Change Management and Innovation Strategies: Sony vs. Apple Analysis

This report examines the change management and innovation strategies employed by Sony and Apple. It analyzes how Sony manages change through centralized decision-making and focuses on software and services, along with its approach to innovation through idea generation, evaluation, and prototyping. The report also details Apple's recent changes in leadership, emphasizing the role of the CEO and the focus on work ethics and communication in organizational culture. Furthermore, it explores Apple's innovative business model, including in-store services, and its design process. The report highlights the strategies, leadership styles, and the impact of these strategies on both companies. The report also touches on the role of R&D and the use of top management in decision making. Finally, the report covers the innovative business model, and the design process of Apple, along with the influence of Steve Jobs in the innovation.

Running head: Management

Management
Managing change and Innovation
To manage change and innovation in Sony
It can be analyzed that to manage change and innovation is one of the important tasks
for the company. The change is managed in the company by the company by taking int
consideration the new technology and also by creating partnership. The company focuses on
cost
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efficient policies so that growth can be achieved. 1 The leading change on which Sony has
given emphasis is by empowering the broad-based action in which the action is related with
centralization decision making and developing top down leadership.2 The outcome which is
achieved of this change that the company started to respond faster to change in the
environment by giving emphasis on software and service.
Innovation in Sony is managed by taking into consideration various Models like
concept idea generation in which the company gather ideas from various sources like form
research and development, design division and from interaction and graphic design
department3. The ideas are evaluated by using the economic value added and also many other
methods. On the basis of R&D the final decision is taken with the help of top management.
Protype is also used which help analyze the demand of the customers and also the pricing
campaigns. One of the latest innovation of Sony is internet TV.
In Apple recent implementation of the change has taken place in leadership and
structure. In leadership change it is analyzed that the CEO of the company focused on the
untraditional leader who are capable in managing the stakeholders of the company4. So, when
the change is implemented in the organization then it is analyzed that leaders focus on setting
1 Viktor, Prokop, and Stejskal, Jan. "Different approaches to managing innovation activities:
An analysis of strong, moderate, and modest innovators." Engineering Economics28, no. 1
(2017): 47-55.
2 Patrick, Dawson, and Andriopoulos, Constantine. Managing change, creativity and
innovation. Sage, 2014.
3 Joe, Tidd, and Bessant, John. Strategic innovation management. John Wiley & Sons,
2014.
4 Gary P , Pisano. "You need an innovation strategy." Harvard Business Review 93,
no. 6 (2015): 44-54.
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the culture by considering the work ethics, techniques and communication. Change in the
organizational culture is changed by the leaders and by the top management of the company.
When change is considered in the organizational structure it is managed by the employees
and by the top management like leaders.
Steve jobs has a great role in managing the overall innovation at Apple and due to the
creativity and the leadership skills he has become one of the best innovators. He also gives
innovation ideas to the employees so that they can conduct the activities and manage the
innovative ideas in an effective manner. Apple gives focus on managing the innovation
through various approaches. The first approach is innovative business model in which the
strategies are seen through which innovation is managed.
One of the strategy is this that the company gives focus to in store service so that
demand of the product can be enhanced. The innovative approach is that iPod and iPhone
have no impact if they are not connected with iTunes and the app store. Next is apple design
process in which the company focuses on introducing new friendly design which will help to
use the process in an easy manner. So, these approached helped the company to manage the
change.
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Bibliography
Dawson, Patrick, and Constantine Andriopoulos. Managing change, creativity and
innovation. Sage, 2014.
Pisano, Gary P. "You need an innovation strategy." Harvard Business Review 93, no. 6
(2015): 44-54.
Prokop, Viktor, and Jan Stejskal. "Different approaches to managing innovation activities:
An analysis of strong, moderate, and modest innovators." Engineering Economics28, no. 1
(2017): 47-55.
Tidd, Joe, and John Bessant. Strategic innovation management. John Wiley & Sons, 2014.
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