Change Management and Organizational Development: Morrison's Analysis

This report delves into the critical aspects of change management and organizational development, focusing on the case of Morrison's supermarket chain in the United Kingdom. It examines the extent to which Morrison's has had to adapt to the current economic climate, particularly in light of Brexit and the COVID-19 pandemic, which have significantly impacted the retail industry. The report explores the strategic approaches and tactical options available to Morrison's in navigating these shifts, including market research, employee communication, and technological and product modifications. Furthermore, it applies Kurt Lewin's Change Management Model, outlining the stages of unfreezing, change, and freezing to illustrate how organizations can successfully implement change. The report concludes by emphasizing the importance of change for organizational development and sustained success.