Strategic & Operational Change & Development in LPHY Charity Org

This presentation provides an overview of change management, encompassing strategic and operational changes, and its impact on organizational development within the LPHY charitable institution. It highlights the importance of change management in adapting to evolving market conditions and achieving organizational goals. The discussion includes Lewin's 3-stage Change Management Model and examples of how LPHY has implemented these strategies, such as transitioning to an online model during the pandemic to enhance sales and technological development. The presentation concludes by emphasizing the role of effective communication and employee growth in mitigating conflicts and fostering overall organizational success. The document includes references to books and journals on the topic.

Change and Organisational
Development

Content
• Introduction
• Strategic Change
• Operational Change
• Change Management Theory
• Continued
• Organizational Development
• Conclusion
• References

Introduction
Change management refers to methodical way which deals in transformation or conversion of
processes, models, technologies and objectives in organisational structure. The objective to adopt
change management is to implement and execute new strategies for uncertain and changing
environmental as well as market conditions. There are some key elements and principles for
effective change management such as change must be understandable to all and the vision must be
clear, to make the change effective and successful it must be pre planned, the change must be
implemented in an efficient manner and the change must have been communicate to all.

Strategic Change
Strategic change refers to the changes in essential
features and elements of the organisation due to new
opportunities and threats in organisational market,
such as innovation, restructuring, revolution,
reconstruction and re engineering etc. These are the
changes which are done to attain long term goals of
an organisation. This change is hard to predict and is
an important aspect for durability of the organisation
in the market,

Operational Change
Operational change refers to the structural and strategical change that takes place in the organisation
such as rearrangement, lay offs etc. due to change in mission or objective in the competitive
environment. This change is important for growth and development of the enterprises. LPHY is a
local fundraising charity institution which support Hospice care patients by providing them £1m
per year as a gift to NHS Hospice. The Charity is staffed by almost 50 employees and with help from
over 400 volunteers who work in the hospice. This organisation has adopted various strategic and
operational changes for growth and development.

Change Management Theory
Lewin's 3-stage Change Management Model-
This model was proposed by Kurt Lewin which
develop a framework to improve the process of
change management in an organization
• Unfreeze
• Change
• Refreeze

Organizational Development
It refers to the change in the organizational structure
and policies to improve and enhance organizational
capabilities to achieve desired goals and objectives.
• Enhancement in Sale and Profit margin
• Growth of employees-
• Communication
• Mitigates Conflicts

Conclusion
This presentation includes discussion on Change Management which include strategic as
well as operational change and Organisational development and its effect on LPHY
charitable institution. Change management is process where new strategies are formulated
for growth and development of a company. LPHY has adopted these change management
strategies in many different ways which has been discussed in above file such as during
pandemic the institution adapt many new changes like institution switched to online model to
generate more sales and tries to enhances technological development among its employees.

References
Books and journals-
• Cummings, M.E., Eggers, J.P. and Wang, R.D., 2022.
Monitoring the monitor: Enabling strategic change Long
Range Planning, 55(3), p.102130.
• Sahoo, S., 2021. Lean practices and operational chain
performance: the role of organizational culture.
International Journal of Quality & Reliability Management.