MKT503 - Naturally Cheeky: B2B & B2C Segmentation, Targeting Report
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AI Summary
This report provides an analysis of the segmentation, targeting, and positioning (STP) strategies relevant to Naturally Cheeky, a company producing the health drink 'Shrub.' It evaluates business-to-business (B2B) and business-to-consumer (B2C) segments, emphasizing the importance of positioning and understanding customer behavior. The report identifies health-conscious individuals, sports organizations, and the beauty industry as key target markets. It also explores how Naturally Cheeky can leverage partnerships with sports organizations, beauty industry companies, and fitness centers to expand its market reach and promote the health benefits of Shrub. The analysis considers factors influencing consumer behavior, such as social norms, personality, perception, and motivations, to inform effective marketing strategies for Naturally Cheeky.

Running head: MARKETING OF NATURALLY CHEEKY
Marketing of Naturally Cheeky
Name of the student
Name of the University
Author note
Marketing of Naturally Cheeky
Name of the student
Name of the University
Author note
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Running head: MARKETING OF NATURALLY CHEEKY
Executive Summary
The primary purpose of this report is to discuss about the segmentation, targeting and positioning
pertaining to Naturally Cheeky. It elaborates on the segment evaluation- business-to-business
and business-to-consumer in relation to Naturally Cheeky that makes a health drink called Shrub.
It states why the positioning and customer behavior is important for a company.
Executive Summary
The primary purpose of this report is to discuss about the segmentation, targeting and positioning
pertaining to Naturally Cheeky. It elaborates on the segment evaluation- business-to-business
and business-to-consumer in relation to Naturally Cheeky that makes a health drink called Shrub.
It states why the positioning and customer behavior is important for a company.

Running head: MARKETING OF NATURALLY CHEEKY
Table of Contents
Segmentation and targeting.............................................................................................................3
Segment evaluation..........................................................................................................................4
B2C target....................................................................................................................................4
B2B target....................................................................................................................................5
Positioning and customer behavior..................................................................................................8
References:......................................................................................................................................9
Table of Contents
Segmentation and targeting.............................................................................................................3
Segment evaluation..........................................................................................................................4
B2C target....................................................................................................................................4
B2B target....................................................................................................................................5
Positioning and customer behavior..................................................................................................8
References:......................................................................................................................................9

Running head: MARKETING OF NATURALLY CHEEKY
Segmentation and targeting
Segmentation, Targeting and Positioning refers to a strategic approach pertaining to
modern methods of marketing. It is a marketing model that is made use of in order to assess the
kinds of customers and business that the particular company can target and take the advantage of.
Segmentation along with targeting can prove to be of increasing help in the creation of marketing
communication plan that can help the marketers in prioritizing the propositions. It helps in
developing along with delivering of the relevant messages that can help them in engaging with
the different kinds of audiences. This approach lays more emphasis on the delivering of the
appropriate messages as compared to that of product focused approach. The process of market
segmentation helps in identifying the basis revolving around which the segmentation is done and
it helps in determining of the important characteristics pertaining to that of the market segment
(Schlegelmilch 2016). The market targeting on the other hand helps in the evaluation of the
commercial attractiveness in relation to each segment. The product positioning helps in
developing the detailed product positioning for serving the different segments.
The business to business market is more complex as compared to business to customer
unit. The business to business buyer is more rational as compared to that of consumer buyers and
the B2B buyers have a tendency of purchasing things that they need. Consumers on the other
hand have a tendency of buying things that they want. Segmentation involves the finding of
different kinds of customers that have different kind of needs.
Naturally Cheeky is the producer of an innovative health drink that is termed as “Shrub”.
The owners of Naturally Cheeky are now exploring different kinds of partnering opportunities
Segmentation and targeting
Segmentation, Targeting and Positioning refers to a strategic approach pertaining to
modern methods of marketing. It is a marketing model that is made use of in order to assess the
kinds of customers and business that the particular company can target and take the advantage of.
Segmentation along with targeting can prove to be of increasing help in the creation of marketing
communication plan that can help the marketers in prioritizing the propositions. It helps in
developing along with delivering of the relevant messages that can help them in engaging with
the different kinds of audiences. This approach lays more emphasis on the delivering of the
appropriate messages as compared to that of product focused approach. The process of market
segmentation helps in identifying the basis revolving around which the segmentation is done and
it helps in determining of the important characteristics pertaining to that of the market segment
(Schlegelmilch 2016). The market targeting on the other hand helps in the evaluation of the
commercial attractiveness in relation to each segment. The product positioning helps in
developing the detailed product positioning for serving the different segments.
The business to business market is more complex as compared to business to customer
unit. The business to business buyer is more rational as compared to that of consumer buyers and
the B2B buyers have a tendency of purchasing things that they need. Consumers on the other
hand have a tendency of buying things that they want. Segmentation involves the finding of
different kinds of customers that have different kind of needs.
Naturally Cheeky is the producer of an innovative health drink that is termed as “Shrub”.
The owners of Naturally Cheeky are now exploring different kinds of partnering opportunities
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Running head: MARKETING OF NATURALLY CHEEKY
for the expansion of the company (Naturallycheeky.com.au 2018). This report focusses on the
aspect of segmentation along with that of targeting of Naturally Cheeky.
Segment evaluation
B2C target
Around 88 % of the consumers believe that the nutritional drinks can help them in
maintaining a healthy lifestyle. The consumers in the modern age tend to look for products that
can contribute in a positive manner to their healthy lifestyle. The shrubs of Naturally Cheeky are
unpasteurized and they contain the beneficial strands of that of proteins along with enzymes.
Fresh ingredients are made use of for making the health drinks and spices along with herbs are
used in the shrubs. Cold-press extraction is the process that is made use of for making the drinks
that helps in preserving the minerals along with the vitamins.
The niche customer segment that the marketing team of the company can focus on are the
ones who are health-conscious and those who want to adopt a healthier way of life. The people
who are involved in some kind of sports activity will be the ideal customers for this health drink
as the natural ingredients made use of will help them in invigorating their body and their soul
(Pearson 2016). Children also should indulge in health drinks if they are very physically active.
Water can prove to be a good source of the liquid and it can help in supplying the fluid
without any kind of calories. The dietary pattern of the children should have varieties and Shrub
comprises of honey and apple cider vinegar that can provide a huge range of benefits for those
who are young. Shrub has got a sweet along with sour flavor that will be able to quench the thirst
of the children. The flavours pertaining to Shrub are influenced in a great manner by the
for the expansion of the company (Naturallycheeky.com.au 2018). This report focusses on the
aspect of segmentation along with that of targeting of Naturally Cheeky.
Segment evaluation
B2C target
Around 88 % of the consumers believe that the nutritional drinks can help them in
maintaining a healthy lifestyle. The consumers in the modern age tend to look for products that
can contribute in a positive manner to their healthy lifestyle. The shrubs of Naturally Cheeky are
unpasteurized and they contain the beneficial strands of that of proteins along with enzymes.
Fresh ingredients are made use of for making the health drinks and spices along with herbs are
used in the shrubs. Cold-press extraction is the process that is made use of for making the drinks
that helps in preserving the minerals along with the vitamins.
The niche customer segment that the marketing team of the company can focus on are the
ones who are health-conscious and those who want to adopt a healthier way of life. The people
who are involved in some kind of sports activity will be the ideal customers for this health drink
as the natural ingredients made use of will help them in invigorating their body and their soul
(Pearson 2016). Children also should indulge in health drinks if they are very physically active.
Water can prove to be a good source of the liquid and it can help in supplying the fluid
without any kind of calories. The dietary pattern of the children should have varieties and Shrub
comprises of honey and apple cider vinegar that can provide a huge range of benefits for those
who are young. Shrub has got a sweet along with sour flavor that will be able to quench the thirst
of the children. The flavours pertaining to Shrub are influenced in a great manner by the

Running head: MARKETING OF NATURALLY CHEEKY
ingredients of that of Mother nature. The organic spices are handpicked and it helps in providing
one with an original natural touch (Kumar and Reinartz 2016).
Stimuli can arise either internally or it may be evoke externally. The marketing stimulus
primarily comprises of the four P’s: Product, promotion, price along with that of place. The
decisions of the buyers are dependent to a great extent on that of social norms. The rural
consumers are very conservative in nature and they would take a long amount of time in order to
respond to the health drink (Magids, Zorfas and Leemon 2015). It is more of the urban educated
class who are rich who will comprise a large section of the target market of the health Drink
called Shrub.
The personality of an individual will play a crucial role in defining the reasons of that of
buyer behavior. Perception is indicative of the process with the help of which an individual
interprets stimuli in order to make a complete picture. The primary motivations for having the
health drink are that of comfort, social approval and to live a healthy life. The secondary motives
comprise of style, beauty and that of curiosity. Comfort is provided to the sports person by the
intake of Shrub who feels rejuvenated after having the health drink (Freeman et al. 2015). The
individuals who go to the gym and are very much concerned about the fitness are also the ones
who indulge themselves in the pleasure of having “ Shrub”. The refreshing fusion of that of zesty
orange, ginger and cinnamon will help in catering to the needs of the urban people who are
interested in fitness and sports. The sweetness of honey will make it a favourite among the
children and the sources are raw that makes it healthy for them. The products are all 100 %
Australian and they are unpasteurized along with being natural.
ingredients of that of Mother nature. The organic spices are handpicked and it helps in providing
one with an original natural touch (Kumar and Reinartz 2016).
Stimuli can arise either internally or it may be evoke externally. The marketing stimulus
primarily comprises of the four P’s: Product, promotion, price along with that of place. The
decisions of the buyers are dependent to a great extent on that of social norms. The rural
consumers are very conservative in nature and they would take a long amount of time in order to
respond to the health drink (Magids, Zorfas and Leemon 2015). It is more of the urban educated
class who are rich who will comprise a large section of the target market of the health Drink
called Shrub.
The personality of an individual will play a crucial role in defining the reasons of that of
buyer behavior. Perception is indicative of the process with the help of which an individual
interprets stimuli in order to make a complete picture. The primary motivations for having the
health drink are that of comfort, social approval and to live a healthy life. The secondary motives
comprise of style, beauty and that of curiosity. Comfort is provided to the sports person by the
intake of Shrub who feels rejuvenated after having the health drink (Freeman et al. 2015). The
individuals who go to the gym and are very much concerned about the fitness are also the ones
who indulge themselves in the pleasure of having “ Shrub”. The refreshing fusion of that of zesty
orange, ginger and cinnamon will help in catering to the needs of the urban people who are
interested in fitness and sports. The sweetness of honey will make it a favourite among the
children and the sources are raw that makes it healthy for them. The products are all 100 %
Australian and they are unpasteurized along with being natural.

Running head: MARKETING OF NATURALLY CHEEKY
B2B target
The marketing team of Naturally Cheeky should focus on the different sports
organizations within Australia as the niche target market. There are National Sports
Organisations, State Sports Organizations along with that of sports schools where Naturally
Cheeky can market their products. The main purpose of the sports organizations is to refrain the
sportspersons from having junk foods so that it cannot deter their performance. The primary
purpose of having sports drinks is to help the athletes of the high level to re-hydrate during the
process of long work-out. The innovative health drink of Naturally Cheeky called Shrub will be
able to replace water that is lost during the process of sweating heavily. Shrub contains herbals
that can help the sportsmen in enhancing alertness and it helps in their relaxation. Shrub contains
organic Ceylon cinnamon that has different kinds of medicinal properties. It also contains
organic cloves that provide a sweet aromatic taste to that of the drink (Spierer, Blanding and
Santella 2014). It helps in evoking the essence of that of the sultry tropical climate. The organic
mint present in Shrubs can aid in the process of indigestion. It will thus be of great help for the
sports organizations to carry out business with that of Naturally Cheeky. Shrub has got a menthol
aroma that will act as an appetizer for the people involved within the sports organizations
(Kengpol and Wangkananon 2015).
There are different organizations related to the beauty industry that can partner with that
of Naturally Cheeky. These organizations provide the consumer with different kinds of products
along with services that can keep them relaxed. The different spices and herbs that are present in
that of Naturally Cheeky can help in keeping the people involved in the beauty industry fit and
mentally healthy. A health revolution has started within the beauty industry and the cosmetic
brands focus on the aspect of natural ingredients. The dietary regimen of an individual is also
B2B target
The marketing team of Naturally Cheeky should focus on the different sports
organizations within Australia as the niche target market. There are National Sports
Organisations, State Sports Organizations along with that of sports schools where Naturally
Cheeky can market their products. The main purpose of the sports organizations is to refrain the
sportspersons from having junk foods so that it cannot deter their performance. The primary
purpose of having sports drinks is to help the athletes of the high level to re-hydrate during the
process of long work-out. The innovative health drink of Naturally Cheeky called Shrub will be
able to replace water that is lost during the process of sweating heavily. Shrub contains herbals
that can help the sportsmen in enhancing alertness and it helps in their relaxation. Shrub contains
organic Ceylon cinnamon that has different kinds of medicinal properties. It also contains
organic cloves that provide a sweet aromatic taste to that of the drink (Spierer, Blanding and
Santella 2014). It helps in evoking the essence of that of the sultry tropical climate. The organic
mint present in Shrubs can aid in the process of indigestion. It will thus be of great help for the
sports organizations to carry out business with that of Naturally Cheeky. Shrub has got a menthol
aroma that will act as an appetizer for the people involved within the sports organizations
(Kengpol and Wangkananon 2015).
There are different organizations related to the beauty industry that can partner with that
of Naturally Cheeky. These organizations provide the consumer with different kinds of products
along with services that can keep them relaxed. The different spices and herbs that are present in
that of Naturally Cheeky can help in keeping the people involved in the beauty industry fit and
mentally healthy. A health revolution has started within the beauty industry and the cosmetic
brands focus on the aspect of natural ingredients. The dietary regimen of an individual is also
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Running head: MARKETING OF NATURALLY CHEEKY
responsible for the clear skin and beauty of an individual. People in the present age want
products that are non-toxic and are not detrimental for their health (Nielsen 2016). Shrub is
composed of organic ginger that adds to the flavor of the shrubs and the medicinal property of
ginger can come to be of great use for those who are in the beauty industry. Organic mint acts as
a soothing herb that can help in dealing with indigestion. Mint comprises of a tangy fragrance
and it has a strong menthol aroma that can act as a great appetizer. It also plays the role of a
palate cleanser that can be very advantageous for that of the beauty industry (Ashurst 2016).
It is of crucial importance that one stays hydrated when one is doing exercise. Ordinary
water can act as a good choice as a drink but the energy drinks can help an individual in
regaining energy. It has been seen that one can consume more of the drink if it is found to be
flavoured (Pearson 2016). Naturally Cheeky can partner with the fitness organizations along with
that of the gyms present within Australia in order to supply them with their natural drinks. The
different kind of range of drinks that are offered by Naturally Cheeky like Cheeky Pair, Ginger
Red, Minty Blonde, Troppo Blonde and seasonal range can help the ones doing exercise in
staying hydrated and refreshed. Suncorp Bank Cost of Being Fit Report has shown that the
Australians spend around $ billion within a year on that of gym membership along with sports
equipment. The fitness organizations are growing in Australia at a steady pace and hence the
partnership with Naturally Cheeky can provide the members of the fitness institutions with the
energy drinks that they can have after the completion of exercise. The energy drinks can pave the
way for certain risks like that of high blood pressure along with vomiting. The high sugar content
of the energy drinks can prove to be injurious for the health of an individual. The spices along
with herbs that are present in the Shrub will act as therapeutic food for the persons who are
concerned about the fitness regimen (Wang, Soyama and Luo 2016). The delicious flavours
responsible for the clear skin and beauty of an individual. People in the present age want
products that are non-toxic and are not detrimental for their health (Nielsen 2016). Shrub is
composed of organic ginger that adds to the flavor of the shrubs and the medicinal property of
ginger can come to be of great use for those who are in the beauty industry. Organic mint acts as
a soothing herb that can help in dealing with indigestion. Mint comprises of a tangy fragrance
and it has a strong menthol aroma that can act as a great appetizer. It also plays the role of a
palate cleanser that can be very advantageous for that of the beauty industry (Ashurst 2016).
It is of crucial importance that one stays hydrated when one is doing exercise. Ordinary
water can act as a good choice as a drink but the energy drinks can help an individual in
regaining energy. It has been seen that one can consume more of the drink if it is found to be
flavoured (Pearson 2016). Naturally Cheeky can partner with the fitness organizations along with
that of the gyms present within Australia in order to supply them with their natural drinks. The
different kind of range of drinks that are offered by Naturally Cheeky like Cheeky Pair, Ginger
Red, Minty Blonde, Troppo Blonde and seasonal range can help the ones doing exercise in
staying hydrated and refreshed. Suncorp Bank Cost of Being Fit Report has shown that the
Australians spend around $ billion within a year on that of gym membership along with sports
equipment. The fitness organizations are growing in Australia at a steady pace and hence the
partnership with Naturally Cheeky can provide the members of the fitness institutions with the
energy drinks that they can have after the completion of exercise. The energy drinks can pave the
way for certain risks like that of high blood pressure along with vomiting. The high sugar content
of the energy drinks can prove to be injurious for the health of an individual. The spices along
with herbs that are present in the Shrub will act as therapeutic food for the persons who are
concerned about the fitness regimen (Wang, Soyama and Luo 2016). The delicious flavours

Running head: MARKETING OF NATURALLY CHEEKY
along with aromas will help in enriching the taste of the drink and the health benefits of the drink
will prove to be greatly useful for those who are concerned about their health. Australian honey
is also made use of in the drink that is 100 % natural. The balance between sweet and sour that is
provided by that of raw money will prove to be fruitful for the people who go into these fitness
institutions (Azagba, Langille and Asbridge 2014). The honey that is consumed today is
processed and filtered from that of the hive whereas raw honey preserves the bee pollen that has
incredible nutritional values. The health powers of that of raw honey is immense and can benefit
the people who are involved in the health and beauty industry.
The motivation needs theory of Maslow mentions that people fulfil the needs on the basis
of a five-part priority system. The different needs that compel an individual to try out a particular
product or service is that of survival, love- self-actualization, esteem and safety. The consumers
would feel motivated to try out a particular product because of their need for esteem along with
self-actualization.
Positioning and customer behavior
Customer behaviour relates to how the people respond to that of products along with
services. It is of extreme importance for the managers as focussing on the aspect of the
consumers can prove to be effective in relation to the marketing of that of business practice.
Understanding the customer behaviour can help the business in coming up with better products
along with services and promoting them in an effective manner. Understanding the consumer
behaviour is important for Naturally Cheeky as it helps them to focus on the particular target
segments on which the company should focus on (Boban et al. 2016). Naturally Cheeky will be
able to modify the products on the basis of the demand in the market. Segmentation, targeting
and positioning approach can help in the building of a marketing plan that can lead to business
along with aromas will help in enriching the taste of the drink and the health benefits of the drink
will prove to be greatly useful for those who are concerned about their health. Australian honey
is also made use of in the drink that is 100 % natural. The balance between sweet and sour that is
provided by that of raw money will prove to be fruitful for the people who go into these fitness
institutions (Azagba, Langille and Asbridge 2014). The honey that is consumed today is
processed and filtered from that of the hive whereas raw honey preserves the bee pollen that has
incredible nutritional values. The health powers of that of raw honey is immense and can benefit
the people who are involved in the health and beauty industry.
The motivation needs theory of Maslow mentions that people fulfil the needs on the basis
of a five-part priority system. The different needs that compel an individual to try out a particular
product or service is that of survival, love- self-actualization, esteem and safety. The consumers
would feel motivated to try out a particular product because of their need for esteem along with
self-actualization.
Positioning and customer behavior
Customer behaviour relates to how the people respond to that of products along with
services. It is of extreme importance for the managers as focussing on the aspect of the
consumers can prove to be effective in relation to the marketing of that of business practice.
Understanding the customer behaviour can help the business in coming up with better products
along with services and promoting them in an effective manner. Understanding the consumer
behaviour is important for Naturally Cheeky as it helps them to focus on the particular target
segments on which the company should focus on (Boban et al. 2016). Naturally Cheeky will be
able to modify the products on the basis of the demand in the market. Segmentation, targeting
and positioning approach can help in the building of a marketing plan that can lead to business

Running head: MARKETING OF NATURALLY CHEEKY
profit of that of Naturally Cheeky. It can prove to be helpful in the creation of marketing
communication plan that can help the marketers in prioritising propositions. It can then help in
the process of delivering the right messages to that of the audience.
profit of that of Naturally Cheeky. It can prove to be helpful in the creation of marketing
communication plan that can help the marketers in prioritising propositions. It can then help in
the process of delivering the right messages to that of the audience.
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Running head: MARKETING OF NATURALLY CHEEKY
References:
Ashurst, P.R., 2016. Chemistry and technology of soft drinks and fruit juices. John Wiley &
Sons.
Azagba, S., Langille, D. and Asbridge, M., 2014. An emerging adolescent health risk:
caffeinated energy drink consumption patterns among high school students. Preventive
Medicine, 62, pp.54-59.
Boban, M., Stockley, C., Teissedre, P.L., Restani, P., Fradera, U., Stein-Hammer, C. and Ruf,
J.C., 2016. Drinking pattern of wine and effects on human health: why should we drink
moderately and with meals?. Food & function, 7(7), pp.2937-2942.
Freeman, B., Kelly, B., Vandevijvere, S. and Baur, L., 2015. Young adults: beloved by food and
drink marketers and forgotten by public health?. Health promotion international, 31(4), pp.954-
961.
Kengpol, A. and Wangkananon, W., 2015. An assessment of customer contentment for ready-to-
drink tea flavor notes using artificial neural networks. In Toward sustainable operations of
supply chain and logistics systems (pp. 421-434). Springer, Cham.
Kumar, V. and Reinartz, W., 2016. Creating enduring customer value. Journal of
Marketing, 80(6), pp.36-68.
Magids, S., Zorfas, A. and Leemon, D., 2015. The new science of customer emotions. Harvard
Business Review, 76, pp.66-74.
Naturallycheeky.com.au (2018). Home - NATURALLY CHEEKY. [online] NATURALLY
CHEEKY. Available at: http://naturallycheeky.com.au/ [Accessed 3 Apr. 2018].
References:
Ashurst, P.R., 2016. Chemistry and technology of soft drinks and fruit juices. John Wiley &
Sons.
Azagba, S., Langille, D. and Asbridge, M., 2014. An emerging adolescent health risk:
caffeinated energy drink consumption patterns among high school students. Preventive
Medicine, 62, pp.54-59.
Boban, M., Stockley, C., Teissedre, P.L., Restani, P., Fradera, U., Stein-Hammer, C. and Ruf,
J.C., 2016. Drinking pattern of wine and effects on human health: why should we drink
moderately and with meals?. Food & function, 7(7), pp.2937-2942.
Freeman, B., Kelly, B., Vandevijvere, S. and Baur, L., 2015. Young adults: beloved by food and
drink marketers and forgotten by public health?. Health promotion international, 31(4), pp.954-
961.
Kengpol, A. and Wangkananon, W., 2015. An assessment of customer contentment for ready-to-
drink tea flavor notes using artificial neural networks. In Toward sustainable operations of
supply chain and logistics systems (pp. 421-434). Springer, Cham.
Kumar, V. and Reinartz, W., 2016. Creating enduring customer value. Journal of
Marketing, 80(6), pp.36-68.
Magids, S., Zorfas, A. and Leemon, D., 2015. The new science of customer emotions. Harvard
Business Review, 76, pp.66-74.
Naturallycheeky.com.au (2018). Home - NATURALLY CHEEKY. [online] NATURALLY
CHEEKY. Available at: http://naturallycheeky.com.au/ [Accessed 3 Apr. 2018].

Running head: MARKETING OF NATURALLY CHEEKY
Nielsen, K.E., 2016. Health beneficial consumer products—status and trends. In Developing
Food Products for Consumers with Specific Dietary Needs (pp. 15-42).
Pearson, S., 2016. Building brands directly: creating business value from customer relationships.
Springer.
Pearson, S., 2016. Building brands directly: creating business value from customer relationships.
Springer.
Schlegelmilch, B.B., 2016. Segmenting Targeting and Positioning in Global Markets. In Global
Marketing Strategy(pp. 63-82). Springer, Cham.
Spierer, D.K., Blanding, N. and Santella, A., 2014. Energy drink consumption and associated
health behaviors among university students in an urban setting. Journal of community
health, 39(1), pp.132-138.
Wang, T., Soyama, S. and Luo, Y., 2016. Development of a novel functional drink from all
natural ingredients using nanotechnology. LWT-Food Science and Technology, 73, pp.458-466.
Nielsen, K.E., 2016. Health beneficial consumer products—status and trends. In Developing
Food Products for Consumers with Specific Dietary Needs (pp. 15-42).
Pearson, S., 2016. Building brands directly: creating business value from customer relationships.
Springer.
Pearson, S., 2016. Building brands directly: creating business value from customer relationships.
Springer.
Schlegelmilch, B.B., 2016. Segmenting Targeting and Positioning in Global Markets. In Global
Marketing Strategy(pp. 63-82). Springer, Cham.
Spierer, D.K., Blanding, N. and Santella, A., 2014. Energy drink consumption and associated
health behaviors among university students in an urban setting. Journal of community
health, 39(1), pp.132-138.
Wang, T., Soyama, S. and Luo, Y., 2016. Development of a novel functional drink from all
natural ingredients using nanotechnology. LWT-Food Science and Technology, 73, pp.458-466.
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