Implementation of CSR Activities in Charlotte Street Hotel Project

This report analyzes the implementation of Corporate Social Responsibility (CSR) activities at the Charlotte Street Hotel. The project aims to assess the role of CSR in achieving competitive advantages and sustainability. The report includes a project management plan covering cost, time, and communication, along with a work breakdown structure and a Gantt chart. A small-scale research study was conducted using qualitative methods, including a questionnaire, to gather data on employee and stakeholder perspectives. The research tools and techniques, including research type, approach, and philosophy, are assessed. The findings from the data analysis, including interpretations of the questionnaire responses, are presented to draw recommendations. The report emphasizes the value of the research in meeting project objectives and improving business performance.

MANAGING SUCCESSFUL
BUSINESS PROJECT

Table of Contents
TASK 1............................................................................................................................................1
P1 Aim and objectives of project on Charlotte street hotel.........................................................1
P2 Project management plan with covering cost, time and communication...............................1
P3 Work break down and Gantt chart..........................................................................................4
P4 Small scale research for the business with applying qualitative research method.................4
P5 Assessing research tools and techniques for the research study...........................................12
P6 Recommendations on the basis of data analysis...................................................................14
P7 Value of research and meeting towards the objectives and performances...........................15
REFERENCES..............................................................................................................................17

TASK 1
P1 Aim and objectives of project on Charlotte street hotel
Topic: “Implementation of CSR activities in the business for ascertain sustainability.”
Background for the study
Corporate social responsibility is essential element which assists to gain competitive
advantages. It is helpful to survive within the market in competitive term. It is very important for
the company to assess CSR activities and implement it for create various benefits (Dale, 2015).
For every business, it is very important to accomplish desire objectives and goals with ascertain
values for their owners, employees, shareholders and other people. For analysis the business
results, present study is conducting on Charlotte hotel to implement the CSR. It demonstrates
significance of CSR to create link with competitive advantages which need to be understand
(Foxall, 2014).
Aim: To analysis role of CSR for assess competitive advantages- Case study of Charlotte Street
hotel.
Objectives:
 To demonstrates importance of CSR activities.
 To ascertain the link between CSR activities and sustainability.
 To recommends strategies in which the company gain competitive advantages in CSR
activities (Lepoutre, Justo and Bosma, 2013).
Research questions
 What are the importance of CSR in the business environment?
 How to assess link between CSR activities and competitive advantages?
P2 Project management plan with covering cost, time and communication
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Task Name Duration Start Finish Predecessors
Defining research project 94 days Tues
2/27/17
Fri 7/6/17
Planning 24 days Mon
2/27/17
Thu
3/30/17
Selection of the research topic 10 days Mon
2/27/17
Fri 3/10/17
Identifying problem statement 6 days Wed
3/13/17
Sat 3/20/17 3
Identifying timings so as to
allocate the resources
8 days Tue 3/21/17 Thu 3/30/17 4
Implementation of the plan 61 days Fri 3/31/17 Fri 6/23/17
Completing the section of
literature review
16 days Fri 3/31/17 Fri 4/21/17 5
Selecting methods and techniques
under research methodology
section
18 days Sat 4/24/17 Mon
5/17/17
7
Calculating the costs 7 days Thu 5/18/17 Fri 5/26/17 8
Data analysis and interpretation 20 days Mon
5/29/17
Fri 6/23/17 9
Evaluating results and findings 11 days Mon
5/29/17
Mon
6/12/17
9
Project closer 18 days Tue
6/13/17
Thu 7/6/17
Specifying conclusion and
recommendations
9 days Tue 6/13/17 Fri 6/23/17 11
Final documentation of results 7 days Tues
6/26/17
Mon 7/4/17 13
Submitting the final report 2 days Thu 7/5/17 Fri 7/6/17 14
2

Above elements depicts project management which pertaining in the business plan with
effective time period. Plan assists to grow profitability and performances in term of executing
and controlling (Coad, 2014). With the help of effective execution and control of activities,
project can be separate in different activities and segments. In addition to this, according to the
time duration, deadlines can be set for each activity. As results, it assist to determines different
parameters for assess the business performances (Ucbasaran, Shepherd and Lyon, 2013).
Time: Entire project is determines for completing in 124 days. In this way, various
activities can be schedule. It assists to neglect negative elements and deviations for making
successful project.
Scope: Project scope is integrated with planning process. It assists to make listing and
documentation for create desire results and performances at workplace. In this way, goals can be
made as per the business strategy (Stone, 2013).
Cost: Overall cost of the research is not much which certain production and presentation
cost for analysis business performances. With the help of CSR activities, Charlotte Street hotel
can reduce their cost through operate various functions and operations.
Quality: Quality can also maintain at workplace through making effective products and
services. They are investing fund to incorporate different activities at workplace (Burden, 2016).
Communication: There are large number of people, who make effective results through
communication and interaction. It assists to grow outcomes and performances in effective way.
Risk: In order to conducting research, there is high risk to make effective results and
performances (Mas-Verdú, Ribeiro-Soriano and Roig-Tierno, 2015).
Resources: There are different resources which require make effective research program at
workplace (Eskerod and Huemann, 201).
3

P3 Work break down and Gantt chart
After making effective research, Gantt chart is prepare for ascertain detail analysis
business performances. There are different activities which needed to comprise present research
(Burchell and Cook, 2013).
TASK 2
P4 Small scale research for the business with applying qualitative research method
Questionnaire
Name:________
Age:________
Gender:__________
1. Do you think that corporate social responsibility is very important for Charlotte?
 Yes
 No
4

 Don’t know
2. Are you think, there is any relationship between CSR activities and Charlotte hotel
competitive advantages?
 Yes
 No
 Don’t know
3. Are you satisfied to implement CSR activities with responsibility of Charlotte hotel?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
4. What is the main problem which face by the company?
 Children work
 women right
 employee safety
5. What things initiate by CSR within the chosen firm?
 Health
 environment
 women empowerment
6. How CSR activities can be introduce for taking initiatives?
 Through providing financial support to community based organization
 Through organizing charity event every year
 By voluntary organization
7. CSR activities determine basic principles which are working for welfare of the society?
 Yes
 No
 Don’t know
8. Network creation for enhance CSR is the better option for gaining more knowledge?
 Yes
 No
5

 Don’t know
Theme 1 Do you think that corporate social responsibility is very important for Charlotte?
Criteria Response
Yes 12
No 5
Don’t know 3
Interpretation
From the above graph, it can be summarize that major respondents are said that CSR is
very important element for the business (Mas-Verdú, Ribeiro-Soriano and Roig-Tierno, 2015).
Theme2. Are you think, there is any relationship between CSR activities and Charlotte hotel
competitive advantages?
Criteria Response
Yes 8
No 7
Don’t know 5
6

Interpretation
From the above analysis, it can be stated that CSR activities if very important to create
link between different activities (Cavusgil, Knight and Rose, 2014).
Theme3. Are you satisfied to implement CSR activities with responsibility of Charlotte hotel?
Criteria Response
Strongly agree 3
Agree 4
Neutral 6
Disagree 2
Disagree 5
7

Theme4. What is the main problem which face by the company?
Criteria Response
Children work 10
Women rights 5
Employee safety 5
Interpretation
From the above analysis, it has been shows that within the company there are10
respondents are determines children work for creating better way performances. On the other
hand 5 respondents are demanded to incorporate women rights at workplace (Veit, Clemons and
Spann, 2014). In addition to this, remaining 5 people are also demonstrates their views to create
employee safety.
Theme5. What things initiate by CSR within the chosen firm?
Criteria Response
8

Health 4
Environment 6
Women empowerment 10
Interpretation
In the following graph shows working of the company in health sector are almost 4
people. Apart from this, there are 6 respondents are take place towards the business environment
and remaining 10 determines women empowerment (Pearson, 2016).
Theme6. How CSR activities can be introduce for taking initiatives?
Criteria Response
Through providing financial support to
community based organization
8
Through organizing charity event every year 7
By voluntary organization 5
9

Interpretation
From the above analysis, it has been shown that it is very important to organise different
activities by CSR so it create benefits to dealing with different elements (Peppers and Rogers
2016).
Theme7. CSR activities determine basic principles which are working for welfare of the society?
Criteria Response
Yes 8
No 7
Don’t know 5
10

Interpretation
This graph shows that major respondent is requires social welfare at workplace to
demonstrate benefits at workplace (Lambert and Davidson, 2013).
Theme8. Network creation for enhance CSR is the better option for gaining more knowledge?
Criteria Response
Yes 8
No 7
Don’t know 5
Interpretation
This graph shows that major respondent is requires social welfare at workplace to
demonstrate benefits at workplace. In addition to this, there are also some people who not fever
this element to create positive results and performances at workplace (Hoejmose, Brammer and
Millington, 2013).
P5 Assessing research tools and techniques for the research study
In order to carry the research program, researcher has responsibility to take appropriate
tools and techniques. It will assist to make effective results and performances kin whole research
program in Charlotte hotel. There are different methods includes to collect data from the
business research (Winn and Pogutz, 2013). It will assist to make solutions for determine present
study at workplace. In this way, researcher has focus on assessment of CSR that help to build
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company performances and attain competitive advantages. Thus, following techniques can be
used in selected research program:
Research type
In order to conduct research program, there are different categories can be included such
as qualitative and quantitative (Schneider and Spieth, 2013). With the help of qualitative
investigation, researcher can make focus on evaluates facts which assist to make proper research
program at workplace. In this way, hypothesis can be ascertained for future outcomes and
performances. In addition to this, quantitative investigation also assists to emphasize to assess
suitable options with numerical facts and results. Further, techniques also include approach,
philosophy, data collection and analysis of techniques. It creates various benefits to demonstrate
effective CSR activities (Beattie and Smith, 2013).
Research approach
It plays a vital role to select suitable research which approved through determines issues
at workplace. It creates direct impact on the selection research topic. There are two types of
methods can be used at workplace such as Inductive and deductive (Cavusgil, Knight and Rose,
2014). These two main elements which assist to investigator to address their problem within the
business environment. inductive approach is taken in this research program. It will assist to
capture whole business in term of building new theory. As per the view of theory, researcher can
find evaluation for conducting hypothesis as per the consideration. There are different theories
take place which assists to attain competitive advantages for suitable outcomes and
performances. The rationale behind selection of different approach creates qualitative
investigation. It assists to evaluate qualitative facts which pertaining for CSR to enhance new
framework (Hoejmose, Brammer and Millington, 2013).
Research philosophy
In respect to conduct research program, it is the right direction in which two types of
philosophy is selected. In this aspect, two different elements are included such as positivism and
interpretivism. These elements assist to provide deep information which related to techniques for
data collection and analysis it within the business environment. Further, researcher analysis
actual numerical data set for assess facts and outcomes of the company (Mas-Verdú, Ribeiro-
Soriano and Roig-Tierno, 2015). Qualitative data is evaluated to assess CSR activities that make
contribution in Charlotte hotel. On the other hand, qualitative data is assists to evaluate
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interpretivism philosophy make deep knowledge about CSR activities. In create better results
and performances for assess the business environment.
Data collection
In respect to conduct study, data are main motive researcher make their efforts to gather
different types of data from the collected information. It is very important element which shows
effective results and performances for developing results and performances. There are two types
of methods are exists such as collection of primary and secondary data. It assists to gather
relevant information according to the business issues (Hoejmose, Brammer and Millington,
2013). For collecting the primary data, firm conduct survey program from 20 respondents in
Charlotte hotel. In this aspect, they are prepare questionnaire as per the business aims and
objectives. In this aspect, they can gather relevant information regarding topic of the research. In
this way, the company can analysis their performances and growth in effective manner. As
results, they can easily make results and performances positively. In addition to this, secondary
data can also gather from different resources such as books, journals, magazines and many other
elements. In this aspect, researcher can asses impact through demonstrate outcomes in two types
of elements such as primary and secondary data (Cavusgil, Knight and Rose, 2014).
Sampling
Sample can be served in effective way which demonstrate researcher in term of
population. With the help of taking account in probabilistic and non probabilistic techniques,
suitable sample can be made. In this aspect, prior requirement of research is very effective which
shows effectiveness of whole depended outcomes (Cavusgil, Knight and Rose, 2014). With the
help of purposes, 20 employees of the chosen company are taking part in research. In addition to
this, managers have better ideas towards the effective image and reputation of Charlotte hotel. It
assist to conduct research program in effective way at workplace through demonstrate various
benefits (Mas-Verdú, Ribeiro-Soriano and Roig-Tierno, 2015).
Data analysis
Researcher requires suitable data which can create great impact and performances at
workplace. In this way, significance can be made that assist to conduct whole research program.
There are different types of methods which assist to analysis data at workplace (Hoejmose,
Brammer and Millington, 2013). It includes SPSS, thematic perception test and various
techniques which allow to researcher to find solutions for it. In the SPSS program, there are
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different techniques take place which used to demonstrate positive outcomes and performances
such as T test, Z test, Chi square test, etc. In addition to this, in thematic analysis, the company is
using qualitative facts which ascertain impact of CSR on growth and performances of Charlotte
hotel. With the help of preparing different themes, on the basis of questionnaire, support to
functions and operations of the business in systematic manner (Cavusgil, Knight and Rose,
2014). It create profitability that require to ascertain outcomes and performances at workplace. in
addition to this, secondary data findings solutions made for researcher at workplace.
Ethical consideration
In order to collect ethical aspect of researcher provides information to manager and
employees. It assists to achieve business objectives and goals with survey of the enterprise.
Before taking survey, researcher has been taken recorded of views of respondents accurately
without any manipulation. Citations of the data sources are also made at workplace which assists
to meet with ethical aspects within the business environment (Veit, Clemons and Spann, 2014).
P6 Recommendations on the basis of data analysis
From the help of data analysis, it has been summarized that CSR activities assist to create
positive outcomes and performances at workplace. In this way, Charlotte hotel can enhance their
brand reputation and performances in company. They are taken various outcomes which are
beneficial for welfare of the organisation people. Investigation within the company regarding
implementation of CSR activities promotes effective programs and profitability. It makes
solutions to ascertain results and performances in better way (Veit, Clemons and Spann, 2014).
Growth of the company is revealed from investigation of different practices and performances
growth of the chosen firm (Mas-Verdú, Ribeiro-Soriano and Roig-Tierno, 2015). In addition to
this, they can also build network with different stakeholders to promote their products and
services at workplace. On the basis of such findings, Charlotte hotel need to work on following
elements which assists to attain positive success:
 With the help of personnel growth, they can make solutions to deal with various
outcomes and performances. In this way, they can create benefits for their employee who
is participating to accomplish desire results and performances (Hoejmose, Brammer and
Millington, 2013). As results, Charlotte hotel can provide opportunity to their employee
with CSR activities.
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 There are different types of advices can be given to grow long term business project. In
this way, providing information can assists to grow business and its performances that
require at workplace in systematic manner. With the help of training program to each
individual, Charlotte hotel can attain outcomes positive (Cavusgil, Knight and Rose,
2014).
 In addition to this, the company can also give true and fair views to each individual at
workplace. With ascertain of different laws, the chosen firm can create several programs
for their employee and society benefits. Hence, they can easily lead to whole market in
systematic way (Mas-Verdú, Ribeiro-Soriano and Roig-Tierno, 2015). Economic growth
and development can be made for suitable person at workplace of Charlotte hotel.
 Along with this, the cited firm need to provide network in which they are organise
seminar and conference to enhance their performances in systematic way. As results, they
can attain profitability easily.
From the above discussion, it can be said that there are various elements in Charlotte hotel
through they can made success at workplace. As results, they can attain positive competitive
advantages within the business environment (Veit, Clemons and Spann, 2014).
P7 Value of research and meeting towards the objectives and performances
From the above analysis, it can be stated that data analysis is the important section in
which researcher present stated objectives and goals. With the help of questionnaire, they can
also several questions from different respondents. It will assist to assess impact of CSR activities
on the business performances (Veit, Clemons and Spann, 2014). They can ascertain significant
contribution for learn new things within the company. In this way, they can also concentrate on
welfare programs for employee and many other people who are perform functions and operations
within the business environment. In addition to this, they can also ascertain different elements
which require following for assess business performances and outcomes at workplace. In
addition to this, it can be depicts that present study made solution to identify issues and solution
to make effective results. In this aspect, business can make project management tool and
software which address issues effectively. In addition to this, knowledge and skills for this
research can be analysis for pertaining positive outcomes and performances within the business
environment (Hoejmose, Brammer and Millington, 2013). In this way, my skills and
performances has been increase which assists to grow operations and performances for dealing
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with different elements. In this way, I have prepare graph which analysis the company
performances and outcomes for analysis the CSR activities impact. Through working on this
topic, I have identified that CSR activities assists to gain competitive advantages at workplace
through demonstrate various benefits and outcomes (Cavusgil, Knight and Rose, 2014).
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REFERENCES
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