Cheesecake Shop Turnaround: Business Development Presentation

This presentation outlines a business development strategy for a cheesecake shop in Clendon Park, Auckland, New Zealand, which experienced declining sales after a change in ownership and staff. The presentation addresses key issues such as poor sales performance, customer complaints regarding cake writing services, and the lack of an experienced baker. Proposed solutions include offering discount vouchers to boost sales, adjusting pricing for cake writing services to improve customer satisfaction, and training the existing shop assistant in baking skills. Additional marketing strategies such as mail order marketing, customer surveys, and POS promotion are also discussed. The presentation emphasizes the benefits of training and development for employees, including increased productivity, improved customer service, and enhanced brand equity.

Cheese cake shop in Clendon
park, Auckland, New Zealand

After the Christmas the sales
became decrease so our first owner
decided to sell his franchise. He sold
his franchise on 21st January 2019.
So, our experienced staff left their
job.

Now our shop facing some
problem first one our sales are not
too good, second one writing the
wish on the cake and we charge $5
dollars for that and customer have
complaint related with writing and
last problem is we don’t have any
experience baker.

First solution:
Solution for these problems is that for
sales we will give $5 coupon for the next
purchase because I did survey and
customer demand that they want more
discount voucher.

Additional marketing strategies:
Mail order marketing:
Mail request showcasing through lists or the Internet can be a
powerful methods for achieving a wide client gathering. "Mail
request" alludes to the technique for moving items or
administrations from a separation. Conventional strategies for
mail request incorporate inventory, standard mail, TV, radio,
and paper. The Internet, when utilized as a technique for mail
request, or essentially as an advertising device, can possibly
contact a wide group of onlookers. Clients who use mail
request, regardless of whether in print or electronic structure,
are searching for dependable merchants, and opportune
conveyance. Nearby makers who endeavor to offer these
characteristics can be fruitful in promoting their items utilizing
mail request.

Mail request exchanges, since they takes place over the
telephone, mail, or Internet, can be held from home or
wherever you pick. Web business, as such, email
correspondence, web-systems administration, and website
support, can be taken care of from anyplace with an Internet
association.

Makers who advertise their items through built up mail
request inventories have the chance to come to a wide
scope of new clients. In like manner, makers who use the
Internet as a strategy for mail request have the potential to
expand their deceivability enormously. These strategies
alone, in any case, won't ensure an expansion in clients.
Mail request and the Internet work best when utilized with
other showcasing instruments

Customer survey:
- Achieving customers by telephone or through the mail after an
arrangement is a restricted time procedure that puts purchaser dedication
first while respecting an uncommon chance.
- Gifted deals reps make audit calls to customers to collect information
that can later be used for publicizing by making request relating to how
customers feel about the things and organizations obtained.
- With respect to getting some answers concerning an association's client
base, there is every so often much else convincing than a buyer
steadfastness think about.

POS promotion:
- It sole purpose is to bring in new
products in the market by capturing the
focus of consumers.
- The things are arranged in a manner
that pulls the customer interest.

Second solution:
Second problem solution is that first we charge
$5, for the writing if we will decrease the price
for the writing so all customer will happy for any
kind of writing.

Use of psychological pricing techniques:
This pricing strategy is based upon understanding the
perception and opinion of the consumers by body language
and communicating. The better understanding of the
customer prospects helps in business strategy formulation.

Market penetration :
The firm need to complete with the rivalry firm
and enter the international market as well. The
firm should occupy a portion of the market share
in order to generate more prospects and later
conversion of this prospects into end consumers.