Sales and Business Development Strategies for Charge Your Car Analysis

This report provides an in-depth analysis of the sales and business development strategies employed by Charge Your Car, an electric vehicle charging station provider. It examines the company's strategic partnerships, including collaborations with manufacturers, dealers, and other industry partners, and their role in expanding the charging network. The report also analyzes the business and consumer purchasing aspects, highlighting how Charge Your Car targets both retailers and individual electric vehicle drivers. Key sales propositions, such as DC fast charging and 24/7 driver support, are discussed, along with the company's marketing strategies and the benefits offered to customers. Furthermore, the report identifies and assesses the competitive threats faced by Charge Your Car, including competition from other charging station providers like ChargePoint, ClipperCreek, and Blink, and discusses strategies for maintaining a competitive edge in the evolving electric vehicle market. The report also highlights the importance of connectivity, customer satisfaction, and innovation in the electric vehicle charging industry.

Running Head: Sales and Business Development of Charge Your Car
SALES AND BUSINESS DEVELOPMENT OF CHARGE YOUR CAR
Name of the Student
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Sales and Business Development of Charge Your Car
Introduction
Fuel is hazardous to the environment, and nowadays, a current-generation vehicle is
replaced for fuel or gasoline vehicles. To address the issue of rising global warming pollution
and many more, the concept of an electric car was for a long time, and it came into existence,
which produces less or none carbon emission into the atmosphere. Recently, being noticed
that a large number of the initiative is being taken to promote and develop the infrastructure
of an electric vehicle (Ghatikar, Ahuja & Pillai, 2017). Electric charging vehicle stations
might not need any type of infrastructure in the developed countries, focusing on delivering
an alternative fuel in less time over a considerable span of the network. In Italy, nearly about
nine thousand electric charging stations can be seen, and over seven thousand and more are
considered to be a public charging point. Charge your car is among one of the electric vehicle
charging stations, including GMEV, Energise source west, and many more. Charge your
vehicle is considered as a back-office provider, which enables the delivery of network for
charge point across Italy. Rather it is regarded as a back-office provider that offers the
charging point on behalf of the owners unit. This paper aims at the discussion of sales and
business development strategy for Charge your car, which includes the strategic partnership,
business purchaser, consumer purchaser, key sale propositions, and competitive threats.
Discussion
STRATEGIC PARTNERSHIPS: The Charge your car is the leading electric vehicle
charging network and energy supplier of gas and power to its customers, business, and many
more. The number of a network of Charge Your Car is multiplying. The Charge your car
enhanced its availability for charging solutions to electric vehicle drivers. It enables to
provide instant and full accessibility of charging solution to provide the support for ever-
increasing electric vehicles numbers on the road. It includes charging at home, public

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charging networks On-street residential charging, and many more. Charge your car
establishes its strategic partnership with manufacturers, professionals, dealers, and partners
within an electric vehicle automotive industry. The country has a large number of public EV
charging networks more the n 1200 stations, enhancing the national coverage to a specific
area. The level of access to the CYC depends on the particular charge point and network. In
public charging networks, the charge points are easily accessible and free to use. There is no
amount to sign up and receive a CYC charging card. It has a strong presence overall in the
United Kingdom; however, the payment id required for rapid and fast chargers. Charging at
home is a more convenient way to charge an Electric Vehicle. The high-power chargers are
hung on wall units costing more than seven-kilometer per watt. Most of the charge plug-in
charger deals with CYC. The home-based charging requires off-street parking for avoiding
the cables trailing all over the footpath and public areas. Installation of EV charging in
working place is gradually increasing. Work-based attract more number of people and
customer to visit the commercial sector and avail the service efficiently. Charge your car
provides it's charging in Denmark, Italy, Britain, France, and it wants to extend its network
across the globe successfully. It enhances more than three times lightning fast chargers of
current-generations EV are being targeted to acquire the market and become the leader (Liu
et al. 2017). The partnership enhances to marks another step in the transition of electric
mobility and provides opportunities for Italian businesses to take part in the future fuelling
network. Charge your car Looks forward to working another start-up it could be retail, local,
government or commercial partners to provide total Gas and Power and the opportunity for
companies across Italy and help to lay the foundations for the next generation of fuel and
enhance the value of the property. Charge your car strengthen their marketing strategy by
putting adverts on the pod point; it sends a direct message to customers about the benefits and

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discounts offered, it attracts new customer via online advertisements. It develops a niche
marketing strategy and multiplies.
BUSINESS PURCHASERS: Charge your car charging station obtain state-of-the-art
hardware technology, which is carefully tested, and it is reliable and dependable. Although
the charging stations are durable and equipped to survive the various elements, they are also
designed to be driver-friendly, which enhances in providing a premium charging experience.
It also enhances the electrical charging service that uses a smart app to automate the charging
session and make it easy to use (Hoque et al., 2017). Retailers are running its charging points;
then, it might costs 0.07 to 0.10 euros for 1kWh assumption on the high utilization rates.
Whereas, workplace charging might be profitable for a retailer if drivers are willing to pay
0.09 to 0.11 euros for 1kWh. The net present value of per euro 8,000 or euro 3,000 average
utilization of six-hour per hour. The retailer runs its charge parking to earn more profit and
boost further sales. Charging pods could be located near the work station; retailers operate
nearby locality, roadside charging points, off-street points. Charge your car express DC
quick chargers allow property owners, businesses and councils to provide fast charging for all
DC-equipped fast charging vehicles. It also empowers fast charging to battery electric
vehicles as well as a hybrid electric vehicle. Charge your car provides full Charge under
thirty minutes DC fast charging a vehicle. For instance, level 1 charging supports the BEV up
to 2 miles within thirty minutes of Charge whereas, level 2 charging supports up to 10 miles
of the efficient running of EV. DC fast charging charges BEV within 30 minutes, and the
vehicle can run up to 90 miles on a single charge. It is part of a full Electric Vehicle charging
system that provides 24/7 driver support, a cloud-based software application designed for
specific industries, and world-class service and maintenance facilities. With a team
strategically positioned across Europe, the partnership, including tesla models X/S/3 with a
CHAdemo adapter, comes ahead of several changes that influence deepen the portfolio of

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CYC, which accelerates and position the firm as the mobility transformation (Shaukat et al.,
2018).
CONSUMER PURCHASERS: To meet the electric vehicle driver's charging needs-at
home, at work, or on the road. It is expected that electric vehicles will play an increasingly
important role in the transport of people and goods. Good charging infrastructure is crucial if
drivers can charge without interrupting their journeys or disrupting the broader power grid.
The subscription approach is the best way to offer Electric Vehicle charging for workplaces.
CYC incorporate Charging service and gives the concept advantages to DC fast charging
solutions, which can charge low battery car to nearly full Charge within half an hour
(Rahaman, et al. 2016). It transforms with better access to a range of recharge solutions,
which is customized as per the customer needs and lifestyles. The operating network of
Charge your car EV charging station is distributed its service more than 1200 places in Italy
and tries to expand its charging station like San Francisco, UK, Austria, Switzerland, and
many across the world. Electric Vehicle is preferred more by both male and female who tends
to socialize towards the identity and attachment of stressing. The female section of society
prefers small cars with more fuel-efficient vehicles. As per the survey, it is found that women
have less driving experience than men with a ratio of 15.4% female versus 28.7% male. It
includes DC fast chargers, regular smart chargers, and ideal for those charging at home
overnight or during working hours for an electric vehicle as well as Battery electric vehicle as
well as a hybrid electric vehicle (Zhao, Thakur & Chen, 2019). It also includes quick high-
powered chargers, which are intended to be used when drivers are between destinations and
need a quick top-up charge. CYC offers all the need to cater and manage EV and BEV
charging through an easy-to-use dashboard. The average cost of electricity is twelve percent

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Sales and Business Development of Charge Your Car
kWh, whereas the ordinary people drive Electric vehicles up to 15 thousand per year basis.
The average cost is spent on electric vehicle charge is 50 euro per month.
KEY SALES PROPOSITION: The fundamental proposition of Charge your car is
that it provides the DC fast charging for both Battery electric vehicles as well as Hybrid
electric vehicles within half an hour. Provides 24/7 driver support and a cloud-based software
application that is designed for specific industries and maintain the facilities of world-class
service. Charge your car enhances Electric Vehicle fleet charging solution, which includes
DC fast charger, regular smart chargers, and ideal for those charging at home overnight,
public charging, and commercial spaces or during working hours for an electric vehicle. The
innovative cloud platform ensures the devices are always up-to-date with the latest features
and functionality and eliminating the costly downstream updates (Mi & Masrur, 2017). The
CYC as owner and suppliers of EV charging station provides the best station reliability and
drivers experience in the automation industry. It enables and convinces the location of the
charging station on satellite maps, it reserves the charging slot for the EV drivers, update the
charging time, and it recommends time-of-day usage and paying bills online (Zhao, Thakur &
Chen, 2019). It charges Battery as well as Hybrid EV within thirty minutes and ensures a
smooth and efficient long-distance journey up to 90 miles per Charge.
COMPETITIVE THREATS: It is a crucial avenue for an EV charging station to
explore and gain a competitive advantage in the E-mobility market. The primary trend for
charging station mobility includes connectivity, ease of shared and service, customer
satisfaction, and many more (Mi & Masrur, 2017). To gain a competitive advantage in this
stiff competition of the EV charging industry is highly complex. To beat the competition, the
company must establish innovative and unique technologies that increase customer
satisfaction and enhance the profit in the market. Competition leads the company into a
complex industry and influences the potential to dominate the market and become the leader

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Sales and Business Development of Charge Your Car
of the automation industry. For Charge your Car encounters competitive threats. As it is a
start-up company and has many competitors in the market, among them charge point is the
topmost competitor of Charge your car. It is a peripheral, electronic, and networking
equipment industry (Liu et al., 2017). Clipper creeks are also perceived as a big competition
for Charge Your Car as it operates in the renewable energy field, and it generates revenue
more than seven thousand million dollars. Another is blink; it also works in peripherals,
computer electronic equipment field. The market revenue of CYC 42 million dollars and
enhances 34% of the market share in the EV automation sector, whereas CYC faces stiff
competition from crippler click as its market share is 40%, and the blink sales generate
revenue near about 24 % of CYC. To sustain in the competitive market, Charge your car
enhances its innovative designs and establishes DC fast charging, which charges much more
rapid than level 2 AC chargers, and it is easy to use. CYC also enjoys the competitive
advantage by providing several benefits to its end users like tapping a card or phone and plug
in the Charge it will charge the car at the best time using DC fast charging. Charge point
ranked third among the various competitors in EV automation; it gives stiff competition to
CYC. Leviton, Tesla, and charge point are the crucial players and partners in the CYC EV
application. The emerging demand for EV enhances various charging pods near workstation,
home, power gas station, and many more places for the easy access of EV drivers. The quick
high-powered chargers which are intended to be used when drivers are between destinations
and need a quick top-up charge. Not every electric vehicle is capable of having Dc fast
charging; therefore, CYC offers all the need that manage EV and BEV charging through an
easy-to-use dashboard, which includes DC charging (Zhao, Thakur & Chen, 2019). The cloud
platform ensures the devices are always up-to-date with the latest features and functionality
and eliminating the costly downstream updates. In DC fast charging, different connectors are
used for a different level of charging. The fast-charging standards include CHAdeMO, Tesla;

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Sales and Business Development of Charge Your Car
it enables the EV drivers to find the appropriate type of chargers in the station that is suited
for EV without facing any difficulty.
PRODUCT INNOVATIONS: To increase the market opportunity for Electric
vehicles, CYC should develop a multi-pronged strategy to invest with the charging partners
and initiate to install a quick charging system with more than 800 DC fast charging using
SAE standards protocols. Enhance to increase the satisfaction level among electric vehicle
drivers to attract buyers, which is beneficial for all types of electric vehicles (Casals et al.
2016). It should enhance to establish its network across the territory and expand its network
form south-north corridors, including both west-coast and east-coast. It should focus on a
more number of DC quick charging sites for dual and combo electric car stations with various
cables for multiple charging points (Zaffiro & Marone, 2019). CYC facilitates the delivery of
a broad range of charging solutions wherever they go. It strives to position itself uniquely to
satisfy all charging needs at any form of fueling venue, from Level 2 charging solutions to
incredibly fast and ultra-fast charging hubs alongside petrol stations. Among the largest
energy providers in the world, CYC is researching how to support the increasing number of
electric car drivers in the world, aims to forecourts as well as beyond the territory (Salapić,
Gržanić & Capuder, 2018). The programs that enable CYC, broader push to provide more
and cleaner energy solutions worldwide. CYC ensures to fleet companies by simply and cost-
effectively transition to electric vehicles, control costs, and reduce emissions in the process.
To hold the position in the market, Charge Your Vehicle require to innovate and prioritize its
Vehicle-to-grid Charging system, which involves EV when the suppliers minimize the supply
of electricity to the local power network. Effectively the V2G power controls and transfers
the electricity of EV into a backup-battery, which helps grid operation and manages the
electricity demand and its supply (Shaukat et al. 2018). Charge Your Car is also working to
provide more energy from sources of wind and solar power energy to enable low-carbon

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Sales and Business Development of Charge Your Car
electric vehicles to operate. Being a part of massive effort to make electricity an essential
part of our economy – one could put next to oil, chemical, and gas shortly.
Conclusion
Form this paper, it can be concluded that Electric vehicles are cars and other means of
transportation that, rather than a traditional engine, use an electric motor as their primary
source of propulsion. They store their energy in batteries too. Charge your car charging
station to receive state-of-the-art hardware technology that is being thoroughly tested and
reliable. Charge your car improves its innovative designs to remain in the competitive market
and creates DC fast charging that charges much quicker than level 2 AC chargers and is easy
to use. CYC also enjoys a competitive edge by giving its end-users many advantages. CYC
enables in providing all the needs to handle Electric Vehicle and Battery Electric Vehicle
charging through a user-friendly interface that includes DC charging. By using a cloud
platform, it ensures that the apps are always up-to-date with the latest technology and
enhance to removes the expensive downstream updates that customers can access the best
service facility.

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Sales and Business Development of Charge Your Car
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