Analysis of Change Management and Social Media in the Tourism Sector

This report analyzes the change management strategies and the use of social media within the tourism industry, focusing on case studies of Hyatt and Travelodge. The report examines Hyatt's implementation of the Kotter's 8-step change model and transformational leadership, highlighting how it facilitates organizational change, improves communication, and empowers employees. It also discusses Travelodge's adoption of democratic leadership and its impact on employee decision-making and operational efficiency. The report addresses the significance of social media in tourism, recent trends in social media marketing, the impact of social media on tourism growth, and how various social media platforms can be utilized. The analysis provides insights into how these companies adapt to industry changes, manage employee relations, and leverage technology to achieve their business goals. The report provides a comprehensive overview of change management and social media strategies within the tourism sector.

1. What is the significance of social media in tourism
industry?
2. What are the recent trends in social media marketing?
3. How social media impacts the growth of tourism
industry?
4. How various social media platforms can be utilised
by the tourism industry?
Different service industry change management systems and leadership in
implementing change
Hyatt
Hyatt implements the management of change by the model of Kotter
which has 8 steps under it. This way they will be able to remove the
obstacles and hurdles, handle the task that needs to be done at the
moment. Guide the team to the right path, vision and its development
with time, focusing on goals that are short term, making skills of
communication better and focus on making changes in the structure for
improvement.
This model is used by Hyatt through which they are able to take
changes in the style of working. Also changes made with the help of
this model will be made in order which means that it will be done in
steps so that no measure is left out in the process.
The company has given authority to employees which allows them to
gain control and take decisions for their own project. With the help of
this autonomy provided they are able to remove the disruptions in the
process of making changes in the structure. It is necessary to
communicate with the employees about the vision of the company and
this is a time-consuming process
Leaders of Hyatt takes the use of transformational style of leadership
because it improves their style and make changes which are necessary
to make with time. this way they use new methods and employees
work more efficiently so that they are able to earn more for the
Travelodge implements a different model for change which is
ADKAR model. The reason behind that it is more suitable for them.
With the help of this model they have been successful in bringing the
change in their culture (Hassi, 2019). This makes them reduce the
complexity of work and achieve goals of the company easily. Other than
it with the help of this model they will be able to assess the
understanding and importance of change. This way they will be able to
take out the reasons why some of the factors are successful in bringing
change and some of them are not. They implement the change forcefully
by only providing the managers of the company with two options. Other
than it this model helps them to go through the SWOT Analysis so that
they can take the right and effective decision
Travelodge implements the style of democratic leadership. this is
because many of the company uses it because of its success ratio and
effectiveness in work. They trust their employees and lower level of
management so that when they are not available to take decisions they
can assign it to them.
TravelodgeBasis
Style of leadership
Change management
system