Project Management Plan for Charity Fundraiser: Age UK - BSS052-6

This project plan outlines the management of a fundraising event for Age UK, a UK-based charity. The plan includes a business case with project selection rationale, objectives, expected benefits, stakeholder analysis, and risk assessment. A work breakdown structure (WBS), activity list, Gantt chart, network diagram, budget, and risk management strategies are provided. The project aims to raise funds through a marathon event, with detailed milestones, deliverables, and key personnel roles defined. The report covers project constraints, assumptions, and potential risks. Quality control measures are also discussed to ensure the success of the fundraising event. The project is designed to raise funds for elderly people associated with Age UK.

Running head: CHARITY FOR AGE UK
Charity for Age UK
Name of the Student
Name of the University
Author’s Note:

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CHARITY FOR AGE UK
Table of Contents
Introduction................................................................................................................................2
1. Business case..........................................................................................................................2
1.1. Project Selection and Rationale......................................................................................2
1.2. Objectives........................................................................................................................3
1.3. Expected Benefits and estimated total cost and resources required................................3
1.4. Stakeholder Analysis.......................................................................................................4
1.5. Key Risks, Constraints and Assumptions.......................................................................5
1.6. Key Milestone and Deliverables.....................................................................................7
1.7. Key Project Personal and Roles......................................................................................7
2. Work Breakdown Structure....................................................................................................7
3. Activity List and Gantt chart..................................................................................................9
4. Network Diagram and Critical Path Analysis......................................................................17
5. Budget..................................................................................................................................19
6. Risk Management.................................................................................................................24
6.1. Risk Identification.........................................................................................................24
6.2. Analysis of Probability and Consequences...................................................................26
6.3. Risk Mitigation..............................................................................................................26
7. Quality Management............................................................................................................27
7.1 Quality Control Measures..............................................................................................31
conclusion................................................................................................................................31
References................................................................................................................................32

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CHARITY FOR AGE UK
INTRODUCTION
Project management is the practice for initiation, planning, execution, controlling as
well as closing of team work for the purpose of achieving certain specified objectives and
then meeting success criteria at a specific time with provided resources (Joslin and Müller
2015). Since a project is the temporary endeavor that is designed for producing a unique
product or result, it is vital to manage the product efficiently. Project management is
responsible for managing project. The following report outlines a brief discussion on
management of a project, called Charity for Age UK.
1. BUSINESS CASE
1.1. Project Selection and Rationale
i) Project Selection: A fund raising event is being arranged for a popular and
registered charity in the United Kingdom, namely Age UK. It was launched in the year of
2009 and it combines several operations of the previously separate charities Help the Aged
for forming the largest charity of the UK for older people. Three alternatives were being
considered in beginning, which were food festival, marathon and musical program. However,
proper evaluation of these three events, marathon event is selected for this charity.
ii) Project Rationale: The project rational is an argument that is present in favor of
deploying this project of Charity for Age UK. It provides a detailed explanation of the reason
that project is needed by the Charity in the United Kingdom. This project was selected for
providing major support to the elderly people involved with this charity and so that they get
subsequent extra benefits apart from the regular ones. Moreover, the funds that will be raised
from this event are also expected to provide benefits in future for the elderly people.

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CHARITY FOR AGE UK
1.2. Objectives
The development of objectives in this project would be helpful to integrate the
respective project aim to manageable modules so that it is executed easily within given
resources and time. The objectives of this project of Charity in Age UK are sub divided into
two sections of primary and secondary. The primary and secondary objectives of this project
are as follows:
i) Primary Objectives:
 To organize a fund raising event for a popular UK based charity for old people, Age
UK.
 To collect funds from the event to be organized for donating to this Age UK Charity.
ii) Secondary Objectives:
 To select a feasible and attractive event so that people are attracted to the event and
funds are raised and to make the event successful after proper evaluation.
 To make the marathon event successful so that maximum funds are raised for the
betterment of the organization.
1.3. Expected Benefits and estimated total cost and resources required
The expected benefits of this project of Charity for Age UK mainly include raising of
maximum funds from the marathon event for providing advantages to the elderly people in
Age UK and maintain sustainability for improving quality of life for these people. Another
significant expected benefit of this fund raising event is to increase the effectiveness of Age
UK Charity.

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CHARITY FOR AGE UK
The estimated total cost of this event is approximately 75000 pounds and the
resources required are project manager, accounting staffs, marketing team, sponsors,
volunteers, laborers, logistics team, caterer and decorator.
1.4. Stakeholder Analysis
Stakeholders are referred to as a group of people, who has major concern and interest
within a company. These stakeholders could affect or even be affected by each and every
organizational policy, action and objective (Kerzner and Kerzner 2017). They are directly
linked to the organization and have major impact on the organization. Stakeholder analysis
can be stated as the procedure to assess any system as well as potential changes for relating
them to stakeholders. The stakeholders of this project of Charity of Age UK are project
manager, sponsors, and clients of the project, marketing team, logistics team and accounting
staffs. The benefits of these stakeholders are provided below:
Stakeholder Benefits
Project Manager  Provides guidance and leadership to the entire
project team.
 Monitors the entire progress of the project until
closure.
 Manages the budget of this project.
Sponsors  Provides resources to the project team for better
execution.
Clients of the Project  Provides requirements to the project team so that
this project is completed properly.
Marketing Team  Promotes or advertises the marathon event for
obtaining the mission of the charity event.

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CHARITY FOR AGE UK
Logistics Team  Organizes storage and distribution of project that
are required for the project.
 Ensures appropriate products are delivered to the
correct location on time and also at good cost.
Accounting Staffs  Records and reports the cash or fund that is being
raised from the event.
 Maintains financial log and control for the charity
of Age UK.
1.5. Key Risks, Constraints and Assumptions
There are some of the major risks, constraints and assumptions in this project of
Charity for Age UK. These are as follows:
i) Assumptions: The significant assumptions of this project are given below:
 The project has to be completed within 6 months.
 The project has to be developed within £75000.
 The total man-hour required for the making the project successful is 800 hours.
 The funds collected are to be provided to the charity of Age UK for giving major
benefits to the elderly people.
 Safety and security is provided to the candidates for successful completion of the
project.
ii) Constraints: The cost, time and quality are the most significant parameters of this
fund raising event or project management activity of Charity for Age UK. The time constraint

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Cost
Scope Time
Quality
CHARITY FOR AGE UK
is one of the major constraints that is responsible for delaying the project majorly
(Marchewka 2014). Moreover, this constraint often affects the start time and end date. The
next constraint of this project is the total cost needed for the project. This particular constraint
comprises of expenses of the resources, labor costs, and estimation of risk estimation, costs of
caterer, costs for advertisements, expenses of logistics team, decorator costs and many more.
The third or the final constraint of this project of Charity for Age UK is scope or quality. This
scope includes obtaining data that are needed to initiate any project as well as the
characteristics the product will be having for meeting the requirements of the stakeholders
(Fleming and Koppelman 2016). The fund raising event for this charity would be providing
funds to the elderly people in Charity Age UK.
iii) Risks: There are two types of risks in the project that often create issues for
making that specific project successful. These two project risks are cost risk and schedule
risk. This cost risk refer to the accuracy of cost estimation and scope creep (Walker 2015).
The schedule risk refers to that risk, where the project activities would be taking longer than
expected. Since, the time and cost of this project are restricted to 6 months and 75000
pounds, it could become a major issue for both this charity event of Age UK.
Figure 1: Triple Constraints of Project

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CHARITY FOR AGE UK
(Source: Created by the Author in MS Word)
1.6. Key Milestone and Deliverables
The key milestones of this project of Charity for Age UK are as follows:
i) Finalization of Date and Location.
ii) Finalization of Caterer, sending invitations.
iii) Finalizing event and contacting decorators.
iv) Advertising of the event.
v) Development of fund raising event.
vi) End of the Project.
1.7. Key Project Personal and Roles
The key project personnel and roles demonstrate the major team members, who are
associated in the project. The project team of this Charity of Age UK project comprises of
project manager, sponsors, marketing team, accounting staffs and logistics team (Harrison
and Lock 2017). The project manager is responsible for providing an overall look out to the
project and even checking of project progress, The sponsors are responsible for provide
funding to the project to make it successful. The marketing team is responsible for promoting
the events so that more candidates are involved. The accounting staffs are responsible to
maintain a specific financial log for maintaining the funds (Heagney 2016). Logistics team of
the project is responsible for delivering goods and services required for project on time
accurately.

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CHARITY FOR AGE UK
2. WORK BREAKDOWN STRUCTURE
The work breakdown structure or WBS can be stated as an important project
deliverable, which is responsible for organizing the work of a project team into certain
manageable sections. According to the PMBOK or Project Management Body of Knowledge,
this work breakdown structure is the deliverable oriented hierarchical decomposition of work
that is to be executed by the respective project team (Mir and Pinnington 2014). It eventually
defines the significant project scope into manageable sections, which the project team could
easily understand since every level of the work breakdown structure helps to provide detailed
description.
The project team creates this work breakdown structure by proper identification of
significant functional deliverables and hence sub dividing these functional deliverables to
small systems as well as sub deliverables (Leach 2014). Next, the sub deliverables are
decomposed until any single person is assigned and the specified work packages needed to
produce the sub deliverables are recognized as well as grouped together. Work packages
depict to the list of activities or tasks that should be done for producing the specified work
unit. From the perspective of cost, the work packages are grouped and assigned to any
particular department for producing the relevant work (Verzuh 2015). All of these
departments are defined within the organizational breakdown structure and then subsequently
allocated a respective budget for the purpose of producing feasible deliverables.
There are some of the major benefits of this work breakdown structure. The first and
the foremost advantage of this WBS is that it breaks down the entire project into small parts
so that it becomes easier to execute the project without any type of complexity (Svejvig and
Andersen 2015). Moreover, the project cost performance is identified and issues or problem
areas are also observed by this. Another important and significant advantage of this work
breakdown structure is that it could be effectively and efficiently utilized for identifying the

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CHARITY FOR AGE UK
potential risks or threats within the project. In this project of Charity for Age UK, as the
project is made for fund raising event and it might continue for approximately 6 months, it is
extremely important to breakdown the tasks and activities to execute the project efficiently
(Kerzner 2018).
Start Project Initiation Phase
Brainstorming Session
Identification of
Objectives
Documention of the
objectives
Selection of the Location
Selection of the Date
Selection of the Route
Map
Planning Phase
Budget Estimation
Selection of
advertisement mode
Reserving Location
Selection of Target
Customers
Making Guests List
Finalizing guest list
Sending invitations
Sending payment to
location
Selection of caterer
Reserving caterer
Sending payment to
caterer
Finalizing menu of
food
Selecting programs for
the fund raising program
Evaluating feasibility of
musical program
Evaluating feasibility of
Marathon
Evaluating feasibility of
Food Festival
Finalizing Marathon event
for the charity
Taking permission from
government's local
authorities
Taking permission from
sports ministry
Contacting with the
decorators for the event
Organizing and finalizing
seating chart of guests
Execution Phase
Advertisement or
marketing of the event
Providing
adversitements on social
media
Providing
advertisements on
newspapers and local
magazines
Providing
advertisements on radio
Providing
advertisements on
television
Selection of candidates
for the event
Assigning tasks and
responsibilities to each
member of the project
team
Developing fund raising
areas
Identification of sponsors
for the project
Deciding entry fee for
the Marathon event
Making T-Shirts and
handbags or wallets for
the event
Selling T-Shirts to the
guests
Selling handbags or
wallets for the guests
Opening a bank account
for fund raising purpose
Arranging of Safety and
Logistics factors for the
project
Ensuring safety and
security of the candidates
of the marathon event
Opening as well as
closing of the marathon
event
Distributing food packets
to candidates and guests
of the event
Finalizing the accounts
and checking the fund
raised from the event
Project Closure
Clearing of payments to
the project team
members
Donating funds raised
from the marathon event
to Age UK Charity
organization
Sending thank you notes
to the sponsors and
volunteers
Clearing up of the event
site after marathon
Close Project
Figure 1: Work Breakdown Structure
(Source: Created by the Author in MS Project)
3. ACTIVITY LIST AND GANTT CHART
For the purpose of monitoring as well as controlling the work or performance of this
project of Charity for Age UK in respect to the initial developed timeline, the respective
project manager has eventually developed and set the baseline within the project time that is
being developed in Microsoft Project software.
Outline
Numbe
r
Task Name Duration Start Finish Predecessors
0 Charity for Age UK 78 days Thu 10- Mon 29-

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CHARITY FOR AGE UK
01-19 04-19
1 Start Project 0 days
Thu 10-01-
19
Thu 10-
01-19
2 Initiation Phase 10 days
Thu 10-
01-19
Wed 23-
01-19
2.1 Brainstorming Session 2 days
Thu 10-01-
19
Fri 11-01-
19
1
2.2 Identification of Objectives 2 days
Mon 14-
01-19
Tue 15-
01-19
3
2.3
Documentation of the
objectives
1 day
Wed 16-
01-19
Wed 16-
01-19
4
2.4 Selection of the Location 2 days
Thu 17-01-
19
Fri 18-01-
19
5
2.5 Selection of the Date 1 day
Thu 17-01-
19
Thu 17-
01-19
5
2.6 Selection of the Route Map 3 days
Mon 21-
01-19
Wed 23-
01-19
6,7
3 Planning Phase 33 days
Thu 24-
01-19
Mon 11-
03-19
3.1 Budget Estimation 2 days Thu 24-01- Fri 25-01- 8

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CHARITY FOR AGE UK
19 19
3.2
Selection of advertisement
mode
6 days
Mon 28-
01-19
Mon 04-
02-19
10
3.3 Reserving Location 4 days
Mon 28-
01-19
Thu 31-
01-19
10
3.4 Selection of Target Customers 2 days
Tue 05-02-
19
Wed 06-
02-19
11,12
3.5 Making Guests List 3 days
Thu 07-02-
19
Mon 11-
02-19
13
3.6 Finalizing guest list 2 days
Tue 12-02-
19
Wed 13-
02-19
14
3.7 Sending invitations 4 days
Thu 14-02-
19
Tue 19-
02-19
15
3.8 Sending payment to location 4 days
Wed 20-
02-19
Mon 25-
02-19
16
3.9 Selection of caterer 3 days
Wed 20-
02-19
Fri 22-02-
19
16
3.10 Reserving caterer 1 day
Wed 20-
02-19
Wed 20-
02-19
16
3.11 Sending payment to caterer 1 day Wed 20- Wed 20- 16