Business Plan Report: Cheeky Cheesee Chocolates - Startup, London, UK

This report presents a business plan for Cheeky Cheesee Chocolates, a startup focused on manufacturing and selling milk chocolates. The plan outlines the capital requirements ($30,000 in venture capital), the business location (Dlz-k-no1, South Ealing Road, London, UK), and human resource needs. The target market includes all age groups, with a promotion plan that involves attractive packaging, local advertising, and social media marketing. The plan highlights the product's benefits, such as its nutritional value and immune-boosting properties, while also acknowledging the business's strengths (good product quality) and weaknesses. The unique selling point of the chocolate is its high milk content and nutritional value compared to other chocolates. The report also includes references to relevant academic research on business plan competitions and entrepreneurial learning.

Business plan
Cheeke cheesee chocolates

Table of Content
• Introduction
• Amount and type of capital required
• Photographic presentation
• Human resource requirements
• Target market, promotion plan
• Strength and weakness
• Unique selling point
• References

Business plan refers to a business startup which determines objectives and
how a particular business will achieve its goals. It considers a wriiten map
for industry from marketing, operations and financial departments. A new
business plan has been setup of manufacturing milk chocolates. The name of
business startup is “ Cheeky Cheesee chocolates”. The business idea has
been set up and focus is on all customers.
Introduction

As business startup is regarding manufacturing “ cheeke cheese chocolates”
so amount of capital which is required is $30000. The type of capital which
is required is Venture capital. This capital is provided to people who are
starting a business and has long term growth. So, in context with business
startup of milk chocolate it is analysed that it has long term growth.
Amount and type of capital required

– Location:-
The location of business “ cheeke cheesee chocolate” is Dlz-k-no1, south
ealing road, London, UK. The business will be set up at the below
premises.
Photographic presentation

– Layout:-
Continue..

 The area for industry must be strong
 There should be effective transportation facility
 Proper entrepreneur must be there so that operation department remain
efficeint
 All staff members must respect each other
 Professionalism should be there
 During peak times, business must be able to use labour efficiency in a
proper manner.
 All benefits provided by business startup should be fair with respect to
industry.
Human resource Requirements

The target market of “ Cheeke Cheese chocolate” is all age groups,
household as well as non household consumers, upper class, middle
class and lower class people. The promotion plan for business startup
of “ Cheeke Cheese chocolates” is explained as below:-
 Fascinating packing for children through which they gets attracted
towards product
 Hoardings in whole south ealing area as well as other local areas of
London
Through social media platforms especially on Zoopla website, instagram,
Facebook and on the website which almost all people of UK uses.
Target market and promotion plan

 Cheeke cheesee chocolate increases stamina in people of all age groups
 Cheeke cheesee chocolates are effective in calcium, vitamin A, vitamin
B1, vitamin D
 Cheeke cheesee chocolates builts immune system
Offered products, benefits and features.

Strengths and weaknesses
 Good product quality which is favorite especially for children
 Business startup is setup in most efficient area

Unique selling point
The unique selling point of Cheeke Cheesee chocolate is that it is
high consumption of milk which is the best thing for children and
it is not available in other chocolates as well as it is very much
healthy and rich in nutrients.

REFERENCES
 McKenzie, D. and Sansone, D., 2019. Predicting entrepreneurial success is hard: Evidence from
a business plan competition in Nigeria.Journal of Development Economics,141, p.102369.
 Watson, K., McGowan, P. and Cunningham, J.A., 2018. An exploration of the Business Plan
Competition as a methodology for effective nascent entrepreneurial learning.International
Journal of Entrepreneurial Behavior & Research.