Applied Marketing: Questionnaire on Children's Vegetable Intake

This assignment focuses on the critical issue of insufficient vegetable consumption among children in Australia, addressing the research problem of related health consequences and exploring factors influencing dietary choices. It includes a quantitative research method employing a detailed questionnaire designed to gather data on the eating and buying habits related to vegetables. The questionnaire incorporates demographic questions and explores various aspects such as the perceived need for vegetables, frequency of inclusion in diets, children's preferences, price sensitivity, and the role of education. It also ranks the consumption frequency of specific vegetables like carrots, tomatoes, and spinach. The conceptual framework highlights the lack of knowledge, taste preferences, parental influence, pricing, and wastage as key factors affecting vegetable consumption. The assignment aims to provide insights into these factors to inform potential interventions and strategies for improving children's vegetable intake.

Running head: LACK OF VEGETABLE CONSUMPTION AMONG CHILDREN
Lack of Vegetable Consumption among Children
Name of the Student
Name of the University
Author Note

1LACK OF VEGETABLE CONSUMPTION AMONG CHILDREN
Research problem
The Australian guide to healthy eating has set a specific recommendation of 5 serves of
vegetables in young age group (Eatforhealth.gov.au, 2018). The lack of vegetable consumption
among the children leads to many physical problems affecting their growth such as malnutrition
of certain nutrients. There is a major reason that many children are not even aware of the amount
of serving of vegetables in a day (Sydney.edu.au, 2018). There are many children’s who prefer
mostly eating junk food instead of vegetables stating a simple reason of disliking vegetables (The
Sydney Morning Herald, 2018). This leads to increase in obesity among this age group. Many
people in Australia revealed that in spite of buying vegetables, the younger children do not prefer
eating them. The availability of vegetables in the country is sufficient but it does not rise up to
give a boost in the increase consumption of vegetables among the children. It is seen that the
consumption level is more among the adult as compared to young age group
Research Method
The research method of this research is the quantitative research as the research methods
has to take in to account the sample and prepare a statistical chart of the eating and buying habits
of the vegetables. Since the qualitative method mostly uses open ended research data it is not
feasible for this research.
Hypothesis
H 0: Taste of vegetables does not affect the consumption of vegetables among the children
H 1: Taste of vegetables affects the consumption of vegetables among the children.

2LACK OF VEGETABLE CONSUMPTION AMONG CHILDREN
Conceptual Framework
The need for vegetables for
children.
The avoidance to eat among
children
Parental influence on the habit
Lack of knowledge about the
importance of vegetables
Pricing Of vegetables
The lack of want of buying
Taste preference
Fig: Conceptual framework
Source: As created by the author

3LACK OF VEGETABLE CONSUMPTION AMONG CHILDREN
Questionnaire
Demographic questions:
No. 1. Name 2.Age (in Years) 3. Gender
1 3-5 6-8 9-11 M F
2 3-5 6-8 9-11 M F
3 3-5 6-8 9-11 M F
4 3-5 6-8 9-11 M F
5 3-5 6-8 9-11 M F
1. Are you a resident of NSW?
2. Mention your relationship with your child/children. (If other, please mention)
3. Select your marital status.
4. Select your annual household income.
0- 19k
20k-39k
40-59k
Yes No
Mom OtherGuardianDad
Single Married/remarried Other* __________________________

4LACK OF VEGETABLE CONSUMPTION AMONG CHILDREN
60-79k
80-99k
>100k
5. How much do you agree that the vegetables are needed in the diet of the children?
(1=Strongly Agree, 2=Agree, 3=Neutral, 4=Disagree, 5=Strongly Disagree)
6. How frequently you think that you will include vegetables in the diet of your children?
7. How much do you agree that your Child prefer eating Vegetables?
(1=Strongly Agree, 2=Agree, 3=Neutral, 4=Disagree, 5=Strongly Disagree)
8. How much do you agree the vegetables in the market are healthy for children?
(1=Strongly Agree, 2=Agree, 3=Neutral, 4=Disagree, 5=Strongly Disagree)
9. How much price will you spend on buying vegetables on a weekly basis?
1 2 3 4 5
1 2 3 4 5
1 2 3 4 5
Once a month Twice a month Once a week
Daily Never Other
0-19$ 20-39$ 40-50$ More than 50$

5LACK OF VEGETABLE CONSUMPTION AMONG CHILDREN
10. How much your decision affected by the wastage of vegetables by the child?
11. How much do you think it is important that you need to be informed about the qualities about
the vegetable nutrition?
12. How much do you agree on the fact that you will buy the vegetables if they are available at a
lower price?
(1=Strongly Agree, 2=Agree, 3=Neutral, 4=Disagree, 5=Strongly Disagree)
13. How much do you think, it is important that the educators need to inculcate vegetable eating
habits among children?
14. Rank the vegetables that you buy:
(1. Very rarely, 2. Rarely, 3. Neutral, 4. Frequently, 5. Very Frequently)
Name of the Vegetable 1. 2
.
3. 4
.
5.
A. Carrot
1 2 3 4 5
Always Rare Very rare Never
Very Important Important Sometime important Not important
Very Important Important Sometime important Not important

6LACK OF VEGETABLE CONSUMPTION AMONG CHILDREN
B. Tomato
C. Spinach
D. Onion
E. Mushroom
F. Broccoli
G. Lettuce
H. Any other, please mention ___________________________

7LACK OF VEGETABLE CONSUMPTION AMONG CHILDREN
Reference
Eatforhealth.gov.au. 2018. Recommended number of serves for children, adolescents and
toddlers | Eat For Health. [online] Available at: https://www.eatforhealth.gov.au/food-
essentials/how-much-do-we-need-each-day/recommended-number-serves-children-adolescents-
and [Accessed 9 Feb. 2018].
Sydney.edu.au. 2018. News | The University of Sydney. [online] Available at:
http://sydney.edu.au/news/84.html?newsstoryid=8352 [Accessed 9 Feb. 2018].