Charlotte Tilbury's Nano Suns Cream: Comprehensive Marketing Plan

This marketing plan focuses on introducing a nano sun cream, leveraging nano-technology for enhanced UV protection and customer satisfaction within the beauty and personal care industry. The plan includes a comprehensive overview of the product, emphasizing its benefits such as increased quality and stain resistance. It identifies customer needs through STP marketing, targeting working women and middle to upper-class individuals. The plan outlines distribution strategies, including direct-to-consumer and retail models, and explores various pricing strategies like premium, economy, and penetration pricing. The report also details marketing communication methods, including brand logo development and product positioning, aiming to establish a strong market presence for the product, particularly under the Charlotte Tilbury brand, and maximize its potential for business growth and customer acquisition.

Nano cream
TASK 1
MARKETING PLAN

Introduction
 Marketing business plan is the set of document which contains the business plans including
finding, understanding and meeting the needs of the customers as well as building the public
awareness of the brands.
 Business marketing plan overview is just the new formation and growth for the new product and
services.
 Besides, that right and correct business plan has always focused on the customer needs wants.
 Presentation will be outlined the Sun cream which uses nano technology to be able to detect.

Definition of Marketing plan
 Marketing plan is the strategy for implementing the components of marketing creating,
communicating and delivering and exchanging the values.
 Once a company has decided what business it is and expressed that in a mission statement.
 The firm will help to continue the work along with the great plans and objectives.
 Business marketing plan is the tool to regain the customer satisfaction and enhancing the value of
the company.
 Such as the present assignment will be discovered the new product which is Nano suns cream
which is inspired by the Nano technology that defines that this cream will help to show the
suggestions as per the individual radiation.

Product
 Nano suns Cream inspired by nano technology which manifests the progression in the arena of
research and development in order to increase the efficacy of the product through delivery of
innovative solutions.
 Nano technology is been the most famous technology among the overall sector that also a
blessing for the cosmetic industry.
 The word nano inspired by two words namely technology and the Greek numerical “nano” which
means dwarf.
 The best advantage that nano technology gives to Nano suns Cream is increased quality,
enhanced stain resistance, longer shelf life and improved UV protection.

To Be Continued
 The role of nano technology in beauty and personal care is defined as that the purpose of using
nanoscale materials in such consumer products is not new.
 For example nanoscale particles of titanium dioxide and zinc oxide that have been used company
in sunscreens for many years with safe manner.
 It has been providing the best and developed effective learning outcomes to better gain the
customer satisfaction and growth for the business objectives.

Customer need.
 The use of non technology in making sun cream because the suns cream consist some zinc oxide
and titanium dioxide have been used in sun scream for decades to reflect or absorb cancer
causing lights.
 This work certainly contains the systematic performing task in order to provide the best product
to the customers.
 As according to the customers specially in beauty and personal care products they mostly want to
purchase safe products for their skins.
 This is why the demand of nano sun scream will be high comparatively effective and
approachable.
 In order to set or develop the brief summary about what exactly the customers will be of Nano
Suns Cream.
 For that, company can apply the STP marketing strategy to find out the target customers.

Marketing strategies (STP) :
 STP is a strategic approach to set the target customer for the product or services.
 This marketing approach helps to develop the marketing communication between the
buyers and company.

Segmentation :
 Segmentation identify the market with some specific set criteria which based on some specific
form of results and growth.
 Segmentation for the present product has been taken on the basis of demographic, psycho
graphics, interview, surveys, or customer data.
 This has been conducted on the basis of different context and detailed.
 However, the study will be conducted on the basis of effective learning outcomes and goals.
 In order to set the segment for the Nano suns Cream is set on the demographic basis in which
company will select hose hold or working womens who really want to get rid of the suns effects.

Targeting :
 Target people on the basis of size, difference, income level, accessible or focus on different benefits.
 Nano Suns Cream is affordable and liable for all kind of middle to upper class people.
 The main purpose of targeting is to evaluate and justify the segmenting and if the market is small it
may make it smaller and simpler.
 However, accessible each segment must be accessible of the team and segment must be able to
receive the marketing strategies.

Positioning :
 Product positioning is the another way or method tin which company has to choose two
variables to evaluate the market needs and wants.
 This market approach set he product position where they exactly stand at higher level, lower
level or on the middle level.
 It defines the market position that effectively gone according to the best possible manner.
 Positioning set the criteria that either product stand on family, economy, luxury or sporty.
 Present product will be stand in between of luxury and economy.

Company (Charlotte Tilbury Makeup)
 Charlotte Tilbury Makeup is one of the most famous and popular brand of UK that recently will
launch the Nano Suns Cream in the market specially for womens.
 The founder of this company is lady that created her own product line in 2013.
 The best part of this brand is its quality which will never faded in the market because of its
standard based products features.
 She is belonged to the profession of make-up artist that has been produced many make-up items
and also planning to launch the new product specially for women.
 After conducting the market research the next process of the company decides to gain and launch
the new product or services for the better development items and goals.

Distribution
 Distribution is the process or way to deliver the products to customers.
 In recent times, there are different ways are available in the market that can helps to develop the
better understanding and leading business targets to better develop the study and goals.
 This certain issues can helpful o be the most required and effective learning opportunity.
 Therefore, distribution is the most important elements of operations that helps to improve the
relationship between the manufacturers and customers.
 The most important thing that company needs to be focus on which is way of distribution or that
should be reached to the customer.
 Therefore, customer are very concern about the things that they want the product online rather
than offline.