UUIS8100 Assignment 2: Digital Enterprise and E-Commerce Report

This report details the implementation of a tourism website, ChillingDiva, within the context of digital enterprise and e-commerce. It begins with an introduction highlighting the growth of the tourism sector and the benefits of internet-based services. The report then presents a comprehensive implementation plan, including system analysis, system design using Joomla, building and testing the system, and ongoing maintenance. A significant portion of the report focuses on mobile web presence, discussing factors crucial for developing an effective mobile website, such as identifying the target audience, selecting the right platform, and setting a clear plan of action. The report also addresses e-commerce security and challenges in online retail, offering recommendations and concluding with a summary of the key findings. The report also includes a letter of transmittal, executive summary, table of contents, and references, providing a structured overview of the project's scope and findings. The report emphasizes the importance of mobile-friendly websites and the need for robust e-commerce security measures.

Running head: DIGITAL ENTERPRISE AND E-COMMERCE
Digital Enterprise and E-Commerce – UUIS8100
Name of the Student
Name of the University
Authors note

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Letter of Transmittal
[Name of the Business Owner]
XYZ Street
New Zealand
Sub: Letter of Transmittal
Dear Sir/Madam,
As agreed in the last meeting the, we are submitting the attached implementation
report of the Travel and Tourism website ChillingDiva. The following report includes the
issues that are faced by the Retail business organizations, the importance of the mobile ready
websites for the e-commerce sites and finally the complete implementation plan of the
website.
We hope that, you find this report Satisfactory for the project.

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Executive Summary
In travel and tourism industry, availability of the real time information has
extreme importance as it may lead to the dynamic changes over the travellers
predetermined schedules due to the different factors that may impact on various
transportation modes. In travel and tourism sector this is more than obvious that
transportation system at the locations are subject to several constraints of capacity. Therefore,
the websites that provides booking and other functionalities for the travels in t tourism sector
can help to a large extent. The following report contributes to the development of the site,
challenges that may be faced by the business organization while operating the retail business
online and the importance of the mobile friendly websites for attracting large number of
users.

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Table of Contents
Introduction....................................................................................................................3
Implementation Plan......................................................................................................3
System Analysis.........................................................................................................3
System Design............................................................................................................4
Building the system....................................................................................................5
Testing of the system.................................................................................................5
Continuing maintenance of the system......................................................................6
Mobile Web presence.....................................................................................................6
E-commerce Security environment................................................................................8
Challenges in Online retail business............................................................................11
Recommendation..........................................................................................................13
Conclusion....................................................................................................................14
References....................................................................................................................15

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Introduction
With the booming increase in the availability and use to the internet the tourism
business is also reaping the benefits of the globalization of the world economy through
internet. In this way the Tourism presently one of the fastest growing sectors. This growing
trend is forming unprecedented opportunities for the development and growth of the
enterprises that are related to the tourism and which are providing packages to the tourist
destinations. The tourism is considered as information intensive industry that gains synergies
from the available resources on the Internet. The travel and tourism sector was the pioneer in
the adoption of ICT applications at the initial stages. In present scenario, the travel and
tourism services are considered as the top service categories that are purchased over Internet
throughout the world.
Implementation Plan
System Analysis
The system that is planned to be developed is the tourism website that will
facilitate the users to look for the tourism spots in Australia and make advance booking at
affordable rates. The usage of this system can be done by anyone starting from a
nonprofessional to a technical expert. There are no restrictions regarding the choice of users
for the website. One who is willing to go on a vacation or is a travel enthusiast are most
welcome to the website. This website will find them the best spots at best possible rates, and
providing suitable accommodations as per the requirement of the user. Users can access the
website anytime and anywhere. Whenever there is a need to look for the best packages
available for a vacation spot, this website will do the needful (Das 2016).

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The present extent of the website is limited to the tourist spots of Australia
only. Hence, the primary improvement that has to be made in the website is to overcome this
limit and extend the reach to global spots. To achieve this, surveys, workshops based on a
defined questionnaire has to be conducted around the world spots. Besides, the sponsors and
the merchandise needs to be set up at different vacation spots worldwide. Along with that,
setting up of branches in different sectors of the world is proposed in this new designing
proposal. It will be necessary so that customers from all around the world can have the access
to their nearest branches to receive all of the necessary information about the spots they are
concerned about. Another aspect of the website that needs redesigning is the home page of
the website. More information about the organization and the services that are provided by
the organization that is Chilling Diva needs to be incorporated in the homepage of the
website. Reviews from the customer needs to be included to the system so that new users can
get the feedbacks from the existing customers about the concern. The content management
system of the website requires to be updated with the new information regularly in order to
keep the customers updated on the modifications that will be made within Chilling Diva
(Azar and Vaidyanathan2015).
System Design
The entire redesigning of the website needs to be done using the
Cloudaccess.host, the content management system that has been used formerly for the
development of the website. The development will be done using Joomla language (Patel and
Prajapati 2018). All of the existing infrastructure that has been used for the first phase of the
development of the website will be used in the redesigning as well. There will be inclusion of
the Joomla extensions as well. The extensions that will be included are as follows:

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JA multilingual component that will facilitate the translation of the languages into
various other languages, especially the languages that are the native languages of the users,
JA Weather module that will be used to show the updated weather of the visiting
spots (Wu 2017),
JA Open Street Map that will show the map view of the streets of the desired location,
JA Mega filter that will be used to make the filtration of the data in an advanced
manner.
Payment gateways are the new inclusions to be made in the website that will facilitate
the payment from the client to the organization merchant.
Building the system
The system will be built on the Joomla platform and using Joomla language
and the content management system that will be used for the management of the content in
the website is Cloudaccess.host. Besides, the Joomla platform will be used for the inclusion
of the extensions that will be helpful for the external services towards the customers. The
weather extension, translation extension, filter extension and a lot more extensions will be
used. These extensions will give in-hand information in their own language to the users and
other features (Medineckieneet al. 2015).
Testing of the system
The testing of the system will be done over a sample population. All of the
features will be tested along with the payment gateway as well. Test transactions will be
made between the merchants of the client and the service provider. Translating of the pages
into several languages that will be provided in the website will be done (Calapaiet al. 2017).

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Continuing maintenance of the system
The entire maintenance of the system will be done after the implementation.
For better maintenance, there will be a section for the customers to provide feedbacks. Upon
receiving those feedbacks, the maintenance of the system will be done. Moreover, there will
be continuous updation of the website will be done so that no issues will be reflected when
the user is operating the system (Howard-McNattet al. 2019).
Mobile Web presence
After the development of the smart mobile phones, there was a minor
disruption in the business sectors regarding the access of the websites. It was because the
websites that were developed were only for the desktop that is the websites was available in
desktop version. Later, to remove this limitation out of the scene, web developers focused in
developing the mobile version of the websites. Business organizations opted to develop the
mobile version of their websites so that people can access their website from their mobile
phone itself. As people is getting more familiar with the mobile services and they are having
their devices all the time at fingertips. Hence, the more efficient concept of making the
website reach to every people is to develop a mobile version of the website. There are various
factors that has to be considered for the development of the mobile website to make it more
efficient and without bugs, as much as possible. The considerable factors are described
below:
Identification of the target audience – Targeted audience plays the most important
role in the efficient development of the website. In modern era, almost everyone has a
smartphone. However, targeting the right audience for the website is necessary. Otherwise,
the entire development becomes useless and all of the desired functionalities are not properly
fulfilled. Targeting the travel enthusiasts and the ones who are in search for a good package

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so that they can go on for a vacation is required. It can be done by making the SEO or search
engine optimization that enables such users to see the advertisement of the website in the
social media and the other websites they are visiting.Making ad campaign that will advertise
their ads in different popular websites and the popular social media websites. In that way it
will be feasible for the organization to find the right audience for their website (Luoet al.
2019).
Selection of the right platform –It is to be researched that what kind of platform is in
use. For collecting information about the choice of platform, a survey needs to be done in
which people will answer to the basic survey questions like what kind of smartphone they are
using, what characteristics they prefer while buying a smartphone and more likewise. Once
the collection of these data will be analyzed then it will be clear that what platform to choose.
The website has to be compatible with the platform so with the browser as well. Otherwise,
the designing of the mobile website will be of no use and hence the entire program will
remain unproductive (Kattet al. 2016).
Set plan of action – There is a prime necessity of a plan that needs to be done before
the development of the website. The plan will answer the vital questions that will help the
proceeding with the development. The questions are:
 What information will be provided by the organization in the website?
 How the homepage of the website will look like?
 What kind of navigation to be used to direct the users to the different sections of the
website?
 To what extent the users can view the content of the website?
 What security measures need to be incorporated for the users?

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 What are the restrictions that are required for the website to keep the content safe
from being altered?
Once these questions will be answered the proper plan will be devised for the
development of the study.
Know your budget – The budget for the development is an important aspect that
needs to be considered during the process of development. It is certain that for every project
development the final decision always determined by the financial provisions the project is
receiving. Hence, it is important for all of the developers to keep the budget in mind while
developing. The plans should be done in such a way so that the actual cost of the project does
not exceed the provided budget (Guy, Lee and Murphy 2015).
Experience for the user – The internal infrastructure of the website is not something
that the user is concerned about. All that matters to the user is the external appearance of the
website and efficient functioning of the features provided. Hence, although it is important to
make the internal functioning efficient, but the external appearance and all of the aspects that
a user can experience should be made in such a way that the user become satisfied while
using that particular service. Again, on the other hand, the internal processing is also
necessary to be monitored because no matter how interactive the website becomes if it fails to
provide the user with appropriate functionalities then it is certain that the user experience will
not be as expected.
E-commerce Security environment
There are certain plans which if followed and implemented in the e-commerce
security environment then there is a scope of further improvements in the security
environment of the e-commerce. The plans and aspects are as follows:

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1. HTTPS switching –It is necessary to switch from the usual HTTP protocol to
HTTPS protocol. As using HTTP protocol makes the system vulnerable to threats
and cyber attacks, hence, it is advisable to adopt HTTPS protocol to remain secure
from the attacks. Using HTTPS protocol enables a green “secured” lock sign that
ensures that the website that is accessed is secure of the vulnerabilities.Now, most of
the browsers also flashes a warning before redirecting to the website and sometimes
the browser does not let the user to get into the website at all. In Google rankings
HTTPS serves the first position. Besides, there is a requirement for buying SSL
certification from the hositng company which enables the user to have a HTTPS
protocol. As HTTPS protocol has become standard, hence, it is necessary to have the
updated SSL certification (Kranch and Bonneau 2015).
2. Securing Server and Admin Panels –The default passwords that come with the
ecommerce platforms are easy to guess and this makes the platforms vulnerable to
attacks and threats. It is necessary to change the passwords regularly to remain out of
the cyber risks. Using complex passwords is certainly one of the finest methods to
keep self out of the cyber security issues. Other steps can be used too that informs
the user every time an unknown IP attempts to log in. Such instances helps the user
to make their ecommerce security up to date (Sarker, Hasan and Chowdhury 2018).
3. Payment Gateway Security – Storing the credentials of the credit and debit cards is
something that is highly discouraged in respect to the security issues of an e-
commerce platform. Hence, it is not at all advisable to store the card credentials as it
is an open invitation to the hackers and the cyber criminals to hack into the user’s
personal information with the help of the credentials as well as monetary
fraudulency (Khandekaret al. 2016).

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4. Antivirus and Antimalware softwares – Installing the antivirus and antimalware
softwares into the system makes it less vulnerable to the attacks and the threats of
the cyber world. These softwares make the users know about any content that
contains virus or malware and with the help of these softwares one can get rid of
these programs.Besides, they restrict the programs that creates gateway for the
hackers to get into the system.
5. Use of Firewall –Installation of firewall programs are very much efficient for
staying out of the security issues and breaches. There are pocket-friendly plugins as
well which needs to be installed that keeps the hackers out of the system. They
regulate the traffic and has a selective accessibility that allows authorized traffic
only. Besides, it keeps track of the traffic entering and leaving from the system as
well. Other than that, it also offers security from some kinds of cyber threats such as
SQL injection, Cross-site scripting and likewise (Chomsiriet al. 2016).
6. Securing websites with SSL certificates –SSL certificates are necessary for
keeping the system out of the cyber threats and interceptions of data. SSL or Secure
Socket Layers are the files that creates a link to every transaction that has been made
in the website and in different paths as well. They provide encryption to the
credentials of the credit card details and protects that data from being intercepted by
the hackers in between (Napoli and Chiasson 2018).
7. Backing up of data – It is very important to have a backup of the data of the entire
system. It is because in case of nay breakdown or security breaches the data can be
destroyed in the system so that the hackers do not get hold of such data. After the
hackers can be avoided and the system will be back on track the back up data can be
restored back in the database to make the website function once again properly.

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8. Training of the Staff – The staff of the organization needs to be trained better for
better understanding of the security breaches and the solutions that could be
implemented to get the system back on track. Proper training is required so that
when any such instances take place then the staff can combat the situation
immediately and can make the system return on track. Other than that, staffs should
be trained about the fundamental dos and donts within the organization that could
avoid the issues in the first place.
Challenges in Online retail business
Although online retail business is becoming popular and various companies are
adopting this model for ensuring growth in the business, there are still challenges that
businesses need to consider. In this context, some operational challenges for online tourism
business are analysed while comparing with the offline business operations in New Zealand
business environment.
Internet services without any disruption:
While conducting online business, one of the most significant operation that
organizations, especially small and medium enterprises need to consider is to provide
services without any disruption, because in online business, services not only needs to be fast,
but it has to be available each time a customer needs that service. In offline business, a
customer might wait before the service is obtained. However, in online business context, the
concept is completely different. No one will wait if the service is not available when it is
required. For this, ensuring proper internet services is significantly important because it is
one of the main aspect of operating an online business, irrespective of the industry of
operation.

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This scenario is described through a practical example to offer better insight regarding
this challenge. If a customer is visiting the site for the first time for making booking for a tour
and that time the server of the website is down, then the customer will not wait when the
service will be made available, the consumer will just go to another website. Now even if the
service is down for some time and this might be possible that hundreds of customer might
have visited the site in that time, therefore the business is loses the opportunity to convert
those visitors into actual consumers, therefore compromising opportunity for profit in the
business.
Offer customized services:
Today online companies are investing in advanced technologies like machine leaning,
artificial intelligence, and big data analytics for offering customized services to the
customers. The main objective is to offer customers exactly services that they need without
requiring consumers to invest much of their time and effort as well. If a consumer does not
find the services provided in the website, then they might not consider this website for
acquiring services.
For example, a website requires the customer to only chose the destination of their
tour, then the website along with the best offers on the hotel, shows additional information
like what is the best time to travel in that particular place, which hotel offers the best price for
its services through comparison with thousands of hotel online and all of these information is
offered instantly. Now if another website just shows information of hotel and its prices
without offering customer those additional information as described, then this website will
find it difficult to increase its consumer base and retain existing consumers as well.
Therefore, investing in infrastructure development to offer customized services is therefore
an important operational challenge for the online travel business.

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Ensuring borderless economies:
In online tourism business, especially these days, integration of digital payment is an
important feature that every business needs to offer. This allows for digital and borderless
economy, providing context for globalization in business. However, the main problem is that
different countries follows different rules and regulations for digital payment.
For example, in Australia it is required for the online service providers who stores
personal information of the consumer need to provide access to those data if required. Now if
the company stores data of New Zealand consumers to a server in Australia, then the
company must comply with applicable rules and regulations. Therefore, ensuring compliance
with applicable rules and regulation, while integration digital payment with the website, is a
significant operation challenge in this context, which is not an important issue to consider in
case of offline business.
Market competition:
In online business, there is lot of competition compared to offline business and this is
applicable for New Zealand market as well. The reason why this is an important operational
challenge is that in online market transition of customers takes place too fast. It just depends
on how customer review the service provided and how satisfied they are. Now the main
challenge is that it is not easy to define the exact features that is required to ensure consumer
satisfaction.
For example, even if the website provides quality service if some other online service
provider offers the same service, but in lower price, the customers might chose that service
and the service quality might be lower. It is now easier to identify which service provider is
offering lower prices for their services and this has made this even more challenging as well.

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Recommendation
As most of the websites are requires registrations which is quite a lengthy process
thus it is suggested to provide guest check out option for the users.
The webpages of the site should be SEO enabled so that potential users can find
required information on internet through the matching search strings with the most relevant
and quality website results.
Therefore, it is suggested to use SEO for the e-commerce in order to ensure that the
developed website structure is usable and available to most of the potential users in the
internet.
As the E-commerce websites are constantly creating content for their content and
services thus correctly naming and use of the meta tags on the pages of the website can
work for both the user and the search engines to list the website on the top of the results.
Conclusion
The report has provided a detailed description of implementing an online travel
website for offering tour and travel services. The website is designed with the
Cloudaccess.host, and this the content management system required for managing content of
the website. The website along with enhancement of the internal functionalities, also
considers enhancement of the interface as this defines interaction of the consumers with the
website and improvement is required for enhancing the consumer experience. There are some
security issues that is important to consider in this context and some of the strategies are
followed in this context. Instead of HTTP, HTTPs protocol is considered for data encryption
for enhancing data security. Data security includes security of passwords stored in the server,

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information related to the credit and debit card information. Along with encryption, some
other strategies that are considered include installation of Antivirus and Antimalware
softwares, integrating firewall along with SSL certificate with the website.

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Appendix

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