Digital Innovation Report: Chatbot Tool Comparison and Evaluation

This report examines the role of emerging technologies, particularly AI and chatbots, in digital innovation and business transformation. It explores the application of chatbots in customer service, sales, and business operations. The report provides a comparative analysis of two popular chatbot development tools, ManyChat and Chatfuel, evaluating their features, pricing, user interfaces, and functionalities. It discusses the strategic alignment of business processes with chatbots and the benefits of digital transformation. The report includes an evaluation of chatbot templates, AI and real-human tools, reporting and analytics, contact management, pricing, growth tools, setup, and eCommerce tools. The report also provides insights into the capabilities of each platform and their suitability for various business needs. In conclusion, the report highlights the key differences between the two tools and their implications for businesses looking to implement chatbot solutions. The appendix includes code snippets and references to support the findings.

3/28/2020
Running Head: DIGITAL INNOVATION 0
Digital Innovation
Report
Student name

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Table of Contents
Introduction................................................................................................................................2
Role of emerging technology in innovations.............................................................................2
Digital transformation in business context.................................................................................5
Strategic alignment of business processes.................................................................................5
Management of business operations..........................................................................................7
Evaluation of chatbots................................................................................................................8
Conclusion..................................................................................................................................9
Appendix..................................................................................................................................10
References................................................................................................................................12

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Introduction
In the last two decades, there are many huge changes in the online industry, which are based
on emerging technologies including Artificial Intelligence (AI), Machine Learning (ML), and
others. Most of the firms have focused on those technologies that are helpful in their
business. Besides, chatbots are new creativity of emerging technology (KUMAR, 2018).
Most of the firms have used chatbots for increasing their business values. This report will
provide the role of emerging technologies in business values and strategic alignment.
Moreover, this report will analyze different benefits of chatbots that are helpful in the digital
transformation. This report will evaluate ManyChat and Chatfuel and it will provide a
comparison based on different aspects.
Role of emerging technology in innovations
AI-based systems are more successful and helpful in the innovation for business and other
works. In addition, there are many good outcomes for emerging technologies in the field of
business industries. Besides, customers have required fast response as well as other services.
Most of the giant organization have provided chatbot facility to their customers for managing
their issues (Adams, 2017).
We can use color codes in easy way in the Chatfuel as well. It is the best way to use code in
easy way in the chatbot (Edgar, 2020).
<div
class="fb-customerchat"
page_id="Your numeric page ID"
ref="optional ref parameter"
theme_color="optional hex color code"
logged_in_greeting="optional greeting message for logged in users"
logged_out_greeting="optional greeting message for logged out users">
</div>
Chatfuel is the most popular bot platform, which was started with Telegram bots. It is an easy
platform for managing all the things. There are some basic processes to manage business
using chatbots. Now, Chatfuel has focused on the Facebook Messenger bots (Alzaidi, 2018).

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In addition, ManyChat was founded in 2015, which is more popular for the automation and
marketing processes. It is a bot builder for Facebook messenger. Most of the customers have
used basic processes to manage using bots (Eyelevel.ai, 2018).
const options = {
// Mandatory options
botId: '<chatfuel-bot-id>',
token: '<chatfuel-token>',
userId: '<chatfuel-user-id>',
messageTag: '<facebook-message-tag>',
// Only one of these is needed
// An error will be thrown if both are passed
blockName: '<chatfuel-block-name-to-return-to>',
blockId: '<chatfuel-block-id-to-return-to>',
// User attributes which will be set in Chatfuel
attributes: {
myAttribute: 'myValue',
anotherAttribute: 'anotherValue'
}
};
The code can be used for broadcasting messages to the users (GITHUB, 2020).
Besides, Chatfuel is a user-friendly interface as well as impressive UX. This bot has provided
bot messages for different purposes including gallery, text, video and more. There are various

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templates with a collection of blocks. It has provided an easy platform for creation of cards
and messages without using core knowledge of programming (Castelluccio, 2017).
However, ManyChat has provided two interfaces to build a bot flow, which is suitable for
different types of users. Drag and drop editors are available for beginners. Many options are
available on a single screen, which is suitable for the users as well (Kemmis, 2018).
In case pricing, Chatfuel is free to create the bot. Besides, bot has displaced in the persistent
menu. Firms can remove branding using the pro plan, which is starting from $30/month.
However, this price has depended on the maximum users in a given month (Longinus, 2018).
ManyChat has provided a free basic plan that provides limited features. It has provided four
growth tools. In the case of pro plan, all the features are available for users, which is suitable
for business purposes (Longinus, 2018).
There are different types of growth tools to improve the outcomes. Chatfuel has offered these
options, which are comment auto reply method, FB ad with messenger, and landing page
with a button to the bot. Moreover, broadcast services are available for sending cards, images,
plugins, and many more (Tkáč & Verner, 2016).
In addition, ManyChat has provided three types of broadcast based on the requirement, which
are subscription, promotional, and follow-up broadcast. Moreover, plugins have provided for
various things. Chatfuel has provided many plugins including Zapier, RSS, Calendar, Google
Sheet, and WordPress (Eyelevel.ai, 2018).
Most important thing is setup of AI including Natural Language Processing (NLP). There is
some tools and techniques. Moreover, there are many good options in the online platform for
managing changes in the processes. It will beneficial for managing all the things. ManyChat
provides post comment automation in which bot send message to the customers that are
commented on your specific post. In addition, visual flow builder feature is available in the
ManyChat (Tran, 2018).

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Source: (KUMAR, 2018)
Live chat is useful for many processes including customer service issues. ManyChat is
providing a dashboard for managing all the things. Chatfuel has provided users with
information in the CSV file. ManyChat has provided free available users. There are many
options for managing all the things (Tran, 2018).
Digital transformation in business context
There are many good things in this transformation of business. Moreover, there are many
good responses in the business using bots. Mostly, all the things can be managed all the
processes. There are many benefits of the digital technologies on the business especially sales
and marketing. Chatbot can be used for customers relationship management as well. Most of
the things can be used for managing. Most of the things can be used for improving results. It
is based on the various things (Kemmis, 2018).
Strategic alignment of business processes
Business processes can be managed using chatbots. It has supported all the things that are
connected with the internet. AI-based systems are helpful in the basic processes.

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Source: (KUMAR, 2018)
Many changes are possible using a chatbot in the business processes including sales and
purchase. It is the best way to manage all the things in an organization. In addition, the
growth of a business is possible using different features of bots (Kemmis, 2018).
Moreover, ManyChat is the best tool for managing customer services and contact
management. It is necessary to manage users using chatbots.

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Management of business operations
A business can be managed using emerging technologies including AI and NLP. It is the best
way to manage all the things. Most of the processes can be managed using chatbots in a
business as well. Thus, it is necessary to improve the IT-systems (KUMAR, 2018).
Moreover, sales will be increased using chatbots. In addition, there are many benefits of the
chatbots. Most of the business operations can be used for managing things. A supply chain
system can be more better using chatbots as well. Chatfuel up to date updated founded in
2015 with the intention updated make bot-constructing smooth for everyone. They at first
started out on Telegram but they're now targeted on supporting people construct bots at the
facebook Messenger platform (Eyelevel.ai, 2018).
However, this may be clunky when you have numerous conversations going straight away, as
it may be hard to locate the proper person in a sea of updating messages. Chatfuel seems to
provide rudimentary NLP, but in reality, it is just key-word matching. this is, it is able to
understand certain phrases and terms and respond accurately. nevertheless, it's plenty higher
and less susceptible to mistakes than ManyChat (Alzaidi, 2018).
Evaluation of chatbots
There are many differences between chatbots. There is some basic difference between
chatbots. In addition, there are many benefits of the chatbots that are important for the
business management.
ManyChat Chatfuel
Templates Six templates for different
works
More than 75 templates for
individual work
AI and Real-Human Tools It provide better interface Keyword matching, simple
send-to-human functionality
Reporting and Analytics Barebones More options
Contact Management Slicker interface Gets the job done
Pricing Slightly cheaper Pro plan Much more robust free
plan
Growth Tools Widgets, landing pages, FB Widgets, landing pages

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ads integration
Setup Intuitive yet powerful A little clunky
eCommerce Tools Stripe payments Both Stripe and native
Messenger payments
Customer Support Great documentation, good
customer support
Decent documentation, user-
friendly customer support
It will beneficia for the businesses in the future as well. All the things can be managed using
chatbot in the online marketing and services (GITHUB, 2020).
Conclusion
In conclusion, chat bots are most popular tool in this era to manage business processes such
as customer services. Moreover, Chatfuel is an important tool for managing various things in
a business. This report has analyzed ManyChat and Chatfuel based on the critical things.
Many firms have adopted chatbots especially ManyChat and Chatfuel. The customer services
have changed because of Bots. In addition, facebook messenger is the best place to manage
all the things. Pricing is not an issue in the bots, as it has provided many benefits. Most of the
things can be managed using bot in a business. It can align various business functions as well.
Finally, Chatfuel is used for managing all the things in a business. ManyChat has used for
managing all the things using AI and other features.

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Appendix

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const options = {
// Mandatory options
botId: '<chatfuel-bot-id>',
token: '<chatfuel-token>',
userId: '<chatfuel-user-id>',
messageTag: '<facebook-message-tag>',
// Only one of these is needed
// An error will be thrown if both are passed
blockName: '<chatfuel-block-name-to-return-to>',
blockId: '<chatfuel-block-id-to-return-to>',
// User attributes which will be set in Chatfuel
attributes: {
myAttribute: 'myValue',
anotherAttribute: 'anotherValue'
}
};

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References
Adams, C., 2017. Describe Artificial Intelligence and how it might impact the Business
Analysis profession?. [Online]
Available at: https://www.modernanalyst.com/Careers/InterviewQuestions/tabid/128/ID/
3834/Describe-Artificial-Intelligence-and-how-it-might-impact-the-Business-Analysis-
profession.aspx
Alzaidi, A. A., 2018. Impact of Artificial Intelligence on Performance of Banking Industry in
Middle East ocr. International Journal of Computer Science and Network Security, 18(10),
pp. 140-148.
Castelluccio, M., 2017. Artificial intelligence in business. Strategic Finance, 98(10), p. 55.
Edgar, 2020. Customer Chat Plugin. [Online]
Available at: https://docs.chatfuel.com/en/articles/1609644-customer-chat-plugin
[Accessed 2020].
Eyelevel.ai, 2018. 4 Steps to Integrate cashbot.ai into your ManyChat Chatbot. [Online]
Available at: https://chatbotsmagazine.com/4-steps-to-integrate-cashbot-ai-into-your-
manychat-chatbot-1a5422828ae5
[Accessed 30 March 2020].
GITHUB, 2020. Chatfuel. [Online]
Available at: https://github.com/MarcL/chatfuel-broadcast
[Accessed 2020].
Kemmis, S., 2018. Facebook Chatbot Showdown: ManyChat vs. Chatfuel. [Online]
Available at: https://zapier.com/blog/manychat-vs-chatfuel/
[Accessed 27 March 2020].
KUMAR, A., 2018. ChatFuel vs ManyChat. [Online]
Available at: https://medium.com/@amit_iit/chatfuel-vs-manychat-20f08cf282b3
[Accessed 28 March 2020].