Understanding and Leading Change: Golden Wonder Case Study Report

This report examines change management within the context of Golden Wonder, a British snack food company. It begins with an introduction to the drivers and impacts of organizational change, focusing on how these factors affect organizational strategy and operations. The report then provides an overview of the Golden Wonder case study, followed by PEST/SWOT analyses to identify drivers of change. The core of the report analyzes the impact of change on Golden Wonder's strategy and operations, leadership, individual and team behaviors. The report further evaluates how the impact of change was minimized through models such as Bridges transition model and PDCA model. The report also explores barriers to change and leadership approaches. The report concludes with an assessment of the effectiveness of change management strategies employed by Golden Wonder, offering insights into both successes and areas for improvement. The analysis highlights the importance of strategic adaptation and effective leadership in navigating organizational changes to achieve long-term success. The report also includes an application of force field analysis to determine opposition and support for change.

Understanding and
Leading Change

Table of Contents
INTRODUCTION...........................................................................................................................4
PART 1............................................................................................................................................4
1. An introduction to the drivers and impacts of change and how it affects organizational
strategy........................................................................................................................................4
2. An overview of the organisation case studies.........................................................................6
3. A PEST/SWOT analysis to be undertaken for each case study to identify drivers of change.
.....................................................................................................................................................6
4. Analysis for each organisation on the impact of change and the effects it has upon the
organisation’s strategy and operations........................................................................................7
5. Evaluation of how change will have affected leadership, individuals and team behaviour.. .8
6. Evaluate how the impact of change was minimised and the application of appropriate
models to process change efficiently..........................................................................................8
PART 2 ...........................................................................................................................................9
1 Introduction to the selected organisation.................................................................................9
2 Application of force field analysis to determine opposition and support for change............10
3 An explanation of the different barriers to change and how they influenced decision making
and leadership...........................................................................................................................11
4 How was the change accomplished, and how successful was it?..........................................12
5) Advantages and disadvantages of different leadership approaches to dealing with change.
...................................................................................................................................................13
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
It is very important for an organisation to deal and manage with the changes that occur in
environment and market area (Yoder-Wise, 2014). Changes in business environment will have
huge impact on organisation as well as its business practices. Company needs to develop
effective strategies in order to deal with these changes. Chosen company for this report is Golden
Wonder. This is a British company which is manufacturing snacks and food products which
mostly includes Notably crisps. Golden Wonder company was formed in 1947 and founder of
this organisation was William Alexander. Its headquarter is located in North Lincolnshire,
England, UK. This report will include different ways in which changes can impact on strategy
and operations of organisation. It is consist of affect of changes on leadership, individuals and
term behaviours. It will includes influences of barriers to changes on decision making of leaders.
Different leadership approaches to changes initiative.
PART 1
1. An introduction to the drivers and impacts of change and how it affects organizational strategy
Changes in organisation will have huge impact on its operations and strategies. Earning
profits as well as expanding market share is on of the major objective of these organisation
(Doppelt, 2017). In order to meet with their goals company have to develop effective strategies
and conduct its business operation in efficient way. Golden Wonder is implementing some
changes in its organisation which will directly affect its operations and strategies. So comparison
between these this company with AGFA is mention below.
Difference between Golden Wonder and AGFA.
Golden Wonder AGFA
Changes in products will affect the strategies
and operations of this organisation.
Strategies: Golden Wonder needs to develop
effective strategies which will help in
increasing sales of this products. Enhancing
profits is the ultimate goal and objective of the
organisation. By developing right strategies
This company dealing an imaging and IT
sector and it is developing, manufacturing as
well as distributing analogues and digital
imaging products. For effective and efficient
functioning of organisation company needs to
invest in new technologies. Changing in
technology and bring new or advance

company will be able to increase market share
as well as satisfying needs or wants of
customers.
Operation: By implementing changes in
products, company will have to change its
operation process. In order to develop a
products which will be able to satisfy needs
and wants of customers as well as enhance
productivity and profitability of organisation.
Golden Wonder needs to identify requirement
of customers and them develop a products so
that products will satisfy customer's needs.
technology will be very beneficial for this
organisation. By investing into new digital
based technology company will be able to
conducts its business practices in better way.
Strategies: For implementing these changes in
organisation AGFA company needs to develop
new strategies (MacKian and Simons, 2013).
These strategies will have in dealing as well as
adopting changes in right manner. This will be
very helpful in gaining advantages from other
rival company. Company should train its
employees so that they can easily use advance
digital technology.
Operation: Changes in current technology will
have major impact on business operations of
this organisation. This is an IT based company
and technology play a crucial role in business
operations. Technology will affect its
operations and functioning of organisation.
Employees will be able to work in effective
and efficient way as well as increase
productivity of organisation by using new and
advance technology.
By implementing changes in organisation company will have to deal with various
changes in its strategies and operations. From the above comparison, difference in both of these
organisation has been analysed (van der Voet, Kuipers and Groeneveld, 2015). But these are
some similarities by implementing these changes. Similarities such as both of the organisation
have to face financial problems. These changes required huge amount of money as will as impact
of these changes required same times.

2. An overview of the organisation case studies.
Golden Wonder is a British company which is manufacturing crisps and snacks products.
This company is dealing in snack product industry. Golden Wonder is planning to develop
Golden Lights product. Company is changing in its product in order to meet with the requirement
of customers. New products is low fat potato snack which will leads to attract customers as well
as increase profitability of organisation.
3. A PEST/SWOT analysis to be undertaken for each case study to identify drivers of change.
Drivers of changes can be define as all those elements which play a crucial role in
functioning of organisation (Rodd, 2015). These are classified into two major parts such as
internal and external drivers affect leadership, team and individual behaviours. There are many
internal and external factors which have huge impact on organisation. These changes will affect
business operations of Golden Wonder.
Internal Drivers: Internal drivers includes all those forces which have huge impact on
organisational activities and it can be controlled by company. It includes culture of organisation,
resources and capabilities of employees. Organisational culture: Culture of organisation will have huge impact on working. This
internal driver of changes will affect leadership, term and individual behaviours. Positive
Culture of Golden Wonder company will leads to bring positive changes in organisation.
 Capabilities: Employees capabilities will have major role in increasing profitability and
productivity. When employees work with their full potential and skill they will be able to
have positive impact over team and individual behaviours as well as leadership.
SWOT Analysis of Golden Wonder
Strengths Weakness
This is well known and established company.
It has created positive brand image in market
and trust of which help in attracting more
customers. Golden Wonder is providing
product as per needs and wants of customers.
Weakness of respective company is that it is
poor in marketing its products. This affect in
promotion of products and leads to lower sales.
It has limited global presence as compare to its
rival companies.
Opportunities Threat

There are various opportunities for Golden
Wonder company to increase its business and
grow. It can use different social networking
site to promote its products. This will lead to
conduct marketing activities in cost effective
manner.
Increse in competition is the biggest threat for
this company. With the growing competition
company have to conduct its business activities
in more effective as well as develop creative
strategies to gain competitive advantage over
other rival companies.
External Drivers: This drivers includes such as economics, competition, political and
government party. These forces are difficult to manage and it will have major impact on
operations of business. Impact of external drivers on business is mention below. Political: This factor includes various rules and regulation set by government and
political parties. Political forces consist of taxation policies, trade rules, stability of
political party etc.(Stanleigh, 2013) Support from UK government will have positive
impact on functioning of Golden Wonder company. Economical: This force refers to economic condition of the country. UK is one of the
most economic country of the world. Economic condition will have huge impact on
business as well as it affect purchasing power of customers. Social: Social force includes attitude, belief, standard of living and so on. Needs and
wants of customers is continuously changing and this can have negative impact on
business and behaviours of employees.
 Technological: UK area has most advance technology in the world. Golden Wonder
company can take advantages from this by using new and advance technology in its
working process. Updated technology will have in enhancing productive and profitability
of organisation.
4. Analysis for each organisation on the impact of change and the effects it has upon the
organisation’s strategy and operations.
Respective company is developing new products which includes less fat and able to
satisfy needs and wants of customers. There will be both negative as well as positive impact of
these changes in organisation. These changes is riskier as well as include huge cost so it can have
negative financial impact on respective organisation. Through this changes company can grow
and increase its business operation and it will lead to have positive impact on organisation as this

changes will create positive image in market. In order to gain maximum benefits from this
products, company needs to minimize negative impact of these changes. For successful
implementing these changes organisation needs to develop some strategic changes such as
conduct market research to identify needs of customers, provide training to employees so that
they can work effectively and efficiently.
5. Evaluation of how change will have affected leadership, individuals and team behaviour.
Implementing changes will have huge impact on organisation as it will affect
organisational culture, employees, working environment, strategies and so on. These changes
will affect leadership, teamwork as well as individuals workers. Employees have to work
through new process and update their skill as per changes requirement. Leaders have to develop
new and innovative strategies to motivate employees. Leadership activities will have in
influencing employees to adopt changes. Organisation have to develop new team according to
changes as well as conduct activities to enhance teamwork. In order to minimize the negative
impact on changes, organisation should adopt Bridges transition model.
Bridges Transition Model
This theory is developed by William Bridge and motive of developing this theory is to
provide proper understanding power of managing changes. This model will help respective
company to minimize negative impact of changes in organisation. It focus on transition to
changes and reduces uncomfortable of employees. This model includes three stages which are
mention below.
End: In this stage employee will resiste to change because of various emotions. At this
stage employees deal with fear, anger, denial, frustration, uncertainty and so on.
Neutral zone: In this employees who are effected by changes are more confused and
impatient. They will experience low morale which will affect their productivity.
New beginning: This is the last stage and employees accept changes. They work with
high energy and open to learn new things.
6. Evaluate how the impact of change was minimised and the application of appropriate models
to process change efficiently.
Changes play a very essential role in success of an organisation. These changes will bring
positive as well as negative impact on business as well as its operations. There are many changes

that occur in Golden Wonder organisation by introducing new products (NHS England, 2016).
For improve productivity and enhancing profitability company can use PDCA model. This
model will help in increasing quality of work as well as efficiency and effectiveness of
organisation. PDCA model in explain below in detail. Plan: In this step, Golden Wonder company needs to develop a proper plan regarding the
issues. In this company is trying to reduce negative impact of changes in order to gain
maximum benefits. For this, company should develop effective and strong strategies
which will help in solving this problems and gain advantages. Do: After developing a proper plan, Golden Wonder should implement this plan and
identify its effective. In this step company should execute its new strategies at small
scale. This will help in analysing impact potential solution as well as identifying whether
this plan will be successful or not. It will help in measuring effectiveness of the plan. Check: This step includes a proper study about the potential solution as well as plan that
has been implemented at small scale (Nelson‐Brantley and Ford, 2017). This step will
leads to identifying and analysing effectiveness and efficiency of plan. By checking result
a proper decision can be taken.
 Act: Act is the last step of this process and in this step organisation should implement the
strategies and plan. Effectiveness of plan has been measured and if its results is
appropriate and match with requirement company should focus on successful execution
of plan.
PART 2
1 Introduction to the selected organisation
Golden Wonder is a British company which is primarily engaged in manufacturing snack
foods and crisps. However, since 2006 it has been wholly owned by subsidiary of Northern Irish
company. There are several different barriers to change which are potentially witnessed. These
barriers enormously impacts the functioning of leader within an organisation. While introducing
new changes within an organisation, these barriers sometimes negatively affects overall growth
of business (Edwards-Groves and et.al., 2019). Change is eventually an important aspect for all
business organisation, through this targets shifting from one area to another is potentially

witnessed. Main objective of introducing organisational change is to enhance overall
productivity and accomplish business objective within allocated period of time. Currently the
respective organisation, Golden Wonder is introducing new product in potential market that is
Golden Lights. This particular product is introduced by the company keeping mind changing
nature of snack market.
2 Application of force field analysis to determine opposition and support for change
Force Field Analysis Model:
Force Filed Analysis is a model which was given by Kurt Lewin in 1940. The main focus
of this model is to maintain equilibrium between drive change and several other factors which
resist change within an organisation. Driving changes eventually helps in identifying change
which an organisation can inherit (Coghlan and Shani, 2015). Whereas resist change is a kind of
hurdle which impacts organisation. This model eventually helps in adopting essential decision
making technique so that desired business objective is achieved. Following are factors which are
considered while introducing new product of Golden Wonder:
 Driving Forces: Driving Forces usually aim at pushing towards a direction that causes
occurrence of change. They cause a shift in equilibrium towards a change. With reference
to Golden Wonder, the market condition is pushing respect organisation to introduce its
new product Golden Lights. There is a potential increase in snacking food category this
is because people have less time to prepare meals and they potentially require such
healthy products. Therefore, driving change of respective organisation would be change
in market condition and customer preference. Proper strategies by leaders of respective
organisation might be implemented in order to successfully fulfil desire as well as wants
of company's potential customers with full efficiency.
 Resisting Force: These are barriers which negatively influences the change implemented
within an organisation. These forces usually counter driving forces and hinder change
because they aim at pushing person in opposite direction. Restraining forces cause a shift
in equilibrium which opposes change (Gnan, Hinna and Scarozza, 2013). With context to
Golden Light, problem is faced with regard to employees. Staff of respective organisation
is not performing their duties with full potential. However, productivity as well as
profitability is enormously hampered due this force. Measures might taken in order to
overcome this weakness.

3 An explanation of the different barriers to change and how they influenced decision making
and leadership.
Following are barriers which are eventually witnessed by Golden Wonder while implementing
new change within respective organisation.
 Lack of Employee Involvement: This is one of the most common barrier which is
potentially observed under change management process. Staff always fear of adopt the
new change which is introduced within an organisation. With respect to Golden Wonder,
it is identified that several employees of respective organisation are performing their
attained task. This is because because fear of failure is hampering their productivity to
work. This barrier enormously impacts the decision-making of leader within an
organisation because several strategies need to be implemented through which employee
involvement is maximized. Therefore, measures might be adopted by Golden Wonder to
provide relevant as well as sufficient resources in order drive them towards change and
employees are ready work accordingly.
 Lack of Effective communication skills: This yet another common barrier which is
witnessed during change management process. Some organisation are not able to adopt
effective communication strategy through which desired business objective can be
achieved (White and Robinson, 2014). In context to Golden Wonder, similar problem is
affecting functioning within the respective organisation. A proper channel of
communication is not adopt in order ensure that business objectives are accomplished.
Decision making of leader within Golden Wonder is impacted because consistency of
organisation is negatively impacted through lack of effective communication. While
introducing their new product Golden Lights effective communication skills is required
so that proper market condition is significantly identified.
However, there are several other such barriers which highly impacts overall business operations
in negative manner. Therefore, several measures might be adopted so as to make sure that
business objective is achieved within allocated period of time. Once leader within an
organisation understands and manages several barriers to change management, it becomes easy
to implement change.

4 How was the change accomplished, and how successful was it?
However, it can be concluded that change was accomplished by Golden Wonder. This
was eventually made possible because respective organisation conduct a proper market analysis
in order identify the exact situation prevailing in potential market. Furthermore, huge amount of
change in society is witnessed, people have less time to prepare meals, therefore rise in snacking
food products is increasing. Due this change the change adopted by Golden Wonder have
become successful in potential market.
Lewin's Change Model: Lewin change model was invented in 1950 by lewin. This
model focuses on behaviour modification of workforce. A three step model is carried under this
model which essentially helps an organisation to implement change. In context to Golden
Wonder Lewin change model is adopted to design a framework through which leaders within an
organisation develop strategies and makes sure that business objective is achieved effectively.
Following are major steps which are performed in accomplish business objectives:
 Unfreeze Stage: This is first and most curial stage under the process of Lewin change
model. Under this stage proper market research is conducted in order to significantly
know exact situation which prevailing. In context to Golden Wonder, the respective firm
significantly identify the kind change which they are going to achieve in order to
accomplish business objective. Through this analysis the respective came to know that
there is rise in snacking and consumers are liking those products which are convenient,
portable and cheap in nature. Furthermore, effective communication skills are essentially
required in order involve employees within change process.
 Change Stage: This stage is regarded as a stage of actual implementation under change
management process. Acceptance of new ways of doing work is critically done in this
stage of Lewin change model. In context to Golden Wonder, herein leader communicate
the change adopted to workforce. This essentially helps in developing several strategies
through change implemented becomes successful. Under this careful planning, effective
communication are initiated so that business objective is accomplished.
 Refreeze Stage: This stage is all about solidifying change within an organisation
effectively. Once change within business is implemented employees are required to work
keeping in kind guidelines established. With reference to Golden Wonder proper