Change Management in Practice: Blackmores Company Analysis Report

This report provides a comprehensive analysis of change management in the context of Blackmores, an Australian natural health company. It begins with an overview of the company and the impetus for change, which includes declining profits and the need to adapt to market pressures. The report then delves into the change management strategy, with a specific focus on human resource engagement. It explores strategies for overcoming employee resistance, implementing changes in phases, defining the company's purpose, and recognizing good work. A detailed stakeholder plan is presented, outlining the steps involved in identifying stakeholders, developing power/interest grids, and defining stakeholder power. The report also identifies the essential skills for a change manager, including communication, active listening, and leadership. The conclusion emphasizes the importance of effective planning and employee engagement in successful change management, highlighting the impact on productivity, performance, and brand image. The report references several sources to support its findings.

Change Management In Practice

Table of Content
• Introduction
• MAIN BODY
• Overview of the company and change impetus
• Change management strategy in context with Human resource engagement
• Develop the plan on how to engage with stakeholders
• Identify the skills which supports the role as a Change Manager for the scenario
• Conclusion
• References

Introduction
Change management means the changes which have
been brought in the management of the company both
internally and externally. The change management
basically includes the changes which have to be taken
for achieving the objectives, gaining competitive
advantage and to evaluate and monitor the activities
which include the pre and post activities. Basically the
changes are taken by the companies if they are not
performing well or they are falling down because of the
entry of new competitors in the market.

Overview of company and change impetus
Blackmores is an Australian based company which
is a natural health company. They work for the
natural products which are helpful to the people in
developing good health and body. The products and
services which they provide is the natural health
supplements which includes the minerals, vitamins,
nutrients which is useful for the body of the people.
The name of Blackmores is a trusted brand in the
country and many people are using this brand for
developing the healthy and natural health.

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Not just this, the company also provides the people services which
includes the Naturopathic advises which is used by around 36,000
people in the year 2020. Due to the pandemic, individuals are going
more natural and investing their money on the natural products.
Blackmores also follows the Corporate Social Responsibility which
they are working hard for environment and social issues. But still the
company is facing losses because of which the company has to
remove some of their employees during the time of COVID- 19
pandemic.

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Marketing- Marketing involves the promotion of the
products and services in the market so that consumers gets to
know about the company and the products which they are
providing. Blackmores always focussed on the products and
services which they have to provide to the people which will
be best for their health and body but they never focussed on
promoting the products. The change which the company is
going to bring is the marketing of products and services and
in that they are going to make good investment.

Change Management Strategy
Employees which are working in the company resist the changes this is
because they have to start working with new rule and regulations which
might be difficult for them in understanding. Making changes in the
company and that too in human resource engagement is quite challenging
and for this leaders and supervisors have to work hard. Blackmore have
also thought for making some changes regarding the human resource of the
company in following ways-
Overcoming resistance- The changes which has been made by the top
management in the planning and strategy of the organization requires
changes which is usually resisted by the employees.

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Implement changes in phases- The changes in the company should not be
taken place all of a sudden but it should take some time and should be
implemented in phases. This is because employees can work slowly with
the changes which have taken place in the company. Blackmore wants to
implement the changes in the phases so that the employees become
prepared for the changes and can manage it easily without any resistance.
Later they can reinforce the changes which the company has to make in
context with employees engagement.

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Define the purpose of company- This is the important strategy
which can help the employees in better engagement. The leaders
and supervisors of the company just have to make the purpose and
vision of the company clear. Blackmores have defined the purpose
and objective of the company in different manner in the way to
achieve objectives with which the employees have now understand
the core value of their projects.
Recognise good work- It becomes very important that the
employees are appreciated in the work which have been done by
them.

Stakeholders Plan
Stakeholder plan is a written document which is made in the beginning of any
project and the file in which the document is prepared is updated with time.
Blackmore will be developing this plan as this will be helpful for the company
and the stakeholder. To create a stakeholder plan it is important that the company
must follow following steps which are discussed below-
Identification of project stakeholders- The main aim of Blackmore in
identifying the stakeholders must be those who are linked with the project
directly or indirectly.

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• Develop power or interest grid- It is shown or depicted
with the help of grid in which the power of the
stakeholders are shown on the y- axis this means the
power which the stakeholder has to change the strategy of
the project or to change the project fully. They have the
power to make the required changes if they fell that the
project is unable to meet the specific standards. On the
other hand, interest is shown on the x-axis in which the
stakeholder interest regarding the project can be seen
easily.

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• Define power- The power of the stakeholders is high in regard with making or
stopping the project if they does not like the idea. For example the
government of the country in which the business is established does not like
what the company is preparing and can relate with harmful substances. Then
in this case they have the power to stop the project and develop something
new which can be good for the health. Blackmore has to establish good ideas
with which their company achieves success and growth.