International Business: Chaudhary Group's Cross-Border Strategy Report

This report provides an analysis of Chaudhary Group's international business strategy, focusing on the key issues and opportunities the company faces when operating across borders. It highlights cultural differences and the importance of standardizing business practices while leveraging workforce diversity and accessing growing markets. The report recommends openness in communication, dynamic leadership, and a 'Glocal' approach to ensure success in international markets. It also addresses the challenges of managing human resources across borders and suggests strategies for effective operational control, production, and supply chain management. The analysis concludes with actionable recommendations aimed at improving Chaudhary Group's international growth strategy and overall performance, offering insights for students studying international business. Desklib provides a platform where students can access similar solved assignments and resources.

Running Head: International Business Across Borders
International Business Across Borders
Chaudhary Group

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Key Issues for Management
Cultural Differences- The biggest issues gripping business organization while working
across border is managing the cultural differences of people in the organization.
Chaudhary group which is based in Nepal has to ensure that its workforce overcomes
the obstacles of cultural leadership and move on the path of business sustainability. It is
the people who drive and dominate the culture at workplace; hence it is advised that the
employees and leadership get accustomed to the changing culture to ensure
effectiveness in the workplace (Deresky, 2017).
Ensuring the standard set of Practices- Global organization are always fearful that
the values of the organization at the headquarter are not translated at subsidiary unit.
This severely affects the flow of communication, business practices and policies of the
organization. Thus, Chaudhary group has to ensure that it deploys those people in
subsidiary units who have the leadership ability to carry out the values of the
organization and ensure the compliance of the same (Bartlett & Beamish, 2018).
Opportunities for the Management
Workforce Diversity- Global organization has a wonderful opportunity to leverage the
resources and capabilities provided by foreign countries. The human resource is an
asset to the organization and the local people help in setting up the right culture and
provide the organization with valuable information on the competitive landscape. This
can help Chaudhary group to leverage the situation and achieve early success in the
foreign country. Workforce diversity is also seen as a symbol of globalization for the
organization and helps in further expansion and gaining an easy access to the market
information (Binder, 2016).
Access to a growing market- A business entity before entering a foreign country
evaluates its option in terms of financial resources and capabilities, human resources,
marketing resources, opportunities for business growth and so on. The company takes a
call on entering the destination based on the cumulative assessment of all the factors
mentioned above. Chaudhary group thus has the opportunity of increasing its revenue

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and global appetite; it also sets up a base for future global expansion strategies (Moran,
Abramson & Moran, 2014).
Recommendation for the Management
Openness in Communication- The biggest problem in managing business across
border is ensuring two way communications between the organisation and its
employees. It is the onus of the management to ensure that the communication channel
does not get broken in the way and transparency is ensured in the system. Bottom to up
communication becomes extremely important in business organization which is
working across border, it becomes important to acknowledge the views, opinions and
suggestions of the employee to ensure a positive work environment and business
effectiveness in the organization. Openness in communication is the biggest key to
success in working across borders (Guild, 2017).
Dynamic Leadership- Setting up a business is tricky on its own, ensuring the
effectiveness and the standardisation process along with enhanced productivity is
another concern at hand. Both the challenges can be tackled by deploying the leadership
which has experience of setting up business in foreign destination and has the knack of
communication. Leadership has to be both flexible and adaptive to understand the
resistance and possible challenges imposed by the foreign destination. At the very same
time, leadership also has to ensure that they tackle the obstacles of change management
and workforce diversity at the new formed organization (Wang, 2015).
GLOCAL-The best strategy to enter into an international market is “Go Global and Think
Local”. This is the best strategy used by multinational organizations to stay competitive
in the ever evolving industry. Hence, CHaudhary group has to understand the dynamics
of the market, conduct a thorough marketing research, understand the local competitive
landscape and the create strategies to succeed in the market.

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References
Deresky, H., 2017. International management: Managing across borders and cultures.
Pearson Education India.
Bartlett, C.A. and Beamish, P.W., 2018. Transnational management. Cambridge
University Press.
Binder, J., 2016. Global project management: communication, collaboration and
management across borders. Routledge.
Moran, R.T., Abramson, N.R. and Moran, S.V., 2014. Managing cultural differences.
Routledge.
Guild, E., 2017. Controlling frontiers: free movement into and within Europe. Routledge.
Wang, D., 2015. Activating cross-border brokerage: Interorganizational knowledge
transfer through skilled return migration. Administrative Science Quarterly, 60(1),
pp.133-176.