Implementation of CSR Activities in Charlotte Street Hotel Project

This report analyzes the implementation of Corporate Social Responsibility (CSR) activities at the Charlotte Street Hotel. The project aims to assess the role of CSR in achieving competitive advantages and sustainability. The report includes a project management plan covering cost, time, and communication, along with a work breakdown structure and a Gantt chart. A small-scale research study was conducted using qualitative methods, including a questionnaire, to gather data on employee and stakeholder perspectives. The research tools and techniques, including research type, approach, and philosophy, are assessed. The findings from the data analysis, including interpretations of the questionnaire responses, are presented to draw recommendations. The report emphasizes the value of the research in meeting project objectives and improving business performance.

MANAGING SUCCESSFUL
BUSINESS PROJECT

Table of Contents
TASK 1............................................................................................................................................1
P1 Aim and objectives of project on Charlotte street hotel.........................................................1
P2 Project management plan with covering cost, time and communication...............................1
P3 Work break down and Gantt chart..........................................................................................4
P4 Small scale research for the business with applying qualitative research method.................4
P5 Assessing research tools and techniques for the research study...........................................12
P6 Recommendations on the basis of data analysis...................................................................14
P7 Value of research and meeting towards the objectives and performances...........................15
REFERENCES..............................................................................................................................17

TASK 1
P1 Aim and objectives of project on Charlotte street hotel
Topic: “Implementation of CSR activities in the business for ascertain sustainability.”
Background for the study
Corporate social responsibility is essential element which assists to gain competitive
advantages. It is helpful to survive within the market in competitive term. It is very important for
the company to assess CSR activities and implement it for create various benefits (Dale, 2015).
For every business, it is very important to accomplish desire objectives and goals with ascertain
values for their owners, employees, shareholders and other people. For analysis the business
results, present study is conducting on Charlotte hotel to implement the CSR. It demonstrates
significance of CSR to create link with competitive advantages which need to be understand
(Foxall, 2014).
Aim: To analysis role of CSR for assess competitive advantages- Case study of Charlotte Street
hotel.
Objectives:
 To demonstrates importance of CSR activities.
 To ascertain the link between CSR activities and sustainability.
 To recommends strategies in which the company gain competitive advantages in CSR
activities (Lepoutre, Justo and Bosma, 2013).
Research questions
 What are the importance of CSR in the business environment?
 How to assess link between CSR activities and competitive advantages?
P2 Project management plan with covering cost, time and communication
1

Task Name Duration Start Finish Predecessors
Defining research project 94 days Tues
2/27/17
Fri 7/6/17
Planning 24 days Mon
2/27/17
Thu
3/30/17
Selection of the research topic 10 days Mon
2/27/17
Fri 3/10/17
Identifying problem statement 6 days Wed
3/13/17
Sat 3/20/17 3
Identifying timings so as to
allocate the resources
8 days Tue 3/21/17 Thu 3/30/17 4
Implementation of the plan 61 days Fri 3/31/17 Fri 6/23/17
Completing the section of
literature review
16 days Fri 3/31/17 Fri 4/21/17 5
Selecting methods and techniques
under research methodology
section
18 days Sat 4/24/17 Mon
5/17/17
7
Calculating the costs 7 days Thu 5/18/17 Fri 5/26/17 8
Data analysis and interpretation 20 days Mon
5/29/17
Fri 6/23/17 9
Evaluating results and findings 11 days Mon
5/29/17
Mon
6/12/17
9
Project closer 18 days Tue
6/13/17
Thu 7/6/17
Specifying conclusion and
recommendations
9 days Tue 6/13/17 Fri 6/23/17 11
Final documentation of results 7 days Tues
6/26/17
Mon 7/4/17 13
Submitting the final report 2 days Thu 7/5/17 Fri 7/6/17 14
2

Above elements depicts project management which pertaining in the business plan with
effective time period. Plan assists to grow profitability and performances in term of executing
and controlling (Coad, 2014). With the help of effective execution and control of activities,
project can be separate in different activities and segments. In addition to this, according to the
time duration, deadlines can be set for each activity. As results, it assist to determines different
parameters for assess the business performances (Ucbasaran, Shepherd and Lyon, 2013).
Time: Entire project is determines for completing in 124 days. In this way, various
activities can be schedule. It assists to neglect negative elements and deviations for making
successful project.
Scope: Project scope is integrated with planning process. It assists to make listing and
documentation for create desire results and performances at workplace. In this way, goals can be
made as per the business strategy (Stone, 2013).
Cost: Overall cost of the research is not much which certain production and presentation
cost for analysis business performances. With the help of CSR activities, Charlotte Street hotel
can reduce their cost through operate various functions and operations.
Quality: Quality can also maintain at workplace through making effective products and
services. They are investing fund to incorporate different activities at workplace (Burden, 2016).
Communication: There are large number of people, who make effective results through
communication and interaction. It assists to grow outcomes and performances in effective way.
Risk: In order to conducting research, there is high risk to make effective results and
performances (Mas-Verdú, Ribeiro-Soriano and Roig-Tierno, 2015).
Resources: There are different resources which require make effective research program at
workplace (Eskerod and Huemann, 201).
3

P3 Work break down and Gantt chart
After making effective research, Gantt chart is prepare for ascertain detail analysis
business performances. There are different activities which needed to comprise present research
(Burchell and Cook, 2013).
TASK 2
P4 Small scale research for the business with applying qualitative research method
Questionnaire
Name:________
Age:________
Gender:__________
1. Do you think that corporate social responsibility is very important for Charlotte?
 Yes
 No
4

 Don’t know
2. Are you think, there is any relationship between CSR activities and Charlotte hotel
competitive advantages?
 Yes
 No
 Don’t know
3. Are you satisfied to implement CSR activities with responsibility of Charlotte hotel?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
4. What is the main problem which face by the company?
 Children work
 women right
 employee safety
5. What things initiate by CSR within the chosen firm?
 Health
 environment
 women empowerment
6. How CSR activities can be introduce for taking initiatives?
 Through providing financial support to community based organization
 Through organizing charity event every year
 By voluntary organization
7. CSR activities determine basic principles which are working for welfare of the society?
 Yes
 No
 Don’t know
8. Network creation for enhance CSR is the better option for gaining more knowledge?
 Yes
 No
5

 Don’t know
Theme 1 Do you think that corporate social responsibility is very important for Charlotte?
Criteria Response
Yes 12
No 5
Don’t know 3
Interpretation
From the above graph, it can be summarize that major respondents are said that CSR is
very important element for the business (Mas-Verdú, Ribeiro-Soriano and Roig-Tierno, 2015).
Theme2. Are you think, there is any relationship between CSR activities and Charlotte hotel
competitive advantages?
Criteria Response
Yes 8
No 7
Don’t know 5
6

Interpretation
From the above analysis, it can be stated that CSR activities if very important to create
link between different activities (Cavusgil, Knight and Rose, 2014).
Theme3. Are you satisfied to implement CSR activities with responsibility of Charlotte hotel?
Criteria Response
Strongly agree 3
Agree 4
Neutral 6
Disagree 2
Disagree 5
7

Theme4. What is the main problem which face by the company?
Criteria Response
Children work 10
Women rights 5
Employee safety 5
Interpretation
From the above analysis, it has been shows that within the company there are10
respondents are determines children work for creating better way performances. On the other
hand 5 respondents are demanded to incorporate women rights at workplace (Veit, Clemons and
Spann, 2014). In addition to this, remaining 5 people are also demonstrates their views to create
employee safety.
Theme5. What things initiate by CSR within the chosen firm?
Criteria Response
8

Health 4
Environment 6
Women empowerment 10
Interpretation
In the following graph shows working of the company in health sector are almost 4
people. Apart from this, there are 6 respondents are take place towards the business environment
and remaining 10 determines women empowerment (Pearson, 2016).
Theme6. How CSR activities can be introduce for taking initiatives?
Criteria Response
Through providing financial support to
community based organization
8
Through organizing charity event every year 7
By voluntary organization 5
9

Interpretation
From the above analysis, it has been shown that it is very important to organise different
activities by CSR so it create benefits to dealing with different elements (Peppers and Rogers
2016).
Theme7. CSR activities determine basic principles which are working for welfare of the society?
Criteria Response
Yes 8
No 7
Don’t know 5
10