Chick-fil-A: A Detailed Analysis of the Fast Food Restaurant Chain

This presentation provides a comprehensive overview of the Chick-fil-A fast-food restaurant chain. It begins with a brief history, including its founding in 1946 and its current status as one of America's largest fast-food chains. The presentation delves into the unique aspects of Chick-fil-A, such as its closure on Sundays due to the founder's religious beliefs. It then analyzes the company's competitive position in the market, highlighting its rapid growth and expansion plans. The presentation concludes by summarizing the key points, emphasizing the restaurant's competitive advantage through its delicious food and effective business strategies. The presentation draws upon the student's research and includes citations from the Chick-fil-A website and a relevant book on fast food businesses.

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Outline of Speech: with special reference to Chick-fil-A Chicken Fast Food Restaurant
Student Details
01/08/2019

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Outline Chick-fil-A
Purpose: To Inform
Specific Purpose: To inform my audience about Americas most famous Chicken Fast Food
Chain
Introduction
Attention-Getter: Chick-fil-A, whose specialty is Chicken Sandwiches, has it’s headquartered in
Georgia. It is interesting to know that the restaurant is considered one of the biggest fast-food
chains in American history (Chick-fil-A).
Audience Analysis: The students
Thesis: The basic information about Chick-fil-A chicken fast food restaurant chain, which range
from the foundation of the company, types of fast food it serves, religion-based decisions of the
restraint and overall growth of the company.
Body
Pattern: Basic details about Chick-fil-A restaurant are discussed in an effective manner by
specifying points one at a time.
A. The historical aspect of Chick-fil-A
On 23rd May 1946, S. Truett Cathy founded a Chicken fast food center in
Hapeville, Georgia, U.S. named Dwarf Grill. Today the restaurant has become America’s
third-largest fast-food restaurant chain (Chick-fil-A).
Transition Statement: After identifying the history of Chick-fil-A restaurant, now it is
time to identify its various interesting aspects.
B. Why it is closed on Sunday?
It is an interesting fact that all restaurants remain closed on Sunday as well as on
Christmas and New Year. It is so because the founder of this restaurant was a Southern

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Baptist and follows various customers of this religion efficiently. It is reflected in the
activities of his restaurant as well.
Transition Statement: After identifying the reason behind interesting facts of this
restaurant, it is time to know the competitive status of Chick-fil-A restaurant in the
Market.
C. The fastest growing fast-food chain in America
Chick-fil-A restaurant is considered one of the three largest as well as biggest fast-food
serving chains in America has it been a long time the restaurant is satisfying the needs
and wants of its customers in an effective manner as well as earning a large number of
profits. It is currently serving in almost 47 countries of America and planning to take the
business outside domestic boundaries (Talwar).
Transition Statement: After analyzing the basic information about the Chick-fil-A
restaurant, it is time to conclude the speech.
Conclusion
Summary Statement: In this speech, detailed information about the history, the reason for a
closer on Sundays, as well as the fast-growing position of Chick-fil-A restaurant, is discussed. It
can be concluded that the restaurant is having a competitive advantage over others in the market
with its delicious fast food products.
Audience Analysis: The students
Definite Closure: It was an amazing experience to tell you all about the interesting fast-food
chain of America, which has its roots in the history of America. It is growing at a faster pace and
providing a competitive edge to others in the market.

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Bibliography
Chick-fil-A. "Menu." 2019b. Chick-fil-A. 1 August 2019 <https://www.chick-fil-a.com/>.
—. "Who We Are." 2019a. Chick-fil-A. 1 August 2019 <https://www.chick-fil-a.com/About/Who-We-
Are>.
Talwar, Jennifer. Fast Food, Fast Track: Immigrants, Big Business, And The American Dream. 1st Edition.
New York: Routledge, 2018.