Analysis of Service Encounter Significance: Child Fund Australia

This report provides an in-depth analysis of Child Fund Australia's service encounters, focusing on their significance in the context of fundraising and managerial implications within a non-profit organization dedicated to alleviating child poverty. It explores the organization's operational structure, including the 'back stage' activities like fundraising and team management, and the 'front stage' interactions that directly impact the children and communities they serve. The report highlights the importance of effective managerial skills, community engagement, and sensitivity in addressing the complex challenges faced by children in developing countries. It also discusses various fundraising strategies, consumer promotions, and the importance of building long-term assets to support education, healthcare, and overall child well-being. The document references several sources to support its findings, providing a comprehensive overview of Child Fund Australia's approach to service and relationship marketing.

Services and Relationship Marketing
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Contents
Significance of the service Encounter:...................................................................................................3
Introduction:......................................................................................................................................3
Back Stage ( Refer Back Stage flow chart)..........................................................................................3
Significance of Managerial Implications:...............................................................................................5
Front stage ( Refer Front Stage Flow Chart)......................................................................................5
References:............................................................................................................................................7
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Significance of the service Encounter:
Introduction:
Child Fund Australia is an independent, non-profit, non-religious service organisation which
works on international ground to lessen poverty among children. This organisation mainly
works in developing countries. As children are part of community, so community help is very
important to respond all the viable issues (Childfund, 2015). Long term community build up
to ensure child’s right in every corner of the world that a child feel safe, educated, can build
a nation and must have a future. The condition of most third world country like Vietnam,
Laos, Myanmar, Cambodia and all African countries are really horrific. They forced to live
without basic rights and basic needs. Child Fund Australia thus chooses to work on these
places (Childfund, 2016). They have managed funds through sponsorship, with donations
and obviously government aids. It has a huge network present in several countries of Africa,
Asia and Latin America which help more than 14 million children belong to 63 countries. It is
a charitable organisation with full accreditation of the Department of Foreign Affairs and
Trade.
Back Stage ( Refer Back Stage flow chart)
Any organisation needs money to perform its work. But service organisation works
differently as it doesn’t have any business to run for profit mechanisation. So fund raising is
the vital issue to make it effective. It has also business opportunity but not like other sector.
It connects with more people having interest in this field in relevant country. As this
organisation works for betterment of children, so business related to these attracts several
business with their friends and families also (Justgiving, 2017).
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An individual as well as any company can help Child Fund by Holding company fundraisers,
providing matched donations from different fields, Running consumer promotions of several
useful products and Offering payroll. Many big and small business firms directly support
Child Fund and verbal about supporting and pray for support for children whereas some
firms prefer to choose anonymity. All who support Child Fund through various programs like
Child Sponsorship, Project Humanity and Global Humanity are registered as Business
Supporter. After registering, they receive a registration pack for Child Fund Business
Supporter including an annual logo with date stamped to use for website, pre-approved text
using website to communicate with staff and clients, getting ideas and tips (Childfund,
2009).
Any charity organisation works on team and to build a team, is needed a good manager.
Fundraising is the most crucial part for this type of service organisation. And fundraising
depends on team. Manager has to set a goal to achieve from everyone with cumulative for a
team. To build a team, it needs to act like a family to make a bond among them. A team can
wok whole heartedly when it works with energy and fun. If everyone is involved in their own
way, achievement of target becomes very easy. Child Fund has some innovative ideas which
come from different people after years of experiment in different socio economic condition.
New people should explore with tips and ideas to enhance their skill. Fundraises are big and
interesting job with manipulative and communicative skill.
Collecting donation is next vital job here. Every employee is asked to make donation from
possible Human Resources. Employees need to know the importance of collecting donation
and then should set a goal to make people contribute. Child poverty is such a huge task that
needs a huge monetary help with regular interval. This is actually an emergency like
situation even in many countries and employees of any service organisation like Child Fund
make sere about it (Probonoaustralia, 2016).
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Consumer promotion is another way to manage funds. Most of the consumers support good
causes which are run for changing society. Then they can pay for that also. Promotional
headlines to be advertised in newspaper, magazine or website is a great idea to connect
with larger people. People want to involve in such things from bigger cause and love to
write feedback.
Significance of Managerial Implications:
Front stage ( Refer Front Stage Flow Chart)
Child fund is a service organisation which works to reduce poverty among children. It
believes in child right not to live in misery condition. So the programs are associated with
real, effective and easily implicating in nature. It acts with building assets, strengthening
protection, amplifying the voice of children, enabling people to claim their rights. This works
among human resources and as it is spread worldwide, so a huge human resources to need
to establish a good chain. Long term assets mean to establish education, healthcare, food
security, livelihoods and water and sanitation are needed huge employees. To manage all
employees, to make everything effective and accurate, managers are to be there to manage
all the odds associated with in different societies. So managers are needed to come from
various societies preferably from locals where it is operated. Children are prone to various
vulnerable activities. They have been worst sufferers in case of disasters strike. Only a good
person with enormous managerial skill can cope up the situation to help children to come
out from that situation. They need to be patient to hear, understanding, have convincing
power and should have ability to adjust with them in any bad scenario. Relief is not just a
handful of food rather relief is helping to get out of trauma and to back to normal life. This
sensitivity needs with managerial quality in service organisation to be working fruitfully.
They need to encourage the needy children to be vocal about their rights, their problems,
their insecurities and their fears. Generally children living in poverty have no idea about
basic needs and rights. So they need to be their agents while claiming rights for children.
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Some countries are in very poor condition and their children are just waiting to die.
Employees need to raise their voice internationally to protest, protect the children and to do
this they need huge monetary aids. They must have that capability to raise funds and utilise
effectively (Childfund, 2016).
In any service organisation, first challenge is to raise funds and next challenge is to use that
fund in proper way. It’s a long and tough task which needs innovation, implementation,
coordination, communication and dedication. To work with poor children one more thing is
necessary i.e. sensitivity. Insensitive people can’t work with these children. Some recent
rehabilitation works going in Myanmar, Vietnam, Laos, Somalia, and Ethiopia are one of best
through world. They are helped to get back with various activities like children club, children
sports, school education, and community help. The people work for these children should
have knowledge to manage in urban and rural field as both problems are totally different.
Non-profit organisations are very important who are working to reduce poverty are needed
god employees with very god managerial skills to implement all ideas effectively.
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References:
Childfund, 2009. APAC- End-term qualitative evaluation report. [Online] Available at:
https://www.childfund.org/uploadedFiles/public_site/media/7.%20APAC%20End-
termQualitativeEvaluationreport-Final.pdf [Accessed 14 August 2017].
Childfund, 2015. Child fund Australia. [Online] Available at:
https://www.childfund.org.au/mediarelease/family-violence-hotline-launches-papua-new-guinea
[Accessed 14 August 2017].
Childfund, 2016. About child fund australia. [Online] Available at: https://www.childfund.org.au/our-
vision [Accessed 14 August 2017].
Childfund, 2016. Child Fund working. [Online] Available at: https://www.childfund.org.au/where-we-
work [Accessed 14 August 2017].
Justgiving, 2017. Join the ChildFund Australia community. [Online] Available at:
https://www.justgiving.com/childfundaustralia [Accessed 14 August 2017].
Probonoaustralia, 2016. Child Fund Australia. [Online] Available at:
https://probonoaustralia.com.au/directory/childfund-australia/ [Accessed 14 August 2017].
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