Cheddar Deli: Marketing Strategies, Customer Profile & Birmingham Plan

This presentation provides an analysis of Cheddar Deli's marketing strategies, focusing on customer profiling, competitive analysis, and the application of the 7Ps of marketing. It begins with an introduction to digital presentation techniques and Cheddar Deli. The presentation details the segmentation of potential customers using demographic, geographic, psychographic, and behavioral approaches. It identifies key competitors in Birmingham and uses a perceptual map to suggest positioning strategies for Cheddar Deli. Furthermore, it explores the application of the 7Ps of marketing (Product, Price, Place, People, Promotion, Process, and Physical Evidence) to create value for customers in Birmingham. The presentation concludes that Cheddar Deli can gain a competitive advantage by effectively implementing these marketing strategies and diversifying its product offerings.