ABC Company: Change Management Strategy and Implementation Report

This report addresses the need for change management within ABC Company, a manufacturing company facing financial difficulties. It begins by identifying change requirements through PEST and SWOT analyses, highlighting internal conflicts, external competition, and technological limitations. The report then assesses change readiness using force field analysis and formulates a change vision statement. A detailed change strategy is proposed, focusing on training, technology adoption, raw material management, and financial planning. A comprehensive change project management plan is outlined, including communication strategies, readiness assessments, resistance management, training, employee feedback, and recognition of success. The report concludes that by implementing these strategies, ABC Company can improve performance, increase profits, and enhance customer satisfaction. The assignment demonstrates a clear understanding of change management principles and their application in a real-world business scenario.

Running head: CHANGE MANAGEMENT
Change Management
Name of the Student:
Name of the University

1
CHANGE MANAGEMENT
Table of Contents
Introduction:.........................................................................2
Identify change requirements:.............................................2
Highest Priority Change Requirements:..............................5
Change Readiness Assessment:...........................................5
Change Vision Statement:...................................................6
Formulation of the change strategy:....................................7
Change Project Management Plan:......................................7
Conclusion:..........................................................................9
References:.........................................................................10

2
CHANGE MANAGEMENT
Introduction:
Strategic change is the process of changing the structure of the model that a business
follows. The main reason behind the changes in the strategy of the ABC Company is that the
company has been facing losses from the last few months. To recover the losses, achieve the
success and stay in the market it is necessary to adopt the changes in strategy.
Identify change requirements:
The internal environment of ABC Company is not very effective. There are a lot of
conflicts arising among the employees. We observed a lack of coordination and poor
management in the company. In the external environment, there is a huge competitor in the
market are present.
PEST analysis: PEST analysis stands for political, social, economic and technological
analysis.
Political analysis: Government policy has huge importance and every company needs to
follow the rules of the government. Some of the political factors are government policy and rules
that create barriers on the path of ABC Company (Koumparoulis, 2013).

3
CHANGE MANAGEMENT
Fig: PEST analysis
Economical analysis: Increasing the cost of labor, taxation, monetary policy and
inflation also have a huge impact on the ABC Company and its success (Sammut‐Bonnici &
Galea, 2015).
Social Analysis: Consumer acceptance and interest has acted as a key to success. Some
time ABC Company is not able to fulfill the requirements and needs of the customers.
Technological Analysis: The technology that ABC Company uses is not that much
effective. To enhance the success of ABC Company it is necessary to use modern and effective
technology (Gupta, 2013).
SWOT analysis of ABC Company:
Strengths
• Being a manufacturing company ABC derived its strengths primarily from a 5 stage
cycle, quality control of raw material, manufacturing monitoring, quality assurance of the
production and developing product according to the customer feedback and research team
continuously research for the new products (Syazwan et al., 2014).
• Designing team is the main strength of ABC Company.
Weaknesses:
• Old machines and technology is the main challenge for ABC Company for incising
the production.
• The high production cost affected the MRP of the product.

4
CHANGE MANAGEMENT
• Lack of mane power slowed down the production process.
Opportunities:
• The ABC Company has an opportunity to connect with the global market and this
company starts online marketing (Yuan, 2013).
• Its new large workspace gives the opportunity to increase the production
• The high demand for products in the market is a good sign for company.
Threats:
• Increase of high worker cost and material cost has affected the business
• Transportation problems are highly effected the product shipment. It causes delaying
of shipment.
• The fluctuation of the economic status of market and industry is a threat for ABC
Company (Bohari et al., 2017).
Fig: SWOT analysis

5
CHANGE MANAGEMENT
List of the changes requirement:
The main objective of the ACB Company is to provide a qualityproduct with attracting
technology. To meet the goal and objective of ABC Company the priorities that the company
should focus on are:
 Focus on the design and quality of the shoes,
 Effective human resources,
 Good quality of raw material,
 Use modern technology
Highest Priority Change Requirements:
Changes have a huge impact on the ABC Company. Most of the changes are a
requirement in the portion of the technology. The technology That ABC company uses is not
efficient. To stay in the market and give competition to others it is important to adopt modern
technology. It not only helps to improve the quality of the products but also reduces human
efforts (Bradley, 2016).
By adopting these changes, ABC Company will able to reach its desired position.
Modern technology will reduce the cost of the workforce and their efforts. It reduces the amount
of time to manufacture products. It also decreases risks to innovation and development.

6
CHANGE MANAGEMENT
Change Readiness Assessment:
A change readiness assessment is the process of analyzes how the company is responding
to continuous changes to get an advantage and reduce risks.
To gather the information related to the change readiness of ABC Company we would
use analyzing and implementing the strategy. By analyzing the before and after results we can
easily get the accurate measurements of change readiness (Shea et al., 2014).
Here we are conducting the force field analysis to identify the changes and its impact
over the company.
The first step of this analysis is to identify the goal of the ABC Company i.e. fulfilling
the customer's need and tuning out to be, one of the famous manufacturing Companies in the
world. In the second step, we analyze different internal and external drivers that are effective
teamwork, machinery, operating environment, etc. The third step is consisting of analyzing the
structure of the organization, risks, different government policies, and obligations. The fourth
step is based on the representation of the influencing factors that the forces have. The last step of
force field analysis is analyzing and implementation. At the stage, we need to identify that, we
should move with the changes or not. Besides this, we need to select the area of change. The
driving force of ABC Company is different factors that support to adopt the changes on the other
hand restraining forces are work against the changes (Vakola, 2013).
The strategies that can increase the driving force are the motivation to the employees,
proper communication with the employees, and effective survey.

7
CHANGE MANAGEMENT
Change Vision Statement:
The change vision statement consists of six methods like simplicity, authenticity,
multichannel, Repetition, consistent, behavior and feedback. Among them ‘feedback’ is the best
method to communicate the vision to motivate staff.
While the new change vision is developed, it is necessary to gather feedback from the
front line troops. Communication must be encouraged the top-down and bottom-up. For a
healthy relationship and a high-performance team, an important element is an effective
communication. ABC Company can run its developing panels by collecting feedbacks regularly.
Formulation of the Change Strategy:
The change strategy that ABC Company should follow is:
Training and Development: They need to give proper training to all the employees to
improve performance and productivity. They need to hire competent and qualified employees to
run the functions smoothly (Langley et al., 2013).
Technology: Though ABC Company purchase new technology and equipments but did
not implement that. They need to use these new and modern technologies for development.
Raw Material: They need to have an efficient stock of raw material to run the
manufacturing process smoothly.
Fund: Finance plays an important role in any organization. ABC Company needs to have
an efficient amount of funds to pay all the required activities.

8
CHANGE MANAGEMENT
Change Project Management Plan:
Change Project Management Plan:
The change management plan of ABC Company are discussing below: Communication
planning: This stage refers to the proper communication between the managers and employees.
Effective communication will help to clear all the confusion and misunderstanding the
employees may have.
Figure 1: Change Project Management Plan (self-created)

9
CHANGE MANAGEMENT
Readiness Assessment: This is the tool, which identifies the result after adopting
changes. Through this, the ABC Company can easily measure the improvements.
Resistance Management: This stem the management helps the leaders and managers to
manage the resistance of the organization.
Training for Managers: Managers and supervisors are the foundation of any business.
To run the organization effectively it is necessary to give proper training to the managers
(Frankland et al., 2013).
Feedback of the Employees: Change management is a two-way process. To develop
and adopt the changes it is necessary to take feedback from the employees also to understand
their reaction and satisfaction.
Training and Development: The ABC Company needs to focus on the weak area of the
employees and conduct the training and development program based on that. They need to
organize training programs for the employees at each level.
Recognizing Success: It is important to recognize and celebrate short-term success. This
will help to achieve the long-run goal and success (Hayes, 2018).
After Action Review: The last step of the change management plan is the review of after
action. At this step, the ABC Company can stand and review the entire program. This is the part
of ongoing improvement evaluation. If the company finds any mistake, they can change.
All these above steps will help to control the risks and improve productivity.

10
CHANGE MANAGEMENT
Conclusion:
Through the research and study, we conclude that ABC is a manufacturing company that
needs to follow and adopt the changes in management for development. Change management
plays an essential part not only to improve the performance but also in future growth. By
adopting all these above-mentioned strategies, ABC Company will be able to increase the profit
and fulfill the customer’s satisfaction.

11
CHANGE MANAGEMENT
References:
Bohari, A. M., Hin, C. W., & Fuad, N. (2017). The competitiveness of halal food industry in
Malaysia: A SWOT-ICT analysis. Geografia-Malaysian Journal of Society and
Space, 9(1).
Bradley, G. (2016). Benefit Realisation Management: A practical guide to achieving benefits
through change. Routledge.
Frankland, R., Mitchell, C. M., Ferguson, J. D., Sziklai, A. T., Verma, A. K., Popowski, J. E., &
Sturgeon, D. H. (2013). U.S. Patent No. 8,484,111. Washington, DC: U.S. Patent and
Trademark Office.
Gupta, A. (2013). Environment & PEST analysis: an approach to the external business
environment. International Journal of Modern Social Sciences, 2(1), 34-43.
Hayes, J. (2018). The theory and practice of change management. Palgrave.
Koumparoulis, D. N. (2013). PEST Analysis: The case of E-shop. International Journal of
Economy, Management and Social Sciences, 2(2), 31-36.