Cheetah 2000: Strategic Decisions, Frameworks & Emerging Tech

This report delves into the strategic decisions made within a Business Strategy Game (BSG) simulation, focusing on Cheetah 2000, a shoe manufacturing company. It examines various frameworks, including SWOT, PESTLE, and Porter's Five Forces, to analyze the internal, external, and competitive environments influencing the business. The report highlights how these models aid in decision-making processes. Furthermore, it explores emerging technologies relevant to the business and provides recommendations for future strategic directions, emphasizing digital promotion and research & development activities to enhance the company's competitive advantage and overall growth.

BUSINESS STRATEGY

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Question 1....................................................................................................................................1
Models and frameworks which is applied on internal, external and competitive environments
of the business and how the models have helped in making decisions.......................................3
Emerging technologies useful for the business............................................................................5
Recommendation.........................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCE...................................................................................................................................9

INTRODUCTION
Business strategy means making future plans for the business. Business make various strategies
like to beat competition, to increase profits and sales etc. if company wanted to attain objectives
and goals so for that they need to make effective business strategies. It is observed that if
business will lack strategy then there are more chances of their failure. Cheetah 2000 is the shoe
manufacture company. This report will discuss about the strategic decisions which is made in
BSG simulation. Further it will shed light on the framework which will help to find out internal
and external environment of the company. This report will also discuss one emerging technology
which will impact the business future along with recommendations.
MAIN BODY
Question 1
Cheetah Pro 2000 has taken the various decision in order to enhance and maximise the
growth of the business venture. The digital promotion is taken as a priority approach by the
company to support the overall growth and development need of the business venture. His is a
technique that could allow the business entity top promote its products over various digital
platforms that will support the business venture to maximise the overall growth of the business
venture. The digital marketing is always a critical part of the promotion strategy adopted by the
organisation. This involve promotion over social media platforms like Instaram, Facebook and
such other channels (Bhardwaj and et.al., 2018). All these platforms has allowed the business
venture to enhance and maximise the overall growth and development requirement of company.
Internal analysis of the organisation has denoted the fact that company is aiming to launch a new
product. This will allow the business venture to conduct the precise research over product
design. The financial stability and fine liquidity situation of the organisation has allowed the
business venture to sustain an effective balance in the resource available and utilisation of the
resources of the business venture.
The role of the resource management has supported the business venture for delegating
the business practices in te best way possible. This has precisely supported the business venture
to empower the overall growth and development need of the business venture. In the economic
situation this is important that the company constantly attract to the competitive advantage in
favour of the business venture. In suc a situation this is crucial fro the organisation for enhancing
ad delivering the better growth and development opportunities in favour of the business venture.
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The simulation game indicated many fact that projected the favourable position of the
Cheetah Pro 2000 in the market. The game result has shown the stable ad sustainable internal
situation and position of the business venture. The game is indicating the fact that the internal
liquidity situation of the organisation is well supportive based on the need and requirement of
the business venture. This is a clinical fact and aspect that has empower the business venture top
mitigate the business need and demand in respective target market (Fernando, Jabbour and Wah,
2019). The role of the simulation game result is such that it could offer the well supportive and
progressive situation for the company to grow in respective target market. The result of the
simulation game is fuhrer depicting the fact that the business venture is furt5her projecting the
fact that employee of the company are well skilled in mature. The organisation is following the
practice of performance based incentive that cold further improve the earning opportunity and
the level of employee satisfaction organisation has achieved in the market. All this is result into
the fact that business venture has supported the company to maximise the growth and
development need of the company.
In the respective business practice adopted by the company that could result into the
more effective economic situation and condition of the business venture. The result of the game
is showing the fact that the business venture has directed its operation in the right direction. The
company has given huge emphasis over research and development activity that is further
supported the business venture to improve it current services. The shoes business is very
competitive in market (Al-Henzab, Tarhini and Obeidat, 2018). IN such a situation to gain the
competitive advantage company need to provide the more effective services that can match up
with the need and requirement of the target customers. The role of the result are indicating the
fact that the business house is directing towards the fact that the company is aiming to launch a
new shoes that will target to the majority of its target customer. The practice will further support
the company to maximise and enhance the overall growth and development of type business
venture. In the overall situation and competition in the market this practice play a vital role to
launch the new product in process to gain the competitive advantage in respective target market.
The launch of this new product will favour the business venture to maximise its current scale of
target customer in against to deliver the business operations under respective target market. The
result are further directing the fact that the business venture is able to gain the vast result in
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favour of the organisation that will further empower the business venture to enhance and boost
the internal growth of company.
Models and frameworks which is applied on internal, external and competitive environments of
the business and how the models have helped in making decisions.
Swot analysis
strength-
the biggest strength of the Cheetah 200 company is their employees because due to their hard
work only company have able to attained net profit margin of 9.2%. it is very good and it has
also helped company in getting good reputation in the market (Lim, Chalmers and Hanlon,
2018). Company will also able to attract more investors because company which generate good
profit can easily attract many investors. As investors like to invest in those companies which will
give them higher returns. In the dividend data it can be seen that company is distributing 20000$
as the dividend so it can be said that their shareholders are very happy with company.
Weaknesses-
after seeing income statement of the company it can be said that they are spending more on
marketing and it can be clearly see that their marketing expenses are 140518 $ which is more
than normal. So it is the weakness of the company because the amount which they are spending
on doing marketing is not getting recovered by company's profits. Admin expense of the
company is also more. So for reducing that expense company should have start scrutinising and
should have kept only those employees which have good knowledge and skill set.
Opportunities-
retained earnings are the opportunity for the company as their retained earnings are 103024 $ so
this will help company in doing expansion because expanding business required lot of funds and
company already have that. Retained earning is the most easiest and effective strategy for
getting funds. As it is own money of the company. Company can also use their retained earnings
in purchasing new technology.
Threats-
competitors are the biggest threat to the company. There are many firms which are providing
products at less prices so they are attracting company's customers. (Lin and et.al., 2021)
Competitors are also producing innovative products and because of that also customers are
getting attracted towards competitor's company.
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Pestle analysis
political factors-
this factor consists of the current government and the strategies and policies which they form.
The countries in which Cheetah 2000 is operating have good policies as there government is
very supportive to the companies. If the strategies of the government is not supportive then it
can hurt profit margin of the company.
Economic factors-
it consists of factors like inflation rate, employment rate, foreign exchange rate. The chances in
this rate can increase or decrease the profit of the company. Government support this country
because they provide employment to many local people.
Social factors-
it comprises of lifestyle, belief, value of the society etc. cheetah 2000 should have ensure that
they are manufacturing such products which are high in demand by the society (Pang and et.al.,
2019). Company is also carrying corporate social responsibility because they very well knows
that if they serve the society then it will be helpful for them in increasing their market reputation.
Technology factors-
this factor consists of all the recent technology. It is necessary for the business to adopt recent
technology so that they can beat their competition. In order to increase their production capacity
and also for the purpose of marketing it is important to adopt new technology. As company is
spending very much on doing marketing so that is why they can adopt doing social media
marketing because it is cost effective. It will lowers the expense of the company and they will
also able to target more audience easily (Matzembacher and Meira, 2019).
Legal factors-
this factor includes laws and regulations and rules which is given by the government. Every
company has to follow the rules which is given by the local government. If company will not
follow rules properly then government can also charge penalties on such companies.
Environmental factors-
this factor consists of surroundings, weather, climate etc. it is important that company while
carry their business operations makes sure that they are not harming environment in any manner.
Cheetah 2000 have started using renewable energy so that they do not pollute the environment in
any manner. Renewable resources are the resources which helps in saving the environment and
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also helps in reducing pollution. Pollution is harmful for the earth (Ilmudeen and Bao, 2020). So
that is why company is using renewable energy so that environment can be saved from pollution.
Porters five forces model
power of supplier-
power of supplier is low because there are many suppliers in the market which provide raw
materials for manufacturing shoes. So that is why it can be said that bargaining power of
suppliers are very less.
Bargaining power of buyer-
buyer bargaining power is more because there are many companies in the market which is
providing same product at same quality and same price (Kitsios and Kamariotou, 2019). If buyer
will get so many options to chose with then they will definitely bargain more and more.
Competitive rivalry-
competitive rivalry is also more. As there are many companies in the market because it is easy to
enter and exit in this specific industry. If in the same industry there are many companies then t
will difficult for Cheetah 2000 to increase their market share or customer base.
Threat of substitution-
this threat is high as there are lot of substitution available in the market. When there are many
substitutions in the market then customer will go towards substitute products if company will
slightly also increase the prices.
Threat of new entry-
this threat is also more because here its is easy to enter and exit. In case of easy entry more new
company will enter in the market (Siltaloppi, Rajala and Hietala, 2020). This business is also
profitable one because shoes is the necessity of everyone so that is why it can be said that more
new company will enter in this industry every now and then.
Emerging technologies useful for the business
The use of technology is growing at very rapid speed and shaping the most successful
businesses in the modern era. Technologies help in delivering high value to the business along
with the use of disruptive technology. It is difficult for the leader of the company to make right
decisions about the areas to invest and making use of the most exiting technologies to make the
business process much effective. The landscape of technology is evolving at constant pace
where the companies will use these technologies to drive the greatest digital disruption along
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with change in economy for the next decade (Kapoor, and Klueter, 2021). These merging
technologies will help the organisation in understanding and seizing the opportunities that will
transform the operations of the business in the upcoming years.
Technology has become a crucial part in the businesses that can use it in different ways
for a long time. Technology helps in effective communication and assist the management to
develop productivity and sustainability in business. On the hand, technology in business helps n
understanding the customers and target audience of the company in better way, along with
making it easy for the company to record and store the data thus, eliminating the scope of having
any manual errors.
Artificial intelligence: This is one of the fastest booming technology in the are of
business. This technology has entered with consciousness within every industry while have
become a mainstream part in business conversations. AI is bringing fast changes and solve many
problems associated with company's business (Gabriel, and et.al., 2019). AI is driving and
replacing the lower level along with the repetitive tasks thus, helping the businesses in attaining
greatest performance and improvements in its business activities. It is a very powerful
technology that is replacing human capabilities at high rate.
Robotics: It has lead to join the workforce with having a futuristic idea. Robotics in
business is bringing in automation for the company and have helped in establishing competitive
advantage to stay ahead the game. This emerging technology is helpful in reducing the costs in
the company as it eliminates human labour that have become very expensive these days. Robots
will remove the need of human to perform some repetitive tasks that can also be very dangerous
for their health and safety. It helps in building quality and accuracy in the business as there will
be no errors due to manual work (Susanto, 2018). Robots work in precise and exact manner as
they re set to do. Robotic automation will help in attaining uninterrupted workflow within the
organisation as robots have the ability to perform the tasks even in dark.
3- D technologies: It is yet another emerging sector that will embrace the business in
improving the shopping experience of its customers. It helps in simplifying the working process
from modelling, printing, visualisation and even display. From the 3- D technologies, there are
many other technologies sources such as 3D printing that can help the company in understanding
a prototype of the new idea and design. It allows the businesses in having high end personalised
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product and can be made on demand. 3D modelling technology is used in the process of setting
the virtual reality base to provide good experience for the online customers.
Cloud computing technology: It offers various benefits for the business as it allows the
company to set up an essential and virtual office that helps in providing flexibility. This in turns
helps in connecting the business at anytime and anywhere. It reduces the costs made on
information technology as its costs will increase with the upgrades in these systems. It helps in
offering business continuity where the individuals associated with the business can access to
required data at any time and place. Moreover, it helps in building up the collaborative
efficiency by allowing easy communication.
For the business of Cheetah pro 2000, artificial intelligence is the best option to move on
with the emerging technologies. AI helps in improving customer experience, service and
support. It allows the company to be more customer facing by making use of machine learning
algorithms that will help in learning and understanding the customer requests while responding
in effective way. This technology will eliminate the human workers and substitute them with
lower costs. Data collected from customers gone under predictive analysis to suggest the
products and services that they need and are looking for. It helps in serving the employees better
by drawing analytics and recommending them engines to work on suggestions. Cheetah pro
2000 can use AI on online platforms that will use intelligent systems to understand the
customers and select the marketing strategies based on the buying patterns of its customers.
Moreover, AI will help in building smarter supply chains and improvement the management
process involved in the supply chains. It will assist the leaders in developing more efficient
supply chain with the help of minimising and eliminating the chances of overstocking. As the
developers of the company are process business related applications, including AI in software
products will support the business by handling customer requests, pursuing intelligent store
design while having optimised product selection. AI will generate many benefits for the business
making it a success.
Recommendation
The managers of the company Cheetah pro 2000 must make use of artificial intelligence
and build innovation in the company as well as delivering customer demands and delivering
phenomenal customer experience. AI will help the brand in fuelling its customer engagement
and experience that will lead the company towards growth. E- commerce industry is growing
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with the use of high technology and Cheetah pro 2000 must grab this opportunity and pursue
digital transformation of the company (Kortelainen, and et.al., 2019). With AI company can
develop an application that will help in strengthening the relations with the customers. AI will
offer them exact sizes just by scanning the feet from the user's smart phone. This will address
the issue of the customers of ordering wrong size of the shoe. Such application will make the
business grow with the emerging technologies.
CONCLUSION
Through this report it can be concluded that report has discussed strategic decisions of the BSG
simulation and also the key lessons learn. this report has also evaluated various frameworks
which are swot, pestle and porters five forces in order to identify internal, external and
competitive environment of the organization. Emerging technology in the report has also been
discussed which is artificial intelligence. AI involves various advanced technology which are
robotics. Companies have started using AI so that they can convert problems into opportunities
and also can increase their profit margin.
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REFERENCE
Books and Journals
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technology orientation, entrepreneurial orientation and organizational
performance. Benchmarking: An International Journal.
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profitable?. Journal of Business Research. 84. pp.206-219.
Fernando, Y., Jabbour, C. J. C. and Wah, W. X., 2019. Pursuing green growth in technology
firms through the connections between environmental innovation and sustainable
business performance: does service capability matter?. Resources, Conservation and
Recycling. 141. pp.8-20.
Gabriel, and et.al., 2019. Future of Transportation: Emerging Technologies and Business
Models.
Ilmudeen, A. and Bao, Y., 2020. IT strategy and business strategy mediate the effect of
managing IT on firm performance: empirical analysis. Journal of Enterprise Information
Management.
Kapoor, R. and Klueter, T., 2021. Unbundling and managing uncertainty surrounding emerging
technologies. Strategy Science, 6(1), pp.62-74.
Kitsios, F. and Kamariotou, M., 2019. Business strategy modelling based on enterprise
architecture: A state of the art review. Business Process Management Journal.
Kortelainen, and et.al., 2019. Considerations on investments and business models in emerging
technologies. In World Congress on Resilience, Reliability and Asset Management,
WCRRA 2019 (pp. 25-28). Future Resilient Systems (FRS).
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report readability. Journal of Accounting and Public Policy, 37(1), pp.65-81.
Lin, Y.E. and et.al., 2021. Corporate social responsibility and investment efficiency: Does
business strategy matter?. International Review of Financial Analysis, 73, p.101585.
Matzembacher, D.E. and Meira, F.B., 2019. Sustainability as business strategy in community
supported agriculture: Social, environmental and economic benefits for producers and
consumers. British Food Journal.
Pang, C. and et.al., 2019. Integrative capability, business model innovation and performance:
Contingent effect of business strategy. European Journal of Innovation Management.
Siltaloppi, J., Rajala, R. and Hietala, H., 2020. Integrating CSR with business strategy: a tension
management perspective. Journal of Business Ethics, pp.1-21.
Susanto, H., 2018. Smart mobile device emerging Technologies: an enabler to Health onitoring
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Apple Academic Press.
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