Analysis of Marks and Spencer's China Market Entry Strategies

This report examines the challenges and opportunities of Marks and Spencer's market entry into the Chinese market. The report begins by outlining the aim and objectives, which include identifying market entry barriers and assessing the potential for launching shoes in China. It then explores the challenges faced by multinational companies, the impact of competition, market entry barriers, and the importance of product development, employee efficiency, and unique product offerings. The analysis is based on a qualitative research method, utilizing data interpretation to analyze responses to survey questions. The conclusion highlights the importance of effective strategies and unique designs in successful product launches. The report also references relevant academic sources, providing a comprehensive overview of the topic. This report provides a detailed analysis of Marks and Spencer's market entry strategies and challenges in the Chinese market, including data interpretation and key findings related to market entry barriers, competition, and the importance of product development.

Managing a Successful Business Project

Aim and Objectives
 Aim: To identify the market entry barriers and perceived potential for launching shoes in
china. A case study on Marks and Spencer
 Objective:
 To determine the factors for new product launch on china market for potential consumer.
 To evaluate the positive and negative advantage of multinational companies.
 To identify the challenges faced by company in meeting business goals and objectives.

DATA INTERPRETATION
 It is defined as a process for making sense to collect or gather large amount of
information. It may be represented in the form of tabular, line graph and other type of
forms in proper manner. On the other hand, DI is considered the implementation process
through where data can review for purpose of case study.

Theme:1 Different challenges faced by multinational companies during product
launching in china.
Q1. Do you think that different challenges faced by
multinational companies during product launching in
china?
Frequency Respondent
 Strongly Agree
 Agree
 Strongly disagree
 Disagree
10
8
10
2
Total 30

Theme: 2 Competition level in other country affects on new product
development
Q2. Do you think that competition level in other country affects
on new product development?
Frequency Respondent
 Strongly Agree
 Agree
 Strongly disagree
 Disagree
8
9
10
2
Total 30

Theme: 3 market entry barrier impacts on the Marks and Spencer.
Q3. Do you think that market entry barrier impacts on the Marks
and Spencer?
Frequency Respondent
 Strongly Agree
 Agree
 Strongly disagree
 Disagree
10
5
10
5
Total 30

Theme: 4 business profitability and productivity increase through new product
development
Q4. Do you think that business profitability and productivity
increase through new product development?
Frequency Respondent
 Strongly Agree
 Agree
 Strongly disagree
 Disagree
8
11
5
6
Total 30

Theme: 5 employee efficiency and performance improve the overall business
growth rate
Q5. Do you think that employee efficiency and performance
improve the overall business growth rate?
Frequency Respondent
 Strongly Agree
 Agree
 Strongly disagree
 Disagree
15
5
5
5
Total 30

Theme: 6 unique product and services attracts on the potential customer in
marketplace.
Q6. Do you think that unique product and services attracts on the
potential customer in marketplace?
Frequency Respondent
 Strongly Agree
 Agree
 Strongly disagree
 Disagree
12
4
10
4
Total 30

CONCLUSION
 In above discussion, it concluded that new product launch in other country by
using implementing an effective strategies and unique design. In this research
project, it can be used the qualitative method for identifying opinion and view
point of respondents. As per analysis, it has found that new product
development is greater achievement in terms of business expansion where it also
calculated overall estimation cost of launch product in another marketplace.

REFERENCES
 Valtakoski, A. and et.al., 2019. Cross-country differences in new service development:
The moderating effects of national culture. Journal of Service Management. 30(2).
pp.186-208.
 Wang, Z., Dang, S., Shaham, S., Zhang, Z. and Lv, Z., 2019. Basic research methodology
in wireless communications: The first course for research-based graduate students. IEEE
Access. 7. pp.86678-86696.

Thank you