University Project: Business Plan for eKAVACH Child Tracking Watch

This project management assignment presents a comprehensive business plan for eKAVACH, a child tracking watch designed to enhance child safety. The plan includes a cover letter and executive summary, followed by a detailed table of contents. It delves into market analysis, including Porter's Five Forces and competitor analysis, and outlines marketing strategies, incorporating the 4Ps marketing mix and SWOT analysis. Operational requirements, such as the operation process, production schedule, and layout, are also discussed. The project further encompasses management and personnel requirements, detailing vision, goals, objectives, management plans, and human resource management. Finally, the plan provides financial predictions, covering project implementation costs, sources of finance, pro forma financial statements, and a financial analysis, offering a holistic view of the project's feasibility and potential for success. The eKAVACH watch utilizes GPS and GSM technology, and the business plan includes financial projections over three years.

Running head: PROJECT MANAGEMENT
Project Management: Child tracking watch in eKAVACH
Name of the student:
Name of the university:

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Cover letter
To,
The sponsor,
ABC digitals
I would like to inform you that due to the current concern regarding criminal activities in
terms of child abduction our company are focusing on design and development of a children
tracking watch. If we successfully complete the product and launch it in the market then I can
make sure that these issues will be easily resolved. We need commercial and economical support
from your end.
Our company will be grateful if you expand your partnership or sponsorship and help us
to design and promote this safety product.
Thanks and regards,
Project manager
eKAVACH

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Executive summary
This paper depicts the role of business planning in terms of operation, finance and strategies
before developing, implementing and launching any new product in a competitive market place.
Timeline, resources and respective budget have been estimated and elaborated in this business
plan report. The product and company nominated for the business plan is a children tracking
watch of eKAVACH. If is assumed that if all the mentioned specifications and properly followed
by the manpower including project manager then it will give commercial revenue to the
company and enhance the security of the children all over.

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Table of Contents
Background of the business/company: eKAVACH........................................................................4
1. Opportunity analysis....................................................................................................................4
1.1 Identification of the market need/Problems...........................................................................4
2. Market and sales strategies..........................................................................................................5
2.1 Products and services.............................................................................................................5
2.2 Industry analysis....................................................................................................................5
2.2.1 Porters Five forces..........................................................................................................6
2.3 Market analysis......................................................................................................................7
2.3.1 Competitor’s analysis.....................................................................................................7
2.4 Marketing strategies...............................................................................................................8
2.4.1 4P’S marketing mix........................................................................................................9
2.4.2 SWOT analysis...............................................................................................................9
2.5 Marketing budget.................................................................................................................10
3. Operational requirements...........................................................................................................11
3.1 Operation process or process flow.......................................................................................11
3.2 Production schedule.............................................................................................................12
3.3 Layout..................................................................................................................................12
4. Management and personal requirements...................................................................................13
4.1 Vision, goals and objectives................................................................................................13
4.1.1 Vision............................................................................................................................13
4.1.2 Goals.................................................................................................................................13
4.1.3 Objectives.....................................................................................................................14
4.2 Management plan.................................................................................................................14
4.3 Organization chart...............................................................................................................15
4.4 Human Resource Management plan....................................................................................15
4.4.1 Manpower plan.............................................................................................................15
4.4.2 Schedule of task and responsibilities............................................................................16
4.4.3 Schedule of remuneration.............................................................................................17
4.4.4 List of office equipments..............................................................................................17
4.5 Implementation plan............................................................................................................18
4.7 Summary..............................................................................................................................19
5. Financial prediction...................................................................................................................19

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5.1 Project implementation cost schedule.................................................................................19
5.2 Sources of Finance Schedule...............................................................................................20
5.3 Profoma cash flow statement for 3 years.............................................................................21
5.4 Profoma income statement for 3 years................................................................................23
5.5 Profoma balance sheet for 3 years.......................................................................................23
5.6 Financial analysis.................................................................................................................25
5.7 Summary..............................................................................................................................26
References..................................................................................................................................27

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Background of the business/company: eKAVACH
Strapping a latest smart piece of technology in the child’s wrist helps to make much sense
that may think these days. There are many technology based innovation companies available in
Malaysia that is focused on innovating new devices to track children every time. This report
depicts the importance and crucial necessity of implementing a watch with GPS tracking that can
track current location of the children easily. In these days of frauds, scams surfing and cyber
bullying it is much natural for the parents to feel worries about their children. Innovation of such
device will help to rescue the child even from any difficult situations also.
Many companies are there which give all in one digital platform to track children but
eKAVACH holds certain features in terms of getting real time alerts, web filtering and
application management. eKAVACH gives the parents authorization to block some web
categories, websites and content as well. The time limit can be limited on the web surfing by the
parents. In fact, online activities of children can also be tracked with application of this tracking
watch. The parents can also receive alerts regarding the working. The device is a GPS and GSM
card enabled device those are wearable by the children.
1. Opportunity analysis
1.1 Identification of the market need/Problems
The wearable child tracking watches and the manufacturing companies are about to
explode the competitive digital market place. These days one of the biggest challenges for
wearable market, that is expanding industry of the kids are lack of security. Lack of security of
these devices fails to obey the child’s privacy laws and regulations. Thus, they innovators should

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make sure that these devices are completely secured from the external attacks before launching
them in the competitive market. None of the adult watches compliant to the Children Online
Privacy Protection Act (COPPA). The safety networks are also required to be highly secured
from frauds and towards technical improvement. It helps to spread cyber awareness among the
society and among the parents also during their school and tuition period.
2. Market and sales strategies
2.1 Products and services
eKAVACH develops and distributes location detector devices mainly for the children.
Apart from this, the company also delivers different innovative IOT based technical devices to
their regular consumers. Initially this manufacturing was done under subcontract and further they
started developing supporting software and internal system. The company plans to manufacture
the products in house even in the future years. The proprietary technologies used by eKAVACH
allow most of the systems to work without and with presence of cellular towers that enables its
use regardless of the location. The devices developed by eKAVACH are customized by end
users.
2.2 Industry analysis
The founders of eKAVACH are associated to the digital innovation market for a longer
time period. The digital industry is not limited rather there are many similar types of companies
available in the market who also delivers the similar products and services o the consumers.
Therefore, in order to obtain long-term success and commercial revenue in the competitive
market, eKAVACH should incorporate new experiences and digital innovative ideas to it.

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2.2.1 Porters Five forces
Power of the consumers: In these days due to heavy increase of frauds and criminal
activities the parents are much eager to avail child tracking watches to track timely location of
their children. The enhancing rate of demand will increase the sales growth and commercial
revenue of the company.
Power of the suppliers: The supply company is also designing, developing and delivering
the children tracking watches with changing additional technical security features.
Figure 1: Porter’s 5 forces
(Source: Adi 2015, pp- 34)
Threat of new entries: Many similar companies are there that are offering similar
products to the consumers. In order to avoid these threats and challenges the company is required
to build its own customer base and then competitive strategies for the new entries.

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Threats of the substitutes: The substitute companies are also reasons of threat to the
company.
Intensity of rivalry: The degree of rivalry for the children tracking watch developing
company is high. Therefore, the intensity of rivalry is also growing for the nominated company.
2.3 Market analysis
The primary targets of the manufacturing company are the children but, the market is not
limited to consumers, families. It has been analyzed that these days safety and security of the
children is one of the major concerns and in order to avoid the issues of frauds the parents should
use the children tracking watches.
2.3.1 Competitor’s analysis
Factors eKAVACH Competitor 1: Louis
Vuitton
Competitor 2:
Huawei
Lower price 3 5 5
Superior quality 4 4 4
Onboard control
approach
Yes No Yes
Installation Yes No Yes
Operators training Yes No No
Customized products 5 5 4
Unique features 5 4 5
Rapid delivery 4 5 5

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The target audiences of the company are mainly the children. Plenty numbers of benefits
are associated to the GPS tracking devices. There are many manufacturing companies which
have independent factories that give certain strength to both manufacturers and users. The GPS
children location tracking device is also rely upon the regional resources like capital, talent,
market, technologies that can collectively improve the competitive advantages.
eKAVACH Company predicts that the system developed by R&D department of the
company can be strongly appealed to the families due to high concern of children safety.
According to the National Crime Information Centre (NCIC) each day it is reported that more
than 2000 children are missing. It is expected that, worldwide more than 2000 children will
become safe with the use of such tracking device. As a whole it can be said that, this device can
reduce the figure of crime worldwide.
 The focus of the company is to increase the market domination and presentation
 It helps to expand the target markets by controlling the growth
 It establishes brand awareness among the users
2.4 Marketing strategies
Generally marketing strategies are applied by the marketing managers to promote their
services and products in the competitive market. Proper application of these marketing strategies
can collaborate the consumers with the developed products. The marketing strategies that should
be followed by eKAVACH Company while developing and launching the child tracking watch
are as follows:
 Defining target population and target audience for the company
 Testing the demand and interest of the audiences

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 Considering different kinds of marketing strategies
 Evaluation of the marketing strategies
 Paid advertisements for promoting the product and attract new consumers
2.4.1 4P’S marketing mix
In order to promote the product in the competitive market place the company is required
to use 4P’s marketing mix strategies. The four key elements considered for the product are
product, price, place and promotion.
Product: The product developed by the company is tangibly good for the parents and it is
designed considering health concern of the children also.
Price: Affordability of product is one of the main character which defines whether the
product is commercially beneficial for all or not.
Promotion: In order to promote the children tracking watches the company should make
partnership along with advertising agents. Social media is the best advertisement platform these
days. They should create proper differentiation between marketing and promotion by considering
communication aspects.
Place: Distribution is one key element for the placement thus placement strategy is
required to be applied by the company to gain compliment and competitive advantages.
2.4.2 SWOT analysis
SWOT analysis
Strength
 It matches the consumers demand
Weaknesses
 As the product is new in the market

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 It gives alarm and alert functionalities
 The company follows sales growth and
innovative operational strategies
thus it fails to build reputation over the
competitors
 The company is also new thus fail to
build reputation over the known
competitors
Opportunities
 Though it is designed for tracking
children but can be used for other
security purposes in future also
Threats
 Children ‘s health can be impacted
though the digital effects
 Frequent entry of similar competitors
are the other threat
2.5 Marketing budget
The mission of eKAVACH Company is to retain all existing consumers and to grab new
customers for becoming one of the leading worldwide child locator vendors. In order to promote
and launch these already designed and developed products the marketing budget which is
estimated for the coming three years are as follows:
Start up expanse for funding and start up asset
for funding
$5000
No case asset from the start up $3000
Cash requirements from the advertising start
up
$50,000
Balancing cash on starting dates $2500
Cost for advertisement $8,000