Assignment 3: Emerging Technology - Chatbot Presentation for Marketing

This presentation provides an overview of chatbot technology and its applications, particularly within the marketing and communication fields. It begins by defining chatbots and explaining their role in replicating human interaction through instant messaging. The presentation then details various applications of chatbots in marketing, including qualifying and segmenting traffic, gaining customer insights, facilitating faster payments, increasing repeat business, and improving user experience. Furthermore, it explores how chatbots enhance customer communication, facilitate information exchange, and integrate with social networking sites. The presentation also highlights the benefits of chatbot technology, such as accessibility, communication capacity, and flexibility, while also acknowledging its drawbacks like complex interfaces, potential for misunderstanding, and limited decision-making power. Finally, it addresses ethical and legal considerations, including whom the chatbot should serve, building trust, and the importance of transparency and data security. The presentation concludes by emphasizing the increasing popularity of chatbot technology in driving new business opportunities and strategies for achieving business goals.

CHATBOT TECHNOLOGY

INTRODUCTION
Chatbot Technology- Chatbots are
one of the most visible AI technology
application. Chatbots interact via instant
messaging and by artificially replicating
patterns that helps in human interaction.

APPLICATION OF CHATBOTS IN MARKETTING FIELD
Chatbots have wide range of application in the
marketing field which are as follows:
 Chatbots are used to qualify and segment traffic in
the marketing field (Xu et al., 2017).
 Chatbots help in gaining customer insights and
thus increases the engagement.
 Chatbots are also used for faster processing of
payments in the marketing field.
 Chatbot application in marketing field helps in
increasing the repeat business.
 Applying Chatbots in marketing field helps in
steering up the users for improved experience.

HOW CHATBOTS ARE USED IN COMMUNICATION ?
 Chatbots are the next big thing to enhance
customer communication.
 Chatbots is one of the emerging tool in order
to interact with people and to facilitate the
exchange of information.
 Chatbot software applications helps in human
interaction in a neural language (Dahiya,
2017).
 Chatbot applications can be integrated with
social networking sites like Facebook or any
other messaging applications. It helps in
having effective communication by reducing
the human efforts.
 Chatbots are widely applied in the field of
customer care assistance in order to answer
the queries of the customer in an effective

BENEFITS AND DRAWBACKS OF CHATBOT TECHNOLOGY
Benefits of Chatbot
Technology
Chatbots are the futuristic
notions and it has several
benefits which are as
follows:
 Chatbots can be
accessible at any time
 It has the capacity to
handle the
communication capacity
 Chatbots have flexible
attribute that is they can
be easily used in any
Though Chatbots are widely
used in various industries but
still it has some drawbacks:
 Chatbots have complex
interfaces
 Due to its specific program
and query it is sometimes
unable to understand
 Using chatbots are
sometimes time consuming
 Chatbots have zero
decision making power.

ETHICAL AND LEGAL CONSIDERATION FOR THE USE OF
CHATBOTS
The ethical and the legal considerations
that are to be kept in mind while using
Chatbot technology are as follows-
1. To whom should the chatbot serve?
2. Building trust between machines and
humans
3. Transparency is a critical consideration
that should be kept in mind while using
Chatbot
4. The data shared within the chatbot
system should be handled with extreme
care as it may contain credential

CONCLUSION
Chatbot technology are gaining
increased popularity in bringing in
new business opportunities within
the business and marketing field.
From the presentation it can be
concluded that implementing
chatbot system in business
organisation will help in adopting
strategies that lead to better result
of the business goals.

REFERENCES:
Dahiya, M. (2017). A tool of conversation:
Chatbot. International Journal of Computer Sciences
and Engineering, 5(5), 158-161.
Xu, A., Liu, Z., Guo, Y., Sinha, V., & Akkiraju, R. (2017,
May). A new chatbot for customer service on social
media. In Proceedings of the 2017 CHI Conference
on Human Factors in Computing Systems (pp. 3506-
3510). ACM.