Understanding and Leading Change: A Cosmetic Industry Analysis Report

This report provides an in-depth analysis of change management within the cosmetic industry, focusing on the impact of change on organizational strategy and operations. It uses L'Oreal and Maybelline as case studies, comparing their responses to internal and external drivers of change, such as technological advancements, consumer preferences, and political regulations. The report evaluates how these factors influence leadership, team dynamics, and individual behaviors, exploring measures to mitigate negative impacts and identifying barriers to change. Furthermore, it examines various leadership approaches to effectively manage and implement change within the competitive landscape of the cosmetic industry. The report underscores the importance of adapting to fluctuating consumer demands and technological advancements for sustained success in the global market. The analysis includes PEST and SWOT analyses to understand the external and internal factors influencing the organizations.

Understanding and
leading change

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Comparison between two organization..................................................................................1
TASK 2............................................................................................................................................3
P2 Impact of external and internal drivers on leadership, team and individual behaviours.......3
P3 Measures for minimizing negative impact of change on organizational behaviour..............6
TASK 3............................................................................................................................................8
P4 Barriers of change and its influence on decision making of leadership................................8
TASK 4............................................................................................................................................8
P5 Leadership approaches to deal with change..........................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Changes is an ongoing process which is essential for organizational growth as there is a
fluctuation in consumer taste or preferences. Corporate world is facing a numerous of issues due
to modification in external and internal factors. For example; emergence of several foreign
companies, changing trend, fluctuates currency rate and so on (Anderson and Anderson, 2010).
Cosmetic industry is growing across the international boundaries due to maximization in
customer demands. L'oreal and Maybelline are two famous organizations in beauty industry as
they are engaged in manufacturing outstanding products for enhancing the personality of human
beings. Therefore, assignment is focussing on need of changes at workplace by showing
appropriate comparison between two popular association. Moreover, influence of macro and
micro elements on organization behaviour, leadership, team and so on are outlining in this
project. Main objective of report is to throw lights on necessity of changes for industry
development.
TASK 1
P1 Compare different organisational examples where there has been an impact of change on an
organisation’s strategy and operations
Cosmetic industry is facing number of changes in various business activities due to
emergence of various modern technologies which helps an organization at workplace.
Maybelline and L'oreal both the company are famous for its qualitative products in order to
enhance the overall personality of human beings (Aslan and Reigeluth, 2013). However, taste or
preferences of consumer always fluctuates due because of external and internal factors. Thus,
company needs to implement modification in their current plans, policies, products and so on. It
means due to fluctuation in surrounding there is a need of alteration in operational strategy of an
enterprise and hence forth for attaining their set targets in a defined time frame. In fact, it has
been identified that there is a major relationship between changes and strategies followed by an
organization and operations in various manner. Some are described as follows:-
 Political parties changes procedure of transferring goods across the borders due to which
Maybelline and L'oreal both have to modified their existing technique of exchanging
services. Hence, it shows the major connection between alteration and organizational
strategies.
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 Fluctuation in consumer choice or preferences encourage enterprise to reform their
current products.
 Mismanagement of an enterprise enforce higher authority to gathered staff members for
altering their current scheme or system of running business entity.
 Enactment of new act regarding product buying or supplying enforce an organization to
design their scheme as per acts.
After considering above situations it is identified that there changes is operational
strategy and organizations have a major impact on entire industry as well as companies
(Bingham and Main, 2010). Basically, if there is emergence of changes at workplace it may be
beneficial and on other side somehow reformation also affects in a negative manner. Along with
this, it may hamper the entire association in various extent. For example; operational department
modified their current strategy for following reasons such as; to cope up with current problems,
success barriers, for capturing the minds of customers and so on. It is essential for success or
development of cosmetic industries because in today's scenario millions of consumers are depend
upon beauty products in order to live their life comfortably. One of the major reason behind
using products offered by Maybelline and L'oreal is to attract others as well as to maintain their
personality at societal place. Thus, some of the essential difference between both the companies
are described are as follows:-
Basic Maybelline L'oreal
Emergence
of
technologie
s
Technologies are indispensable for company
success and development because it helps
operational management team in various
extent. For example; Maybelline is
involving in one of the famous project that
is “Girl Project” in which they want to
encourage education for women's in
American in order to enhance their internal
beauty (Branson, 2010). Thus, usage of
modern techniques are useful for managers
while implementing various business
activities across the borders like; promotion,
On the other hand, it has been
analysed that L'oreal is facing a
major problem while using high tech
equivalents due to presence of lack
of employees. It means, usage of
technologies affects the company in
negative manner due to improper
management. Along with this creates
problem for operational department
while designing their plan because
of non-availability of accurate
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allocating funds, planning process and so
on. Moreover, implementation of
technology aids operational department in
various forms which is helpful in attaining
set goals.
resources.
Changes in
political
norms
Strategy of operational department is totally
rely on government rules and regulations in
order to minimize the possibilities of
wrongful conduct. It means managers of
Maybelline is designing their company
strategies as per governing bodies.
On contrary to this, L'oreal is a very
popular enterprise whose main
objective is to gain maximum
revenue by introducing distinct of
goods by following necessary
political terms and conditions. At the
same time it is identified that
political parties are very strict
towards their company growth
without focussing on political terms
and conditions which affects the
planning process of an organization
(Carrington, Deppeler and Moss,
2010).
Modificatio
n in
existing
products
As per this term existing goods needs to be
changed due to fluctuation in consumer
choices. It means, an enterprise needs to
focussed on operational strategy due to
emergence of competitors products.
On the other hand, L'oreal is not that
much influenced by current items
because they believes in their
product instead of getting affected
by external factors .
Hence, it is determined that changes are having a major impact on both the organization
because modification is indispensable for success of corporate world as choice of customers
always get changed due to various factors.
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TASK 2
P2 Evaluate the ways in which internal and external drivers of change affect leadership, team and
individual behaviours within an organisation
Maybelline is surrounded by micro and macro factors because every elements are
connected with each other. At the same time it is not easy to control these elements because
external components are independent and not control by any member. However, alteration is a
term which means implementation of suitable tools and techniques at workplace for acquiring
best result. As a result, Maybelline get succeeded in generating more or more revenue in a
defined time frame by satisfying needs of domestic as well as foreign customers. Thus, it has
been analysed that if there is occurrence of any change in an enterprise then it automatically
hamper individual, leader and overall group because these elements are managed or controlled
by leaders only. Apart from this, sometime alteration have negative as well as positive impact on
company performance. In order to control negativity leaders are responsible to take necessary
steps by considering necessary facts or figures (Doppelt, 2017).
(Source:- Business and management, 2014)
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Illustration 1: Business and management

Thus, impact of changes in Internal factors on team, leadership and individual are
described as underneath:- Competitors -led drivers:- According to this factor it is identified that sometime
emergence of various rivalries have a greater influence on environment. Therefore,
marketing managers of Maybelline needs to focus on their planning for controlling
negative impact of launching competitors items. For example; L'oreal is also engaging in
manufacturing distinct types of outstanding cosmetic items and famous for its brand
name at global marketplace. It means Maybelline needs to conduct various programmes
for enhancing knowledge of staff members so that they can learn how to deal with
competitors products. Government:- Advisory bodies are involved in drafting various types of norms, rules and
regulations which influence the organizational policy of selected firm but sometime
policies designed by government act as a restriction. As a result company needs to focus
on designing several effective plans and strategies to reduce risk from leadership, staff
members or entire group (Finnigan and Stewart, 2010). Investors :- Fluctuation in decision of various investors is a major sign which shows that
changes are also affecting shareholders. It means, if maximum number of partners are
interested in investing money in Maybelline then there is a maximum chance of
increment in organizational productivity. As a result performance also get enhanced. Customers :- Society are considered as a end user of a product which means clients are
liable for using goods for final use which resulted in maximization of company revenue.
Thus, if there is change in their demand, choice or preferences then leadership roles also
get influenced as well as role of team members while accomplishing business activities.
 Technology:- In today's scenario consumers get attracted due to the usage of modern
techniques or equipments for maintaining their image at societal place. Thus, Maybelline
believes in offering products consist of best suitable features which aids an association in
gaining consumer trust and loyalty. It means, for accomplishing all the business activities
leaders and team are liable.
Hence, above external factors are very much useful in attaining organizational objectives
and targets in a desired time because success or development of an enterprise is depend upon this
only. Instead of all these, PEST analysis is having a major impact on a company performance
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and have a greater influence on leadership roles, team members and groups because business
activities are handled by them only (Fullan, 2014). Impact of External factors are also shown
for understanding each or every aspects in much better manner. Thus, proper description
which shows relationship between changes is going to explained further:- Political:- Laws are enforced by advisory bodies for reducing exploitative activities
which might occurred at workplace. Moreover, discrimination is also minimized due to
the enactment of several laws related with employment such as; minimum wages act,
remuneration act, health and safety etc. But at the same time regulations designed by
governing bodies restricts employees and leaders while performing specific activities. Economical:- National income, measuring of poverty rate, unemployment, fluctuation in
current rate and various other elements which may hamper the economy of a nation. All
these things might control when company get succeeded in improving the knowledge of
individual by spending sufficient capital such as; conduct improvement sessions. Thus,
development of economy shows that it have a major impact on individual behaviour and
working conditions. Social:- Maybelline needs to design their cosmetic items as per consumer lifestyle,
preferences, luxury, preferences and taste in order to gain their trust or loyalty. Along
with this need to consider current trend.
 Technological:- Advanced and modern equipments are launched at marketplace which
is used by an organization for improving their way of working. As a result, it helps an
enterprise in various situations such as ; maximize the production.
All these above elements are interlinked with each other and having a major connection
with leaders role, team members and entire staff (Fyke and Buzzanell, 2013). In fact, resources
are acquired by Maybelline through environment only in order to run their business in a smooth
manner. For example; plants or machinery, labour, money hence forth. Additionally, for
analysing internal aspect SWOT analysis is used which is explained as follows:- Strength:- One of the major potentiality of Maybelline is that they are involved in
various outstanding project which is famous for its positive aim and motive. Along with
this company is engaging in designing qualitative products by encouraging employees
towards their personal and professional objectives. Whereas, L'oreal believes in building
their image at global marketplace without worrying about the cost.
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 Weakness:- It has been identified that company is encountering a major problem that is
lack of talented employees, improper management and various other activities. Therefore,
it is essential to focus on specific factors for overcoming the developmental barriers. Opportunities:- Customers are very conscious about their looks due to which they are
demanding more or more beauty products for enhancing their overall personality.
However, it is essential to design products as per consumer choice or preferences in order
to capture their minds or demands (Hintz and Bahia, 2013).
 Threats:- Cosmetic industry is developing in a fastest way due to which number of
companies are emerging with new ideas for enhancing the beauty of human beings. Thus,
major some of the major threat of Maybelline is; L'oreal, Rimmel and various other
competitors.
P3 Evaluate measures that can be taken to minimise negative impacts of change on
organisational behaviour
Changes sometimes can be negative and gives major impact on behaviour of company.
But its effect vary from organisation to organisation and in this situation work of manager start.
To minimise negative impact of alteration in Maybelline and L'oreal as well modification gives
psychological impact on working of every employees at individual level.
Sometimes employees of company refuse to accept changes because it gives limitation in
growth and development of organisation. Therefore, it is necessary to take proper actions for
minimise negative impact of changes in organisation. Some of them is given below:
 Creation of pathway- this is related to communication thus, it simply means that their
should be proper way of communicating with each other. So information can be transfer
to each and every member is proper. When there is two way transfer of messages which
includes information motivate employees and make them feel that they are part of the
same firm (Inozu and et. al., 2011).
 Explain about plans- when changes are made in company for this strategies and
policies are made by manager or leader. This should be communicated to every member
so they can work according to that as well no chances of hazards and help in doing work
properly. Involving personnel in overall activities motivate them and it assist in
completing work by them in proper way.
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 Participation in seminar and meetings- this is an way through which modification can
easily implemented and their negative effect is minimised. Every member of Maybelline
and L'oreal have to take participation in seminar and meetings because in these
information related to changes is disclosed as well their policies and plans to achieve
that.
 Manage planning and its implementation- all the companies require person from each
group who is able or having qualities to dealing with various problems and modification
in appropriate manner. Thus, work of employees in this situation is to carry out actions
in proper manner so their will be no chances of risk in current and future both situation.
Hence, managers of Maybelline and L'oreal have to focus on implementing plan in
proper manner for success of business.
 Implementation of plan with suitable goals and targets- everything have its goals and
objective which they have to achieve. So, modification must be implemented properly
and it will assist in minimising negative impact of alteration in both the chosen
organisations. If things are going on without knowing what they are for then it will have
no future. So, first goal and objectives must be identified (Nahavandi, 2016).
Both the company mention in this assignment have to take care of all these steps and
must be implemented in proper manner. So they can minimise negative impact of modification in
proper manner and their will be no chances of risk. So both the organisation must have to take
care of all the steps and implement in proper way for generating revenue as well also for growth
of business. For the implementation of such thing a proper team is required in company and this
rely on leading towards reduction of negative impact on firm and they can easily earn higher
profits as well. Apart from this, one of the major approach of change is discussed as follows:-
Overcome resistance to change:- As per this model an organization needs to identify
various methods to reduce possibilities of problems which is encountered by an organization
while implementing reformation. Basically, it consist of several tools that is applicable on
enterprise for resolving problems that incurred while managing business.
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TASK 3
P4 Explain different barriers for change and determine how they influence leadership decision-
making in a given organisational context
It is not easy to implement changes at workplace due to presence of various factors which
have a major impact on company performance. Along with this modification requires proper
planning, consuming maximum funds which affects the profit of an enterprise, employees
involvement and so on. Theretofore, in order to manage all these activities leaders needs to make
effective decision by considering necessary facts or figures. However, decisional process of
leaders are depend upon various internal and external factors because all these factors are
interlinked with each other (Thomas and et. al., 2013). Hence, some of the major barriers which
is faced by an organization while implementing change are highlighted as follows:- Resistance to change:- Employees are belongs from various background due to which
some are not ready to accept changes because they are not understanding the depth.
Moreover, failed in analysing effectiveness of modification as few workers are love to
work in their comfort level without facing any complexity. Additional training:- In order to make understand employees it is essential to conduct
training programmes for implementing change in an effective manner.
 Complexity:- Sometime managers are implementing complex process for attaining
organizational objectives in a define time frame. It is major fundamental barrier.
Hence, it has been analysed that changes have a major impact on a leadership decision
because necessary facts or figures must be considered for making corrective decision.
TASK 4
P5 Apply different leadership approaches to dealing with change in a range of organisational
contexts
Paul Hersey and Ken Blanchard are the creators who has given situational administration
hypothesis in around 1969 and this approach is rely upon two conduct such as supportive and
directive nature. This is clarified with the assistance of four levels i.e. pioneers need to indicate
low steady conduct and high directional conduct. At the point when there is a circumstance of
assignment leaders need to indicate low bearing and degraded supportive behaviour. In the state
of pioneer offering demo each of the two factor high (van der Voet, Kuipers and Groeneveld,
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2015). However, it has been analysed that leaders are responsible for assisting their employees
by guiding them towards corrective path in order to manage change.
In this hypothesis it is clarified that one administration approach isn't reasonable for now
adaptable period there is need of additional for better outcomes and results. Maybelline is a
creating organization which is adopting situational leadership style for managing modification at
workplace as well as to attain set objectives.
Starting change- In order to implement alteration in an organization innovator need to
make in some cases huge or little strides for executing approaches, plan, advances and
techniques by considering external factors. Modification in general working of association can
be impact in positive or negative way. Subsequently, it is essential for pioneers to first
comprehend changes in appropriate way and them begin taking a shot at it.
 Leaders duties in association is to oversee everything in an enterprise in a legitimate way
with the goal that managers can able to finish there work in appropriate way. In fact, this approach also aids an association in accomplishing its goals in legitimate way
with the goal that they can create most extreme income as much as they can and
encourage staffs to give there hundred percent to organization.
Kotter's 8-step change model:-
It has been analyse that this model is fundamentally presented for successful
administration of changes in association and furthermore to implement these adjustment in
organization. Initial three stages of this hypothesis help in making of reasonable condition that
assistance in meeting changes. After these, next two aides in linking up the adjustment with
business condition (How to Overcome Resistance to Change in an Organization, 2018). Finally
two stages are identified with definite execution and union of the alteration:
 Increase urgency:- In some situation there is need of adopting changes at workplace
because it helps in maximizing the profit of an enterprise by increasing organizational
productivity.
 Build guiding team:- This requires to fabricate a compelling gathering which can
without much of a stretch work on the progressions made in administration. Primary goal
of this is to participate and arrange between assemble individuals. This support and spur
representatives working in association.
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 Build up the vision- everybody ought to need to think about the vision of organization
sop that they comprehend what association need and representatives work as per that.
 Communicating for buy in-correspondence ought to be fundamental and powerful so
they can without much of a stretch exchange or pass on messages.
 Empower Action-for engaging organization need to make some move for expelling
achieve obstruction.
 Create short term wins-organization need to make some fleeting objective additionally
in light of the fact that it persuade more to each a short objectives.
 Don't let up-organization centre around numerous objectives rather than one for better
outcomes and results.
 Make change stick -last advance includes usage of changes for best results and results.
This above say methodologies and models help being developed of association also from
multiple points of view with the goal that workers land position fulfilment and association get
future development. Number of leadership styles are identified at marketplace which helps
leaders while managing their assigned job role in best manner. Along with this, company aims to
attain their set objectives or goals in a defined time frame which is only possible if they are
working in appropriate way by considering necessary facts or figures. Some of the major types of
leadership styles are discussed as follows:-
 Autocratic:- Leaders are becoming more strict while dealing with several situations as
well as guiding their staff members in professional way and ethical.
 Democratic:- Employees are free to take express their opinions and take part in decision
making process.
After analysing various types of leadership it has been assessed that democratic is seen as
best one because it helps in attaining set objectives or goals as employees feel comfortable. Aids
in creating positive encironment at workplace by maintaining the effective relations between
supervisors and subordinates.
CONCLUSION
From the above mentioned report it has been analysed that changes are seen as a
indispensable factor for success of an organization because it helps an enterprise in various
manner. However, modification in an enterprise have a major impact on a company performance,
employees, turnover, environment and so on. Basically, entire assignment was based on cosmetic
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industry which was seen as a most developing sector because demand of beauty products are
increasing day by day. Along with this, comparison between Maybelline and L'oreal was also
highlighted for understanding the impact of changes on two companies. Main objective of this
report is to focussing on modification in existing products and its impact on company
performance. Last but not the least, approaches of leadership was also explained in which several
methods are shown by which leaders and managers are trying to manage change at workplace in
order to gain maximum benefits.
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REFERENCES
Books and Journals
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Aslan, S. and Reigeluth, C. M., 2013. Educational technologists: Leading change for a new
paradigm of education. TechTrends. 57(5). pp.18-24.
Bingham, D. and Main, E. K., 2010. Effective implementation strategies and tactics for leading
change on maternity units. The Journal of perinatal & neonatal nursing. 24(1). pp.32-
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Branson, C. M., 2010. Leading educational change wisely. Rotterdam: Sense Publishers.
Carrington, S., Deppeler, J. and Moss, J., 2010. Cultivating teachers' knowledge and skills for
leading change in schools. Australian journal of teacher education. 35(1). pp.1-13.
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for
business, government and civil society. Routledge.
Finnigan, K. and Stewart, T., 2010. Leading change under pressure: An examination of principal
leadership in low-performing schools. Journal of School Leadership. 19(5). pp.586-618.
Fullan, M., 2014. Leading in a culture of change personal action guide and workbook. John
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Fyke, J. P. and Buzzanell, P. M., 2013. The ethics of conscious capitalism: Wicked problems in
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Hintz, C. and Bahia, H., 2013. Understanding mechanisms leading to asphalt binder fatigue in
the dynamic shear rheometer. Road Materials and Pavement Design. 14(sup2). pp.231-
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Inozu, B. and et. al., 2011. Performance improvement for healthcare: Leading change with lean,
six sigma, and constraints management. McGraw Hill Professional.
Nahavandi, A., 2016. The Art and Science of Leadership -Global Edition. Pearson.
Thomas, T. and et. al., 2013. Leading change and innovation in teacher preparation: A blueprint
for developing TPACK ready teacher candidates. TechTrends. 57(5). pp.55-63.
van der Voet, J., Kuipers, B. and Groeneveld, S., 2015. Held back and pushed forward: leading
change in a complex public sector environment. Journal of Organizational Change
Management. 28(2). pp.290-300.
Online
How to Overcome Resistance to Change in an Organization. 2018. [Online]. Available
through :<http://smallbusiness.chron.com/overcome-resistance-change-organization-
154.html>.
Business and management, 2014. [Online]. Available
through<https://pt.slideshare.net/t-MBA/business-and-management-chapter-4>.
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