This report examines the potential impact of chatbots on the film and television industry, defining chatbots as AI programs that conduct human conversations online. It highlights how these AI tools can be used to provide movie information, trailers, and quizzes to users. The report details five key impacts: engaging more users, focusing on core business needs, scaling up operations, targeting active users, and using celebrity chatbots to increase internet traffic. Advantages include greater profitability, increased internet traffic, and improved audience satisfaction, while disadvantages include limited responses and database information. Recommendations include regularly updating film details, developing professional chatbot systems, and ensuring human assistance for complex queries. The report concludes by referencing academic sources that support the analysis of chatbot applications and their effectiveness in engaging users within the film and television sector.
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