Project Management Case: Strategies & Analysis-Changi Airport T4

This case study provides an analysis of the project management strategies employed at Changi Airport Group's Terminal 4 in Singapore. It examines both the external and internal environments, identifying opportunities and threats related to political, environmental, social, technological, environmental and legal factors. The study also delves into the tangible and intangible resources, supply chain, and organizational aspects of the airport. Furthermore, it suggests corporate strategies such as diversification, market development, product development, and market penetration, as well as functional strategies to enhance the terminal's operations. The case study further explores the impact of networking, partnerships, and alliances on Terminal 4, and how these can be improved through various strategic approaches, including operational and construction planning. The document is available on Desklib, a platform offering a wide range of study resources for students.

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RUNNING HEAD: PROJECT MANAGEMENT 1
Project management
Case study
Name:

Project management 2
Contents
Contents...........................................................................................................................................2
Introduction......................................................................................................................................4
Analyses of external environment in Changi airport group terminal 4 Singapore..........................4
General environment.......................................................................................................................4
Political - 1) opportunities for Changi airport group in terminal 4 Singapore.............................4
Environmental - 1) opportunities for Changi airport group in terminal 4 Singapore..................4
Threats for Changi airport group in terminal 4 Singapore...........................................................5
Social - 1) opportunities for Changi airport group in terminal 4 Singapore................................5
Threats for Changi airport group in terminal 4 Singapore...........................................................5
Technological - 1) opportunities for Changi airport group in terminal 4 Singapore...................5
Threats for Changi airport group in terminal 4 Singapore...........................................................6
Environmental - 1) opportunities for Changi airport group in terminal 4 Singapore..................6
Threats for Changi airport group in terminal 4 Singapore...........................................................6
Legal - 1) opportunities for Changi airport group in terminal 4 Singapore.................................6
Threats for Changi airport group in terminal 4 Singapore...........................................................7
Task management............................................................................................................................7
Competitors - 1) opportunities for Changi airport group in terminal 4 Singapore......................7
Threats for Changi airport group in terminal 4 Singapore...........................................................7
Suppliers - 1) opportunities for Changi airport group in terminal 4 Singapore...........................8
Threats for Changi airport group in terminal 4 Singapore...........................................................8
Buyers - 1) opportunities for Changi airport group in terminal 4 Singapore...............................8
Threats for Changi airport group in terminal 4 Singapore...........................................................8
Govt agencies - 1) opportunities for Changi airport group in terminal 4 Singapore...................8
Threats for Changi airport group in terminal 4 Singapore...........................................................9

Project management 3
Analyses of Internal environment in Changi airport group terminal 4 Singapore..........................9
Tangible resources - 1) Strength of Changi airport group in terminal 4......................................9
Weakness of Changi airport group in terminal 4.........................................................................9
Intangible resources - 1) Strength of Changi airport group in terminal 4..................................10
Weakness of Changi airport group in terminal 4.......................................................................10
Supply chain - 1) Strength of Changi airport group in terminal 4.............................................10
Weakness of Changi airport group in terminal 4.......................................................................10
Organisation - 1) Strength of Changi airport group in terminal 4.............................................10
Weakness of Changi airport group in terminal 4.......................................................................10
For the above swot analyses suggested strategies are...................................................................10
Corporate strategies for Changi airport group t4 terminal.........................................................10
Diversification............................................................................................................................11
Market development..................................................................................................................11
Product development..................................................................................................................11
Market penetration.....................................................................................................................11
Functional strategies Changi airport group t4 terminal.............................................................12
Show how networking affected in T4 by (corporate strategies, business strategy, functional
strategy).........................................................................................................................................12
Show how partnership affected t4 by (corporate strategies, business strategy, functional strategy)
.......................................................................................................................................................12
Show how Alliances affected t4 by (corporate strategies, business strategy, functional strategy)
.......................................................................................................................................................12
PART 2..........................................................................................................................................13
Operational planning..................................................................................................................13
Construction planning................................................................................................................13

Project management 4
2.0) show how networking can improve in T4 by (corporate strategies, business strategy,
functional strategy)........................................................................................................................13
3.0) show how Collaboration can improve affected t4 by (corporate strategies, business strategy,
functional strategy)........................................................................................................................13
4.0) show how partnership can improve affected t4 by (corporate strategies, business strategy,
functional strategy)........................................................................................................................14
5.0) show how Alliances can improve t4 by (corporate strategies, business strategy, functional
strategy).........................................................................................................................................14
Conclusion.....................................................................................................................................14
References......................................................................................................................................15

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Introduction
A high level of competitive pressure from the aviation industry has transformed the government-
owned and operated commercial airport. The Changi airport was previously had a core-
competency in managing the passengers and aircraft handling. Now it has changed its air craft
operations by serving the low cost airlines (Lee, 2014).
Analyses of external environment in Changi airport group terminal 4 Singapore
The demand factors such as the origin-destination demand level is important to maintain the
demand level. It is therefore important to organize the facilities and determining the long-term
effective result so as to coordinate the overall operations. The necessary changes can be managed
by attaining effective information and assigning the most effective role and responsibility (Ong
and Tan, 2010).
General environment
Political - 1) opportunities for Changi airport group in terminal 4 Singapore
The purpose is to understand the most effective features which will allow in managing the nature
of role and responsibility. The changes are therefore helping in managing the concrete objectives
and maintaining the objectives in order to manage the effectiveness In order to be more effective.
The purpose is to challenge the upcoming factors and initiate the goal in order to manage the
effectiveness (Shuk-Ching Poon and Waring, 2010).
Environmental - 1) opportunities for Changi airport group in terminal 4 Singapore
In addition to this, it is important to adhere to the market changes in terms of gaining effective
capacity. The changes are therefore held to understand the capacity and allocating the support the
airport operations. The changes in the overall process are to understand the changes and
incurring effective managerial strategies. This is important from the point of view of generating
effective managing quality. The purpose is to manage the effective roles and managing the
accuracy. The air travel is differentiated by variety of strategic action in order to handle the air

Project management 6
traffic. It is important enough for generating competitive goals (Wong, 2014). New airport
strategy adaptation is essential to gain aviation sector external and internal environment in order
to manage the ineffectiveness. The concessionary purchase of tickets by the airline has however
helped in managing the air traffic. The possibility is due to innovative business approach in order
to manage the deliberate efforts in order to generate effective facilities.
Threats for Changi airport group in terminal 4 Singapore
The strategic alliance and facilities are therefore important to distinguish them from the other
airliners and Airport operations. These strategic alliances are therefore evident from the point of
generating investment in the airport and earning profits.
Social - 1) opportunities for Changi airport group in terminal 4 Singapore
The strategic alliance has however helped in gaining effective role and maintaining a balance in
order to gain competitive pricing. The airline has enabled in forming alliance with the hub and
regulating the effectiveness on a long run. This will certainly help in granting logical
effectiveness in growth and development in order to deal with the strategic functions (Phang,
2003). It is important enough to focus on the functions and putting forward the most logical
functions which will ensure effective role.
Threats for Changi airport group in terminal 4 Singapore
This is certain for the airliner to define the market aspect and dealing with the aspects which will
allow in providing with solution. The certain logic behind the low cost airliners is to manage the
changes and allocating the concrete focus in order to generate focus. The effective business role
and responsibility ascertain strategic alliance with the modern amenities.
Technological - 1) opportunities for Changi airport group in terminal 4 Singapore
The purpose of gearing up the progress is to maintain the aspect and generating the growth. It is
therefore important from the point of initializing the changes and developing the aspects in an
increasing globalized situation. The need is directly visible which include a line of functions and
generate the most crucial functions.

Project management 7
Threats for Changi airport group in terminal 4 Singapore
It is important from the point of view of incorporating the changes and managing the effective
roles that will certainly help in managing the systematic approach and looking onto the changes
in order to understand the amount of competition (Paternoster, 2008).
Environmental - 1) opportunities for Changi airport group in terminal 4 Singapore
This development in business scenario and sustainable competition is to comply with the
changes in order to increase the scope. These strategies has however helped in managing
effective role and managing airport activities The changes in airport mechanism and
development has significance from the point of attaining effectiveness and managing role that is
meant to meet the necessary changes (Heracleous and Wirtz, 2012).. The purpose of changes in
the airline industry is due to the progressive growth and managing effectiveness. The purpose is
to match up the expectations and adhering to systematic approach which will certainly help in
allocating responsible growth.
Threats for Changi airport group in terminal 4 Singapore
The progress of the airliner is significantly caused by the changes in the business model. The
purpose is to match the effective changes and arranging the most applicable necessity in order to
gain focus. The changes in the business are to deal with the changes and maintaining a balance in
order to gain consistent result. The changes in the business factors and associations are important
to be allocated and managed in order to deal with the differentiation strategy (Graham and
Vowles, 2006). This will certainly help in promoting organizational growth and managing
sustainable output. The functions are therefore important from the point of view of allocating the
most effective role and responsibility in order to function well.
Legal - 1) opportunities for Changi airport group in terminal 4 Singapore
The progress of the business largely depends on the progressive behavior. This will not only
hello in managing the business process but also helps in eliminating the ineffectiveness. The

Project management 8
progress of the business organization is to attain the long-term effective progress and generating
the effectiveness.
Threats for Changi airport group in terminal 4 Singapore
The changes can only be managed in order to deal with the situation and allocating the process in
the best possible way. The changes can therefore be allocated in a way that allow in managing
the focus in order to maintain the sustainable objectives. The changes in the business and
progressive measures are undertaken n order to focus on the low-budget airline and maintaining
a growth statistics (Shaw, 2016).
Task management
Competitors - 1) opportunities for Changi airport group in terminal 4 Singapore
The Changi Airport is highly influenced by the LCC on a long run. There are changing factors
that has been influencing the project work at terminal. However in the recent time Changi
Airport is witnessing a flow in passengers flying to other country. The purpose is however to
manage the changes in the terminal and carrying out the possible system. The flow of passengers
is important to organize effectiveness. The flow of passengers has however helped in gaining
adequacy. The state of development of airport and better implementation of roles has been due to
the changes in the procedure. It is therefore important to organize effective role and providing
variety of factors in order to organize efficiency.
Threats for Changi airport group in terminal 4 Singapore
This is necessary for managing the effectiveness and coming up with the progressive role and
attaining definite functions. The progress of the business organization is to ascertain the
functions in order to manage the progress. These figures will somehow help in managing the
overall concept of dealing with the situation and reciprocating the most possible efforts. The
changes can be held in order to attain the most possible feature and allocating the effective
response in order to deal with the situation and managing the airline sector that will somehow
help in gearing up the challenges and featuring the value-added services that help in retaining the
airline passengers and put an effective use of airport terminal. It is important to measure the
challenges and allocating the features in best possible way.

Project management 9
Suppliers - 1) opportunities for Changi airport group in terminal 4 Singapore
This will somehow help in ascertaining the detailed information in order to sustain changes and
assembling the effectiveness. The different perspective of the organization is in terms of dealing
with the capacity and allocating the result in order to furnish capable resources. The possible
feature is to ascertain the capabilities of the Changi Airport and to define the goals in order to
match up with the expectations. It is surely important to sustain effectiveness and managing the
capacity in order to enable the focus.
Threats for Changi airport group in terminal 4 Singapore
The competitive advantage is crucial from the point of view of gearing up the effective role that
allow in managing the airliner. The airport Authority is as per the given case study are influenced
by a wide variety of options in order to include a variety of operations. The purpose is to meet
the aviation policy. In this competitive scenario, the most important part is to understand the
changes taking place in the lower cost carrier and hoe it is been handled.
Buyers - 1) opportunities for Changi airport group in terminal 4 Singapore
The purpose is to administer the changes and develop a network that allow in measuring
effective changes and development that is made in order to proceed with the effective changes.
This is important from the point of view of gaining effective process. The terminal 5 has to
develop coherent strategies by matching up with the individual expectations. This will somehow
help in matching up with the expectations.
Threats for Changi airport group in terminal 4 Singapore
The process is therefore clear and requires administering better changes that will allow in growth
and development (Kleymann and Seristö, 2017). The overall process is to initiate growth and
validate the changes in order to pursue effectiveness. These changes are important from the point
of view of gaining adequate growth and administering effectiveness (Heracleous and Wirtz,
2012).
Govt agencies - 1) opportunities for Changi airport group in terminal 4 Singapore
The changes in the distinct competitiveness and progress can be ascertained by featuring the
most compatible business strategies. This will certainly allow in managing the progress in order

Project management 10
to maintain the focus. It is strategic requirement for attaining the growth and sustaining the
changes and matching up the progress.
Threats for Changi airport group in terminal 4 Singapore
The equilibrium has enabled growth and development which in return has helped in managing
the operations in order to deal with the airport occupation. Airport encounter has affected
economies of scale and a passenger flow and traffic. This has helped in ensuring the operations
in the most effective way and reclaiming the strategies in the most concrete manner. The
changes are important to be initiated that allow in gaining effectiveness.
Analyses of Internal environment in Changi airport group terminal 4 Singapore
The purpose is to deal with the changes and allocating the best possible outcome and
understanding the effectiveness in order to maintain the gap. The purpose is to understand the
challenges and providing a unique solution in order to manage effective role. It is important to
understand the rest of the progress in order to deal with the situation. It is therefore important to
deal with the necessary role and progress in order to achieve ascertained roles. The changes are
therefore important for implementing the strategic progress and maintaining the deed.
Tangible resources - 1) Strength of Changi airport group in terminal 4
The effectiveness of the airliner is to match up the concept and getting the results in order to deal
with the competition. The structure of competitive business strategy is to manage the sustainable
progress and work on the factors that are important from the point of view of gaining
effectiveness. The changes in the development of the region and the airport would somehow help
in development of the area.
Weakness of Changi airport group in terminal 4
It is therefore important to initiate the changes and manage the progress. It is necessary from the
point of managing the economic and environmental condition (De Neufville, 2016). The service
factors are influential for developing the changes and assuring better role and responsibility.

Project management 11
Intangible resources - 1) Strength of Changi airport group in terminal 4
The changes are therefore important in adding significance to the growth and matching to the
expectations. The purpose is to sustain changes and developing the most probable factors that
will ensure growth and managing the actions in the most applicable way.
Weakness of Changi airport group in terminal 4
The purpose is to ascertain the progress in order to match up the expectations in order to attain
the systematic requirements. The changes in the form of implementation of the necessary
objectives are to provide a systematic progress in the airline industry.
Supply chain - 1) Strength of Changi airport group in terminal 4
The strategic progress is therefore important to gain amplified growth. The overall purpose is to
retain the growth and managing the challenges in order to maintain a progressive growth.
Weakness of Changi airport group in terminal 4
The strategic alliance has however helped in distinguishing the numerous variables associated
with the personal business schedule or leisure plants (Yashodha, 2012).
Organisation - 1) Strength of Changi airport group in terminal 4
These airlines run on minimalistic approach by providing the passengers with the necessary
facilities. The airport is a pioneer of supporting the LCC concept in order to attain market
efficiency. The concept is to deal with the LCC in order to provide budgeted services to the
people across.
Weakness of Changi airport group in terminal 4
This is important from the point of gearing up the goals and attaining the progress and
maintaining regular objectives (Graham, 2012).
For the above swot analyses suggested strategies are
Corporate strategies for Changi airport group t4 terminal
The role and focus is more concerned with the increase in adaption of most crucial statistics
pertaining to organizational growth. It is important to ascertain the effectiveness and managing

Project management 12
the influencing factors that has helped in managing the values and sustaining the changes. This
has allowed in managing the concrete aspects and ascertaining effectiveness (Lohmann, et al
2009).
Diversification
The purpose is to derive the growth and different aspects while controlling the features in order
to generate better role. It is important to maintain the features and looking onto the concrete
scope in order to attain effectiveness.
Market development
The purpose is to ascertain the changes and allocating the most possible results which will help
in allocating the effectiveness in terms of growth. The different managerial factors are the one
that help in maintaining the balance and assuring the long term effectiveness and managing the
airport operations (Pungnirund, 2015).
Product development
These changes are helpful in balancing the operations and allocating the most effective facility
that ensure growth and allow in managing the long-term sustainable efforts. It is therefore
important enough to ensure the growth and effectiveness.
Market penetration
It is important to manage the growth and to expand the functional capacity of the airport. This
has few positive results and bringing up the growth (Razak, et al 2009). This feature is somehow
important to maintain the balance and ascertaining the definite results and bringing the airport
function as the most competent services and allocating the result in a significant way
Business strategies Changi airport group t4 terminal
The changes are arranged in an effective way so that arranging the functions. The purpose is to
match the expectations and arranging the factors in order to match up the effectiveness in a better
way. The purpose is to initiate the challenges is to manage the goals in order to match up the
expectations in order to match up with the airliner features