Engineering Cultures: A Case Study of Chevrolet Silverado Marketing

This report analyzes the influence of engineering cultures on marketing strategies, using Chevrolet and its Silverado truck as a case study. The report highlights the impact of German engineering, particularly the GM Voltec powertrain technology, on product development and quality. It examines Chevrolet's global marketing efforts, including their use of real people in advertising campaigns and the integration of digital platforms. The report focuses on the Silverado's 2019 marketing campaign, which emphasized the truck's features and target audience. The campaign utilized various marketing tools, such as print ads, billboards, television commercials, and digital media, to reach traditional truck buyers and Hispanic consumers. The report also references the campaign's launch, which included a live broadcast and strategic use of marketing mix tools to maintain the company's position in the market. The Silverado's engineering, design, and diverse trim options are also discussed, emphasizing its advanced capabilities and ability to meet everyday needs. The report concludes by providing references to the sources used in the analysis.

qwertyuiopasdfghjklzxcvbnmqw
ertyuiopasdfghjklzxcvbnmqwert
yuiopasdfghjklzxcvbnmqwertyui
opasdfghjklzxcvbnmqwertyuiop
asdfghjklzxcvbnmqwertyuiopasd
fghjklzxcvbnmqwertyuiopasdfgh
jklzxcvbnmqwertyuiopasdfghjkl
zxcvbnmqwertyuiopasdfghjklzxc
vbnmqwertyuiopasdfghjklzxcvb
nmqwertyuiopasdfghjklzxcvbnm
qwertyuiopasdfghjklzxcvbnmqw
ertyuiopasdfghjklzxcvbnmqwert
yuiopasdfghjklzxcvbnmqwertyui
opasdfghjklzxcvbnmqwertyuiop
asdfghjklzxcvbnmqwertyuiopasd
fghjklzxcvbnmqwertyuiopasdfgh
jklzxcvbnmrtyuiopasdfghjklzxcv
Engineering Cultures
[Type the document subtitle]
4/19/2020
student name

Engineering Cultures 1
Engineering Cultures
Cultural difference has been reflected through engineering and strategies of the company. For
instance the German engineering reflects production of high-quality technology, which could
be reflected through Chevrolet cars. For instance Chevrolet at GM Voltec powertrain
technology that was developed, invented in Germany by open engineer Franc Weber, reflect
that the engineers bring back their development and skills learnt in schools at the workplace.
Still now, most of the development part of the company is done in Germany.
The company have been working to words unique advertisement and promotional strategies
across the globe, where one of the popular efforts made by the company is to consider real
people as part of the campaign for promoting cars. Considering one of the latest examples,
the advertisement campaign of Silverado reflect engaging, bold and more comprehensive that
reflects value of the brand through its advertisement approach. This includes involving new
and traditional marketing platform to reach out to the consumers that may include traditional
truck buyers (news.pickuptrucks, 2019).
Using the digital platforms and television the company has market the new model in 2019
reflecting three major aspects. Official truck of real people, this marketing message was the
most relevant aspect in this promotion that has been showcased for the truck by Chevrolet it
that is Silverado from work to play and for every day. Moreover a little bit country, the
marketing message reflect celebration of uniquely designed and engineered Silverado that
represent all facets of America. Thirdly, Tailgates through the promotion reflected the
hundred year’s intersection of re-owned truck expertise, dependability that has segment
exclusive power and punctuated by a sector initially reflect up or down tailgate.
Considering the unique engineering of Chevrolet Silverado reflect most advanced truck,
strongest and delivery of more efficient and capable automobile. Silverado found to be
offered unique capability and designing for meeting every day Need and offer Large number
of choices as compare to the competitors with a trim choices And six powertrain options. The
car is found to be built on base of best in class cargo volume, higher strength steel flow, and
stronger tie-downs (chevrolet, 2020).
The campaign launch was in January 2019, with the use of various marketing mix tools like
print ads, billboards, television Commercial, digital media. For this, The campaign launched
after college football player of, where Jimmy Kimmel has live broadcast it from Hollywood
integrating be Silverado featuring. This reflects use of his panic market by Chevrolet which
ensures to maintain the company’s position among Hispanic buyers. Therefore it reflects tend
to value outcomes that fit company’s engineer’s view and marketers approach.

Engineering Cultures 2
Figure 1: Facebook campaign page (facebook, 2020)

Engineering Cultures 3
References
chevrolet, 2020. films. [Online] Available at: https://www.chevrolet.com/films.
facebook, 2020. an-all-new-silverado-marketing-campaign-was-officially-launchedhave-you-
seen-it. [Online] Available at: https://www.facebook.com/CronicChevrolet/posts/an-all-new-
silverado-marketing-campaign-was-officially-launchedhave-you-seen-it-/
2196505017067680/.
news.pickuptrucks, 2019. new-year-brings-new-ad-campaign-for-2019-chevrolet-silverado.
[Online] Available at: https://news.pickuptrucks.com/2019/01/new-year-brings-new-ad-
campaign-for-2019-chevrolet-silverado-1500-1.html.