Report on the Change 4 Life Campaign: Health Promotion and Challenges

This report provides an in-depth analysis of the Change 4 Life campaign, a public health initiative aimed at promoting healthier lifestyles through improved nutrition. It begins with an introduction to the campaign, outlining its objectives of raising awareness about balanced nutrition, particularly among young adults and children, and aligning with World Health Organization guidelines. The report then presents statistical data on the prevalence of inadequate fruit and vegetable intake and its correlation with chronic diseases like heart disease and strokes. It explores the risk factors associated with cardiovascular disease, including smoking, high blood pressure, and obesity. The report highlights the campaign's successes in raising awareness and changing public perceptions, along with the challenges it has faced, such as communication gaps and economic limitations. It also examines how the campaign has evolved over time, adapting its strategies through content creation, advertising, and community engagement. Finally, the report offers recommendations for the future, including providing detailed nutrition information, promoting plant-based diets, and offering training programs. The conclusion emphasizes the importance of the campaign's social awareness efforts and the need for continued initiatives to address public health concerns.

Nutrition

Table of contents
 Introduction
 Introduce the Health Issue using statistics.
 Explain the risk factors for the health issue.
 Explain the risk factors for the health issue.
 The success of the campaign.
 Challenges the health campaign has faced.
 How the health campaign has changed over time.
 Conclusion
 Recommendations for the future of the Health
 References

Introduction
Change 4 life
 The health campaign ‘Change 4 life campaign’ are the campaign of health
awareness. The main aim of this campaign is to enhance the health of people by
taking the proper diet.
 The objective of this campaign is to aware the people regarding the right balance
of nutrition with the every meal (Sauer and et.al., 2019). In this campaign, the
targeted age group will be the young, adults and children. As the generation
nowadays is health conscious which requires proper marketing efforts.
 The campaign has followed the advice of the World Health Organisation
regarding the healthy diet of the people. The health campaign has includes the 5
steps which is important in taking the healthy diet (Spencer, 2018).
 The ' Change 4 life’ campaign campaign seek to reduce the serious health
problems like heart disease, cancer and stroke by adding the 400 gram fruits and
vegetables in daily diet (Frederikse, 2021). The main aim of the change4 life
campaign to make the sustainable development for decrease the obesity
problems.

Introduce the Health Issue using statistics
 The statistical data has showed the number of people which has not taking the
fruits and vegetables in their proper diet. The data has showed the intake of fruits
and vegetables in the different aged groups of people. The children should take
the proper amount of foods and vegetables in their diet. The children should
take at least 20 grams and adults should take the 70 grams fruits and
vegetables in their diet (Vegetables, fruit, and nuts manufacture sales volume in
the United Kingdom 2008-2021).
 Approx. the 15.5 million people in the UK are suffering from the chronic disease
especially the heart problems and strokes due to not in taking of proper amount
of fruits and vegetables . The 5.5 million peoples are suffering from the severe
impact of the chronic disease and approx. 10 million have low impact of the
chronic disease (Sikorová, 2019). Source:
https://www.statista.com/statistics/479031/vegetables-fruit-
and-nuts-volume-sales-in-the-united-kingdom-uk/

Explain the risk factors for the health issue
 The risk factor of the cardio vascular disease includes the smoking, high blood pressure, high lipoprotein,
diabetes, lack of exercise, lack of healthy diet, thrombosis, high cholesterol, obesity and overweight, family
history, ethnic background, alcohol consumption and many more (Sarich and et.al., 2019).
 The high blood pressure can cause damage of blood vessel and leads to the heart disease. The over consumption
of tobacco or nicotinic based products like cigarettes and other smoking item damage and narrow the blood
vessel and increase the chance of strokes (Hatch, 2019).
 The increase amount of cholesterol in the blood narrow the blood vessel and increase the blood clot. The
obesity leads to the inactivity and increase the chance of diabetes and high blood pressure and this both increase
the risk of Cardio vascular disease (Holst, L.M and et.al., 2019).
 The people of south Asian and African Caribbean background people in the UK have high risk of cardio
vascular disease because these people are more suffering from high blood pressure and diabetes (Spencer and
Stith, 2020).

The success of the campaign
 The campaign ‘ change4 life’ has create the awareness regarding the diet.
 The Campaign has based on the advice of eating fruit and vegetables daily in amount of 400 gram.
 The campaign has changed the view of people because it has create the awareness of the healthy diet with proper
amount of fruits and vegetables daily decrease the risk of heart disease (Reipurth and et.al., 2019).
 The campaign has targeted the school and college and aware the children through the presentation, drama and other
activity program regarding the health behaviours includes the physical activity, maintaining the body weight, eating
healthy food, avoids the junk food, take adequate sleep etc.
 The campaign has targeted their goals by achieving the positive outcomes. The campaign has also provides the healthy
lunch recipes, tips for mental well being (Lee and Kotler, 2019).
 The campaign ‘change4 life’ increase the awareness regarding the fruits and vegetable. The potassium, folate, vitamins,
minerals which get from the fruits reduce the risk of heart disease and strokes.

Challenges the health campaign has faced
The campaign has faced the many challenges during
the campaign activity and programs. The challenges are
as follows:
Communication Gap: The campaign has faced many
difficulties in creating the healthy communication to
the young adults for decreasing their smoking habit
(Kim and So, 2018).
Economical problems: The Campaign has lack of
money in wide spread of campaign area.
Cultural and social norms: Some ethnic people like
People in UK Caribbean African people are not taking
part in the campaign (Vos, 2018).

How the health campaign has changed
over time
 The campaign has changed their working pattern for increasing the target audience. The ways are described below:
 Create the useful and relevant content: The campaign has started video making. Blogging and article writing,
making website of campaign (Samerski, 2019).
 Uses of Proper advertisement: The campaign has started the proper ads based on different food habits as per
demographics, location and their interest.
 Hanging of the poster in class rooms: The poster of healthy diet, importance of nutrition has hanged on the walls
of schools, college, cafeteria for promoting the healthy diet (Bonnevie and et.al., 2021).
 Organising the family event: The campaign 'Fit Days Comes From Healthy Food' has organised the fun and
interactive event family round for nutrition promotions (Thompson, 2019).

Recommendations for the future of the
Health
 The campaign has worked very well by creating the awareness of healthy food intake by different activity.
There is some need of development in 'fit Days Comes From Healthy Diet' campaign by adding some
initiatives. The initiatives plan for the campaign includes the:
 Nutrition Information: There should be proper information of healthy diet which included the types of
healthy diets their right amount as per different age groups (Rose, 2021).
 Promotes the plant based diet: The campaign should emphasise more on plant based products in dietary
patterns (Corrigan and et.al., 2018).
 Training: The campaign should provide the course of 1 week which provides the knowledge of the diet
(McAdam and Zhou, 2021).

Conclusion
As per above report the health campaign change 4life is the based on the social awareness of
the health regarding taken of the nutrition and health food. The campaign has targeted the old
people and children for giving them the advice regarding the proper intake of the fruits and
vegetables are very important in the diet. The fruits and vegetables in diet decrees the chances
of the various heart disease. The report has also described the challenges of the campaigns
which includes the less awareness, communication gaps, economical problems.

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 Sales volume of vegetables, fruit, and nuts manufactured in the United Kingdom (UK) from 2008 to 2021 (2022) [online] available through https
://www.statista.com/statistics/479031/vegetables-fruit-and-nuts-volume-sales-in-the-united-kingdom-uk/