Analyzing Change Management Strategies: Corus Hotels' Case Study

This report provides an analysis of change management strategies within the context of Corus Hotels, a business operating within the dynamic hospitality industry. It examines the application of Lewin's change management model, breaking down the process into unfreeze, change, and freeze stages, highlighting how Corus Hotels adapts to market demands and trends. The report also contrasts Corus Hotels' approach with that of Marriott International, focusing on their respective change management systems and how they leverage these systems to address changes and enhance their business. The importance of leadership in driving change and motivating employees is emphasized. This report is designed to provide a clear understanding of change management within the context of the hospitality industry, offering valuable insights for business leaders and management professionals. It also covers the difference in change management approach of Corus Hotels and Marriott International. The report concludes by emphasizing the importance of strategic planning and employee engagement in achieving business objectives.

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Leadership and Management for Service
Industry

For managing and adapting change in appropriate manner Lewin change model
can be used by Corus hotels in order to reduce negative implications over the
business and to inculcate any variation which are required to be taken within
business.
Lewin change management model
This is defined as an approach of change management which provides effective
and efficient control over changes acknowledged by Corus hotels. This aspect
includes three approaches in which change management can be executed in apt
manner that are elaborated as under
 Unfreeze: This is the initial stage of change management in which
business is focused on gathering essential and pertinent information of
current market scenario of change. This is all about gathering all the
relevant information regarding absorption of changes which are faced by
hospitality industry.
INTRODUCTION
Change management is defined as the essential process of business which is having
high responsibility of ensuring changes are taking place and executed in well-
defined manner. Further this ensures to have proper execution of changes from their
beginning to completion stage as well. All the emerging and dynamic activities are
managed with the help of efficient change management and modifications as
introduced in between if needed at any point of time in order to match up market
standards.
Service industry and particularly hospitality industry in which Corus hotels are
having their operations in facing very dynamic changes in social demands, trends
and business scenarios. There are various functional activities which are taking
place within Corus hotels in order to enable their business in meeting needs and
demands of clients by rendering them high class services. Environment is having
rule of changing according to time and business is adapting this change as
accordance to their growth opportunities. With the help of effective change
management style changes can be managed specifically and this is advantageous for
making prompt and accurate decisions according to market scenario.

 Change: This is the second stage of change management in which collected information
on the previous stage is instigated as according to its requirement and evaluation. This step
includes coordination of employees as with the help of them evaluation activities are
performed. Within this stage responsibility of leader and manager has arisen to keep
motivating their subordinates in order to cop up with change scenarios and cover up any
negative implications of the same.
 Freeze: This is the last stage of change management in which leader and manager of Corus
hotels provides appropriate guidance and direction to subordinates in order to enhance their
skills and provide innovative ideas to execute roles and responsibilities of strategic plan so
as to achieve defined objective on timely manner
Difference between Corus hotels and Marriott International Hotel
Basis Corus hotels Marriott International
Change
management
system
Corus hotels is having less
prominence as compared to
Marriott international. On the
other hand the company is
continuously putting efforts to
manage change management and
developing business according to
market situation and to take their
business to higher market
prominence level.
Marriott international is a renowned
global organisation which is having
chains of hotel at global level. The
company is operating their business
in diversified situation. So the
company is meeting various changes
which are executed by managers and
leaders. Marriott is a leading
organisation which is making
various changes in business so as to
help their management system to
work more effectively.
Theory of change
management
Corus Hotel is using Lewin
model in order to introduce
Property Management System in
their organisational activities.
Marriott hotels are using ADKAR
model of change management in
order to develop people centred
working culture in their organisation
as this model is guiding individual to
inhale change.
REFERENCES
Books and Journals
Rosenbaum, D., More, E. and Steane, P., 2018. Planned organisational change
management. Journal of Organizational Change Management.
Pugh, L., 2016. Change management in information services. Routledge.