Evaluating Change Management and Resistance in UK Hospitality

This dissertation examines organizational change management within the UK hospitality industry, focusing on the evaluation of change practices and the reasons behind employee resistance. The study employs a mixed methodology, utilizing both primary data collected through questionnaires and quantitative analysis to interpret the findings. It explores the crucial role of change management in the UK hospitality sector and investigates strategies employed by hospitality companies to address employee resistance. The research delves into the impact of change on business functions, the factors driving employee resistance, and the effectiveness of various change management strategies. The dissertation includes a literature review, detailed methodology, findings, analysis, and recommendations, offering insights into managing change effectively within the dynamic hospitality environment. The study also highlights the importance of communication and employee engagement in successful change implementation. Furthermore, the dissertation discusses the importance of change management to maintain a competitive edge in the industry, and emphasizes the need for proactive planning and adaptation to ensure long-term success.

Dissertation
(To examine the evaluation of organizational change management and reasons of resistance for
change within hospitality industry of UK (hotel) )

Abstract
The present report is based on analyzing the organizational change management within the
hospitality industry UK. The report aims to understand the impact of change practices in
hospitality sector of the country. It also aims to analyze the reasons why employees resist the
changes at workplace. Further, there is also discussion regarding the strategies adopted by the
hospitality companies of UK to deal with the issue of employee resistance. In present project,
appropriate methodology has been used. There is use of primary source of data collection where
the information has been gathered through questionnaire from respondents. Additionally,
quantitative methodology has been used to analyze and interpret the data. It is found that change
management is a crucial part of the overall hospitality industry of UK. However, the employees
of the hospitality industry are likely to resist the changes as it might hamper their existing
working practices. Further, ample of suitable strategies have also been formulated by the
hospitality business managers so that they can easily deal with organizational change practices
significantly.

Table of Contents
Topic: To examine the evaluation of organizational change management and reasons of resistance for
change within hospitality industry of UK (hotel).........................................................................................4
Introduction.................................................................................................................................................4
Background of study................................................................................................................................4
Research Aim:.........................................................................................................................................4
Research Objectives:...............................................................................................................................5
Research Questions.................................................................................................................................5
Rational of report:....................................................................................................................................5
Conceptual Framework............................................................................................................................6
Research Methodology used in investigation..........................................................................................6
Dissertation Structure:.............................................................................................................................7
Literature Review........................................................................................................................................7
Introduction.............................................................................................................................................7
Role of adopting change management by hospitality industry in terms of business functions.................7
Reasons that tend employee of hospitality sector to resist change management at workplace.................9
Strategies adopted by enterprise hospitality industry to deal with change resistance in their organization
...............................................................................................................................................................10
Conclusion.............................................................................................................................................11
Methodology.............................................................................................................................................12
Findings.....................................................................................................................................................17
Findings and Discussion........................................................................................................................17
Interpretation.............................................................................................................................................19
Conclusion and Recommendations............................................................................................................26
Reflection..................................................................................................................................................28
References.................................................................................................................................................30
Appendix...................................................................................................................................................32
QUESTIONNAIRE...................................................................................................................................32

Topic: To examine the evaluation of organizational change management and reasons of
resistance for change within hospitality industry of UK (hotel).
Introduction
Background of study
Change management is an important function that is performed within the organization.
Basically, it is a systematic approach to deal with the transition or transformation with an aim to
attain pre-defined goals of the company. The main purpose of change management is to
implement suitable strategies for implementing change, adapting change and helping the people
to adapt changes significantly. In the present era, change has become a crucial part of every
organization that also makes them enable to attain the pre-defined goals within stipulated period
of time. By adopting change practices, an entity can easily operate in the competitive
environment for longer duration (Doppelt and McDonough, 2017). Sometimes, change can be
challenging as it requires different level of organizations and might involve various independent
entities within the organization. Here, developing a structured approach of change is helpful in
implementing transformation in business efficiently. In this situation, communication can be
understood as a significant way to implement necessary changes within the organization. It is
often seen that employees of the organization are likely to resist the changes as they need to
modify their working practices as well. In context of hospitality industry of UK, it is enlarging
and growing significantly (Hassi, 2019). The industry is growing constantly in terms of number
of people working, contribution in GDP, economic growth and more. To maintain significant
position in the competitive environment, the organizations of hospitality industry of UK need to
implement changes. The report will also cover the resistance of workforce due to implementing
the change practices within the company. Also, it will include necessary strategies adopted to
deal with the resistance of workforce within hospitality industry.
Research Aim:
The current study aims to examine the evaluation of change management practices within
organization. It also aims to assess the reason of resistance for changes within Hospitality
industry UK.

Research Objectives:
• To evaluate the role of adopting change management by hospitality industry in terms of
business functions.
• To determine the reasons that tend employee of hospitality sector to resist change
management at workplace.
• To investigate the strategies adopted by enterprise hospitality industry to deal with
change resistance in their organization.
Research Questions
 What is the role of adopting change management by hospitality industry in terms of
business functions?
• What are the reasons that tend employee of hospitality sector to resist change
management at workplace
• What are the strategies adopted by enterprise hospitality industry to deal with change
resistance in their organization?
Rational of report:
The main reason of conducting the current project is to analyze the impact of change
management practices over organizational functions. This will allow in terms of understanding
different aspects of change management so that it can be implemented within organization
successfully. Apart from this, the present study is also helpful in terms of assessing the reason of
resistance of employees of hospitality industry of change practices at workplace. The study is
useful for investigator in terms of personal and professional aspect. In terms of professional
context, the study will help in improving the knowledge base of researcher regarding change
management practices. This knowledge will help investigator in preparing suitable strategies to
manage the resistance of changes within hospitality industry. Also, this will allow to improve the
overall knowledge base of researcher to make an enriching career in the hospitality industry of
country. Further, the study will also prove helpful in terms of improving different knowledge
base such as communication, presentation, data research and more to grow in personal life as
well.

Conceptual Framework
Change management is related to implement change practices in business appropriately
with an aim to ensure future enlargement of business (Roma, Panniello and Nigro, 2019). The
present study is based on analyzing the impact of changes in organizational context. It is
analyzed that there are different aspects of change management practice such as change
leadership, engagement of employees, communication and employee commitment. These all
aspects are likely to put a significant impact on change management practices. In this regard, the
conceptual model is given below:
Research Methodology used in investigation
In present scenario, the researcher will make use of appropriate methodology with an aim
to analyze the data efficiently. For this purpose, the investigator is likely to use positivism
philosophy so that the data can be gathered regarding a particular phenomenon. In terms of
research strategy, the investigator is looking forward to use survey strategy as it is useful in
terms of gathering huge amount of information within limited period of time & efforts. Here,
primary method of data collection will be used so that necessary amount of information can be
gathered through respondents.

Dissertation Structure:
Chapter One-Introduction: This chapter covers initial or background information of the study
along with suitable aims and objectives so that the readers get idea regarding the topic and the
overall study.
Chapter Two-Literature Review: This is also an important chapter that covers huge amount of
information, opinions, view-points of authors regarding the topic of research. This will help in
terms of developing knowledge base about the given topic.
Chapter Three-Methodology: After, literature review, this chapter will include the
methodology that is used to collect, analyze and interpret the information. There is use of
primary method of data collection to get appropriate results in future.
Chapter Four-Findings/ Analysis: Here, the information is analyzed using charts, graphs,
tables and more. It makes the researcher enables in analyzing the data in an appropriate way.
Chapter Five-Conclusion: This is the final chapter of study that includes summarized
information of the topic efficiently.
Literature Review
Introduction
In Literature review, information is gathered from already available sources so that research
study can be conducted efficiently. Main aim of writing LR is to develop detailed knowledge
regarding the selected topic. In this, the information gathered through other authors, publishers is
included. In present scenario, the information has been gathered regarding impact of change
management practices on hospitality industry to ensure future success & enlargement of hotels
across UK.
Role of adopting change management by hospitality industry in terms of business functions
As per the view point of Wiesner, Chadee and Best, (2018), change is a constant factor of
every industry. The previous knowledge cannot be implemented effectively within the
organization in future. The main purpose of change management is to implement suitable
strategies for implementing change, adapting change and helping the people to adapt changes

significantly. In the present era, change has become a crucial part of every organization that also
makes them enable to attain the pre-defined goals within stipulated period of time. By adopting
change practices, an entity can easily operate in the competitive environment for longer duration.
It is fact that change is occurring all time and cycle of change management is constant. Here,
hospitality business organizations need to implement changes to maintain high level of
competition in the business environment. In the present business world, numerous elements are
changing such as taste of customers, their needs, preferences, prices, competition, policies and
more. Even loyalty of the buyers is also likely to change significantly as per the changing
environment (Konovalova and et. al., 2018). Therefore, effectively manage and implement
changes is the ability of hospitality business professionals. This is helpful in terms of generating
profit for hotelier and travel business professionals. For effectively sustain in the competitive
environment, there is requirement to have appropriate attitude, skills set, knowledge base and
more. Also, one needs to know the way the changes need to communicate to other individuals
working within the organization. Changes are consistent hence one need to prepare to face the
changes in future period of time. Nowadays, changes might occur at any point of time therefore,
one needs to anticipate the changes so that appropriate steps can be taken to deal with such
changes in an appropriate way.
The hospitality industry is a continuous evolving industry which is facing rapid changes
in current period of time due to uncertainty. Here, change management is a method that is helpful
for managers to manage the organizational changes in an appropriate way. Additionally, change
management aims to assist the staff management and all other such parties which are ready to
embark changes across their work environment (Murphy and et. al., 2018). It is monitored that
change can put an impact across organization, team and individuals. Also, each individual is
likely to act in different manner when they have to go through with unsettled & uncomfortable
situations. At initial level, people often shows reluctance towards the changes which reflects
being afraid of risks, confused, worried and feeling uncomfortable. Further, it is found that
changes are inevitable so one can prepare for such changes proactively. Before initiating the
procedure, one needs to prepare well structured plan and preparation. Also, the role of leader &
manager is important here as they provide leadership to the workers to work in change
environment efficiently (Change management in the Hospitality industry, 2021). During the use
of new technology the staff has to change or alter in their existing style of working that might

create resistance in future. In the current competitive environment, change management is highly
important to operate the business functions in an efficient manner. Here, change management
makes the companies enable to implement new & efficient technologies so that they can
complete the entire process within limited period of time. It is analyzed that change management
is helpful in facilitating communication among workforce. While implementing changes the
superiors are also likely to maintain necessary communication with subordinated which further
facilitate effective decision –making (Yao and et. al., 2019). Moreover, change management is
useful in terms of improving the conversation between the superior and employees that makes
the company enable to accomplish the pre-defined goals successfully. Apart from this,
implementing change practices also help in enhancing the overall productivity of hospitality
organization. As a part of change management, hospitality entities are likely to implement new,
advance and updated techniques so that business operations can be performed efficiently.
Implementing new technologies makes the entire process simpler and easier so that the
hospitality company can easily grow in longer period of time.
Reasons that tend employee of hospitality sector to resist change management at workplace
As per the view point of (Ram, 2018), it is fact that change is occurring all time and cycle
of change management is constant. Besides this, change can put an impact across organization,
team and individuals. Also, each individual is likely to act in different manner when they have to
go through with unsettled & uncomfortable situations. At initial level, people often shows
reluctance towards the changes which reflects being afraid of risks, confused, worried and
feeling uncomfortable. In organizations, employees are already comfortable with their existing
work practices. During implementation of change practices, ample of changes occur within the
company. Due to this, the employees also need to modify their existing work practices as they
cannot survive in the current competitive environment without modifying their work practices.
As a result, staff members start to resist the changes that put a direct impact on the overall
functioning of hospitality organization. Looking at the current competitive scenario, there are
numerous changes have been implemented across the hospitality industry of UK to get
meaningful results in future (Senbeto and Hon, 2020). To make meaningful outcomes from such
changes, it is also important to involve staff workers in change practices. Here, staff members
often do not feel comfortable while working in change environment which further cause
resistance. Apart from this, change also creates fear among workforce of firing from the job. It

creates panic among staff members. As a result, they start to resist the changes that will create a
direct impact on the overall operations of hospitality business organization.
Changes in the business environment force the hotels to change the way they were
operating so far. Whether managers, supervisors, employees are not comfortable with the
changes but they have to implement it so that they can manage the business operations
efficiently. All the employees are likely to respond towards changes as per their attitude. It is
often seen that individuals working within the hospitality industry are more likely to resist the
changes. It is because they have fear of failure as they feel more comfortable in past working
pattern (Jalilvand, 2017). They think that they could have been get better outcomes if, they
performed the task based on past working practices. Also, it is the human nature that they get
used to of a particular pattern when they repeat it frequently. In case of hotel industry,
individuals become habitual of their old working practices hence they feel uncomfortable while
it comes to move out from their comfort zone. There are also certain employees who do not
consider change as a big picture hence they might find change disruptive or unnecessary (Xu,
Stienmetz and Ashton, 2020). Therefore, there are ample of reasons prevails within the hotel
industry due to which employees resist changes significantly.
Strategies adopted by enterprise hospitality industry to deal with change resistance in their
organization
As per the point of view of Wagner, (2021), in the present era, change has become a need of the
environment. Without introducing changes in the existing working practices, it is quite complex
for an organization to operate their business in longer run. Therefore, the companies need to
adopt suitable strategies for implementing changes successfully. By adopting suitable strategies,
it is possible to deal with resistance of workforce. For this purpose, the hotel industry needs to
maintain proper communication with the employees while implementing changes.
Communication is useful in transmitting the information between two or more people. It helps in
making the individuals familiar with the changes that are being introduced by the company
which further prepare them to deal with changes effectively (Sadiq, Adil and Paul, 2021). In
addition to this, communication also helps in facilitating the transmission of information between
superiors & subordinates so that the business entity can run smoothly. The other strategy is

motivating the workforce with an aim to adopt the change practices. If employees are motivated,
they are likely to work willingly for the success of entity. In addition, motivated workforce are
likely to accept the changes so that the entity can grow. For motivating workforce, monetary &
non-monetary strategies can be followed by the business organizations. In context of monetary
method, they can provide bonus, incentives, share in profit and other such offers to the
employees (Malik, Madappa and Chitranshi, 2017). On other side, non-monetary benefits are
about promoting, appreciating the individuals to boost their morale to work in a change
environment.
In the hotel industry, employees are considered as a crucial part of the organization as
they play an important role in providing appropriate services to the visitors. Here, employees are
the one who interact with customers and also put a first impression. Behavior of staff also
considered a crucial component for customers to create an overall perception regarding the
quality of services. During implementation of changes, the hotels need to make it about
employees. They need to convince workforce that changes are being implemented for their
benefit as well (Senbeto and Hon, 2020). In addition to this, business managers need to
communicate to workforce how change practices will benefit them. This will help in creating
positive reaction of subordinated regarding the change practices so that the entity can get better
outcomes in future period of time. One of the other significant strategies to deal with employee
resistance is to delegate the changes. Rather than leading, the managers need to delegate the
responsibilities to some of their employees based on their competencies. When they deal with the
changes, they are more likely to understand changes in better way. Maintaining transparency is
also important during implementation of change practices (Cain, Thomas and Alonso 2019). In
this regard, business managers need to show the employees how the company is getting benefit
from change practices. It will help them in understanding the impact of changes in rightful
manner. Therefore, the hotel industry of UK can implemented changes appropriately by
implementing appropriate strategies in significant manner.
Conclusion
Out of the above-mentioned information, it is monitored that main purpose of change
management is to implement suitable strategies for implementing change, adapting change and
helping the people to adapt changes significantly. In the present era, change has become a crucial

part of every organization that also makes them enable to attain the pre-defined goals within
stipulated period of time. It is monitored that staff members often do not feel comfortable while
working in change environment which further cause resistance. Apart from this, change also
creates fear among workforce of firing from the job. Further, they have fear of failure as they
feel more comfortable in past working pattern. They think that they could have been get better
outcomes if, they performed the task based on past working practices. Moreover, to deal with
employee resistance, the companies need to adopt suitable strategies for implementing changes
successfully. Here, communication is useful in transmitting the information between two or more
people. It also helps in making the individuals familiar with the changes that are being
introduced by the company which further prepare them to deal with changes effectively.
Methodology
In research study, methodology is an important part as it helps in completing a project in
successful manner. Here, the main aim of using appropriate methodology is to collect vast
amount of data in order to make meaningful conclusions. In research methodology, data is
collect, analyzed and further evaluated in an efficient manner. This is an important part of the
study which makes investigator enable to complete the research project with authenticity &
validity. Further, this also helps in performing scientific analysis. It includes several elements
that guide researcher to conduct the study in a systematic way. Use of proper methodology
allows the investigator to complete the project smoothly (Rosskam, 2018). In this regard, the
researcher is likely to use research onion framework that comprises several elements with an aim
to draw meaningful conclusions significantly. In this regard, numerous elements of research
methodology are elaborated below:
Research Philosophy: The first important component of research methodology is
research philosophy that is based on nature, scope and development of a significant
phenomenon. It is a crucial component to develop knowledge, believes and assumptions of
researcher regarding a specific topic. Further, it helps investigator in understanding the topic in
broad way for further betterment. In other words, it is based on the structure to guide the
researcher to collect, evaluate and analyze the available data. Positivism and interpretivism are
two major research philosophies. Positivism philosophy is about evaluating the information in

objective manner by utilizing quantified information. Here, data is collected & further evaluated
in objective way to get meaningful outcomes. On other side, interpretvism is about making
detailed or subjective analysis of data (Flick, 2020). In present scenario, there is use of
positivism philosophy for selection of research topic and also observing the information to make
meaningful inferences in future period of time. The other main rational of choosing positivism is
the usefulness of the respective philosophy to bring practical and systematic analysis in an
efficient manner. Further, it is helpful in defining the patter & trend of chosen topic in numerical
manner based on the nature of present study.
Research Approach: It is the other imperative component of research methodology
where appropriate amount of data is collected with an aim to address the research related issues
appropriately. Here, a general plan is develop so that the pre-defined hypothesis can be tested in
an efficient manner to develop new theories. Additionally, it represents suitable methods and
process that might use by researcher to develop significant steps & assumptions for collecting
data in systematic manner. There are two mainly used approaches are inductive & deductive. In
this regard, deductive form is about selecting a rightful approach and take suitable steps for
collecting significant amount of data whereas inductive approach about developing new theory to
make valuable inferences significantly (Gaudet, 2018). For present study, deductive approach
has been selected which focuses on evaluation of existing theory in systematic manner. In
addition to this, the respective approach is useful in facilitating positive results to scan the facts
appropriately. Another main reason of selecting the respective approach is its significance to
show relation between two variables so that the researcher can identify suitable solutions to deal
with a particular issue. Besides this, the respective approach is also important to attain stipulated
aims & objectives of project study.
Research Strategy: After research approach, the other crucial component is research
strategy which tend to depict a systematic plan to attain the pre-defined goal of project
successfully. It basically shows the process by which data is collected and analyzed so that the
research study can be conducted in an appropriate manner. The respective section of report is
likely to provide rightful direction to the researcher to obtain adequate amount of data to
complete the project in timely manner. There are various types of research strategies can be used
by the investigator such as case study, literature review, survey, experimental research and so on

(Ross and Call-Cummings, 2020). To carry out present investigation survey strategy has been
selected. The main rational of using the respective strategy is to collect first handed, raw and
authentic information. In addition to this, survey strategy is also appropriate to collect vast
amount of data within short period of time. This is a simple and useful method to gather huge
amount of information for timely and systematic completion of project report.
Choice of method: This is a way to conduct a systematic research by following suitable
steps. For successfully completing a project, it is crucial to choose a right method as the entire
research outcomes depend on it. In addition to this, right analysis and evaluation is also helpful
in making rightful decisions for further betterment. In this regard, two major research methods
are quantitative and qualitative. In context of quantitative method, there is use of mathematical
and statistical tools to evaluate the given information. This tool is imperative to make authentic
analysis of data which can be used further for successful completion of research study. It delivers
information in context of numeric form that contains higher level of authenticity. On other side,
qualitative method is based on using non-numeric data for making appropriate analysis. Here, the
researcher is likely to get detailed & in-depth information by using non-numerical techniques.
This is a useful method to develop vast knowledge regarding the topic (Rodrigues and Rosa,
2019). In present context, the researcher is using quantitative method as it provides authentic and
numeric information that further helps in taking appropriate decisions. In addition to this, it
supports easy collection and analysis of data using numerical tools. Here, data is related to
numbers & statistics which is easier to understand. Additionally, this is highly suitable to get
valid information within stipulated period of time.
Time Horizon: The other main element of research project is time horizon that depicts
the time required to complete a research study efficiently. It shows about the time at which data
needs to gather. In other words, it helps in defining time needed for completing a project. Here,
time horizon is classified in two parts such as cross-sectional & longitudinal. Cross-sectional
time horizon is related to collect data for a single time whereas longitudinal is about collecting
information for multiple times during the whole study. There is requirement of huge time to
collect the information (Tayebi Abolhasani, 2019). Based on the nature of the current project,
there is use of cross-sectional method as it is helpful in getting real time data for completing the
project which further tends to depict a clear picture of the chosen topic. Besides this, it also helps

in addressing the research issues potentially. By using the respective time horizon method, it is
possible to complete the study within less than a year.
Data collection and analysis: Data collection is a technique to gather the data for the
purpose of completing a study. This is a way to accumulate the data from different sources. The
main reason of collecting the data is to create a strong base to conduct the study successfully. In
this regard, two major methods of data collection are used by the investigator like primary and
secondary. In case of primary method of data collection huge amount of raw data is gathered
directly from the respondents. This data is highly authentic as it is first-handed and directly
gathered by the investigator. It is possible to increase the authenticity of report by using primary
information. In addition to this, it is easy to rely on primary data as it is useful in getting valid
information. On other side, secondary source is related to collect already used information. Here,
the information has already been collected by some investigators for particular purpose.
Secondary data is not raw as it does not gather directly from the sources. However, collecting
secondary information is less time consuming (Walker, Lin and McCline, 2018). Based on the
nature of present study, primary method of data collection has been used as it is based on directly
getting information from respondents. This data is raw and help in completing project with
authenticity. For this purpose, information will be taken out from respondents. Along with this,
necessary secondary data has also been gathered from various sources like websites, articles,
publications, journals and more. This data will guide the researcher to complete the project in an
efficient manner.
Data analysis is a way to interpret the available information. In this, the data that has been
gathered previously is evaluated further. Certain data analysis methods are frequency distribution
method, content analysis, networking, thematic analysis and more (McPhail and Lourie, 2017).
In present scenario, frequency distribution method has been used as it is a right way to evaluate
and analyze the data in quantitative manner. For this purpose, there is use of charts, graphs,
tables and more so that the available information can be evaluated appropriately.
Sampling: Sampling is a method so that necessary amount of samples can be taken out
from the entire population. The main reason of choosing sample is to obtain adequate amount of
information for further completion of project work. In case of large population, it is quite
complex to assess the entire population hence some samples are selected from the entire

population to proceed with the study further. Two majorly used sampling methods are
probability and non-probability. In case of probability sampling, equal and fair chance is given to
each & every unit to become a part of sample. It is based on getting authentic results by choosing
adequate number of units to construct the sample. On other side, non-probability method is
related to select the sample based on the convenience of researcher (VanKooten, 2019). Based on
the nature of present study, probability sampling method is suitable as it helps in making fair and
authentic selection of units to construct the sample. In this regard, 120 participants have been
selected to gather the information. These participants have been selected from the hospitality
industry of UK to get appropriate results.
Ethical consideration: While conducting a study, it is highly important to follow ethics.
By following the necessary ethics, it is possible to complete the project in an efficient manner.
Here, necessary ethical principles such as confidentiality, anonymity and more need to follow by
the researcher. Following ethics is important to promote the research aims & objectives (Haydon
and van der Riet, 2017). In this regard, the researcher is looking forward to follow necessary
regulations in terms of ethical principles and more so that the study can be completed
successfully. In addition, the researcher is likely to keep the data of respondents confidential by
using suitable tools for further betterment of project.

Findings
Findings and Discussion
QUESTIONNAIRE Frequencies
Name:
Respondent ID:
Gender:
Age:
Q1. What are the elements which are involved in the process of
adopting change management in hospitality industry?
Frequency
(a) Learning Skills 20
(b) Decision making 10
(c) Adoption of changes 90
Q2. Explain the benefits of implementing change management
industry in terms of business functions?
Frequency
(a) Less possibility of failure 40
(b) Minimise resistance to change 50
(c) Alignment in resources 30
Q3. What are the challenges that can be faced by UK hospitality
industry
while providing training and development of the workforce?
Frequency
(a) A lack of engagement by the employees 80
(b) Lack of communication 30
(c) Poor feedback system 5
(c) No proper training 5
Q5. Which of the following best describes the approach that needs to
be implemented for all employees in change management?
Frequency
(a) Smooth functioning of operational functions 70
(b) Communicate desired objectives 30
(c) Daily Reviews 20

Q6. What advantages do adoption of change management provides
for raising employee performance levels at the workplace?
Frequency
(a) Employee stress and anxiety reduction 20
(b) Assuring operational alignment with organizational values 60
(c) Better opportunities 40
Q7. What are the best practises for training and developing employees
in the hospitality sector to implement change management?
Frequency
(a)By developing employee engagement 90
(b) By setting goals 5
(c)By rewarding the hard work 20
(d) By proper communication 5
Q8. What is the importance of enhancing the level of performance in
the hospitality industry company by making use of change
management?
Frequency
(a) Increased employee retention 20
(b) Better leadership goals 20
(c) Generation of revenue 30
(d) Proper management of functions 50
Q9. How is the hospitality industry handling the main functions, tasks
and issues at work in relation to implement change management?
Frequency
(a) By measuring the performance of employee’s daily basis 32
(b)By proper communication 50
(c) Taking feedback 8
(d) By focusing on business performance 30
Interpretation
Question 1: The elements which are involved in the process of adopting change management
in hospitality industry
Q1. What are the elements which are involved in the process of Frequency

adopting change management in hospitality industry?
(a) Learning Skills 20
(b) Decision making 10
(c) Adoption of changes 90
(a) Learning Skills (b) Decision making (c) Adoption of changes
0
10
20
30
40
50
60
70
80
90
100
Interpretation: It is possible to conclude from the graph above that there are numerous factors
go into the process of implementing change management in the hospitality sector. About 90
respondents has selected the option related to adoption of change. As the environment now
requires adjustment. It is difficult for an organization in the hospitality sector to conduct its
business over the long term without making modifications to the current working methods. As a
result, businesses must establish effective ways for adopting changes. While out 120 participants,
some of them choose the option related to learning skills and decision making as the main
factors.
Question 2: The benefits of implementing change management industry in terms of business
functions
Q2. Explain the benefits of implementing change management
industry in terms of business functions?
Frequency
(a) Less possibility of failure 40
(b) Minimise resistance to change 50
(c) Alignment in resources 30

(a) Less possibility of failure (b) Minimise resistance to
change (c) Alignment in resources
0
10
20
30
40
50
60
Interpretation: The graph shows that approximately 40 respondents indicated that advantage of
using the change management sector for business operations will lead to bring less chances of
failure. On the other hand, about 50 of them selected minimize resistance to change as the key
benefit and rest of them said proper alignment in resources is the main benefit. An entity can
simply operate in the competitive environment for a longer period of time by using change
techniques.
Question 3: The challenges that can be faced by UK hospitality industry
Q3. What are the challenges that can be faced by UK hospitality
industry while providing training and development of the workforce?
Frequency
(a) A lack of engagement by the employees 80
(b) Lack of communication 30
(c) Poor feedback system 5
(c) No proper training 5

(a) A lack of
engagement by the
employees
(b) Lack of
communication (c) Poor feedback
system (c) No proper
training
0
10
20
30
40
50
60
70
80
90
Interpretation: The graph shows that the selected industry is dealing with a variety of problems,
and 80 respondents said the A lack of engagement by the employees is the main issue which can
the UK hospitality industry face while educating and advancing its workforce. Whereas rest of
them presented various issues that is lack of communication, poor feedback system and no
proper training.
Question 4: The approach that needs to be implemented for all employees in change
management
Q4. Which of the following best describes the approach that needs to
be implemented for all employees in change management?
Frequency
(a) Smooth functioning of operational functions 70
(b) Communicate desired objectives 30
(c) Daily Reviews 20

(a) Smooth functioning of
operational functions (b) Communicate desired
objectives (c) Daily Reviews
0
10
20
30
40
50
60
70
80
Interpretation: It can be shown from the data and graph above that there are diverse approaches
which sums up the change management strategy. So, on the basis of 70 respondents the best way
to implement change management is the effortless execution of operational tasks. While 30 said
that by communicating desired objectives can be the best way and rest of them suggested the
option of taking daily review as the best strategy in the company.
Question 5: Advantages do adoption of change management provides for raising employee
performance levels at the workplace
Q5. What advantages do adoption of change management provides
for raising employee performance levels at the workplace?
Frequency
(a) Employee stress and anxiety reduction 20
(b) Assuring operational alignment with organizational values 60
(c) Better opportunities 40

(a) Employee stress and
anxiety reduction (b) Assuring operational
alignment with
organizational values
(c) Better opportunities
0
10
20
30
40
50
60
70
Interpretation: The information and graph above demonstrate that a number of statements are
made in regard to project the benefits of change management. As majority of participants that is
60 has selected the main benefit is related to assuring operational alignment with organizational
values. But only 20 has chosen the answer related to employee’s stress and reduction in their
anxiety. Also, 40 thinks that better opportunities can be generated if the companies make use of
change management in the hospitality industry.
Question 6: The best practises for training and developing employees in the hospitality sector
to implement change management
Q6. What are the best practises for training and developing employees
in the hospitality sector to implement change management?
Frequency
(a)By developing employee engagement 90
(b) By setting goals 5
(c)By rewarding the hard work 20
(d) By proper communication 5

(a)By developing
employee
engagement
(b) By setting goals (c)By rewarding the
hard work (d) By proper
communication
0
10
20
30
40
50
60
70
80
90
100
Interpretation: Given the graph above, it is clear that there are numerous practices for
implementing change management among employees in the hospitality industry. So, as per the
graph about 90 respondents has selected the option of focusing on employee engagement will be
the practice. While rest of them gave mix suggestions that is setting goals, rewarding the hard
work and proper communication.
Question 7: The importance of enhancing the level of performance in the hospitality industry
company by making use of change management
Q7. What is the importance of enhancing the level of performance in
the hospitality industry company by making use of change
management?
Frequency
(a) Increased employee retention 20
(b) Better leadership goals 20
(c) Generation of revenue 30
(d) Proper management of functions 50

(a) Increased
employee retention (b) Better leadership
goals (c) Generation of
revenue (d) Proper
management of
functions
0
10
20
30
40
50
60
Interpretation: Based on the available data, it can be analyzed that by using change
management in the companies, it will be able to raise the level of performance in the hospitality
sector. That is why 50 respondents out of 120 said that proper management of functions is the
main benefit while other think that increased employee retention, better leadership goals and
generation of revenue are the main benefits. Change has been shown to affect an organisation, a
team, and an individual. Additionally, every person is likely to behave differently when faced
with uncertain and uncomfortable circumstances. People frequently exhibit resistance to change
at first, which can be interpreted as risk aversion, confusion, worry, and discomfort.
Question 8: The hospitality industry handling the main functions, tasks and issues at work in
relation to implement change management
Q8. How is the hospitality industry handling the main functions, tasks
and issues at work in relation to implement change management?
Frequency
(a) By measuring the performance of employee’s daily basis 32
(b)By proper communication 50
(c) Taking feedback 8
(d) By focusing on business performance 30

(a) By measuring the
performance of
employee’s daily
basis
(b)By proper
communication (c) Taking feedback (d) By focusing on
business
performance
0
10
20
30
40
50
60
Interpretation: Considering the facts available in the present data it can be said that hospitality
sector knows how to manage the key responsibilities, tasks, and problems at work in regard to
change management implementation. As 50 participants has selected the answer of proper
communication while 30 said focusing on business performance will be the best way to manage.
The hotel sector is a constantly changing one that is currently seeing quick changes because of
uncertainty. Here, change management will be that technique that managers can use to
effectively manage organisational changes. Additionally, the goal of change management is to
support staff management and any other parties who are prepared to implement changes in their
workplace.
Conclusion and Recommendations
From the above information, it can be understood that the hospitality sector is changing
continuously that is why it is must to deal with quick changes and operating in extremely
unpredictable circumstances. Every industry experiences change on a regular basis. Due to
which the organisation can't use the prior information efficiently going forward. Developing
appropriate ways for implementing change, adapting change, and assisting individuals in
significantly adjusting to change is the primary goal of change management. As per the market
scenario, in the modern day the term change has become an essential component of any
organization. As it enables them to achieve the pre-defined goals within the allotted time frame.

Any company can readily operate in the competitive environment for a longer period of time by
embracing change techniques. It is a fact that change is ongoing and that change management
cycles never stop. During COVID-19, the majority of things, including the people and their
workplaces, have changed. Pandemics have a huge impact on how much the production and
performance of the hotel business are affected. To mitigate the negative effects of the Covid-19,
the company can also provide support, such as financial and emotional assistance. Because of
this, establishing a safe workplace should be given first priority. This will boost the level of
productivity and efficiency. The chosen company has always put its workers first, therefore it
periodically inspects the workplace and makes sure it is maintained tidy. The following advice
are made to the respective company in order to strengthen the change management in relation to
the business functions are listed below-
 The chosen company is recommended to establish acceptable corporate goals,
emphasizing on the minor goals that are crucial to success. The tasks must be divided into
manageable components in order to make it simpler for personnel to finish them.
 As it can be seen that teamwork is regarded to be the most effective motivator for both
the business and its employees, thus the hospitality industry must promote it. The firm
must focus on developing a reward system that makes people feel valued which will help
in improving the change management. It has to encourage an innovative work
environment, especially when employees are aware that their managers and team are
observing them. The workers will be more creative and come up with the best solutions
for the issues facing the business.
 The management of the chosen company occasionally need to handle the training
programmes. Increasing an employee's contribution to business operations is the primary
objective of employee training. As a result, they gain knowledge of change management
techniques and have the capacity to create goals within the given timeframe.
 In addition to this the workforce must feel free to interact with one another in a positive
way so they can speak for themselves to their supervisors. Employees are motivated to
contribute more to the success of the company when they receive positive feedback,
which has been shown to be a reliable source of motivation.
 Promoting healthy competition is another action that must be considered by the chosen
company may take. In the workplace, friendly competition and an atmosphere of success

are advantageous. Considering that it aids in encouraging teamwork and productive
problem-solving. This can be done by recognizing personnel, such as by using the proper
tactics to present competitiveness, which will boost staff morale.
Reflection
Under this research, I got to learn practical things in relation to the topic in a proper manner. I
also developed various skills such as the time management skills so that I could complete my
critical tasks. It can be challenging to balance both social and personal life while studying
multiple disciplines, therefore both must be managed and given priority. By concentrating on
proper study sessions, I was able to gain organisation skills and master time management.
Furthermore, communications skills are considered to be the main skills and I was able to
enhance it with the help of this present study. I am able to effectively express my thoughts and
ideas as well as comprehend proper information coming from the other end. With the help of
this, I can easily convey my message to others. I can engage with individuals in society and my
coworkers at work thanks to this ability. This investigation will help me grow and expand my
knowledge which can be used to advance my professional career effectively. A key requirement
for coordination and cooperation among individuals and organisations working together is
effective communication. This essential ability will therefore play a significant role in my
personal growth and ability to attain my goals in life. In addition to this, time management makes
it possible to complete the present study in the allocated amount of time, which can lower stress
in all spheres. So that i'll be able to achieve my objectives more successfully and rapidly because
to this talent. Then, I can try my hardest to enhance both my performance and academic results
in that particular subject. I can accomplish more in less time if I plan my work according to a
schedule. I often get stressed out if I have a long list of things to accomplish and not enough time
to do them. Time management strategies will teach me how to respond to a specific situation in
life. Moreover, in my opinion, teamwork is a quality that I must cultivate in both my academic
and personal lives. Effective teamwork and coordination when completing a task or assignment
is essentially what is meant. I will be able to manage my work more effectively through
teamwork, which will help to improve relationship harmony and serenity. I'll be able to lead
more initiatives for the accomplishment of group objectives. With the help of this crucial ability,
I will grow a sense of community toward our shared objectives and tasks. Additionally, I'll be

driven enough to put out my best effort in order to complete the assignment. As for my thinking
aspects the main point is to manage and organize things that can be dividing each section
properly in a systematic manner. That is why after completion of the study, I got to learn that
breaking the goal is one of the vital factors as it will lead to attain the desired goals in time.
Along with it my listening skills have improved as now I am able to understand the information
which will be easily implemented in life. In relation to that for upcoming future events, an
innovative strategy will be required. To complete the tasks and activities that have been allocated
to me, I kept in mind that the environment is changing quickly that is why an individual can
improve this skill with the aid of experiences and their own capacity for thought. The ability to
complete tasks and activities in a variety of fresh ways leads to innovation. The improvement of
my innovative approach to work completion for improvement and increased efficiency will boost
my profession and future chances. Time management is necessary to ensure the successful
completion of the aforementioned tasks in order to perform better and save time in the
competitive workplace. My time management abilities were enhanced by taking part in these
activities. By saying no to pointless requests, I developed my ability to set priorities for my job
and boundaries. By learning new things, I was able to gather information that is pertinent to the
creation and promotion of products. I've always wished to increase my time management
abilities in useful ways so that I may continue to grow. I started my days early and became more
punctual for occasions, trying to spend my time as efficiently as possible.

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Change management in the Hospitality industry, 2021. [Online]. Available through :<
https://hotello.com/en/change-management-hospitality-industry/>
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through :< https://www.walkme.com/blog/change-6-strategies-overcome-resistance/>

Appendix
QUESTIONNAIRE
QUESTIONNAIRE
Name:
Respondent ID:
Gender:
Age:
Q1. What are the elements which are involved in the process of adopting change
management in hospitality industry?
(a) Learning Skills
(b) Decision making
(c) Adoption of changes
Q2. Explain the benefits of implementing change management industry in terms of
business functions?
(a) Less possibility of failure
(b) Minimise resistance to change
(c) Alignment in resources
Q3. What are the challenges that can be faced by UK hospitality industry
while providing training and development of the workforce?
(a) A lack of engagement by the employees
(b) Lack of communication
(c) Poor feedback system
(c) No proper training
Q4. Which of the following best describes the approach that needs to be
implemented for all employees in change management?

(a) Smooth functioning of operational functions
(b) Communicate desired objectives
(c) Daily Reviews
Q5. What advantages do adoption of change management provides for raising
employee performance levels at the workplace?
(a) Employee stress and anxiety reduction
(b) Assuring operational alignment with organizational values
(c) Better opportunities
Q6. What are the best practises for training and developing employees in the
hospitality sector to implement change management?
(a)By developing employee engagement
(b) By setting goals
(c)By rewarding the hard work
(d) By proper communication
Q7. What is the importance of enhancing the level of performance in the hospitality
industry company by making use of change management?
(a) Increased employee retention
(b) Better leadership goals
(c) Generation of revenue
(d) Proper management of functions
Q8. How is the hospitality industry handling the main functions, tasks and issues at
work in relation to implement change management?
(a) By measuring the performance of employee’s daily basis
(b)By proper communication
(c) Taking feedback
(d) By focusing on business performance