants to expand its operations that will lead to maximum
production of hand-made products.
Resource and budget
requirements
Financial experts make the cost benefit sheet to identify the
cost incurred to purchase the required asset and other
necessary resources.
Change Methodology The company would start making prototypes sample of a
hand-made product, which would assist in making copies of
the product through proposed technology.
Implementation of
Change Methodology
The company would take the help of technical experts to
conduct training sessions for the workers. The company
would choose to identify what resources are available to
them. Further, it will make motivational strategies to
influence employees. Finally, the company should provide

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the practice environment to employees to use new
technology.
Approval/Reporting
Protocol
The plan of adopting the technology is all set to start. The
testing and trailing of the machine for producing goods
should be enacted.
Answer 7.
Strategies you have developed to communicate the change to all relevant stakeholders-
Answer 7(a)-
Employees must be provided with the training sessions to adopt the technology change.
Answer 7(b)-
Communications contribute crucial role in embedding change through meetings,
presentations, and training sessions. Effective communication and convincing with proper proofs
and successful testing can lead to fulfil the change adoption.
Answer 7(c)-
Communication between employees contributes to the long-term development of
continuous improvement and innovative thinking because communication helps the employees to
better accept the new ideas. Continuous improvement projects provide an opportunity for
employees to think out of the box (William, 2018). Clearly communicating the long-term
strategies to everyone in the organization will come up with continuous team improvement in the
efficiency of teams, which not only assist in organizational growth but also contributes to
individual growth.

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Answer 8
Answer 8(a)-
There can some factors which lead to resistance to change due to opposing employee`s
behavior such as communication barriers and budget barriers. Unknown current state,
competitive forces and complexity in the external environment may not allow changes
management process.
Answer 8(b)-
The management can resolve these issues related to communication and budget barriers.
A manager should strive to discuss the change benefits and available resources with the
employees. Employees who are thinking of negative impact of changes may get convinced.
Manager should conduct training sessions to adopt changes. Moreover, to overcome budget
barriers, the company should plan changes before 5-6 years. Therefore, it can be supported by
the previous available reserves.
Answer 9
Answer 9(a)-
In the above plan, ACM (Acrus change methodology) change model is used to execute
and develop advance technology to achieve the long-term objectives. The need and form of
training employees can be modified according to technology, which is to be implemented for
greater and efficient productivity.
Answer 9(b)-
As per the case study, the employees have responded positively to the culture changes
and new business model. Moreover, the employees will positively learn to operate the new

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technology. It was very important for the company to get employee support for business model
changes.
Part-2
Answer 1-
Change management process is a series of activities that undertakes all sort of procedures
to implement and support organization changes. These methodologies are applied to resources,
budget allocations, and operational feature of the project (Cameron, & Green, 2015).
There are various change management model such as ACM, Lewin`s change model,
kotter`s theory. In assessment 1, ACM is used for the development of new technology. ACM is a
objective- oriented change model which allows the management teams to focus on business
activities, which require modification. Earlier, this model was used to determine whether training
and communication needs organizational change to achieve desired goals (Cameron, & Green,
2015).
Answer 2-
For Example- You may not want to send an email to individuals with new developed FAQs until
after the CEO and directors at the monthly executive meetings.
Answer 3-
Motivation is the source of developing creativity, innovation, and continuous improvement
(Sanjeev, & Surya, 2016). To strive for a need such as power, position and knowledge.
Following motivation theories is the best way –