This report delves into the concerning issue of excessive sugar consumption among children, particularly focusing on 'free sugars' added to common foods and drinks. It highlights that popular beverages like fizzy drinks and packaged juices, along with treats like cakes and biscuits, contain significant amounts of sugar, often exceeding recommended daily limits. The report presents data from various sources, including BBC reports and NHS guidelines, to illustrate the extent of the problem and its potential health consequences, such as obesity, diabetes, and dental issues. It emphasizes that a majority of children in the UK consume double the recommended amount of sugar. The report concludes with practical recommendations for parents, including limiting sugary foods, substituting sugary drinks with healthier alternatives, and promoting a balanced diet with fruits, vegetables, and whole grains. The report references valuable resources from the BBC, NHS, and Public Health England, offering further guidance on promoting healthier eating habits for children.