Business Plan for Chicken and Chips Fast Food Enterprise in UK

This report presents a comprehensive business plan for a fast-food company, 'Chicken and Chips,' operating in the UK market. It begins with an executive summary outlining the company's mission, vision, and objectives, followed by a problem identification section highlighting the need for online presence in a competitive market. The plan includes a detailed STP (Segmentation, Targeting, and Positioning) analysis to understand the target market and its needs. A technology plan outlines the software and systems required for efficient operations, including point-of-sale, employee scheduling, and online ordering platforms. Furthermore, the report addresses social responsibilities and sustainability, emphasizing the importance of ethical practices. A SWOT analysis evaluates the company's strengths, weaknesses, opportunities, and threats. The financial aspects, including a budget, are also included. Finally, the report discusses monitoring and controlling mechanisms to ensure the business's success. This business plan serves as a guide for the company's operations and growth.

Managing Enterprise in the
21st Century
1

Table of Contents
Business plan...................................................................................................................................3
Executive summary................................................................................................................3
Mission, vision and objectives...............................................................................................3
Problem Identified..................................................................................................................4
Segmentation, targeting and positioning................................................................................4
Technology plan.....................................................................................................................5
Social Responsibilities and sustainability..............................................................................6
SWOT analysis.......................................................................................................................6
Budget.....................................................................................................................................7
Monitoring and controlling.....................................................................................................8
Conclusion.......................................................................................................................................8
References .......................................................................................................................................9
2

Business plan
Executive summary
In the given presentation a business plan is evaluated which are based on fast food company
based in UK. Which name is “Chicken and Chips” shop, that serve the best and delicious chicken
for selling their food chain and expand as soon as possible. Business plan help the entrepreneur
for conducting different material which are used and manage as per the description of company.
In presentation mission, vision and objective of the company (Amade, 2017). Further a brief
technology plan and social responsibilities are used to monitor the concepts of new business
plan. This is the new business plan which use for more understanding and different business
organisation.
Mission, vision and objectives
MISSION
The mission of the company is to open a small business in fast food industry, and provide some
delicious food to their customer. Provide a relevant ambiance for providing every sensory
expectations. The major mission of the new business is related to the growth and achievement of
company and make sure to deliver the sustainable approaches for the company.
VISION
To provide high quality food, with some fresh and natural raw materials which are helpful for the
people to use healthy and wellness products. Due to the impact of covid-19, people are needed
more stamina and energy (Chang and Andreoni, 2020). For this the company are trying to
promote sufficient food products.
OBJECTIVES
 Provide fresh and organic food chain which are effective and appropriate use by the shop
and effective strategies for getting different organic farms.
 They are used excellent marketing, which are simple, healthy and delicious taste to
increase the footfall of customer.
 Try to provide reflective support for 24*7 availability with having supportive growth
opportunities.
 This will be beneficial for the company to make sustainable approaches and make social
responsibilities.
3

Problem Identified
The main problem which are arises in the London busy street market, where most of the cafes
and restaurants which serve non-veg food, are not serve online platform. So to make sure about
the presence of webpage, social media content people can easily get access through the new shop
and take the advantages and benefits of the company (Heo, Kang and Kim, 2018). This
company is used and owned by mainly two partners contribute each $25000.
Segmentation, targeting and positioning
To know and understand the nature and culture of new business market, which are relevant for
the growth and success of the shop in the London market. Here the use of STP analysis where
the entrepreneur find out the different nature and position of the market. STP is further useful for
analysing the digital and social platform within the market. And try relevant and effective market
analysing techniques for considering different marketing strategies and their impact on the
growth of company (Jaques, 2017).
 Segmentation: Mainly the chicken and chips shop is related to those market which are
effective and used for the market and complete the basic need of company. Online
customer who have the access and need to get low price and high market demand are the
main component of the company. Segmentation is all related to the different sociographic
location, age, culture, people and taste of the customer. Which actually affect the
production of the new business enterprises.
 Targeting: The targetted market is related to justifying segmented market, and the real
measures are exist in between the segments of the company. The main targeted customer
of the new business is the non-vegetarian people who loved chicken and try different
flavours with enthusiastic nature. Mostly the busy street of London, young and different
culture people.
 Positioning: This is the last step of the STP analysis where an entrepreneur know about
the position of the new business. In the market and analysis different sectors of the
company and their basic competitive analysis. The position of the new business is all
related to the Busy street of London, which are useful and effective for the growth of
business. This will relate to the position of the company and there market places for
making some successful growth and activities within the company.
4

Technology plan
Technology plan is the part of business plan which actually include the basic idea for the
company which is related to the growth and effectiveness within the market and achieve basic
and standard goals. This is one of the basic plan which does not treated and separated through
dealing with primary and secondary hardware. This is a detailed plan which related to the used
technology within the mission and long range planning that affect the growth rate (Kelly, 2016).
This plan is basically provide a supportive roadmap which is very helpful for the company to
make a technology rich learning environment.
Mission of the plan: the main mission of the plan is to make sure about improving
quality and informed about the latest technology which are used by the new business in order to
sustain activities and make more approachable activities.
Software which are used: there are lots of software which are used and managed by the
company for making effective approach. Several list of the new software are described which are
used and managed by the company for making effective growth (Starting a Food Business: What
Technologies do you Need?, 2020).
 A point of sale: This system is the motherboard of the chicken and chips shop, as it will
record all the data related to their order get by customer. From this software chefs easily
receive them and cashier make payment directly as per the chosen menu. So this
software help the shop to not make notepads, or diary for the entries, this software help
the company to work smoothly and track their earning revenue easily.
 Employees scheduling software: This is the software which help the company to work
with the employees in a very easy manner. This will help your shop to manage the leaves,
shift of the employees further it will help the company to use good communication
models on a single platform. This will actually reduce the cost of the shop and time as per
the need of employees changing nature and environment.
 A Online ordering platform: Selling chicken and chips dished online is one of the
motive to make sure about the growth of company. This will help the shop to sale more
and more products in order to serve best food quality and become popular in the non-
vegetarian food retail industry. This will be very beneficial and important for the new
business and help them to become popular (Lin, 2018).
5

 Digital Inventory tracking: this is the system which actually help the business to see
more visibilities for their main assets. With the help of this system, employees of the
company can easily make and submit their inventory record to the management. This will
help them to reduce the less availability of raw material and maintain the records, which
are related to the growth and achievement of the company.
All of these software are related to the concept which are needed by the chicken and
chips shop for manage their start-ups and try to make profit for the growth of company. This
technology plan is beneficial for the companies and management to work effectively and related
to the growth and achievement of the company.
Social Responsibilities and sustainability
This process show the sustainability and social responsibilities of the company which
affect their sales and volume of profit. This will create the employees well being, climate change
impact, and major activities which are related to energy for animals. The sustainability and their
impact is the major role for the growth of company. In the chicken and chips shop the owner of
the business are work as in the mix content (McKeever, 2016). For the food industry it is being
very easy and acceptable for the company to work and manage the social responsibilities as to
provide a healthy and safe environment. Sustainability is the approach which is used and mainly
focus for creating and maximizing the impact on long term impact. This is one of the challenging
nature of the company as It is difficult to keep sustainable and motivated by using appropriate
social responsibilities. With the help of positive attributes, consumer appeal, talent attraction and
make strong and loyal clients base is related to the best and achievable plan for make social
responsibilities and promote more and more sustainability.
SWOT analysis
Strength: The strength of the company is related to the their basic demand of non-
vegetarian food products in the local area. With having the strong distribution network is related
to specific products and make chains for the success of the company. Which is mainly affect the
cost of their products, as in starting chicken and chips make a cheap price available for the
growth of company. They are make relationship with suppliers and make more some products
which are reliable for getting access and face shortages (Radović-Marković, Shoaib Farooq and
Marković, 2017). With having the skilled full chefs and availability of the presence of mind is
6

related to different aspect in relation to highly skilled workforce and make diversity in the
products range for the customers.
Weaknesses: While work on the area it is seems, that the entrepreneur doesn't make
proper research and development which can lead to over-productive and change in the preference
of the company. The cost of the start-up and daily raw material cost is very high, as the raw
material chicken which is related to high expenses for purchasing daily. With the high changing
and diversifying nature of the company is related to employees turnover opportunities and work
as per the need of company. The main issues which are related to the cost system, and making
fresh raw material in order to manage and established the cost of analysing and make systematic
approaches.
Opportunities: The biggest opportunities is related to the major food brand is using
online access of company, and converting their leads as per the loyal customer of company. This
will create the less burden opportunities for the shop to get the access and make applicability
within the company to enhance their growth. With the help of advance technology, and higher
income will be the opportunities for the shop for make higher population in the management
system of company.
Threats: This will be related to high competition as most of the company are related to
food production organisation and majorly related to fewer good supplier. As these supplier are
related to those suppliers who are providing effective sufficient services (Sousa, 2019). Which
are related to the different for getting customer and changing environment of the company and
make effective customer changing taste with the effective market research. All of these threats as
per the need of different supporting and affirmative which are related to the growth of company.
Budget
Particulars amount
Opening capitals 25000£
Fixed Assets 10000£
License fees 500£
Total 35500£
7

Raw material 2000£
Labours 1000£
furniture 2500£
Consumable goods 1000£
Dishes and Flatwares 100£
Machinery 3000£
Marketing 500£
Salary 1000£
Total 11100£
Monitoring and controlling
It is important for the company to work and manage is relayed to the growth and
achievement of the company. This is all related to mentoring and controlling the access of
company which are used for the make more effective and sustainable approach during the overall
process of company (Zainuddin and Sulaiman, 2016). With the help of mentoring the
entrepreneur and manager are try to make effective way and reduce the risk which can be
prevailed within the organisation. And with controlling they can use effective steps for reducing
the losses and wrong impact on the growth of company.
Conclusion
From the above business plan it is concluded that the company is related to different
aspect and analysis which are related to the growth of company. While working in the business
management plan, which is related to growth and achievement of the company that actually are
needed for the margining performance activities within their operational activities. With the help
of SWOT, technical and sustainability approach a new business can run in market with having
effective approaches.
8

References
Books and Journals
Amade, N., 2017. A business plan for the new art fest (Doctoral dissertation).
Chang, H.J. and Andreoni, A., 2020. Industrial policy in the 21st century. Development and
Change, 51(2), pp.324-351.
Heo, Y., Kang, J. and Kim, K., 2018, June. Strengthening Business Plan via the Market-Oriented
Information Infrastructure. In ISPIM Innovation Symposium (pp. 1-21). The
International Society for Professional Innovation Management (ISPIM).
Jaques, E., 2017. Requisite organization: A total system for effective managerial organization
and managerial leadership for the 21st century. Routledge.
Kelly, P., 2016. The self as enterprise: Foucault and the spirit of 21st century capitalism. CRC
Press.
Lin, O.C.C., 2018. Business Model And Business Plan (pp. 25-32). World Scientific Publishing
Co. Pte. Ltd..
McKeever, M., 2016. How to write a business plan. Nolo.
Radović-Marković, M., Shoaib Farooq, M. and Marković, D., 2017. Strengthening the resilience
of small and medium-sized enterprises. Review of applied socio-economic research,
pp.345-356.
Sousa, R.R., 2019. Business plan of a sensorial museum (Doctoral dissertation).
Zainuddin, Z.N. and Sulaiman, S., 2016. Challenges faced by management accountants in the
21st century. Procedia Economics and Finance, 37, pp.466-470.
Online
Starting a Food Business: What Technologies do you Need?, 2020. [Online]. Available through:
<https://hospitalityinsights.ehl.edu/starting-a-food-business-technology>.
9