Analysis of Change Management: Cosmos Tour vs. Thomas Cook (Report)

This report delves into the intricacies of change management within the context of two hospitality service providers, Cosmos Tour and Thomas Cook. It begins by comparing these organizations, highlighting how shifts in the business environment impact their strategies and operations. The report then explores methods for assessing both internal and external drivers of change, including investor-led, customer-led, government-led, technology-led, and competitor-led factors. Furthermore, it examines the use of SWOT and PEST analyses to evaluate organizational strengths, weaknesses, opportunities, and threats, as well as the political, economic, social, and technological factors influencing change. The report also addresses strategies for minimizing the negative impacts of change on organizational behavior and examines various barriers to change and their influence on leadership decision-making. Finally, it outlines different leadership approaches for effectively managing change within an organization.

Understanding and
leading change

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P 1. Comparing two organisations with impact of change on an organisational strategy......1
P 2 Ways of evaluating internal and external drivers of change...........................................4
P 3 Measure of minimising negative impact of change on organisational behaviour............6
TASK 2............................................................................................................................................8
P 4 Various barriers of changes and their impact upon decision making leadership.............8
TASK 3 .........................................................................................................................................10
P 5 Different approaches of leadership while dealing with change.....................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Management of change is nothing but a systematized technique, system and procedure
which is used to deal with workforces in order to yield the desired outcomes from their
businesses (Anderson and Anderson, 2010). It can be simply referred as the system to encourage
workers as well as giving them challenges so that they can attain the same and acquire success in
their lives. This has been observed that these things also alter their regular living styles, outlooks,
morals as well as nature The present report is based on two companies that is Cosmos Tour and
Thomas cook which are dealing with hospitality services in United Kingdom and their primary
motto is to provide fantastic or higher quality services to possible consumers. In this project
comparison between two firms has been described wherein alteration in business surroundings is
giving impacts on their strategies and corporation - al operations. In addition to this, measures of
reducing pessimistic impacts of change on specific behaviour of organisation has also been
covered in this assignment.
TASK 1
P 1. Comparing two organisations with impact of change on an organisational strategy
When there occurs any kind of change in business environment, this modifies the whole
activities of an enterprise, its procedures, principles as well as the entire construction. Since
these changes are dynamic in nature thus, it may effect venture in both ways either positively or
in antagonistic way. Every such alterations have to realised and understand by managers &
leaders of corporation as adverse impacts would be minimised by them. Rather of all these
things, if changes get analysed and identified in right manner then it can assist in raising the level
of production and thereby objective of generating high sum of income can be attained. It has
been recognised that numerous of small scale companies are existing in environment and they
are also adapting changes as per their commercial dealings and schemes so that they would
become able in handling all conflicts and developing good results (Alkahtani, 2011). There are
various modifications which is being applied by different firms such as standards, plan of
actions, workers, operations and so on. Leaders as well as supervisors of particular organisation
need to examine and understand even a small change occurring in corporate world and should act
accordingly. In order to the same, adoption of suitable plan ought to be taken for yielding best
outcomes at last.
1

Cosmos Tour which was established in the year of 1928 and is affiliated to the Globus
Travel Group and is operating internationally. This is a dependent operator of tourism &
travelling enterprise whose headquarter is situated in Lugano, Switzerland. It is considered as the
one of the finest leisure, tour and travel company which is offering varieties of holiday packs. On
the other hand, the second venture is Thomas Cook. It is one of the largest British travelling
corporation which is being listed on the London Stock Exchange. They are having vast work
forces whose quantity was surveyed as around 21,788 in the year of 2017. Several hospitality
services are being catered by them like insurance, global holidays packages, passport, etc. The
unlikeness or comparison between these two corporations are described below :
Basic Thomas Cook Cosmos Tour
Emerging and need of
adapting technological aspects
The business of this venture is
largest and they are also
enlarging the same day by day.
Thomas Cook is treated as
large level firm since it is
offering different varieties of
goods or services and for this
there is necessity of
contemporary technology so
that they can satisfy their
consumers by full- filling of
their requests (Branson,
2010).Because of the
emergence of modern
technologies, the entire work
of Thomas Cook become very
simple and this is the reason of
of increment in the production
level. Thus, development of
technology is giving positive
On the contrary, it is somehow
small scale organisation which
needs to take use of adequate
technology especially modern
or updated methods for the
intention of producing better
services and products. Same
thing is happening in case of
Cosmos tour. But the growth
of productivity would take
some time hereby.
2

effects on this organisation.
But from the same, number of
rivalries are also increases
which provide negative
impact.
Alteration in extrinsic factors External elements are
comprising of legal rules and
regulations, substituted goods
and services and emergence of
newer company, etc. If such
components keep on changing,
then as a bad result it can
adversely effects on whole
performance as well as
effectiveness of refereed
company. Changes in such
components keeps is giving
bad result or it is adversely
effecting on whole
performance as well as
effectiveness of Thomas
Cook . For example, due to
rise in taxation rates, large sum
of money of the company is
wasted in paying such taxes
only. In order to deal with
such modifications in suitable
style, they require to make
changes in their existing plans
and policies.
Such components are
impacting less in Cosmos Tour
which is a small venture as
they are performing in some
confined or limited regions.
For instance, they have to pay
less money in the form of taxes
since they are not present in
more places. Therefore, macro
factors impact on such kinds of
associations not in wider
context, hence there is no
requirement of modifying
whole scheme and
functionalities of particular
department.
3

Structural changes Such alterations and
modifications do not damage
any huge company, so no
change is needed to done by
Thomas Cook as they are
having stunning framework
already. Even though, if any
big structural modification
might occur in this enterprise,
then its negative implications
would be seen. For instance,
workers may oppose to work
on such changes.
Whereas, changes in context to
structure can give influence of
operations of Cosmo Tour
(Brown, 2012). Hence, there is
necessity of enforcing
modification so as they can
perform in efficient and
effective way. These
alterations are giving more
impacts on Cosmo Tour since
higher amount of funds would
consumed for executing such
forms of changes in their
organisational structure.
P 2 Ways of evaluating internal and external drivers of change
Management can be modified by executing suitable tools, techniques and strategies so
that good results could be yielded from the same. This in turn aids in creating higher amount of
currencies as soon as possible. The straight influences that occurs due to emergence of specific
change can be minimised by leaders as well as employers. These alterations might be affirmative
or destructive, so management of particular organisation attempts to handle the same so that loss
may not incur from this. Some of the components of exterior changes which is giving effects on
performance of overall group or single worker, leadership, administration and so on can be better
understood by below discussed points :
Investors led Drivers: There has been observed decrement as well as increment in the
number of stockholders who would invest large sum of revenue for running venture in
suitable form. But these kind of actions also are effecting on entire firm. If quantity of
investors would rise, then as a fruitful result funding would will used for manufacturing and
several another work may also increase. On the other hand, if these numbers get reduced then
overall performance of referred organisations also get hampered.
4

Customer-led Drivers: Consumers are treated as one who offer assistance in
maintaining enactment along with brand reputation. Cosmos Tour and Thomas Cook ought
to examine the variations affiliated with preferences and tastes of their clients and should
offer them similar deliverables. This will aid in seeking attention of purchasers towards their
merchandises or services which may support in creating more & more income.
Government-led Drivers : From time to time variations in government rules and
approaches also influence Thomas Cook as well as Cosmos Tour. In order to avoid such
undesirable impacts, they ought to create appropriate policies and tactics. This would also
assist in dropping or trimming down risks that may create towards guidance, individuals and
team working.
Technology led Drivers: Thomas Cook and Cosmos Tour must have to enforce modern
technologies for operative and well-organized working of their business. Contemporary
equipment and technology aids in accomplishment of regular work in less interval of time
and also in minimal wastages (Carrington and Deppeler, 2010).
Competitors - led drivers : Modifications in specific surrounding happens due to
entrance of newer rivals. These challengers may be come in the category of starters and small
or medium firms. Hence, Thomas Cook need to look after such alteration and should
formulate plans in accordance to that.
Besides this, for evaluating interior facets of mentioed enterprises , an important tool named
as SWOT analysis could be utilised which ios discussed as follows :
Strength : The powerfulness of Thomas cook will surely assist them in handling with
several changes. For doings so, they comprises of different types of resources which may aid
them in accomplishing all pre – determined ambitions (Doppelt, 2017). On the contrary,
Cosmos Tour are not having that much quantity of assets which will assist them in dealing
with such alterations in correct manner since it is a small scales corporation.
Weakness : Thomas Cook is getting directly effects from then changes occurring in
corporate world. Apart from this, of variations in aspects related with technology,
economical and political factors are also impacting its whole working in greater extent.
Opportunities : People are now – days are showing more interest in travelling and
spending time in other places and they used to plan the same as per their leisure hours. This
could be stated as a golden opportunity for Thomas Cook since thits will help in craeting
5

strong customer base. The plus point is that they are offering their travelling and tour services
at global level. While the another company which is Cosmo Tour is also having good
opportunity of starting its tourism actions at wider level. This will assist them in gaining high
amount of turnover but for achieving the similar, they should focus on requirements of
personnels and employees as well so that both of them, get satisfied properly.
Apart from all above described exterior factors, mentioned ventures have to use
appropriate method in order to deal with various issues in proper modes. PEST analysis can
be taken in use for determining external drivers of change which is explained below :
Political - This component is inter - related with different jurisdictive norms which
requires to be understand in proper way by front – runners so as company could maintain
several activities in good ways or manners (Fagerström and Salmela, 2010). Alteration in the
policies of higher authorities of nation would give straight affect to each individuals
performing in referred organisation since it provides numerous of fundamental rights to
personnels. Leaders of mentioned company have to be more energetic in dealing with such
changes.
Technological : Recent and updated technological prospects nedded to be launched in
marketing activities of Thomas Cook and Cosmo Tour as well in order to complete their aims
and targets. This would assist both of firms in quick or instant production so that they may
fulfill each and every changing requests of travelers in easy way.
Social : It includes different elements such as living style, extravagance, taste or
preferences of common public. Therefore, given corporations have to do design services or
manufacturing as per needs and demands of people (Fullan, 2014). In addition to this, they
also require to perform actions of productions in accordance to the present trends of market
place and such things should be done after deep analysation.
Economical : This factor comprises of nationalized incomes, level of poorness of civilans,
joblessness, etc. This could be enhanced when referred venture will invest more funds on
development of individual and also need to cater them proper wages as per their daily work
as well as their qualifications. Alteration in conditions of economy would laid great influence
on behavior and nature of staff members along with their workings.
6

P 3 Measure of minimising negative impact of change on organisational behaviour
There are so many ways via which alterations occurring in any corporate world can be
handled. These measures can assist managers or supervisor of specific venture in trimming
down the adverse effects of particular change. Thomas Cook could take support of several
kinds of mechanisms and strategies for doing they identical job. Some of the techniques that
may help referred organization in diminishing antagonistic or negative influences of change
are discussed as follows :
Investigation or Enquiry : This is the first and foremost step where in research is
performed for knowing about existing trends and demands of market. This is an important
task since it is vital to know about what is going on in marketplace. This includes
researching about basic demands of travellers, identification of recent services which is
being delivered by various other challengers and many other things. Thomas Cook also
ought to look after such circumstances and keep themselves updated in context to this types
of news (Hallinger and Heck, 2011). There is necessity to find out preferences, taste, culture,
educational as well as economical background of civilians so that proper planning can be
done for designing tour services in accordance with that. Besides this, given corporation
should examine regular activities of their competitors like TUI group and many more in
order to create suitable scheme for formulating better merchandises in relation to them.
Thus, it can be stated that if any adverse impact emerges, they instantly find solutions for
handling those.
Making friendly relation with staffs : This is treated as other means for reducing bad
impacts of alterations which may happen in market as well as company itself. If Thomas
Cook would create healthier relationship with their entire work – force then this might
support them in several ways. For instance, if any variation happens in commercial actions,
then at that time only workers will contribute in dealing with the same. Without them,
company is not able to perform a single task in a day. Thus, there is great requirement of
creation of positive relation with employees. Human resource department of Thomas Cook
have to consider these aspects and work accordingly so that they could effectively make
good contacts with each personnel.
Harmonisation with workers : It is viewed as another tool for decreasing level of
negative effects of modifications. This is nothing but providing act of coordination or
7

assistance to whole employees of an organisation. HR managers of Thomas Cook ought to
recognise issues of each staff and should take appropriate actions quickly so that they can
gain trust of them. This will also help in understanding better the nature or attitude of every
personnel (Malenfant, 2010). Thus, seeds of honesty could be sown in the soul of each
worker through this since they get satisfied after resolution of their difficulties and in turn
attempt to gives their best efforts in acquiring main target of association. So, they remain
present in the case of any need and would also support refereed firm if any change may rise
for solving the same.
Training & preparation sessions : This is also a good technique of removing the
adversarial effects of changes. As per it, managers of Thomas Cook have to arrange training
and development programs for their entire man – power. In these session, skilled team
leaders should present who are obligated to guide each individual and making them learn
about how changes can be handled in correct way. This will contribute a lot in carrying out
daily work in right direction as per the existing situation of marketplace.
TASK 2
P 4 Various barriers of changes and their impact upon decision making leadership
Perception of self efficiency as well as resistance to alternation is recognised as barrier of
change. When the trending changes is executed in the organisational environment, worker
performing in the enterprise has their own perception or views in regard of their changes. For
growth of career, most of the undertaken modification for personnel lead to negative influence
cause of habits of using existing knowledge, methods or technologies for accomplishing the
assigned task. Most of times, Perception and ideas of worker are in contrast of acquired changes
in order to transform into more positive opinions (Parsons and Cornett, 2011).
There are various issues which can be merge when alternation is implemented in
company, one of both is linked to technology for performing latest or modified technologies of
worker required training as well as for this, professionalism is needed.
Investigation or research work : According to this techniques of market research, this is
essential for considering the major issues within the working environment, there is requirement
of accurate management of team in which numerous cases are provided to each worker. Main
aim of organising research is to understand the condition of market as well as investigating their
competitor. This can aid in considering the perception and opinion of consumer needs and
8

demands. This is very complex procedure for a leader to select one from numerous problems
which is suitable. Decision making procedure can be considered as one major barrier for this
case study.
Analysis of Force Field : The model of Kurt Lewin has rendered this approach in the
context of supporting change in culture of organisation but this also consist of criticism of staff
loss overtime, external business environment components influence as well as help in adoption
of new technologies that is threat for worker.
Model of corporation - al culture of Schein : Profession of administration and
management, Edger Schien, has provided this explains the model and leadership impact on the
organisation's culture, Major issue of company's decision making is individual's conflicts,
external and internal environmental elements, bureaucracy etc. These factors are more
problematic for the enterprise that need to evaluate problematic procedure (Salmela and
Eriksson, 2012).
Factors like worker, funds, consumer are in relation to force died evaluation that
influence decision making procedure as the high consumer rates will enhance the share of quality
of an organisation, Worker are the fundamental as well as the good worker base which can help
in achieving the target in corporative as well as finally financing. The whole procedure can helps
in making effective decision as well as aid in execution of innovative ideas or implementation of
effective activities in company. Hence, decision are linked to the new technologies adoption,
product development, decrease or increase in cost, and supply chain, There are major barrier
when the judgements are related to the modification execution which are undertaken within the
organisation, Some other issues or barrier affiliated to time and space while the culture designing
is established then this need more & more time, modification areas which direct to modification
of dearth of chance of business.
Different barriers are influencing on decision making of leaders. This can be understand
by follwing points :
 Resistance to chnage : Employees who are performing in Thomas Cook are restining to
any kind of chnage since they become habitual of existing environment and want to be
work in same manner. Thus, they are acting as an obstuctors for leaders of this venture.
9

 Funds : In order to implement changes, high amount of revenues is rqeuired, therefore in
absence of adquate of quantity of finacila fund, leaders are not able to work as per thier
wish.
 Lack of communication : Since the size of Thomas Cook is very lare, thus it is
impossible or very difficult to convey meassges or plans to each and every worker.
Hence, leadership decision making is also being effected adversly from this since they are
unable to enforce predetermined plans.
TASK 3
P 5 Different approaches of leadership while dealing with change
Kotler’s eight steps change model is considered as very effectual tool for working in
accordance with variations which might occur in existent market location. This philosophy was
given by Sir Kotler which consist of 8 stages. These all phases should be applied by Thomas
Cook in their operations of tour. Description about such steps are highlighted below :
Stage 1 : Forming a sense of exigency or necessity : First of all, feeling of urgency
amongst the workforces is required to created so that everyone prepare itself for such
fluctuations.
Stage 2 : Creating a commanding supervisory coalition : Afterwards, each worker is
needed to persuaded politely. This task requires a dominant guidance and acceptance of
higher supporters of Thomas Cook (Fagerström, 2012).
Stage 3 : Formulation of correct vision for change : In this point, there is necessity of
fashioning suitable values. Supervisors of referred organisation should prepare proper vision
and communicate the similar among workforces so that its performance can be improved.
Stage 4 : Sharing the vision : Subsequently next job is to convey designed aims and
visions to each member of group so that they realise the significance of that thing and support
managers in implementing the same.
Stage 5 : Removal of hindrances : It has been seen that few obstructed are always
present in the way of accomplishing any chore. So, it is important to identify such barriers
10