Understanding and Leading Change: A Report on Agfa and Golden Wonder

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UNDERSTANDING AND LEADING
CHANGE
1

Table of Contents
LIST OF FIGURES.................................................................................................................... 3
INTRODUCTION......................................................................................................................4
LO1.......................................................................................................................................... 5
IMPACT OF CHANGE ON THE STRATEGIES AND OPERATIONS OF AGFA AND GOLDEN
WONDER............................................................................................................................. 5
TYPES OF ORGANIZATIONAL CHANGE.............................................................................6
INTERNAL AND EXTERNAL DRIVERS...............................................................................6
LO2.......................................................................................................................................... 8
DRIVERS OF CHANGE USING PESTEL AND SWOT ANALYSIS BY SHOWING IMPACT
ON LEADERSHIP, INDIVIDUAL AND TEAM BEHAVIOUR................................................8
MEASURES FOR MINIMIZING CHANGE IMPACT............................................................11
LO3........................................................................................................................................ 13
CHANGE BARRIERS WITH THEIR IMPACT ON DECISION-MAKING.............................13
SHOWING INFLUENCE OF CHANGE ON DECISION-MAKING BY USING LEWIN'S
FORCE FIELD MODEL.......................................................................................................13
LO4........................................................................................................................................ 15
LEADERSHIP APPROACHES FOR DEALING WITH CHANGE..........................................15
THEORIES AND MODELS FOR DELIVERING CHANGE...................................................17
CONCLUSION.........................................................................................................................20
REFERENCES........................................................................................................................ 21
2

LIST OF FIGURES
Figure 1 Burke-Litwin model...............................................................................................11
Figure 2: Force Field Model................................................................................................. 14
Figure 3: Hersey-Blanchard model......................................................................................15
Figure 4: Kotter’s 8-Step model...........................................................................................17
Figure 5: Lewin’s change management model....................................................................18
3

INTRODUCTION
This report is based on understanding the change in the company. This report will show
the impact of change on the strategy and operation of the company and will classify
some drivers of change. This will also analyse the impact of change on an individual or
team behaviour and leadership and applying models for minimizing the impact. This
will discuss the force field model and lays down the influences of change on decision-
making and their barriers. At last, it will discuss the pros and cons of leadership
approaches in dealing with the change.
Agfa is an imaging company of Belgium which produces, develops and distributes the
wide range of digital and analogue imaging systems. It is a public company and was
founded in 1867 and provides IT solutions as well.
Golden Wonder is a snack manufacturer company founded in 1947 by William
Alexander and it is headquartered in North Lincolnshire, England, UK.
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LO1
IMPACT OF CHANGE ON THE STRATEGIES AND OPERATIONS OF AGFA AND
GOLDEN WONDER
Impact on Agfa:
Operations: The operations of Agfa are related to consumer imaging, graphic system,
technical imaging etc. which involves high innovation. These get impacted by change
due to increase in the latest technologies in the market by the competitors by investing
more in the market (Al-Haddad and Kotnour, 2015).
Strategies: The strategies followed by the company are related to advancing technology
digitally and providing a quality image to the customers. This gets impacted by change
positively as change allow the company in increasing the R&D for improving the
technology and fulfilling the requirements of the customers (Piercy, 2016).
Impact on Golden Wonder:
Operations: Golden wonder is the snacks manufacturer which is concerned with the
innovation and keeps focus on improving the quality of the products. The operations of
the company get impacted by the change in the innovation in the snacks by the
competitors (Al-Haddad and Kotnour, 2015).
Strategies: The Company makes the strategies for meeting with the required challenges
for increasing the market research and investing in the market for launching the
product names Golden Lights. This gets impacted by change by changing in the market
place and the demand of the healthy products by the customers (Piercy, 2016).
Comparing the change impact on the companies:
The change has impacted positively to Agfa as it allows in increasing the R&D for
improving the technology and fulfilling the requirements of the customers whereas
negatively on Golden Wonder due to change in the taste and preference of the
customers in preferring healthy products. Both the companies get benefited by the
change to make the products innovative and remain in the market by taking the
initiative of using the changes technologies (Slack and Brandon-Jones, 2018).
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TYPES OF ORGANIZATIONAL CHANGE
The organizations are influenced through few changes and some drivers which have led
to various changes in the association. The assessment of the organizational response to
change that demonstrates the influence of change on the group, leadership and
individual. Some of the types of changes are:
Change in services and products: the change drivers influence the industry by the
adjustment in service as well as products. Agfa and Golden Wonder have carried
numerous deviations into their trade which influences the conduct of the
representatives for gathering with the objectives of the company (Lozano and Von,
2018).
Social change: this driver of change has got the idea of social change. Agfa and Golden
Wonder have changed their hierarchical culture as for the adjustments in the patterns
winning in the marketplace.
Technical change: the innovation change includes the alteration in the devices and
machine as well as in the procedure for getting the work accomplished. The change
drivers increment the help for the measures of the business. Agfa has begun a digital
application with the goal that the organization can spread to numerous customers.
Structure and approach change: the change drivers have gotten the deviations in the
entire separation of the association. Agfa and Golden Wonder have altered their
hierarchical structure just as the activities and the policies of the company also get
improved (Lozano and Von, 2018).
INTERNAL AND EXTERNAL DRIVERS
Some of the internal and external drivers of change have impacted Agfa and Golden
Wonder in hindering and fostering their business.
INTERNAL DRIVERS
These help in improving the effectiveness and profitability of the company by modifying
its structure, policies and system by the removal of surplus. These involve:
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Organizational culture: this involves the learning of behaviour and approach of the
groups and individuals within the workplace. Agfa is an imaging company where it
needed many changes for effective working (Lozano and Von, 2018).
Technological ability: this is an effective and essential aspect which provides shape to
the strategies and operations of the company as Agfa is running its business by using
the latest digital technology.
Finance management: funds are the crucial factor for the businessman to establish and
expand their business and it involves the distribution of fund properly, raw materials
and introducing new services or products (Lozano and Von, 2018).
EXTERNAL DRIVERS
These drivers hinder as well as foster the business growth and are as follows below:
Technology: the changes occur in the company are due to incremental and essential
innovation in technologies.
Competitors: the company faces challenges in the market by the increase in the entry
of new competitors, products and technologies (Pan et al., 2018).
Government: this is one of the drivers faced by Agfa where the company has to follow
different policies.
Customers: they impact positively or negatively as they are dynamic where they focus
on the things from which they get satisfaction and benefit (Pan et al., 2018).
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LO2
DRIVERS OF CHANGE USING PESTEL AND SWOT ANALYSIS BY SHOWING
IMPACT ON LEADERSHIP, INDIVIDUAL AND TEAM BEHAVIOUR
Agfa and Golden Wonder are the companies which get impacted by the internal and
external factors which get discussed by using SWOT and PESTEL analysis.
Impact of internal factors
SWOT ANALYSIS OF AGFA
Strengths Weaknesses
 It has a recognizable name in the
market (Pan et al., 2018)
 It has robust marginal support
 It has the best digital technology
 Lacking behind in range of
products for customers
 Weak corporate system
 Late player in system cameras
Opportunities Threats
 Increase R&D in innovation
 Efficiency by automation and
robotics
 Imitation of products by the
competitors
 Depreciation in foreign currencies
SWOT ANALYSIS OF GOLDEN WONDER
Strengths Weaknesses
 It has unlimited products and
effective dealer community
 It provides higher satisfaction to
its customers
 It is lacking behind in research and
development
 It is lacking behind in financial
planning (Pan et al., 2018)
Opportunities Threats
 Develop an effective team of R&D
 Invest in new trends of customer
preferences and taste
 Growth in the local players of
same products
 Liability laws in varied companies
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9

Impact of external factors
PESTEL ANALYSIS OF AGFA
Political Economic Social
Change in the cost of the
raw materials due to
change in tariffs. The
imaging company Agfa get
impacted by the political
factor by the trade
regulations, policies, UK
administration etc.
The saving rate, inflation
rate, foreign exchange rate
etc. impacts on the
economy of the UK and the
company. The quality of
infrastructure in the
marginal industry gets
impacted by economic
factors.
The level of skills and
demographics with the
attitude of society and
culture as well as impacts
the company in achieving
the success of the company
is introducing new
technologies.
Technological Environmental Legal
The development in recent
technology by imaging
competitors impacts Agfa
in introducing new
technology. The company
gets impacted by the cost
and value chain structure
with the rate of diffusion of
the existing and latest
technology (Cadle et al.,
2015).
This factor has a great
impact on the imaging
company Agfa as it deals in
the technological products
and software which can get
damaged by the change in
weather and climate. They
can also get impacted by
regulations on water and
air pollution (Ford and
Norgaard, 2017).
The imaging company Agfa
get impacted by legal
factors to introduce new
innovative technology via
copyrights, trademarks,
and intellectual property
rights etc. which become
vulnerable for the
company.
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PESTEL ANALYSIS OF GOLDEN WONDER
Political Economic Social
The company is a snacks
manufacturer and get
impacted due to political
stability, taxation and level
of corruption etc.
Different types of county’s
systems, government
intervention, interest rates,
economic growth rate etc.
impact the growth of the
company.
Class structure, attitudes,
and demographics etc.
impacts on the company
products as the change in
the customer’s taste and
choices increases.
Technological Environmental Legal
The development of recent
technology impacts the
manufacturing of snacks.
The company gets impacted
by the cost and value chain
structure with the rate of
diffusion of the existing and
latest technology (Cadle et
al., 2015).
This factor has a great
impact on the snacks
manufacturing company
which can get damaged by
the change in weather and
climate. They can also get
impacted by regulations on
water and air pollution
(Ford and Norgaard, 2017).
Golden wonder gets
impacted by legal factors to
introduce new product via
data protection, health and
safety law, consumer
protection, employment
law etc.
11

MEASURES FOR MINIMIZING CHANGE IMPACT
The impact of change is based on the internal and external factors and for minimizing
the impact the Burke-Litwin model is suitable for the company.
Burke-Litwin model
This model is based on bringing change in the performance of organization and team by
creating links among the internal and external factors which has an impact on the actual
performance.
Figure 1 Burke-Litwin model
(Source Sidharth Thakur, 2019)
The external environment helps in identifying the external factors which impact the
company. The strategy and mission of Agfa can be determined by the top-level which
must get examined in terms of employees where the structure of leadership helps in
identifying the role models of the company. The culture of an organization seeks the
information on the implied and explicit regulations, rules, values etc. which influences
the behaviour of Agfa. The structure of Agfa is hierarchical and based on authority,
responsibility, decision-making, communication and so on whereas its system includes
the policies in regards to the operations and people both. The management practices
and working climate are based on the critical thinking of the employees to deal with the
strategy by using their skills and performance in tasks. The needs and values of an
individual seek in exploring the work for gaining satisfaction and increasing the level of
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